JK PrawnManufacfuringCorporation
JK PrawnManufacfuringCorporation
JK PrawnManufacfuringCorporation
A Feasibility Study
Presented to the Faculty of the College of Business Administration
AMA Computer College, East Rizal
Antipolo City and ABE International Business College, Cubao Campus Quezon City
By:
Devilla, Jazmin R.
Miran, Keñora L.
1
TABLE OF CONTENTS
PROJECT BACKGROUND AND HISTORY 1
Introduction 1
Name and Address of Project Promoter 1
Profile of the Business 1
Products and Services 2
Short Term and Long Term Goals 2
Target Market 3
Economic and Industrial Policies Supporting the Project 3
MANAGEMENT FEASIBILITY 5
Introduction 5
Legal Structure of the Business 5
Organization Chart 6
Job Descriptions, Duties and Responsibilities 7
Employee Benefits 7
MARKET FEASIBILITY 8
Introduction 8
Demand Analysis 8
Supply Analysis 9
Sales Forecast 10
Marketing Strategy 10
Marketing Plan 11
TECHNICAL FEASIBILITY 12
Introduction 12
Physical Location 12
Floor Plan (Layout) 14
Description of Products and Services 15
Technology Requirements 16
Machines and Equipment 16
Production Process 17
2
Production Schedule 18
Inventory Schedule 18
Product Delivery 19
Manpower Requirement 19
Project Timetable (Gantt Chart) 20
FINANCIAL FEASIBILITY 24
Introduction 24
Start-Up Costs 24
Capital Requirement 25
Sales Forecast 25
Projected Income Statement 26
Operating Expense Forecast 26
Projected Income Statement 26
Statement of Financial Position 27
Cash Flow Statement 28
Financial Ratios 29
Liquidity Ratios 29
Profitability Ratios 29
SOCIO-ECONOMIC FEASIBILITY 30
Introduction 30
Contribution to the government 30
Contribution to the society 30
3
Chapter 1
Project Background and History
Introduction
This chapter will tackle on how the business founded and creates by the owners’
creativity mind thinking. It consists of how the business will introduce by the profile of the
business, the location where the farm is located at and how it runs and successfully
founded by the type of ownership, with the mission and vision that is suited for the
company, government, and consumer. Hence, the goals of the company, including the
short term and long terms, the objectives and selling preposition on how the business will
throughout the market availability. Also, the product, including the pricing strategies is
also included with its target market and on how it will affect the economic and industrial
J&K Prawn Manufacturing Corporations’ mission is to produce and sell low cost
Prawn with a reasonable price by carefully maintaining efficiencies in our operations and
by targeting a specific segment of the market and its vision is to be the most recognized
Prawn Farm yet affordable and to be the most trusted brand of prawns the requirements
of our clients while showing complete transparency in all business transactions. Also, the
business has its goals and objectives such as exceeds customer’s expectations with
superior pricing, increase the number of customers by 20% per year and maintain low
4
Name and Address of Project Promoter
Name Address
Jazmin Romero Devilla Blk 13 Lot 47 Mahogany Heights Brgy.
Bagong Nayon, Antipolo City
Keñora Laut Miran 488 Napico Banana St. Napico
Manggahan Pasig City
The business logo represents bringing happiness and joy J&K Prawn Manufacturing
Located at the Antipolo public market, in front of the Robinson Mall, in barangay San
Jose.
Table 1.
5
Products and Services
to gain profit
to be a competitive business
To become the most of the popular prawn products maker and seller in the City
in CALABARZON
6
Target Market
J&K PMC is growing and farming prawns in the fish pond that provides shrimp products
that are available in the local markets in fresh and frozen forms. J&K PMC will target the
sea food lovers, health-conscious customers, hotels and restaurants, and global market.
As per the operation start, the business will have a cooperation and contribution to
the economy, whereas the hiring of employees can be hired with local applicants, that will
help some to be employed and lessen the rate of unemployed individuals. As per the
business grow expected after a year of Return of the business with the payback period
time, it will also expand that will to the economy and contribution to the government taxes,
employment rate will also add up and interventions to the development to the company,
As per industrial matter, this industry has a big impact to the business world,
regardless of the profit gain and competitors. One of the major goals of the business is to
give and help to the unemployed individuals regardless of their educational background
7
Chapter 2
Management Feasibility
Introduction
The profitability and overall operations of a business are dependent upon the skills
of the management is one of the most important aspects of establishing a business and
managing its operations because management is the key to leading to a profitable future
The overall implementation plan is discussed on the management study. This aspect
This type of business organization was proposed project shall behold and
corporation Among the three common legal forms of business organization, corporations
have the largest financial capacity for raising funds as a manufacturing corporation
business, J&K PMC will conduct a lawful, ethical, profitable, and sustainable business to
The project shall be held and managed under the corporate form of business
Corporation will conduct a lawful, ethical, profitable, and sustainable business to create
value over the long-term run of the business. The business will comply with all the
requirements under the Corporation Code of the Philippines and shall commence
operations from the date of issuance of certification by the Securities and Exchange
General Manager
Operational
Financial Manager
(on call employees)
Regular Employees
Position Duties and Responsibilities
Security guard -Ensure that guests sign in upon arrival and exit.
