A.

Introductory Page

A. 1 Business Name

The proprietors named this business as “Gransia Fruit Shake (GFS)”, where

in the word “Gransia” is the combination of the owners’ name. Since Philippines has

a relatively high temperature and high humidity, the proprietors came up with the

idea that at some point by time, Filipinos need a cooling relief during the Filipino

summer season and be satisfied while enjoying the incomparable and cooling

savory shake.

Business Location

Our shop is located in Fatima, Liloy Zamboanga Del Norte near Liloy

National High School. Due to the limited number of stalls, it well be the go-to

dessert stand for most students. As a result, this shake business well be in the

spotlight. We will rent the proposed location at a reduced rate because it is easily

accessible and congested.

A.2 Names and Address of Business\Entrepreneurs

 JASMEN GRACE R. ELBA

DELA PAZ, LILOY, ZAMBOANGA DEL NORTE

[email protected]

 CHERRY ANN B. LUAGE

COMMUNAL, LILOY, ZAMBOANGA DEL NORTE

[email protected]

 VIV ASIA PACA

DELA PAZ, LILOY, ZAMBOANGA DEL NORTE

[email protected]

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 A.3 Nature of the Business

Gransia Fruit Shake is a partnership business that sell a unique taste of

shake. The owners will establish a cooling dessert stand with the intention of selling

their products within Liloy Area. This company specialized in producing Gransia

Fruit Shake with satisfying products.

This company’s greatest asset is its consistency in product and service

offerings, as well as its high-quality products that benefit customers. Furthermore,

“Refreshed in just 1 sip” is marketed as “Gransia Fruit Shake”, which means that

our fruit shake can ease our cravings over time.

A.4 Statement of Financing Needed

The business financing needed will be Php500,000.00 to be divided into

business partners:

Jasmen Grace Elba-Php200,000.00

Cherry Ann B. Luage-Php150,000.00

Viv Asia V. Paca-Php150,00.00

Table 1. Allocation of Capital

BUSINESS NEEDS COST

Machines Php64,850
Equipment Php54,000
Raw Materials Php150,00
Marketing Php1,500
Labor Cost Php5,200
Taxes and Licenses Php3,000
Rent Php12,000
Packaging Php1,090
Sanitary Supplies Php4,470
Utilities Php8,400
Furniture and Fixture Php85,000
PPE Php1,715
TOTAL Php391,225

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 EXECUTIVE SUMMARY

As is well known, Philippines’ climate is tropical and maritime, resulting in

hot and humid weather during the summer season. Consequently, the owners of

this company devised the concept of providing a perfect summer relief of all

Filipinos. The proprietors named this establishment ‘Gransia Fruit Shake (GFS)’,

which offers a refreshing and cooling savory while beating the summer heat.

Our shop is located in Fatima, Liloy Zamboanga Del Norte near Liloy

National High School, a public high school in Liloy, Zamboanga Del Norte. It is

because the primary target market for the Gransia Fruit Shake is the Liloy National

High School’s student population of the approximately 4,000 students enrolled in

this public school and teenagers which usually roams in the area, this area will be

ideal for establishing our business and the proposed location is easily accessible to

everyone. And also, the secondary market are the motorist, employees, and town’s

adults ages 20 and above.

The business, plans to build a strong market position in town and certain that

our quality products and services can be attained at a reasonable price will set us

apart from the numerous identified competitors in the Municipality of Liloy. Gransia

Fruit Shake is a typical Filipino dessert when summer arrives, there are still a

variety of flavors for our customers to choose from such as Mango Graham Shake,

Banana Graham Shake, Avocado Graham Shake, Apple Graham Shake. Likewise,

this is the reason why the group supplied a menu that will oblige any of the

customer’s desire.

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 The overall goal of the company is to provide customers with a fresh,

delicious, sweet, and tasty cooling relief shake to help them beat the heat of the

Philippines. Gransia Fruit Shake expects to catch the interest of a regular customer

with its local taste fruit shake.

The group’s purchasing manager has done the necessary research and has

identified quality providers and sellers who fit our budget. It is because their

employees are the heart of the business, they will not only select qualified

representatives to help with day-to-day operations of the company, but will also

have the ability to effectively communicate the brand to our clients.

