EVENT MANAGEMENT

POWER TOOLEX EXPO - 2023

NAME: AMARNATH K
REG NO: RA2031201020377
CLASS: 3RD YEAR B.COM GENERAL
 POWER TOOLEX expo – 2023

Introduction:
Power Toolex Expo is a trade show or exhibition that
showcases the latest advancements and innovations in the power tool industry.
This event provides an opportunity for manufacturers, distributors, retailers, and
other industry professionals to come together to demonstrate their products,
network with each other, and stay up-to-date on industry trends and
developments. At a Power Tool Expo, attendees can expect to see a wide range
of power tools and accessories, including hand-held power tools, stationary
power tools, air tools, and cordless power tools. They can also attend educational
sessions and workshops to learn about the latest techniques, technologies, and
safety practices in the power tool industry. Whether you are a professional
contractor, DIY enthusiast, or simply interested in the latest power tools and
accessories, Power Tool Expo is a must-attend event for anyone in the power tool
industry. With opportunities to see the latest products, attend educational
sessions, and network with industry professionals, Power Tool Expo is an ideal
platform for anyone looking to stay ahead in this rapidly evolving industry.
Power toolex is a pure b2b exhibition focusing on the
fast-growing hand tools and power tools sector in india. The goal of the power
toolex is to bring buyers and sellers together in an interactive environment to
conduct business, make connections, build brand awareness, expand market
share, collect leads, write orders and increase profits.
Event schedule:
Thu, February 9, 2023 - Sat, February 11, 2023 (10:00 am - 6:00 pm)
Chennai Trade Centre
Chennai Trade Centre, Nandambakkam, Tamil Nadu, India
Day 1-6 Events:
Day 1: Setup and exhibitor move-in. This day is typically
dedicated to exhibitors setting up their booths and preparing for the event.
Days 2-3: Exhibitor displays and product demonstrations. The
main hall is open to attendees, who can visit exhibitor booths, view product
demonstrations, and attend educational sessions.
Days 4-5: Networking and educational opportunities. Attendees
have the opportunity to network with other industry professionals, attend
workshops and seminars, and participate in roundtable discussions.
Day 6: Exhibitor move-out and event wrap-up. Exhibitors
dismantle their booths and prepare to leave the event.

LAYOUT:
Event organized:
There are several companies and organizations that specialize
in organizing Power Tool Expos. The specific organizer for a Power Tool Expo
can vary depending on the location and target audience.
ORGANIZED BY:
1.Messe Frankfurt GmbH

The Messe Frankfurt Group is one of the world’s leading trade fair, congress and
event organisers with their own exhibition grounds. The Group employs
approximately 2,200* people at 28 locations around the globe.
2. Deutsche Messe AG

Deutsche Messe AG is one of the leading trade fair companies worldwide. With
around 650 colleagues, we organize more than 150 trade fairs and events in
Germany and abroad every year. We bring together people of all nations who
drive the pace of innovation and help make for sustainability and prosperity with
their solutions, and through their cooperation. We are part of the communities
and industries that meet up at our own events, and we are perfect hosts for events
staged by other organizers.
3. Reed Exhibitions

Reed Exhibitions is the world's leading events business, enhancing the power of
face to face through data and digital tools at over 500 events a year, in more than
30 countries, attracting more than 7m participants. We help match customers with
the right solution.
Event organizers –
roles and responsibility:
The role and responsibility of a Power Tool Expo event
organizer can vary depending on the specific event and the size and scope of the
expo. However, in general, the organizer is responsible for overseeing all aspects
of the event, from planning and preparation to execution and post-event follow-
up.

➢ Planning and preparation: The organizer is responsible for determining the

event's objectives, budget, target audience, and overall strategy. This
includes selecting the venue, negotiating contracts with vendors and
suppliers, and developing marketing and promotion plans.

➢ Vendor and exhibitor management: The organizer is responsible for

managing relationships with vendors and exhibitors, including providing
information on exhibitor opportunities, handling booth sales, and ensuring
exhibitor satisfaction.

➢ Logistics and operational management: The organizer is responsible for

overseeing all operational aspects of the event, including registration,
transportation, setup and breakdown, security, and customer service.

➢ Marketing and promotion: The organizer is responsible for promoting the

event and ensuring that it reaches the target audience. This may include
advertising, public relations, and social media campaigns.

