Professional Certificate Programme in

Business Management
(Batch 09)

12 Months | Blended | ₹2,45,000 + GST

A Times Of India Group Initiative

 IIM Kozhikode Advantage
From the Director’s Desk

Businesses today have seen a complete transition than they

used to run a decade ago. Recent industry reports suggest that
close to 68% of business leaders in India have reported that
having high agility reduced their costs by 25%. It is thus
imperative for business leaders of today and the future to
expand their knowledge across domains and proactively make
decisions to be effective leaders. IIM Kozhikode programmes
designed by world-class faculty with their cutting-edge thought leadership and
industry-leading insights empower participants to manage and lead complex business
challenges with confidence and data-driven, informed decision-making ability. Our
growing global footprints acknowledged and accredited by leading institutions of the
world are a testimony to growth we have achieved in our 25-year journey of
academic excellence.

At this juncture, it is also pertinent to share that both future and past are integral to the
path taken by an institution on this journey of excellence. Having a wide, far-seeing
vision is not an indulgence but an activity that is necessary to give meaning to our
present, to give this Institution a sense of purpose, direction, and imagination. That is
why we have chosen to think in terms of what IIM Kozhikode will be able to contribute
to India and the world some three decades from now with ‘Vision 2047: Globalizing
Indian Thought’. The Institute has set for itself a pre-eminent role with the above motto.
The sheer scale, scope, and potential impact that India will have on 21 st century
business makes us believe that this is a legitimate aspiration.

Invest in your potential and jumpstart your career by enrolling in IIM Kozhikode's
Professional Certificate Programme in Business Management. Wishing you the best of
learning experiences here.

Prof. Debashis Chatterjee,

Director, IIM Kozhikode
Business Management & Enterprises
To paraphrase Peter Drucker, management can be described as the dynamic life-
giving and life-sustaining element of every business enterprise. It is the thinking
organ that provides vision to the business. It is also the integrating force for the
accomplishment of business objectives. Business Management involves strategic
thinking, decision-making, and ethical leadership that keeps an organisation on
track and moving toward its goals at the right time and in theright manner.

Essential Functions of Management

1 PLANNING
• Goal-setting
• Resource Allocation
• Standards & Timelines

ORGANISING
• Process Flow
• Delegation
• Review & Respond
2
3
LEADING
• Communicate
• Motivate
• Guide & Groom

CONTROLLING
• Monitor
• Evaluate
• Improve & Enhance
4
In recent history, enterprises that have failed due to poor or myopic or unethical
management practices include Kodak, Compaq, Toys “R” Us, Enron, WorldCom, Satyam,
etc. Thus, the importance of sound business management practices to a successful and
sustainable enterprise cannot be emphasised enough. The goal of management is to
get people together to achieve the same desired objectives and goals by using the
resources that are available in an effective and efficient way.

Benefits of Management for Enterprises

Provides Vision &

Foresight

Accomplishment
of Goals

Effective Utilisation
of Resources

Bring Order
to Efforts

Smooth & Seamless

Operations

Contribution to
Macro Economy
Acquiring and building holistic managerial competencies not only benefits one
professionally but also personally. It is a transformative experience that imbues
qualities and inculcates a mindset that broadens perspectives, boosts confidence,
promotes discipline, fosters team spirit, enables decision-making, and kindles
leadership.

Studying Business Management:

Lifelong Skills

A Holistic Macro Critical & Strategic

Perspective Thinking

Planning & Problem-solving &

Organising Decision-making

LIFELONG
SKILLS
Communication & Presenting &
Empathy Reporting

Project & Team Self-discovery &

Management Leadership

Understanding management principles, learning management tools and techniques,

and developing management acumen, are personality-developing and career-defining
imperatives for working professionals seeking role elevation and recognition as
thinkers, influencers, decision-makers, leaders, etc.
 Programme Overview

The Professional Certificate Programme in Business Management is

developed keeping in mind the ever-changing dynamic environment of today.
New opportunities are emerging in and around our lives that businesses can
tap into. The ever-changing tech environment has already raised concerns
and businesses have been racking their brains to remain competitive. The
new today and tomorrow demand executives who are mentally prepared and
ready to take on the future with skills and knowledge that will equip them to
make space for themselves at their workplaces. This programme, offered by
IIM Kozhikode, emphasises on inherent qualities within to bring out
the best.

