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MPL Casestudy

1) MPL used Myna's humanized video campaigns featuring celebrities to stand out among competitors and become a leading online gaming platform. 2) By having celebrities record a single video that was then personalized with each user's name, city, and offer amount, MPL saw huge increases in key metrics like video completion and conversion rates. 3) This humanized approach helped MPL maximize their marketing investments in celebrities and scale campaigns through improved recall, engagement, and returns.

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sankalpakashsingh
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44 views

MPL Casestudy

1) MPL used Myna's humanized video campaigns featuring celebrities to stand out among competitors and become a leading online gaming platform. 2) By having celebrities record a single video that was then personalized with each user's name, city, and offer amount, MPL saw huge increases in key metrics like video completion and conversion rates. 3) This humanized approach helped MPL maximize their marketing investments in celebrities and scale campaigns through improved recall, engagement, and returns.

Uploaded by

sankalpakashsingh
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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How Myna’s

Humanized Campaigns
Helped MPL Stand Out
As A Leader Among 1.4
Billion

Personalized Video Campaign Stats

Video Increase in Increase in Increase in


Completion Rate CR When a CR After Open Rate on
(CR) When a User’s Name Switching to Push
User’s Name Is Is Called Out Myna’s Video Notifications/
Not Called Out Using Myna Campaigns SMS Campaigns

9% 46% 5x 3x

“When influencers and celebrities call out your name and


tell you to take a personalized call-to-action, the results
are astounding. Today, MPL is the world's largest eSports
and digital gaming platform and has one of the highest
brand recall in the country. A big part of that success can
be attributed to our clever use of influencers and
celebrities across our marketing campaigns.”

“One way we’ve gone about it is by maximising the impact and ROI
of our brand ambassador campaigns using Gan.ai’s generative AI
engine. With just one celebrity recording we created hyper-
personalized videos calling out every user’s name and directing
them towards specific call-to-actions at different stages of the
user journey. This worked wonders, and the numbers speak for
themselves. It has enabled us to scale our campaigns to Hina
Khan and other superstars.”

Tejnoor Grover

Product Marketing & Growth at MPL

Why Myna by Gan.ai?


MPL chose Myna by Gan.ai to power their brand ambassador
campaigns to overcome the following challenges:

Challenge #1: Low Impact and ROI on


Celebrity Campaigns
Hiring celebrity brand ambassadors can go either way– negative
ROIs and short-lived impacts, or sky-high ROIs and unforgettable
impacts. MPL dealt with the same dilemma and sought the
fortunes of the latter.

Using Gan.ai, a single video of their brand ambassador was


hyper-personalized to speak to each MPL user personally. This
allowed them to squeeze the maximum out of their influencer
campaign investment. MPL immediately saw huge spikes in
conversion rates across their user journey where personalized
videos were present.

These campaigns enabled MPL to quickly scale towards using


superstars in their personalized ads. Today MPL boasts a user
base of over 90 million people worldwide– a number that eclipses
the population of most countries around the world.

Challenge #2: Low Conversion Rates


The challenge of converting free users into paid ones can
be a harrowing task in a country like India. Strategically
using hyper-personalized celebrity videos across the user
journey helped MPL nudge a lot of users towards
conversion.

W hen idolized celebrities call you out by your name and


tell you to take a certain action, there’s a good chance that
users may do so. Just take a look at MPL’s click-through
rate and you’ll realize the power of personalized video
campaigns.

Challenge #3: Poor Brand Recall


One of the main purposes of hiring a celebrity brand
ambassador is to generate brand recall. An association
between a famous celebrity and your brand is formed through
such campaigns. This helps brands remain in the audience's
top-of-mind awareness. In any case, whether you spend
thousands or millions of dollars, your main goal as a marketer is
to improve the brand recall you can generate through your
campaigns.

To achieve the same, MPL used Gan.ai to hyper-personalize


their campaigns to stand out of the ordinary. By having users’
names called out by their idols when delivering personalized
messages, MPL built experiences that lingered.

The Result: One of the


World’s Biggest Online
Gaming Platforms

What They Did


Using Myna, MPL reached out to all its
highest-spending users that hadn't logged in
for a while with a personalized video
message from Hina Khan. In the video, the
celebrity calls out the user’s name, city, and
the offer amount to get them to start using
the platform again.

How It Was Done


Hina Khan recorded 1 campaign + 1 training video,
all completed within a 30-minute shoot. From the
single recording, over 100,000 personalized copies
were created with the 3 variables– name, city, and
offer amount

MPL also ran SMS campaigns for the video,


achieving an average click-rate of 3%, which would
have otherwise fetched only ~1%.

How It Went
Through high-impact personalized campaigns with influencers and
celebrities, MPL has been able to drastically increase CTRs,
conversion rates, sales and brand recall to build one of the world’s
biggest online gaming platforms. MPL continues to power their
hyper-personalized celebrity campaigns using Myna by Gan.ai to
grow its already massive user base further.

Here are some of the stats


from the collaboration
between MPL and Gan.ai
When a user’s name was called out by the celebrity, 46% of
MPLs personalized ads were watched till the very end– 5x

more than their normal video campaigns

MPLs personalized ads with users’ names called out were


watched till the end twice as much as personalized ads without

name callouts
Personalized video campaigns drew up to 3 times the open
rate on their push notifications/SMS campaigns

If you’re a brand that seeks to galvanize the most


powerful medium of influence – video – and build a
global brand, we can help. Let us take you through the
incredible world of generative AI video personalisation.

Explore the power of Myna

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