Secondhand Smoke
Secondhand Smoke
Secondhand Smoke
1 Research Result / 10
2 Report / 25
Work Quality
Ideas
TOTAL /35
1
2
TABLE OF CONTENT
Introduction
The Problems
32%
96 People 51%
49%
153
147
68% People
People
204
People
Education Accomodation
1.3% (4 Person)
7% (21 People)
39.7 %
(119
People)
60.3%
(181
People)
91.7 %
(275
People)
Race Faculty
FBK 3% 3%
6% 5%
6%
FSKIK
FPM 6%
17%
FSK
71% 9% 41%
FPE
FSMT
10%
FSSK
10% 13%
FSMP
Malay Indian Chinese Christian
6
Knowledge
I have sufficient knowledge about the Second hand smoke is transmitted from person to
person through the smoke released by cigarettes
cause of the danger of second hand smoke
113 160 147
120 105
140
100 120 108
80 63 100
60 80
60
40 35
40
20 12 7 8
20 2
0 0
Strongly Slightly Agree Disagree Strongly Strongly Slightly Agree Disagree Strongly
Agree Agree Disagree Agree Agree Disagree
Duration for the smoke to infection is within 4 There is no preventative method for
hours of breathing the smoke released by
smoker
second hand smoke at the moment.
120 104
160 139
140 100
120 94 80 72
100 55
80 60 44
60 45 40 25
40 13
20 9 20
0 0
Strongly Slightly Agree Disagree Strongly Strongly Slightly Agree Disagree Strongly
Agree Agree Disagree Agree Agree Disagree
I know exactly what to do to protect myself I know that I have a duty to mitigate the
from being the second hand smoker second hand smoker from spreading
120 111 120 112
101
100 100 90
82
80 65 80
60 60
40 40
19 13
20 4 20 3
0 0
Strongly Slightly Agree Disagree Strogly Strongly Slightly Agree Disagree Strongly
Agree Agree Disagree Agree Agree Disagree
7
I know my university has provided a timely, I know my university is doing its level best to
sufficient and continuous information about the keep me and others safe from second hand
second hand smoker smoke.
92 95
120 100 100 83
100 75 80
80 69
60
60 43
40 21
40
13 20 9
20
0 0
Strongly Slightly Agree Disagree Strongly Strongly Slightly Agree Disagree Strongly
Agree Agree Disagree Agree Agree Disagree
120
94 96
100 85
80
60
40 27
20 10
0
Strongly Slightly Agree Disagree Strongly
Agree Agree Disagree
Attitude
I must advise smokers when they smoke I feel unsafe when smoker smoke near
in the public area. me.
120 102 250
92 195
100 85 200
80
150
60
100 62
40
13 8 50 30
20 9 4
0 0
Strongly Slightly Agree Disagree Strongly Strongl Slightly Agree Disagree Strongly
Agree Agree Disagree Agree Agree Disagree
8
Respondent
9
Practice
I avoid standing near the smokers I said no to smoking whenever I see
200 177 anyone smoke around me
150
150
97 89
100 100 74
70
43 30
50 50
5 5 10
0 0
I advise my family who smoke to stop I discuss with people around me about
smoking what they should do if they are second
hand smokers.
200
147 90 90
100
100 71 61
50 27 27
13 8 13
0 0
100 91 87
81
80
60
40
25
16
20
Media effect
I get updated information about second In your opinion which media is the most
hand smoker issues mainly from effective in educating you about second
hand smoker?
WhatsApp 8
Radio 3
Radio 11
WhatsApp 12
Online Newspaper 26
Online Newspaper 14
Television 47 Television 54
Social Media 188 Social Media 217
Medium Medium
12
In your opinion which media is the most I communicate with my friends/ family
reliable in educating you about second about second hand smoker through
hand smoker?
Phone Call 7
WhatsApp 8
Twitter 7
Radio 9
Facebook 9
Online Newspaper 27
Instagram 10
Television 61
No 46
No 25
Yes 254 Ye
275
s
Every Day 9
Justification
These are the main factors and reasons on why we should run this campaign.
Majority of people out there are exposed to smoke and need more knowledge on
how to take care of their self from becoming one of the second hand smoker.
14
Importance
To increase anti-cigarettes
policies and programmes in
universities parallel to
decrease the number of
secondhand smoker.