Gransia Fruit Shake is equally owned and managed by three high potentials

young entrepreneurs from the same municipality who share a common vision of

creating a business that will cater to the townspeople’s needs and desires. They are

trained, experienced in the line that the business is pursuing and thus will start and

keep the business growing. The people behind this company are business-minded

and confident that it will be profitable in the future.

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 B. ENVIRONMENTAL AND INDUSTRY ANALYSIS

B.1 Conditions of general environment

TECHNOLOGICAL

In current generation, technology can be a very useful aspect for our

businesses, and we can employ it. Technologies make manufacturing much easier

and faster. It could also be the reason for making the production as simple as

possible. As technological use, Gransia Fruit Shake may offer the fresh and

genuine output. This new technology can allow our business to be known using

social media advertising. Gransia Fruit Shake promote their product through social

media as technology improves faster over time and customers can obtain and learn

more about the product through it. Gransia Fruit Shake may expand output and lead

the business to success with full responsibility and privilege since technology can

help it achieve its goal.

B.2 Conditions of the specific environment

Table 2. Analysis of Competitors

COMPETITOR/PRODUCT STRENGTHS WEAKNESSES

Konig The interior decoration The space of their shop is
 Milk Tea and atmospherics are not that big.
 Pearl Shake quite appealing, and they
serve a variety of finger
foods.
Grill’s Hangout They offer a lot of food Their shop has a large
 Halo-Halo selection, not just drinks. space, but their
 Coffee customers will feel hot

 Various Foods because of the excessive

sunlight exposure.
Eat Street They offer various They haven’t obtain
 Fruit Shake product. customer service
 Finger Foods satisfaction.

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  Milk Shake
C. DESCRIPTION OF THE BUSINESS

C.1 Product and Services

Gransia Fruit Shake as a direct seller offers a refreshing range of shake

products all from local high-quality fruits available in the market in the town. Gransia

Fruit Shake caters all of its customers by providing each customer a shake as they

ordered. A single variety of fruits will be put per graham fruit shake.

Gransia Fruit Shake is composed of 3 cups: small (12 oz), medium (16 oz),

large (22 oz) and 4 flavors−Mango, Banana, Avocado, and Apple. The outer

appearance of the cup will look like a taste of youthfulness and fresh fruits

containing the business’ logo and a drinking straw will be used.

Figure 1. Picture of the product

C.2 Size of the Business

One of the most important entrepreneurial decisions in organizing a business

is realizing its ‘size’ as it affects in company and profitability of business enterprise.

Gransia Fruit Shake belongs to a small business that sells unique taste of shakes,

composed of different flavors.

C.3 Mission Statement and Core Values

Mission: To provide a high-quality service and provide customer happiness of our

product.

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 Vision: To be the leading food stand of various flavors of Gransia Fruit Shake

(GFS) in the municipality by giving service with honesty and hospitality into the

customers.

CORE VALUES:

Integrity- We build and strengthen our reputation through our customers’

trust, in alignment with our promises and actions.

Excellence- We are passionate about our people, our product and our

service quality excellence.

Teamwork- We powerfully work together as we can achieve better results

through unity.

Commitment- We are responsible, respect each other, dedicated to safety,

care for our environment and manage our business ethically

C.4 LOCATION OF THE BUSINESS AND ITS MAJOR PHYSICAL ASSETS

A. Location of the business

Figure 2. Location of the business

The proposed business is best positioned near Liloy National High School, a

public high school in our locale, Liloy, Zamboanga Del Norte. This area will be a

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 perfect spot to establish our business due to the approximately 4,000 students

enrolled in this public school.

B. Its major physical assets

Gransia Fruit Shake choose to lease a building to save money on the capital

costs. We purchased machineries, equipment, and furniture that suits in our budget

and we look for its quality and brand.