➢ On-site management: The organizer is responsible for overseeing all

aspects of the event during the event, including managing the exhibitor
hall, coordinating sessions and presentations, and ensuring the overall
smooth running of the event.

➢ Evaluation and follow-up: The organizer is responsible for evaluating the

success of the event and conducting post-event follow-up, including
surveying exhibitors and attendees, analyzing event data, and preparing
reports on the event's impact.
Event visited:
Attending the Power Tool Expo event can be a valuable
experience for those in the power tool and construction industries. The event
provides an opportunity to see the latest products and advancements in the field,
network with other industry professionals, and learn about new technologies and
trends.
Company visited:
1.BOSCH

Bosch develops solutions that are designed to ease and enhance daily life –
it’s what we call technology “Invented for life.” By channeling the drive to
innovate #LikeABosch, we’re already writing the code that will make
tomorrow a better place to live. Our annual report shines a spotlight on the
dedication and expertise we’re leveraging to do this.
2. DeWalt

DeWalt Industrial Tool Company (stylized as DᴇWALT) is an American

worldwide manufacturer of power tools and hand tools for the construction,
manufacturing and woodworking industries, as well as home craftspeople.
DeWalt is a registered trademark of Black & Decker (U.S.) Inc., a subsidiary of
Stanley Black & Decker.
3. Makita

Makita has always had the vision that society and global communities should be
able to develop for themselves, and future generations. By providing the tools,
Makita is ensuring that anything is possible.
 4. MILWAUKEE

Milwaukee Tool is the fastest growing brand in the industry. It's no surprise when
you consider we're a company created to be innovators. And we've continued to
make breakthroughs so impressive that they disrupt the entire market. With year
after year growth, our company and employees have opportunities like few
brands have ever seen before.
5. Hitachi

Hitachi, Ltd. is a Japanese multinational conglomerate corporation headquartered

in Chiyoda, Tokyo, Japan. It is the parent company of the Hitachi Group and had
formed part of the Nissan zaibatsu and later DKB Group and Fuyo Group of
companies before DKB and Fuji Bank merged into the Mizuho Financial Group.
6.TATA AGRICO

TATA Agrico has in its product range both conventional tools used for gardening
include pruning & roll cut secateurs, digging trowels, weeding forks, hedge
shears and the modern offerings like bonsai kits & garden kits that provide
solutions to customized consumer demands. High quality of manufacturing
ensures complete safety for all users while handling our tools.
Event budget:
The budget for a Power Tool Expo can vary depending on several
factors, including the size and scale of the event, the location, the number of
exhibitors and attendees, and the type and quality of the facilities and services
provided.
➢ Venue rental: The cost of renting the exhibition hall, conference rooms,
and other facilities.

➢ Marketing and promotion: The cost of promoting the event, including

advertising, public relations, and social media campaigns.

➢ Exhibitor fees: The cost of providing exhibitor booths, including the cost
of electricity, internet, and other services.

➢ Logistics and operations: The cost of arranging transportation, setup and

breakdown, security, and customer service.

➢ Staffing: The cost of hiring event staff, including event managers,

registration personnel, security personnel, and other support staff.

PARTICULARS AMOUNTS
VENUE RENRAL 30,00,000
MARKETING AND PROMOTION 5,00,000
EXHIBITOR FEES 7,50,000
LOGISTICS AND OPERATION 10,00,000
STAFFING 10,00,000
TOTAL 62,50,000

The budget for a Power Tool Expo can range from a few thousand dollars for
a small, regional event to several hundred thousand dollars for a large,
international event. It is important for event organizers to carefully manage
the budget and allocate resources effectively to ensure the event's success.
Conclusion:
Power Tool Expo is a valuable platform for industry professionals
to showcase their products, exchange ideas, and learn about the latest
advancements in the power tool industry. It provides a unique opportunity for
manufacturers, distributors, retailers, and other industry professionals to come
together and share their expertise and knowledge.
Attending a Power Tool Expo is also a great way for individuals
and businesses to stay up-to-date on the latest trends, technologies, and products
in the power tool industry. Whether you are looking for the latest and greatest in
power tool technology, want to network with other industry professionals, or
simply want to see what's new in the world of power tools, Power Tool Expo is a
must-attend event for anyone in the power tool industry.