“The true measure of the value of any business leader and manager is
performance.” - Brian Tracy

Programme Highlights

A contemporary Live classes by highly

12-month programme of experienced faculty and 2
business management days of campus immersion

Real-life case studies and IIM Kozhikode Executive

simulation-based pedagogy Alumni status
Learning Outcomes
After completing this programme, the participants should be able to:

Get comprehensive business management exposure

with a focus on general management, marketing, and
digital transformation

Experience hands-on learning and competency

development in collaboration with seasoned
industry practitioners

Gain a holistic and integrated perspective of the

organisation and its environment

Hone analytical, strategic, and business

thinking competence
Programme Curriculum

1. Pillars

• Principles of Marketing
• Financial Markets and Banking
• Managerial Economics
• Management Accounting
• Strategic Management
• Individual and Group Behaviour in Organisations
• Business Law
• Managerial Communication
• Human Resource Management
• Operations Research

2. Skills

• Presentation Skills
• People Skills
• Leadership and Teamwork
• Negotiation and Persuasion Skills
• Creativity

3. Expertise

• Digital Transformation
• International Management
• Consumer Behaviour and Marketing Research
• Cross-cultural Management
• International Business
• Product and Brand Management
• Corporate Finance
• Logistics and Supply Chain Management
• Organisation Structure, Design, & Change
• Sales and Distribution Management

4. Project Work

5. Business Simulation
 Pedagogy
The teaching approach will be highly interactive taking advantage of the technological
benefits. The pedagogy followed for the programme will be a judicious blend of
lectures, case studies, and participants’ experience sharing.

Programme Delivery
Sessions will be conducted via a state-of-the-art Interactive Learning (IL) platform and
delivered in Direct-to-Device (D2D) mode that can be accessed by learners on their
Desktop, Laptop, Tablet, or Smartphone.

Schedule
Sunday –
3:30 pm to 06:30 pm

Duration
12 months

Campus Immersion
A 2-day in-campus module at IIM Kozhikode towards the end of the programme.
The in-campus modules are subject to the conditions that prevail at that point in time.
These conditions pertain to the pandemic or other unavoidable reasons. In case the
on-campus module is not confirmed due to the COVID-19 situation, the same will be
included in the total number of online sessions.
 Who Should Attend?
The programme is targeted toward seniors and middle-level managers/executives who
would like to hone their knowledge and skills to prepare for the new milieu, seasoned
with uncertainty and opportunities.

Eligibility Criteria
• Bachelor’s Degree (10+2+3 or 10+2+4)/Diploma (10+2+3) from any recognised
university
• Minimum 2 plus years of full-time work experience post completion of qualifying
education*

*Internships and trainee experiences will not be considered as full-time experience.

Admission Criteria
Participants will be selected based on their overall
profile, from the corporate nominations & retail
applications with credentials. Final selection of
participants will be solely done by IIM Kozhikode.

Attendance Criteria
A minimum 75% attendance would be required
for the successful completion of the programme.
 Assessment & Evaluation
The evaluation methodology is at the discretion of the faculty. The methodology
includes online exams, case analysis, class contribution, and any other component as
decided by the faculty.

The programme may require participants to work on individual/group assignments

and/or projects. The main objective of such assignments/projects will be to help the
participants apply their conceptual learning in the programme to actual organisational
decision scenarios.

The participants will have to secure the minimum pass marks in the respective
evaluation components.

Certification
• Participants who successfully meet the evaluation criteria and satisfy the requisite
attendance criteria, will be awarded a ‘Certificate of Completion’.
• Participants who are unable to clear the evaluation criteria but have the requisite
attendance will be awarded a ‘Participation Certificate’.
• Successful participants will also be accorded ‘IIM Kozhikode Executive Alumni’ status.

eMDP
Professional Certificate Programme

This is to ertify that

participated and successfully completed

( - )

Programme Facilitator Chairperson - MDP Director

Disclaimer: All certificate images are for illustrative purposes only and may be subject to change at the
discretion of IIM Kozhikode.
 Programme Directors