C.5 BACKGROUND OF THE BUSINESS OWNERS\ENTREPRENEURS

Name of the owner\entrepreneur: Jasmen Grace R. Elba

Date of birth: August 06, 2005

Age: 17 years old

Current location: Dela Paz, Liloy, Zamboanga Del Norte

Email address: [email protected]

Name of the owner\entrepreneur: Cherry Ann B. Luage

Date of birth: November 05, 2004

Age: 18 years old

Current location: Comunal, Liloy,Zamboanga Del Norte

Email address: [email protected]

Name of the owner\entrepreneur: Viv Asia V. Paca

Date of birth:

Age: 17 years old

Current location: Dela Paz, Liloy, Zamboanga Del Norte

Email address: [email protected]

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E. PRODUCTION PLAN

E.1 Manufacturing Process

3. Set aside the

1. Prepare all the 2. Cooked the black
cooked black sago
Ingredients needed sago pearls
pearls

5. In a blender combine
the sliced fruit cubes,
6. In a clear cup put
evaporated milk,
4. Slice the fruit into sago black sago pearl
condesed milk and
cubes on the bottom of the
crushed Ice. Proceed
cup
until the fruit and ice is
smooth

9. Now, add the crushed

graham with sliced fruit
7. Then for the next
cubes around the edges
layer pour in fruit
8. Repeat again until of the top of the cup. For
shake and add a
you reach the top additional toppings add
layer of crushed
chopped oreo cookies or
grahams
corn flakes and then
SERVE!

E.2 Physical Plant

Figure 3. Physical Plant

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 E.3 Machinery and Equipment

Gransia Fruit Shake services offered by this proposed business will be done

mechanically by utilizing appropriate machines and equipment. All machinery will be

worked by electric power and to ensure the continuity of the services throughout the

business hours, there will be a standby motor generator in case of power

interruption in the area.

Table 3. Machinery and Equipment

Particulars Unit Cost Quantity Total Cost Source

Blender Php1,000 4 Php4,000 Gaisano

Capital
Pagadian
Ice Crusher Php3,000 1 Php3,000 Gaisano
Capital
Pagadian
Refrigerator Php30,000 1 Php30,000 DES
Appliance
Plaza, Inc
Electric Deep Fryer Php1,850 1 Php1,850 Gaisano
(dual tank) Capital
Pagadian
Electric Burner Php15,000 Php15,000 DES
Appliance
Plaza, Inc
Generator Php11,000 Php11,000 DES
Appliance
Plaza, Inc
Aircon Php50,000 Php50,000 DES
Appliance
Plaza, Inc
Measuring Tools Php1,000 Php1,000 Gaisano
Capital
Pagadian
Cutting Tools Php1,000 Php1,000 Gaisano
Capital
Pagadian
Cauldron Php1,500 Php1,500 Gaisano
Capital
Pagadian
Mixing Bowls Php500 Php500 Gaisano
Capital
Pagadian
TOTAL Php118,850

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 E.4 Suppliers of Raw Materials

Table 4.

Raw Names of Addresses of Price Terms of

Materials Suppliers Suppliers Payment

Mango Dimple Brgy Zamora St. Molave, Php175\1 Cash
Fresh Fruits 7023 Zamboanga del Sur kilo
P1
Banana Happy Purok Sweet Love, Php90\1 kilo Cash
Banana Co. Pagadian City, 7016
Zamboanga del Sur
Avocado Freshly Box Borja Compound, Php160\1 Cash
Cagayan de Oro, 9000 kilo
Misamis Oriental
Apple Freshly Box Borja Compound, Php156\1 Cash
Cagayan de Oro, 9000 kilo
Misamis Oriental
Black Sago Campoy Baybay, Liloy ZN Php130 Cash
Pearl Bake Shop
Graham Florencio Baybay, Liloy ZN Php55 Cash
Cracker Grocery
(crushed) Store
Evaporated Florencio Baybay, Liloy ZN Php35 Cash
Milk Grocery
Store
Condensed Florencio Baybay, Liloy ZN Php45 Cash
Milk Grocery
Store
All Purpose Florencio Baybay, Liloy ZN Php65 Cash
Cream Grocery
Store
Oreo Buy the Way Fatima, Liloy ZN Php115 Cash
Cookies
(toppings)
Corn Flakes Buy the Way Fatima, Liloy ZN Php150 Cash
(toppings)
French Fries Florencio Baybay, Liloy ZN Php130 Cash
Grocery
Store

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 E.5 Future Capital Equipment Needs

Gransia Fruit Shake’s capital equipment are Blender, Ice Crusher,

Refrigerator, Electric Deep Fryer (dual tank), and Electric Burner. However, this

equipment will depreciate and acquire money for its maintenance. When the

equipment is used for a long time and affect the production rate and quality of the

product, the entrepreneurs will replace the equipment with a new one.

