Presented To The Faculty of The College of Business, Administration, and Management Main Campus
Presented To The Faculty of The College of Business, Administration, and Management Main Campus
Presented To The Faculty of The College of Business, Administration, and Management Main Campus
MINDORO
JUSTINE G. BALINO
KRISTINE B. BASUEL
ARLYN MAE S. REYES
FEDELYN A. EGUILLON
EDELYN Q. AQUINO
JOHVAN MAE C. ALMONIA
LADY LEE S. BALAO
MA. GIERNA M. ISIDRO
MA. HANNAH MAE G. ESPARAR
MARK ANTHONY A. BORLEO
ROBERT B. BIACULO
January 2023
CHAPTER I
BACKGROUND OF THE STUDY
Introduction
Calabaza con hielo (literally "squash with ice" in Spanish, also commonly spelled
kalabasa kon-yelo in Filipino) is a shaved ice dessert from the Philippines made with boiled
squash, tapioca pearl, sugar, and squash milk, with ice cream on top. It is a version of the
more well-known halo-halo, and is usually popular during the summer months.
Calabaza con hielo is a sweet and refreshing snack food from the Philippines. To
make the dessert, fill a glass halfway with shaved ice and then top it with squash milk. The
cream corn and sugar are then sprinkled on top. If desired, vanilla ice cream can be added
on top. Before eating, it is also swirled. As a result, proponents have devised a business
It is inexpensive and simple to prepare. It contains nutrients that are good for the
body. It is a healthy and nutritious diet since its major ingredient is squash, which is
accessible all year. Furthermore, the local manufacture of healthy delicacy will be the first
The production of Kalabasa Con Yelo involves little initial investment and may be
simply set up in San Jose, Occidental Mindoro. Because of the establishment of a firm with
Kalabasa Con Yelo has a healthy benefit to us. It is loaded with vitamins, minerals
and vitamins A, B, and C. Squash contains high potassium, which reduces urinary calcium
excretion; people who eat high amounts of dietary potassium appear to be at low risk of
The nutrients found in squash are useful for the prevention of other conditions as
well. High intakes of fiber-rich foods help to keep cancer-causing toxins away from cells in
the colon, while the folate, vitamin C, and beta-carotene help to protect these cells from the
Kalabasa Con Yelo, combines the squash, squash milk mixture, tapioca pearl and
ice, which are popular Filipino foods. The Con Yelo's nutritional value can be increased by
flavoring them with squash. Without thinking about calories, fats, or other factors, the
consumer can indulge in this delicacy. This product could be placed to attract health-
conscious consumers. This is also a great refreshment in hot season since the Philippines is
a hot country.
Proponents have agreed to manufacture Kalabasa Con Yelo in San Jose, Occidental
Mindoro. The other essential supplies and ingredients are accessible in the municipality of
San Jose, Occidental Mindoro, because there is sufficient of supply for the key components
that came from the municipality of San Jose, Occidental Mindoro itself and also from
General Objective
The general objective of the study is to determine the feasibility and viability of producing
Specific Objective
The following are the precise objectives of this study, which are based on the four
Marketing
To analyze the supply and demand for Kalabasa Con Yelo in San Jose, Occidental
Mindoro.
Technical
To identify the technical requirements for the reliable functioning of Kalabasa Con
Yelo.
Financial
To calculate the initial capital requirement for the operation of the proposed
business.
To compute the proposed business's expected financial statement
Socio-Economic Desirability
Consumer
The proposed business will benefit the customers in terms of health, quality of the
Unemployed People
The proposed business will help the unemployed people to have a business to be able to earn
money even at home.
Owners
Government
The proposed business will be able to contribute additional earnings to the government by
paying the right taxes. Through this, the government will be able to have more budget to
execute its projects, such as public schools, hospitals, roads and infrastructure.
Community
The proposed business would need to hire people to do the work. This would improve the
employees' standard of living.
