Creativity and Innovation
Creativity and Innovation
Creativity and Innovation
(G)
MODULE I INTRODUCTION
Meaning & Concept of Creativity; Creativity Process; Nature & Characteristics of Creativity and
Creative Persons; Factors affecting Creativity; Recognizing and Avoiding Mental Blocks;
Thinking Preferences; Risk Taking; Creativity Styles; Creative Thinking Tools; Innovation Vs.
Creativity; Types of Innovations: Incremental & Radical.
Ideation; Pattern Breaking Strategies; Mind stimulation: games, brain-twisters and puzzles;
Idea- collection processes: Brainstorming/Brain-writing, SCAMPER methods, Metaphoric
thinking, Outrageous thinking, Mapping thoughts; Eight Dimensional (8D) Approach to Ideation;
Systematic Inventive Thinking: TRIZ methodology.
MODULE I INTRODUCTION
A creative concept is a big idea that captures one’s interest, influences emotional
response and inspires someone to take action.
Definition
Nature of Creativity
2. Positive attitude
A positive attitude is essential for thinking creatively, because it is this positivity that
motivates the mind to look for details, wonder, and actually find solutions. My previous
point about this intense curiosity is strongly linked. A person who negatively shuts off
potential possibilities and does not look at the world around them with such wonderful
surprises.
3. Fearlessness
This is an interesting character because highly creative people tend to believe in the
VALUE of the ideas they come up with. Remember, they are also flexible, so they want to
change; However, they do not seem to be worried about whether their idea is right or
wrong because they believe that their idea values the value of the field in which it lives,
even if it can later become debunked.
4. Pre-conscious system
Before starting one’s own work or doing work by others, consciousness is essential,
otherwise, the work cannot be successful.
5. New result orientation
6. Universal
It is a universal and general ability, to be used for any purpose because it is the creative
spirit used in all areas of life – such as creative drawing, creative writing, and creative
ideas.
In this regard, one thinker wrote that “creativity is the activity of doing strange things in
general.”
7. Environment Approval
8. Originality
9. Human power
Creativity is a human capacity, which creates new and unique ideas, ideas, and
imagination.
This is where the hard work of creativity comes in. So, we can all think creatively – but
what uses creativity if it doesn’t really show itself in the world of creation or creation?
The main problems that need to be pursued for creativity by creating software
solutions, creating social capital through community building, or painting artwork that
only comes from strong motivation and perseverance. In addition, creative ideas will
only remain in the mind of the individual without the opportunity to influence society
and/or the community.
11. Flexibility
This is a key characteristic because it involves a mindset that suggests that there may be
a single answer or solution to a particular problem. Flexible thinkers are not hemmed in
by being overly-focused on one way of working and tend to be open to innovation. They
also have the ability to work part-time and then switch to alternative
solutions/methods.
Creativity focuses more on studying, thinking, and knowing because the entrepreneur
feels that deep thinking and intelligence are essential before starting work.
Creativity is a combination of new ideas that affect the feelings of the workers and
managers working in the organization, as it would be unrealistic if the new ideas were
not incorporated into the business.
Creativity can be a natural or an acquired one, as entrepreneurial ideas are almost new
and unique, but for some individuals, the ideas are not their own but are derived by
knowledge and experience.
• Creative people are sensitive and open to experience, but happy and joyful.
1. Self-doubt
2. Indecision
3. Fixed mindset
4. Comparison
5. Uncertainty
1. Uncover
2. Remove
3. Reduce
4. Transform
3. Brainwriting
5. Random words
6. Gallery method
7. Storyboarding
8. Roleplaying
9 .Mind mapping
A mood board is a collage that can contain images, text and material
samples, often used by artists and designers. However, mood boards can
serve as a source of inspiration for other work projects. Organizations can
use this tool to display abstract concepts in a more tangible format. For
example, a team may create a mood board when developing marketing
strategies for a new product. They can incorporate branding colors and
relevant phrases they want their campaign to express to consumers. They
may also use images that represent how they want the audience to feel,
such as smiling people.