F. OPERATIONS PLAN

F.1 Description of the company’s operation

The business will open its door from 8:00 in the morning and 6:00 in the

evening. Ten (10) hours a day from Monday to Saturday, following the town’s

school and working hours. Proper storage and maintenance of the goods will be

checked regularly by its staff.

F.2 Flow of orders for goods and services

Customer

Change the
Place Order Order

Cashier Give the order slip

to the food server

Receive
Order Yes

No
Check the Are the ingredients Inform the
Inventory available? Customer

G. MARKETING PLAN

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 Target Market

The business, plans to build a strong market position in town and certain that

our quality products and services can be attained at a reasonable price will set us

apart from the numerous identified competitors in the Municipality of Liloy. The

primary target market for the Gransia Fruit Shake is the Liloy National High School’s

student population of the approximately 4,000 students enrolled in this public school

and teenagers which usually roams in the area, this area will be ideal for

establishing our business and the proposed location is easily accessible to

everyone. And also, the secondary market are the motorist, employees, and town’s

adults ages 20 and above.

G.1 Pricing

The pricing of Gransia Fruit Shake may vary given their different sizes and
flavor:

Table 5.

PRODUCT PRICE
Mango Graham Shake 12 oz-Php 65.00

16 oz-Php 75.00

22 oz-Php 90.00

Banana Graham Shake 12 oz-Php 45.00

16 oz-Php 55.00

22 oz-Php 70.00

Avocado Graham Shake 12 oz-Php 60.00

16 oz-Php 70.00

22 oz-Php 85.00

Apple Graham Shake 12 oz-Php 50.00

16 oz-Php 60.00

22 oz-Php 75.00

G.2 Distribution

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 A distribution strategy defines how you are going to move or distribute

products from point of creation to points of consumption, in a cost-effective manner.

The effectiveness of distribution coverage and practice is of paramount importance

in achieving the desired fruit shake sales.

We show our distribution channel in chart below:

STUDENTS

Gransia Fruit EMPLOYEES

Shake

MOTORISTS

Direct Distribution

G.3 Promotion

Promotional strategy is necessary for a business and product to be known. It

is done before the making and running the business. The main objective of a

promotional strategy is to increase sales value. Generally, there are strategies that

mainly focus on primary demand while others focus on selective demands. Even

some business target specific audiences in order to increase their sales volume. In

addition to increasing sales value, businesses are also implementing promotional

strategies to help them stabilize sales.

Flyers are the most ideal approach for promoting our goods since they are

handled successfully in this company industry due to their low cost and higher read

rates. Our marketing flyer will highlight our product’s initiative as well as the

important facts for clients to perceive, such as the pricing and stall position. In

addition, we will be creating a Facebook Page to reach a wide spectrum of potential

clients, particularly in our hometown of Liloy, Zamboanga Del Norte.

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 Figure 4. Flyers and Facebook Page of our Business

G.4 Sales Forecasts

Table 6. Sales Forecast of Gransia Fruit Shake, First Year by Month

Month Project Sales (Units) Projected Sales (Pesos)

January 800 (12 oz) Php 36,000-52,000

654 (16 oz) Php 35,970-49,050

546 (22 oz) Php 38,220-49,140

February 796 (12 oz) Php 35,820-51,740

650 (16 oz) Php 35,750-48,750

650 (22 oz) Php 45,500-58,500

March 798 (12 oz) Php 35,910-51,870

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 652 (16 oz) Php 35,860-48,900