Market Vendor
The proposed business will help the market vendor by giving them the opportunity to promote
their products to the market and to improve their small business.
Squash Farmers
The squash farmers will be able to produce quality squash to the market and this
proposed business will help them to promote their products to the other consumers to earn
Sources of Data
Primary and secondary data were utilised in the suggested business. The primary data
was acquired using a questionnaire survey. Interviews were conducted with the proprietors of
several grocery stores. The Philippine Statistic Authority provided data on the total population
of San Jose, Occidental Mindoro (PSA). Other feasibility studies, the internet, and other printed
For a better understanding of the readers, the terms used in this study are defined
operationally.
Kalabasa Con Yelo. It is a shaved ice dessert from the Philippines made with boiled squash,
tapioca pearl, sugar, and squash milk.
Tapioca or Sago Pearls. Sago Pearls is an edible starch that is made from the pith of an array
of tropical palm trees. It's a staple food in parts of the tropics.
Chilling. The process of becoming the product cooler to solidified the texture of our kalabasa
con yelo.
Smashing. A process that crushed the squash until it is soft and smooth.
Stirring. Stirring is the technique of mixing together ingredients such as squash, evaporated
milk, condensed milk, ice et cetera.
Packaging. Packaging is a form of branding and knowing how to make your product stand out
amongst all.
Mixing. To combine the ingredients which are condensed milk, evaporated milk, and squash.
CHAPTER II
MARKET STUDY
Market Description
The proposed business's target markets are the urban population of San Jose,
Occidental Mindoro, who represent a specific set of people that enjoy cold refreshment like
Con Yelo. Employees, working students, self-employed individuals, the elderly, full-time
students, and anybody else with the purchasing capacity may be included in this category.
Employees, students, children, and even the elderly will appreciate Kalabasa Con
Yelo.
from 2020 to 2025, San Jose has a total population of 153,016 as of 2021. The municipality
has 38 barangays, 24 of which are in rural areas, and 14 of which are in urban areas,
including Barangay Poblacion 1-8, BagongSikat, Bubog, Caminawit, Labangan, Pag- Asa,
and San Roque, with a total projected population of 73,650 people. The proposed business's
prospective target market will be the urban Barangay population of 15,301 (or 10%) in
2021, with an annual growth rate of 1.71%. (Philippine Statistic Authority, 2020).
Time and effort should be invested in the business for it to thrive. To be able to deliver
exceptional services to its consumers, the proponents of this firm must be creative. The
primary purpose of the company is to meet the demands and desires of its clients or target
market.
Demand Analysis
The result of the survey conducted is presented in Table 1. The historical demand table
shows the following: N is the total population of the target market, which is the total
the result of the survey, n or 82% is the potential target market, q is the number of products
purchased and p is the average price of products. The total quantity was computed by
Table 1. Historical demand of Con Yelo in Urban Barangays of San Jose, Occidental
Mindoro for the Year 2017 to 2021.
Demand
Year N n (82%) q (per P Quantity Peso
cup)
Mindoro from the year 2023 to 2027. The demand in quantity is projected to continuously
increase by 5% annually.
Table 2. Projected demand for Con Yelo in Urban Barangays of San Jose, Occidental
Mindoro 2023-2027.
Year Demand in Quantity (16 oz per cup)
2023 760,879
2024 798,923
2025 838, 869
2026 880,812
2027 924,853
Supply Analysis
Occidental Mindoro. In the supply analysis, the number of Con Yelo or Halo-Halo that is
closely similar to Con Yelo sold in San Jose, Occidental Mindoro was determined in this
study.
Table 3 shows the Con Yelo or Halo Halo sold per cup in different stores in San Jose,
Occidental Mindoro.
Table 3. Historical supply of Con Yelo in different Stores in Urban Barangays of San Jose,
Occidental Mindoro.