This technique asks participants to choose two objects. The first object
represents the problem they want to solve, and the second object is a
related item. For example, if an individual wants to improve their time
management, they may choose a clock to represent the problem while a
calendar represents a related object.
The ideal final result method works in both individual and group
settings. With this problem-solving technique, participants identify a
problem statement then describe its ideal solution. When discussing the
ideal final result, participants should not consider restraints such as
deadlines or budgets. This technique enables them to envision the best
possible way to solve the problem without letting limitations interfere.
Once they establish potential ideas, they can begin focusing on viable
options.
Innovation
Innovation Vs Creativity
Innovation Taxonomy
Innovation can be categorized in many ways, and some of those
categorizations are more or less overlapping. The purpose of this post is to help
you understand different approaches to innovation and how different types of
innovations link to the big picture.
Innovation Matrix
One way to categorize innovation is to classify it based on two
dimensions: the technology it uses and the market it operates in. We can use
the innovation matrix to visualize the most common types of innovation:
Incremental innovation
Incremental innovations are just a little better than the previous version of the
product or service and has only slight variations on an existing product
formulation or service delivery method.
Products can be made smaller, easier to use or more attractive without changing
the core functionality of it and services can be made more efficient through
constant improvement.
Disruptive innovation
Disruptive innovation is a theory that refers to a concept, product, or a
service that creates a new value network either by entering an existing market
or by creating a completely new market. In the beginning, disruptive innovations
have lower performance when measured by traditional value metrics but has
different aspects that are valued by a small segment of the market. These types of
innovations are often capable of turning non-customers into customers but do
not necessarily appeal to the needs and preferences of the mainstream
customers, at least not just yet.
Radical innovation
Radical innovation is rare as it has similar characteristics to disruptive
innovation but is different in a way that it simultaneously uses revolutionary
technology and a new business model.
Sustaining innovation
Ideation
Ask the right questions and innovate with a strong focus on your users, their needs, and
your insights about them.
Step beyond the obvious solutions and therefore increase the innovation potential of
your solution.
Bring together perspectives and strengths of your team members.
Uncover unexpected areas of innovation.
Create volume and variety in your innovation options.
Get obvious solutions out of your heads, and drive your team beyond them.
The Define mode of the design process is all about bringing clarity and focus to the
design space. It is your chance, and responsibility, as a design thinker to define the
challenge you are taking on, based on what you have learned about your user and about
the context.”
This is the most common technique that is used within the Ideation process. During
a Brainstorm session, you always leverage the other team member’s ideas and build
upon them. For this session to be conducted, you must build an environment where a
person will be comfortable speaking without any criticism. To conduct a successful
Brainstorm session, it is best to switch between group and individual Brainstorm
sessions.
SCAMPER
This lateral thinking technique refers to a set of actions that can be carried out to help
with the innovation process. There are 7 inspirational elements in this technique,
1. Substitute
2. Combine
3. Adapt
4. Modify/ Magnify/ Minify
5. Put to another use
6. Eliminate
7. Reverse
You can use SCAMPER on an existing product or service to improve it. What you
can do is to ask questions with regards to the 7 elements to help generate new ideas
within each of these areas. By going through these elements, you can ask 7 different
types of questions that will help innovate and improve the existing product or service.
This technique is known to be highly effective to get the person’s creativity out
into the open. This is an efficient technique to create a comfortable environment for any
participant who would be doubtful to speak up. This technique is conducted by coming
up with the worst possible idea or solution for the design problem that you currently
have. By coming up with the worst possible idea you will reduce the pressure among
participants to come up with a great idea.
or example, if you are given to come up with the worst possible idea for a new
idea for a design of a sneaker. Worst possible ideas can be,
Sneakers that play music when you walk
A sneaker that will light up when you walk.
A sneaker that has mirrors for you to bend to see your face from it.