–Make guests aware of rules that must be
adhered to.
Utility -to clean the surrounding if the farm.
-Firm’s Janitor/Janitress
Table 3.
9
On-Call Employees
Harvesters Harvest prawn in a safe, efficient manner,
ensuring productivity and quality goals are met
or exceeded
Production -Following health and safety standards.
worker Maintaining a clean workstation and production
floor.
Table 4.
Employee Benefits
bonuses. It is made to attract, engage, and retain employees that align with the company
10
Chapter 3
Market Feasibility
Introduction
J&K prawn Manufacturing Corporation is growing and farming prawns in the fish
pond. Our business prides itself on being the only business in Antipolo that provides
shrimp products that are available in the local markets in fresh and frozen forms.
the country and a potential source of income for local fish farmers primarily due to the
This section will interpret on how the business will run inside the market, and how
it was intended to target the direct consumer, the market and the enthusiast.
Demand Analysis
11
The table shows the demand of prawn product in Antipolo City within 5 years from
the year 2023-2027. The researcher found out that the amount of consigned doesn’t
increase every year. For that reason, the demand projection for the next 5 years will be
6,000 kilograms.
Supply Analysis
The above table shows that J&K Prawn Manufacturing Corporation annual supply
amount will not increase for the next five years because of the maximum capacity of
concrete pond is not subject to increase. Because during harvest, all of the prawns will
be sold.
12
Sales Forecast
Size: Small
Size: Medium
Size: Large
Marketing Strategy
The marketing strategy consist of 4 marketing, recognize as price, product,
promotion, and place, whereas it will the company to boost market sales to expand the
market and to contribute to the gross sales.
The product is consisting of 3 categories with 3 size variant with different prices. It
was pushed off to separate each sizes, to minimize the loss and boost the revenue, by
sorting it out.
Pricing will depend on the government serial prices to avoid any mislead, and
unlawful acts that could affect the business. Thus, the business will steal lead on the lower
prices, and will not compete to the market with the highest prices.
13
The place of the market has a wide scope and has no limitation, it was open in any
demographic and social kinds as long as they meet the company’s ultimate goal for the
consumer.
Promotion also has no limit, the purposed of this to expand the market availability
and foresee the market condition to generate and promote the business, not only in
nationwide, but also worldwide.
Marketing Plan
The J&K PMC will use marketing and advertising as a tools that will help the
industry to achieve the goals and objectives to increase awareness of the target market.
There are several objectives that is included and foresee to increase revenue and the
market share.
To give people satisfaction through the products.
Exceeds customer expectation.
Increase the number of customer by 20% per year.
Maintain the low overhead and operating expenses.
To expand market globally.
14
Chapter 4
Technical Feasibility
Physical Location
Physical store is located at the Antipolo public market, in front of the Robinson Mall,
in barangay San Jose, to easily recognize and easily locate since it was local and famous
landmark of the city. It was also the primary market in Antipolo that was built for vendors.
15
Floor Plan Layout
16
Production Site Structural Plan
17
Description of Products and Services
Product
The J&K PMC offers three substantial products and these are frozen process, skinless,
and fresh. The fresh shrimp requires an immediate delivery going to the consumer and
market to keep its’ freshness after being harvested, while the frozen will keep on
warehouse where the freezer is in there.
Frozen Processed
Skinless
Other product
Fertilizer (Prawn shell)
18
Technology Requirements
19
Industrial Machinery A type of equipment where the 1 Pcs. P850,000.00
products will be process
Total: 1,874,510.00
Production Process
The researchers determine the farming process through the following steps:
Production Schedule
The table above, illustrate on how the production process will be done throughout
its schedule. This schedule also shown the status of production at any point during the
production period.
Inventory Schedule
The table above shown on how the inventory schedule should be followed to keep
the product sold and not wasted. This will help the company increase revenue by
decreasing the loss with zero balance of inventory, means that the product stored is sold
completely.