Dealer Annual Sale (16oz/per cup)
Chowking 109,500
Christy’s Halo Halo 18, 250
7,300
Jihoz SariSari Store
Nice & Spice
18,250
Diana’s Halo Halo
14,600
Total 277,400
Table 4 shows the projected supply of Con Yelo in the urban barangays in San Jose,
Occidental Mindoro for 2023-2027. It also shows that it will increase by 5% every year.
Table 4. Projected supply of Con Yelo in the Urban Barangays of San Jose, Occidental
Mindoro of 2023-2027.
Year Supply in Quantity (16 oz per cup)
2023 305,834
2024 321,126
2025 337,182
2026 354,041
2027 371,744
The data of demand and supply analysis gap is the difference between the demand and
supply. The percentage of unsatisfied demand is computed by dividing the D-S gap by the
demand. The market share of the proposed business operation is computed by the
Table 5. Projected demand and supply analysis of Con Yelo in the Urban Barangays of
San Jose, Occidental Mindoro for the years 2023-2027.
Year Demand Supply D/S Gap Unsatisfied Market
Share
2023 760,879 305, 834 455,045 60% 8%
2024 798,923 321,126 477,797 60% 8%
2025 838,869 337,182 501,687 60% 8%
2026 880,812 354,041 526,771 60% 8%
Marketing Strategies
The strategies that will be used by the proponents to make the proposal feasible will be the
Products strategies
Kalabasa Con Yelo are rare in the market. The raw ingredients are readily available to buy
in the public market which is in San Jose Public Market in San Jose, Occidental Mindoro.
The proponents will ensure the creamy delicious taste of the product by preparing the
accurate ingredients of ours and by making sure that the ingredients are clean and fresh.
The quality and the taste of the product shall be maintained by the efficiency of the process
that is applied. The proponents will also provide a solid packaging of the Kalabasa Con
Yelo that the customer can conveniently carry it anywhere. The product of the proposed
business is very unique since it is the first time to introduce in San Jose, Occidental
Mindoro. The proponents will ensure that the customers will satisfied their cravings in
order for them to buy again because the product is unique, healthy and delicious.
Pricing Strategy
The proposed business will sell Kalabasa Con Yelo per 16oz cup. Table 6 presents
the pricing strategy of the proposed product. The proponents decided to have their price
based on their production cost and mark up to Php 23 so that the product will not look
cheaper compared to their competitors. The proponents will give customers a loyalty card
in which there are 10 cups of Kalabasa Con Yelo in there. In every purchase of the
customer, the proponents will sign the first cup in the card until they complete the 10 cups.
If the customer finally bought his\her 10th cup of Kalabasa Con Yelo, the proponents will
give a customer a 1 cup of Kalabasa Con Yelo for free. It is a buy 10 cups get 1 free cup of
Table 6. Price strategy of Kalabasa Con Yelo in San Jose, Occidental Mindoro.
Place/Distribution Strategies
The product will be manufactured at Quirino St. in front of San Jose Campus,
Occidental Mindoro State College. The Customers may pick-up their orders directly from
Campus, Occidental Mindoro. The store is conveniently located in San Jose, Occidental
Mindoro.
Manufacturer Consumers
Transactions, comments, and suggestions are accepted and accommodated through social
media like e-mail, Facebook accounts, and direct face-to-face conversation in physical
store.
Promotional Strategies
Promotion is an effective marketing tactic that will get people to think about the goods. The
establishment will choose their promotional strategy to advertise, promote and sell their
products. Also, it will create a competitive advantage in its target market. The product will be
promoted through the use of Facebook, flyers, and tarpaulin. Flyers are the ones that will be
given or distributed to people before the opening of the business. A total of (100) flyers, with a
dimensions of 4 by 5 inches and worth of 10 pesos each and a total of P1,000.00. and the
tarpaulin will be placed or displayed in front of the establishment. A total of (1) tarpaulin, with
a dimensions of 2 by 4 feet (portrait) and it is worth of 250 pesos. And last is Facebook it is for
the daily promotion of products to all people so that they can be updated or aware of the
products we sell and to have more possibility for people to visit it and grow the business
CHAPTER III
TECHNICAL STUDY
This chapter shows the product description, production process, kitchen tools, the
product equipment, furniture, and fixture, building facilities, location, the layout of the
management.