Objective
Objective of this
campaign is:
3 1
To increase awareness
To increase awareness among secondhand
on the harmful effects of smokers
Secondhand Smoke and the intention to quit
among active smokers
2
To reduce exposure
or emmissions of
cigarretes smoke to
environmental
in indoor
and outdoor
public places
16
Rationale
Sponsors
Collaborators
The collaborators we have chosen to work with us are experts with deep
experience in running various campaigns. With the help and cooperation of
them, we were able to learn new and easy ways to execute a successful
campaign. Our collaborators also help us find our campaign sponsors, give
ideas on deciding theme of our campaign.
Target Audience
Our target audience are both genders but the main focus are on female.
This is because most women are not smokers but they are often
victims of second hand smoke.
Therefore, we give women more priority in this campaign.
The psychographic guidelines we use are based on one's interest or activity and
their attitude or opinion.
We choose our target audience which is UPSI students because :
Their capability of understanding
Meet the age range of our target audience
Most students today are involved in smoking and ;
are second-hand smoker victims
People around Tanjung Malim who meet psychographic guidelines are
also welcomed.
20
Timeline
M1 1. 2.
M2
M3
M4
M5
M6
M7
M8
M1 Form a team and start analyze the skills of each member. Identify the task, issues, target audience, problem
facing and future challenge.
M2 Planning, conducting and analysis of FGD (Focus Group Discussion). Send a proposed project interview to a
lecturer to get guide and approval before start the interview.
M3 The data gathered from FGD will be use to designing the questionnaire. Team need to conduct and analysis the
survey or interview data. The process aim is to identifying the Knowledge, Attitude and Practices on the target
audience on the issues.
M4 Team ready to begin the interview or survey using the medium prepared to the target audience. Team need to
spread the survey form or find the respondent that in the area of target audience until it reach the target number
of respondent need.
M5 Based on the research finding collected from the survey. The team is ready to brainstorm, discuss the best idea
and decide the campaign.
M6 Team will be conducting an analysis of a campaign trend. Team will collect data that relevant to the campaign
idea that have be n brainstorm from mass media, internet.
M7 Team is now ready to develop a campaign Planning Report. This report will includes the goal of campaign,
objectives, messages, themes, promotional, strategies and the evaluation of plan to make the campaign better
and smooth.
M8 The project will need a Formal Presentation. Team will submit copies of proposal and will develop a PowerPoint
presentation that will summarize the proposal.
21
Cost Estimate
Our campaign team also manages and organizes some cost estimates in order
to run the campaign smoothly and effectively without any hassle. Some of the
1 2
MYR 500 MYR 275
Materials Promotions
3 4
MYR 400 MYR 275
Food Staffing costs
22
23
Forecast Challenges
Facilitating
Collaboration. Get in
touch with our sponsors
and collaborators at the
right time and take the Dealing with
Being noticed and excuse of being buzy. Constraints. There are
understanding this limited budgets and
campaign by our tight schedule to
target audience are organise a good and
low. smooth campaign.
Conclusion
From the survey that we have conducted through Google Form, it can be
conclude that :
Public are aware about the dangerous of smoking but some are
Through this campaign, we will able to achieve our objectives, which is to spread
awareness among secondhand smokers. Even though the focus of this campaign is
on the secondhand smokers, we believe that the smokers itself will be affected with
this campaign.
25
Task Table
THIEVIA NAIR A/P I were responsible in doing : Teamwork is very important to build a
BASKARAN good and successful project. Lack of time
(D20181084711) 1. Overview of the campaign or attention might disturb the process and
2. Campaign Objectives & Rationale
the teammates should always be alert.
3. Convert compiled team work to
There were lack of some communication
Infographic
4. Video Presentation due to no face to face discussion but we
5. Video Editing overcome it by some virtual talk to
6. Collecting respondent to fulfil the understand each other and make sure the
google form process of our assignment is smooth.
THAISVENII A/P I were responsible in doing : For good teamwork, teammates should
MANIVANNAN always prepare themselves to settle their
(D20181084709) 1. Target Sponsors & Collaborator work on time and ready to do any
2. Target audiences
changes at any time to make sure the
3. Cost Estimate
project is done on time and no last minute
4. Presentation slide
5. Video Presentation job. We faced some minor issue but we
6. Collecting respondent to fulfil the overcome it by understanding each other
google form and divide work according to our ability
and inability to learn and help each other.
SITI AISHAH BINTI AYUB I were responsible in doing : Teamwork is really important. Because
KHAN each member in the group play a very
(D2018108163) 1. Media Strategies important role in doing their part.
2. Forecast Challenges
Without a good teamwork, the results of
3. Conclusion
the work won’t be as good as it is
4. Video Presentation
5. Dividing work among members as expected to be. Although there were
the leader some problem regarding punctuality, we
6. Collecting respondent to fulfil the managed to overcome it.
google form