Entrep Performance Task 2

Republic of the Philippines
Department of Education
REGION X
Schools DIVISION OF VALENCIA CITY
VALENCIA NATIONAL HIGH SCHOOL
LAPU-LAPU ST. POBLACION, VALENCIA CITY
Performance Task 2: Market Research
As a group of entrepreneurs, you are required to conduct a market research on a

proposed product/service. Your research should consist of both primary and
secondary data relevant to the product or service. You should analyze the findings
and then make appropriate recommendations.
The market research will enable learners to:
1. Understand the importance of research in determining the feasibility of a

product or service;
2. Distinguish between primary and secondary data relevant to research;
3. Select appropriate research instruments and procedures required to conduct
research;
4. Apply research findings in decision-making.
METHODOLOGY
The assignment should be carried out using the following methods:
1. review of available published materials;

2. conduct a survey in a selected market segment.
The assignment should be submitted using the following guidelines:
1. Introduction
2. Research Objectives (approximately 5)
3. Target Population and Selection of Sample
4. Methodology
5. Questionnaire
6. Findings/Results
7. Analysis of Results: Product Characteristics, Definition of Market (place, local,
regional and/or international), Expected Sales trends, Customer Analysis,
Promotional Strategy, Pricing Strategy, The Nature and Level of Competition.
Research objectives must be centered on the above headings)
8. Conclusions and Recommendations
9. Appendices, copy of survey instrument, secondary data sources, exhibit of
product design
Address: Lapu-lapu Street, Poblacion, Valencia City, Bukidnon

Telephone Nos.: (088) 828-6203 (Principal’s Office)
Email address: [email protected]
REGION X
FORMAT OF THE ASSIGNMENT
The group should select a business name, slogan, logo, relevant to their role as an
entrepreneur.
GUIDELINES FOR THE MARKET RESEARCH
Introduction
An outline of the proposal: business idea, the business name, type of business,
location among others.
Objectives
A list of the objectives within the specified categories that the business would like
to meet by means of the questionnaire.
Population and Sample

To whom the business will administer the questionnaire: population size,
demographic. How sample was chosen, for example, random, non-random,
stratified, stratified-random.
Methodology
An explanation of how the questionnaires were administered, for example, face to
face interviews, telephone interviews, by mail and social media sources.
The Questionnaire
A copy of the questionnaire containing a minimum of ten questions designed to
meet the stated objectives above. Take into consideration:
1. The form of questions, a mix of open-ended and close-ended;

2. The wording of questions, sequencing of questions (lead questions first,
difficult and personal questions last.
Findings
This should include:
1. A summary of completed Questionnaires;
2. A frequency of responses and a narration of the frequency;
3. Use of simple statistical tools (example excel) to illustrate findings (graphs,
tables and charts).

REGION X
Analysis of Results
 Product Characteristics
Describe the physical features of the product that will be offered, the added
services and benefits, the quality and uniqueness.
 Market Analysis
Market size, market share; potential or opportunities for growth; threats that
might pose a risk.
 Sales Analysis
Potential yearly sales (Number of potential customers times average amount

to be spent). Sales trend/seasonality. Potential for increase in annual sales.
 Customer Analysis
Who are your customers? (Industry, other businesses, consumers);

demographic (age, income group, gender, marital status); psychographics
(life-style, interests, activities, opinions, buying habits? How best can you
satisfy their needs?
 Promotion and Advertising
What is the most effective way to inform customers? Including radio,

television, press; sales promotion and freebies, fliers, telemarketing,
Internet.
 Pricing Strategy
What is your suggested retail price, what level of discounts will you give for
wholesale and volume purchases? Will you adjust your prices based on
seasonality of demand? What will be your policy on bundling, price flexibility
and price discrimination?
 Competition
Who are the competitors? Is the market fragmented/ (many small sellers) or
concentrated? (Few large sellers), or is there a combination?

REGION X
Who are the main competitors? What share of the market do they have?
What is their competitive advantage? (evaluate the strengths and
weaknesses of their product, price, promotion and place). How do you
propose to compete? What will your competitive edge be?
Conclusions and Recommendations

A report on actions to be taken based on your analysis above.
*Rubrics will be provided.
Prepared by:
Marvel E. Mondoy


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Republic of the Philippines

Performance Task 2: Market Research

As a group of entrepreneurs, you are required to conduct a market research on a

The market research will enable learners to:

1. Understand the importance of research in determining the feasibility of a

The assignment should be carried out using the following methods:

1. review of available published materials;

The assignment should be submitted using the following guidelines:

Address: Lapu-lapu Street, Poblacion, Valencia City, Bukidnon

FORMAT OF THE ASSIGNMENT

GUIDELINES FOR THE MARKET RESEARCH

Population and Sample

1. The form of questions, a mix of open-ended and close-ended;

Address: Lapu-lapu Street, Poblacion, Valencia City, Bukidnon

Potential yearly sales (Number of potential customers times average amount

Who are your customers? (Industry, other businesses, consumers);

 Promotion and Advertising

What is the most effective way to inform customers? Including radio,

Address: Lapu-lapu Street, Poblacion, Valencia City, Bukidnon

Conclusions and Recommendations

*Rubrics will be provided.

Address: Lapu-lapu Street, Poblacion, Valencia City, Bukidnon

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