Product Description
The proposed business will produce kalabasa cone yelo that have ice cream flavors varies
on top like cheese ice cream, Vanilla ice cream, and milk ice cream. These ice cream
flavors are found at Filipino supermarkets. Kalabasa cone yelo is a layered dessert
consisting of sweetened kalabasa, sago pearl, squash milk micture, scoop of ice cream,
pinipig and other ingredients that usually give the unique kalabasa taste. We also prefer to
use crushed ice. Kalabasa cone yelo are creamy in its taste and it has several treatments
based on the flavor of ice cream. The sweetened kalabasa already for making con yelo. For
take-out it is packed in a plastic milktea cup in 16oz/624g each. For Dine-in it is served in a
The raw products have shelf life for up to 2 weeks when it is stored in refrigerator,
while the sweetened kalabasa is acceptable for up to 4 to 5 days. Kalabasa cone yelo is a
great refreshment for anyone and it is perfect for our hot season. It is budget friendly and
Figure 1 shows a photo of Kalabasa Con Yelo that were produced by the proponents
Production Process
This is the list of ingredients that are needed to produce 100 cups of 16oz of Kalabasa Con
Yelo.
Ingredient
3.4kg Sago
7.5 L Evaporated Milk
1kg Pinipig
1 Bloke Ice
1.4 kg Sugar
Serve cold.
Equipment, Supplies, Furniture, and Fixture
The equipment, supplies, furniture, and fixtures needed in the operation of the
proposed business are listed below. Table 8 presents the cost of production equipment for
Table 8. Production equipment of Don Con Yelo in San Jose, Occidental Mindoro.
Quantity Description Unit Cost (PhP) Total Cost
(Php)
Gas stove 1set 1,000 1,000
LPG Tank 1unit 1,200 1,200
Refrigerator 1 unit 8,149 8,149
Total 10,349
Table 9 presents the cost of production furniture and fixture needed in the operation of the
Table 9. Production furniture and fixture Don Con Yelo in the San Jose, Occidental
Mindoro.
proposed business.
Table 10. Production supplies of Don Con Yelo in San Jose, Occidental Mindoro.
Description Quantity Unit Cost (PhP) Monthly Cost
(PhP)
Hand Sanitizer 2pcs 50 100
Hair net 2 pcs 5 10
Apron 2 pcs 30 60
Gloves (plastic) 1 box 35 35
Garbage Bag 10 pcs 5 50
Broom 1 pc 50 50
Extension Wire 1(4 meters) 150 150
Rags 5 pcs 5 25
Floor Mop 1 pcs 71 71
Dust Pan 1 pc 35 35
Total 586
Table 11 present the cost of kitchen tools for Don Con Yelo. They are all essential in the
production process.
Table 11. Kitchen tools of Don Con Yelo in San Jose, Occidental Mindoro.
Description Quantity Unit Cost (PhP) Total Cost (PhP)
Table 12 presents the cost of building renovation OF Don Con Yelo. This is essential for
Table 12. Estimated cost of building renovation of Don Con Yelo in San Jose, Occidental
Mindoro.
Total 1,583
Building and Facilities
Table 13 presents the monthly rent of the production area which costs Php 5,000 per month
Table 13. Rent expense of the Don Con Yelo in San Jose, Occidental Mindoro.
Total 60,000
Location
The proposed business will be located at Barangay 02, Quirino Street San Jose Occidental
Mindoro. We considered in choosing the location that has a larger percentage of the population
of people who come here which is also close to the school or the students. and we also based in
the place where we did a survey that we got the possibility to grow our product. and people can
locate it easily. The map is illustrated in Figure 2, with the business being known as "Don Con
Yelo".