21
Product Delivery
Delivery of the products will be handled by the company itself. The company has
its own van/trucks to deliver the prawn to the market and other destination. There will be
no problem during exporting the products, since it will be executed from the farm and
production site with its own vehicle and driver assigned by the organization.
Manpower Requirements
Regular Employees
Position Qualification Trainings/ Duties and Salary
Experience Responsibilities
Security guard -A high school -former Security -Ensure that guests
qualification or Guard sign in upon arrival and 10, 000
equivalent. exit. –Make guests
–Basic first aid skills can aware of rules that
be an advantage. must be adhered to.
Utility -Hardworking -Former Utility -to clean the 10,000
-Cares to the firm and surrounding if the farm.
farm. -Firm’s Janitor/Janitress
-Trustworthy.
-willing to stay in.
On-Call Employees
22
Project Timetable
23
Production Materials
prawns
TOTAL: P85,000
24
Furniture and Fixtures
Office Supplies
25
Utilities
26
Chapter 5
Financial Feasibility
Introduction
Regarding on the financial, the tables that will be presented is a projected income
with payback period to get the initial revenue invested upon the business.
The topics that will be discussed are the Start Up cost, projected income statement,
balance sheet, cash flow statement and some analysis including under financial ratios
are liquidity and profitability.
Start Up cost
The total start-up cost to complete the preparation and start operation is presented
as follows:
Capital investment: P5,000,000.00
CAPITAL EXPENSES
Machines and equipment 1,874,510.00
Advertising 25,200.00
27
Capital Requirements
Particular Amount
Start Up Cost 2,828,160.00
Less: Owner’s Capital Contribution 5,000,000.00
Total: 2,171,840.00
Sales Forecast
Size: Small
Size: Medium
Size: Large
28
Projected Income Statement
INCOME STATEMENT
ONE-YEAR PERIOD
REVENUE Year 1
Service sales income 2,200,000.00
Operating Expenses
Permit & License 7,950.00
Purchase 650,000.00
Salaries 21,000.00
SSS, Phil health 361,000.00
Promo & Advertising 26,200.00
Electricity 30,000.00
Telephone 19,200.00
Internet 25,000.00
Depreciation 398,327.12
Total 1,538,672.12
Net Income Before Tax 482,822.88
Less: Income Tax 229,322.88
Net Income 661,327.88
Operating Expenses
Permit & License 7,950.00
Purchase 650,000.00
Salaries 21,000.00
SSS, Phil health 361,000.00
Promo & Advertising 26,200.00
Electricity 30,000.00
Telephone 19,200.00
Internet 25,000.00
Depreciation 398,327.12
Total 1,538,672.12
29
Balance Sheet
CURRENT
Cash 2,151,882.00 5,568,932.00
Prepaid Expense 92,200.00 504,428.2
Total 2,244,082.00 6,073,360.2
NON-CURRENT ASSETS
Machines & Equipment 1,874,510.00 1,874,510.00
Less:
accumulated depreciation 207,193.4
1,874,510.00 3,936,674.6
Furniture & Fixtures 224,000.00 224,800.00
Less:
Accumulated Depreciation 9,045.00
180,900.00 171,855.00
Total 3,713,692.00 10,181,889.8
LIABILITIES AND CAPITAL
LIABILITIES
Income tax Payable
CAPITAL
Capital beginning 5,000,000.00 5,000,000.00
Less Withdrawal ----- -----
Add: Net Income 229,322.88
Total Capital 5,000,000.00 10,181,889.8
Total liabilities& Capital 5,000,000.00 10,181,889.8
30
Cash Flow statement
Pre-Operating Year 1
CASH INFLOW
Capital Beginning 5,000,000.00
Service/ Sales Income 2,200,000.00
Total 5,000,000.00 2,200,000.00
CASH OUTFLOWS
Machines& Equipment 1,874,510.00 -----
Furniture & Fixture 224,000.00 -----
Utilities 92,200.00 -----
Permits& Licenses 7,950.00 7,950.00
Purchase 650,000.00 650,000.00
Salaries 199,500.00
SSS, Phil health 661,000.00
Electricity 30,000.00
Telephone 19,200.00
Transaction 18,000.00
Internet 25,000.00
Income Tax 229,322.88
Total 2,848,660.00 1,839,972.00
Net Cash Flow 2,151,340.00 360,028.00
Add Contingency Fund 2,151,882.00
CASH BALANCE END 2,151,882.00 2,848,660.00
31
Financial Ratios
Liquidity Ratios
2,151,340.00 =2.32
5,000,000.00
The measure of the number of times a company can pay off current liabilities with the
cash generated is within 2.32 give time period.
