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Introduction :
A financial plan consists of five budgets that detail the minimum
requirements for starting your business, the investments you will need to make
and how you plan to finance them. This allows you to determine whether your
business idea is viable. What turnover do you expect to generate? And will your
business be profitable, or not? It also forces you to examine cash flow and whether
you will have enough money each month. Answering all these questions in your
business plan is the key to your success.
Financial Planning :
1. Profit and loss statement
This is a financial statement that goes by a few different names—profit and loss
statement, income statement, pro forma income statement, P&L (short for “profit
and loss”)— and is essentially an explanation of how your business made a profit
(or incur a loss) over a certain period of time.
It’s a table that lists all of your revenue streams and all of your expenses—
typically over a three-month period—and lists at the very bottom the total amount
of net profit or loss.
There are different formats for profit and loss statements, depending on the type
of business you’re in and the structure of your business (non profit, LLC, C-Corp,
etc.).
What to include in your profit and loss statement
• Your revenue (also called sales)
• Your “cost of sale” or “cost of goods sold” (COGS)—keep in mind, some
types of companies, such as a services firm, may not have COGS
• Your gross margin, which is your revenue less your COGS
These three components (revenue, COGS, and gross margin) are the backbone of
your business model — i.e., how you make money.
You’ll also list your operating expenses, which are the expenses associated with
running your business that isn’t directly associated with making a sale. They’re
the fixed expenses that don’t fluctuate depending on the strength or weakness of
your revenue in a given month—think rent, utilities, and insurance.
3. Balance sheet
It’s called a balance sheet because it’s an equation that needs to balance out:
Assets = Liabilities + Equity
The total of your liabilities plus your total equity always equals the total of your
assets.
At the end of the accounting year, your total profit or loss adds to or subtracts
from your retained earnings (a component of your equity). That makes your
retained earnings your business’s cumulative profit and loss since the business’s
inception.
4. Sales forecast
The sales forecast is exactly what it sounds like: your projections, or forecast, of
what you think you will sell in a given period. Your sales forecast is an incredibly
important part of your business plan, especially when lenders or investors are
involved, and should be an ongoing part of your business planning process.
Your sales forecast should be an ongoing part of your business planning process.
You should create a forecast that is consistent with the sales number you use in
your profit and loss statement. In fact, in our business planning software, Live
plan, the sales forecast auto-fills the profit and loss statement.
There isn’t a one-size-fits-all kind of sales forecast-every business will have
different needs. How you segment and organize your forecast depends on what
kind of business you have and how thoroughly you want to track your sales.
Generally, you’ll want to break down your sales forecast into segments that are
helpful to you for planning and marketing purposes.
If you own a restaurant, for example, you’ll want to separate your forecasts for
dinner and lunch sales. But a gym owner may find it helpful to differentiate
between the membership types. If you want to get really specific, you might even
break your forecast down by product, with a separate line for every product you
sell.
5. Personnel plan
Think of the personnel plan as a justification of each team member’s necessity to
the business.
The overall importance of the personnel plan depends largely on the type of
business you have. If you are a sole proprietor with no employees, this might not
be that important and could be summarized in a sentence of two. But if you are a
larger business with high labour costs, you should spend the time necessary to
figure out how your personnel affects your business.
If you opt to create a full personnel plan, it should include a description of each
member of your management team, and what they bring to the table in terms of
training, expertise, and product or market knowledge. Think of this as a
justification of each team member’s necessity to the business, and a justification
of their salary (and/or equity share, if applicable). This would fall in the company
overview section of your business plan.
6. Business ratios and break-even analysis
Business ratios explained
If you have your profit and loss statement, your cash flow statement, and your
balance sheet, you have all the numbers you need to calculate the standard
business ratios. These ratios aren’t necessary to include in a business plan—
especially for an internal plan—but knowing some key ratios is always a good
idea.
Common profitability ratios include:
• Gross margin
• Return on sales
• Return on assets
• Return on investment
Common liquidity ratios include:
• Debt-to-equity
• Current ratio
• Working capital
Of these, the most common ratios used by business owners and requested by
bankers are probably gross margin, return on investment (ROI), and debt-to
equity.
Requirement Planning :
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