Prof. Deepa Sethi is a Professor and Dean, Programmes &

International Relations at the Indian Institute of
Management Kozhikode. She has extensive experience in
teaching, research, training, and consulting activities in the
areas of Managerial Communication, Soft Skills, and
Behavioral Aspects in Organisations. She is an expert in the
field of Managerial Communication and has been trained at
the Harvard Business School. Her teaching areas
PROF. DEEPA include Managerial Communication, Cross-cultural
SETHI Communication, and Written Analysis & Communication
Chairperson of PGP (WAC). Her research interests are Verbal & Nonverbal
Liberal Studies & Communication, Cross-cultural Communication, Soft Skills
Management,
IIM Kozhikode
for Interpersonal Effectiveness, Health Communication,
and Presentation Skills. She has also been awarded Prof.
Indira Parikh 50 Women in Education Leaders Title in 2019.
She has published in high-impact refereed A* and A-listed
international journals.
Vox Alumni

Mritunjay Kumar
General Manager Sales
INTAS Pharmaceuticals Ltd

After taking this course, I feel much more confident about the things which
we do on a day-to-day basis. The course is tailor-made for all those who have
been working in a single field and wish to enhance their career in General
Management. The overall course captures all the Management-related topics
and helps to sharpen knowledge and skills. Sessions are quite interesting,
interactive and help us to learn the basic and advanced theoretical and
practical points of Management. Professors associated with the courses are
well-learned and very cooperative.

I would like to recommend this course for all the professionals who are in
some field of General Management and aspire for career growth.

Dhwani Kothari
Liability Insurance Placement Manager
Willis Towers Watson India Insurance Brokers Private Ltd

PCPBM is a blend of theoretical and practical interactive sessions across

various subjects. It is a holistic programme comprising of assignments, quiz,
group projects, etc. During this course I have come across peers from various
industries with amazing minds and it has helped me in my personal
development also. It is apt for people who are in the mid-level of their career
and wish to climb the corporate ladder. Also, name of the Institute on your CV
can do wonders!
 Programme Fee

Particulars Amount (₹)*

Programme Fee 2,45,000

Total Fees 2,45,000

Note:
*Taxes will be additional as applicable.
*All fees will be collected by BCCL.
This is with reference to the refund of the Processing Fee, please note that the
Processing Fee shall not be refunded in the following circumstances:
- In case the candidate rejects the offer issued by the Institute; and
- In case the application is rejected due to submission of incomplete documents
and/or providing incomplete information and/or eligibility criteria not fulfilled.
 Instalment Schedule

Instalment Date Amount (₹)*

To be paid at the time of 15,000

registration
I
To be paid within one week 58,000
of offer rollout

II 10th October, 2023 58,000

III 10th January, 2024 57,000

IV 10th April, 2024 57,000

*Taxes will be additional as applicable.

Programme Timelines

Application Closure Date 30th April, 2023

Programme Start Date 30th July, 2023

Programme End Date July 2024

APPLY NOW
Started in 1997 with its Post Graduate Programme (PGP), the Indian Institute of
Management Kozhikode (IIMK) is on a high growth trajectory today, offering widest
range of academic Programmes in the field of management education. These include
Doctoral Programmes in Management, Executive PG Programmes, Management
Development Programmes, and Faculty Development Programmes. IIMK set up a
Satellite campus at Infopark, Kochi, in 2013 dedicated to Executive Education. IIMK has
also the unique distinction of launching a PhD (Practice Track) programme for working
professionals besides bringing in new dynamic courses in Women Leadership, one-year
Post Graduate programme in Business Leadership (2019) MBA in Finance, and MBA in
Liberal Studies & Management (2020). The institute is also home to IIMK LIVE, a first-
of-its-kind startup incubation programme, and the Indian Business Museum.

IIMK aims to create a unique and futuristic space of global reckoning so as to nurture
the finest management thinkers in the pursuit of developing innovative, socially
responsible, and environmentally friendly practitioners, leaders and educators.
Strategically moving towards a better future, the Institute strives to provide holistic
learning – giving equal weightage to academic solidarity and practical application. IIMK
integrates concepts with applications and values, thus transforming individuals into
dependable, capable, caring and fair-minded personalities who will contribute towards
the development of communities.

5th 2nd 16+

NIRF India Rankings Atal Innovation QS Executive MBA Rankings
2022: Management Rankings (ARIIA) 2021 (EPGP) in Asia Pacific for 2021

3rd in The Week-Hansa Research Best B Schools Survey 2022

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Taking the rich legacy of trust, knowledge, and learning of The Times Of India
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Ranging across industries and domains, these programmes are curated and
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