4. Challenge Assumptions
This is like a reboot session for the design problem that you have. To carry out this
technique, take a step back from your problem and ask direct questions about all the
assumptions that you have about the problem. This will be very effective when you are
stuck or when you’ve run out of solutions.
This technique can be done with the use of 3 simple steps,
1. List assumptions
2. Challenge assumptions
3. Find ways of making the challenge a reality
Assumptions are something that would seem like an impossible thing to do or something
a person would believe to do a certain thing. After you make a list of all these
assumptions, you can challenge them by asking “How could this be not true?” or “What if
we could do this halfway?”. After you make a list of such questions, you must think about
how to make it a reality. By asking these silly questions, you will be able to come up with
more innovative ideas with out-of-box thinking.
5. Analogies
In reality, Analogies are used to explain complex realities to young children by their
parents. Things may be different in the design world; the concept is pretty much the
same. You use analogies to,
Build empathy with users
Define information
Generate new and innovative ideas
Gain a fresh look
The concept of Analogies is used to explore unrelated concepts to gain new insights into
your design problems. These insights may help you to reshape a known concept into a
whole different one within a different context. Purposely looking into analogies gets the
design team thinking on a different level which will help to find new inspiration and new
ideas on a specific concept. Analogies can help the team to seek inspiration on problem-
solving as well as redesign the design problem to come up with uncommon design
solutions.
Using analogies will give you a fresh aspect to look at your design problems. There are 6
simple steps to come up with analogies,
1. Extract attributes of your problem scenario
2. Look for similar objects and their behaviors
3. Look towards an industry completely different from yours
4. Look for specific people that you could interview
5. Use Brainstorming methods
6. Create an analogous inspiration board
First, check if you can make connections within the scenarios of the problem
where these attributes exist. Afterward, check for similar objects that provide an
innovative use of resources. To create better analogies by learning through a completely
different industry. You can conduct interviews or observations to get more information
needed to create your analogy and then to come up with the analogies you can conduct
brainstorming sessions with your team members. After you have a definite set of
analogies you can create an analogous board with photos, quotes, and scenarios to help
with inspiration and insights for better design solutions.
3. Think of other instances in life where that same characteristic, idea, emotion, state,
etc. applies.
4. There may be many metaphors for the situation you are describing – choose the one
that will best relate to your audience.
Outrageous thinking,
We hire top models to work in our restaurant as waiters.”
“We kidnap people from the streets and lock them in our restaurant.”etc.
Obviously, these suggestions are unacceptable or not very realistic. Yet they
spark our imagination. Most people will smile or laugh about these weird solutions.
These outrageous ideas help to get the creative juices flowing.
Uniqueness
Directionality
Could things be done from different directions or points of view? If so,
how?
Consolidation
Would it be helpful to consolidate “processes, objects, dimensions,
situations, resources, concepts, principles, features, patterns, problems, or
solutions”? If so, in what way?
Segmentation
How could segmentation of “processes, objects, dimensions,
situations, resources, concepts, principles, features, patterns, problems,
solutions” or dimensions help?
Modification
What if modifications to the existing “processes, objects, dimensions,
situations, resources, concepts, principles, features, patterns, problems,
solutions” are introduced?
Similarity
Why not look at similar “processes, objects, dimensions, situations,
resources, concepts, principles, features, patterns, problems, or solutions”?
Experimentation
Could estimating, guessing, simulating, or experimenting help? If so,
how?
TRIZ Tools
You then apply the general TRIZ patterns to the specific situation that
confronts you, and discover a generalized version of the problem.
2. Eliminating Contradictions
The product gets stronger (good), but the weight increases (bad).
Service is customized to each customer (good), but the service
delivery system gets complicated (bad).
2.Physical (or "inherent") contradictions. These are situations in which
an object or system suffers contradictory, opposite requirements. Everyday
examples include:
Software should be complex (to have many features), but simple (to be
easy to learn).
Coffee should be hot (to be enjoyed), but cool (to avoid burning the
drinker).
An umbrella should be large (to keep the rain off), but small (to be
maneuverable in a crowd).