Profitability Ratios
661,327.88
=3.33
2,200,000.00
This ratio concludes the comparison if the operating income of a company to its net sales
to determine operating efficiency.
32
CHAPTER 6
SOCIO-ECONOMIC FEASIBILITY
The project aims to help the localities and prawn farmers of all the country and to give
healthy lifestyle to the people. Nowadays, it is important to start a business that will be
largely contribute to the socioeconomic development of the country not just for the
business own good.
II. Production
A. Taxes
J&K Prawn Manufacturing Corporation will be responsible to pay taxes accordingly
and on time to the Government. The business will file an annual income tax return and
pay property taxes. The taxes that will be pay of the business will greatly help the
community development.
B. Supply Commodities (Market)
To establishing J&K Prawn Manufacturing Corporation, the materials and
equipment’s that will be use will be provided by the builders and construction supply in
Antipolo City. The business will buy office supply and anything that will be needed to
the local owned business to support them.
C. Environment
The business will obey rules and guidelines that the government may impose in
order to preserve and showcase natural resources. Also, the business will ensure the
proper waste disposal such as utilizing shrimp shell.
33
APPENDIX A
Legal Requirements to Establish a Business
34
Appendix B
Permits and Licenses
35
Appendix C
Articles of Partnership/Corporation
and Ms. Keñora L. Miran, that will be located at Don Enrique Heights, Brgy. San
Roque, Antipolo City. The company will run and will be invested with the several
investors namely.
This type of business organization was proposed project shall beheld and
corporation Among the three common legal forms of business organization, corporations
have the largest financial capacity for raising funds As a manufacturinq corporation
business, J&K PMC will conduct a lawful, ethical, profitable, and sustainable business to
36
Appendix D
37
Appendix E
Machines and Equipment
Solar Powered Filtration & Design to promote Algae and Plankton 1 Unit P16,965.00
Aeration water pump for formation in the farm pond and promotes
ponds. sufficient oxygen supply to the pond.
Engine Water Pump Is an equipment used to get water from the 6 Pcs. P45,000.00
water source
A solar rechargeable light used in plant, 50 Pcs. P1,025.00
Solar Light that helps to light up the plant without using
any fuel or electricity.
Industrial Machinery A type of equipment where the products will 1 Pcs. P850,000.00
be process
38
Freezer Used in storage keeper for frozen 2 Pcs. P19,500.00
prawns.
Total: 1,874,510.00
39
Appendix F
Furniture and Fixtures
Total: 224,000.00
40
Appendix G
AEQ Analysis Table
Survey Questionnaire:
Questions for the business/person that sells prawn
Name:
I. This questionnaire deals with your demographic information. Please provide some
information about you by filling up the line that applies you.
Age: Sex:
Civil Status:
Annual Income:
II.
How long do you sell prawn? Below
5 years
6-10 years
11-20 kg
21 kg and more
How many kilograms of prawn do you usually buy from the suppliers?
10-20 kg
21-30 kg
31 kg and more
41
Weekly
Monthly
Brine Prawns
Survey Questionnaire
Questionnaire for the Consumer
Name:
I. This questionnaire deals with your demographic information. Please provide some
information about you by filling up the line that applies you.
Age: Sex:
Civil Status:
Annual Income:
II.
1.) Which type of prawn do you prefer to buy? Fresh
Process
Frozen
Supermarket
Restaurant
Others:
42
No
3-4 kg
5 kg and above
No
43
Name:Jazmin R. Devilla
Address: Blk 13 Lot 47 Mahogany Height Brgy. Bagong Nayon
AntipoloCity
Contact Number: 09154083933
Email Address: [email protected]
CAREER OBJECTIVE
To be able to fine an internship wherein I can fully utilize my skills and knowledge, and further
enhance them to contribute to my development as a person; and to be able to be a part of a
team whose development I can contribute to as a member, in preparation for my future career.
PERSONAL INFORMATION
EDUCATIONALATTAINMENT
Tertiary
Bachelor’s Degree
Bachelor of Science in Business Administration major in Marketing AMA Computer University-East Rizal
Campus.
2018 - 2022
Secondary
Our Lady of Fatima University
2016 - 2018
44
Bagong Nayon IV Elementary School
2006 - 2012
OJT Experience:
Montalban Millex Aggregates Corporation (Encoder/Office
Staff)
REFERENCES
45
References:
46
Business diary Philippines, 2018
How to Start a Freshwater Shrimp Farming Business
https://businessdiary.com.ph/1247/how-to-start-a-freshwater-shrimp-farming-business/
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