Figure 2. Vicinity map of Don Con Yelo
Layout/Floorplan
Table 17 introduces how many cups are produced in a day, month, and year. The
working days will be Monday to Sunday 9:00 a.m. to 5:00 p.m. The projected quantity to
be sold will be 200 cups per day, 3,000 cups per month and 36,000 cups per year.
Table 14. Production capacity of Kalabasa Con Yelo in San Jose, Occidental Mindoro
Daily Monthly Annually
Table 15 presents the cost of raw materials and supplies to produce 200 cups of
Table 15. Raw materials of Don Con Yelo in San Jose, Occidental Mindoro.
Direct materials
Dep –Productoin
Equipment 4 108 1,294
Total 111,277
Utilities
Table 16 shows the monthly and annual cost of electricity and water in pesos (PhP), which
Table 16. Utilities to be used by Don Yelo in San Jose, Occidental Mindoro.
Description Monthly (PhP) Annually (PhP)
Waste Management
The "Ecological Solid Waste Management Act of 2000," also known as Republic Act No.
9003, which was put into effect by the local government, would be carefully adhered to by
the proponents. To avoid the mess in the workplace and generate extra income, the
proponents will clean the gallons, cans, bottles and sell them to the junkshop. The squash
that can't no longer be used or the squash that are damaged will be used as fertilizer and
will be made into fermented plant juice. Squash can be used in a variety of ways and has
This chapter discusses the organization and management aspects of the proposed project,
compensation packages, and the timetable for the proposed business's pre-operational
activities.
The proposed venture is structured as a partnership. It will have eleven partners, each
Ma. Gierna M. Isidro, Arlyn Mae S. Reyes, Maria Hannah Mae G. Esparar, Edelyn Q.
Aquino, Mark Anthony A. Borleo, Robert B. Biaculo, Lady Lee S. Balao, and Johvan Mae
C. Almonia are among those who have agreed to collaborate, contribute money, effort, and
The proposed business name, Kalabasa Con Yelo, is registered with the Department of
Trade and Industry (DTI), the Business Permit Licensing Office, and other relevant
government agencies.
Personnel Requirements
worker, and helper. Figure 4 shows the organizational setup of the proposed business.
Fig. 4. Organizational Chart of Don Con Yelo in San Jose, Occidental Mindoro.
MANAGER\ CASHIER
PRODUCTION
HELPER
WORKER
A. Qualification Standard
Manager/Cashier
Production Worker
• Physically fit;
• Knowledge of basic safety rules and precautionary measures (safety gear will be
provided);
Helper
• Physically fit;
Job description
Manager/Cashier
• Set plans and make some research for strategies for efficient and effective
operation;
• Keep all records of all the sales and the expenses of the business;
Production worker
Helper
B. Compensation Package
Table 17 shows that skilled workers are properly compensated in pesos (Php). The
production worker, and the helper will compensate monthly salary and benefits yearly.
Table 17. Compensation package of Don Con Yelo in San Jose, Occidental Mindoro.
Monthly Annual
No. of Daily Salary Benefits
Personel Salary Salary
Workers (Php) (Php)
(Php) (Php)
Manager/Cashier (26
days) 1 450 10,400 10,400 124,
800
Production Workers(26
days) 1 350 9,100 9,100 109,200
Table 18 identifies the activities needed to start the actual business operation and
determines the time when to start the operation. The activities are plotted in the Gantt chart.
In the first week and second week of March, the formation of the business will start. On the
third and fourth week of March, they start raising and pooling capital. In the first and
second weeks of April are the registration of permits and licenses and renovation of the
facility.
On the third and fourth weeks of April, the proponents purchase materials.
For the first, second, and third weeks of May, they begin to hire and train personnel. In the
Table 18. Gantt chart showing the activities of Don Con Yelo in San Jose, Occidental
Mindoro.
Pre-operation Activities March April May
1st2nd3rd4th 1st2nd3rd 4TH 1st2nd3rd 4th
1. Formation of Business.
2. Pooling of Capital.
4. Purchasing of Materials.