548 (22 oz) Php 38,360-49,320

April 793 (12 oz) Php 35,685-51,545

649 (16 oz) Php 35,695-48,675

551 (22 oz) Php 38,570-49,590

May 799 (12 oz) Php 35,955-51,935

645 (16 oz) Php 35,475-48,375

555 (22 oz) Php 38,850-49,950

June 800 (12 oz) Php 36,000-52,000

648 (16 oz) Php 35,640-48,600

552 (22 oz) Php 38,640-49,680

July 802 (12 oz) Php 36,090-52,130

646 (16 oz) Php 35,530-45,220

554 (22 oz) Php 38,780-49,860

August 800 (12 oz) Php 36,000-52,000

653 (16 oz) Php 35,915-48,975

547 (22 oz) Php 38,290-49,230

September 794 (12 oz) Php 35,730-51,610

650 (16 oz) Php 35,750-48,750

550 (22 oz) Php 38,500-49,500

October 792 (12 oz) Php 35,640-51,480

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 649 (16 oz) Php 35,695-48,675

651 (22 oz) Php 45,990-59,130

November 803 (12 oz) Php 36,135-52,195

648 (16 oz) Php 35,640-48,600

652 (22 oz) Php 45,640-58,680

December 795 (12 oz) Php 35,775-51,675

647 (16 oz) Php 35,585-48,525

653 (22 oz) Php 45,710-58,770

9,572 (12 oz) Php 430,740-622,920

7,791 (16 oz) Php 428,505-581,125

7,009 (22 oz) Php 491,050-1,081,330

Total 24,372 Php 1,350,295-2,285,375

H. ORGANIZATIONAL PLAN

H.1 Form of Ownership

One of our first decisions that we’ve decided as a business owner is how the

company should be structured. This decision will have a long-term implication.

Being an entrepreneur requires a certain willingness to take risks. Often,

that involves going alone; to do something no one has done before. And the spirit of

adventure has launched many entrepreneurs, the greatest and most sustainable

one. Start-up success stories tend to be tales of partnership.

We choose “partnership” for the form of our ownership. Each partner has

their own particular designation in the business. However, time should be invested

in developing the partnership agreement.

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 H.2 Principal Shareholders or Partners

The following are the names of business owners, who founded and decided

to pursue this type of business and their shareholders.

Table 7. Principal Shareholders

Name of the Working Share of Profit

Partners
Jasmen Grace R. Elba 50%

Cherry Ann B. Luage 25%

Viv Asia V. Paca 25%

H.3 Organizational Chart\Lines of Authority

Owners
Elba, Jasmen Grace
Luage, Cherry Ann
Paca,Viv Asia

Purchasing
Cashier Financial Manager
Manager
Elba, Jasmen Grace Luage,Cherry Ann
Paca, Viv Asia

Barista Server

Barista
Apprentice

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 H.4 Background of the Management Team

Our business’ management philosophy will be based on responsibility and

mutual respect. Our management style reflects the participation of the owners; we

are not very hierarchical, and encourage all employees to learn as much as

possible about all aspects of the business. Gransia Fruit Shake (GFS) has a very

strong organizational structure. It believes on teamwork.

A. Roles and Responsibility of Management Team

The following are the responsibilities of the personnel in operating the

business. All of them have a crucial importance in ensuring the survival of

the company.

Owners

The one who manage the overall business and prepares the business plan

for the company.

Purchasing Manager

It will be responsible for selecting, ordering purchasing materials but also

an owner of the business.

Financial Manager

It will oversee the flow of cash, ensuring compliance with law and making

financial reports monthly but also an owner of the business.

Cashier

In-charge in money transactions of the customers and take customers’

orders and offer suggestions for complementary products and also an owner of

the business.

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 Server

Accountable for setting up the eating room, maintaining a spotless table,

giving exceptional client service.

Barista

In charge of producing Graham Fruit Shake. They keep an eye on how

orders are packaged, and they also fill in for missing ingredients. The barista

also oversees and trains the apprentice’s task.

Barista Apprentice

Its duties include, cleaning work areas, machines, and equipment. The

barista apprentice follows and assists the barista. He\She is also in charge of

organizing the containers and tools used in the production of Gransia Fruit

Shake.

I. FINANCIAL PLAN

Table 8. Operating Budget of Gransia Fruit Shake for the First Three
Months

Expenses January February March

Sales Expense 1,000.00 1,000.00 1,000.00

Salaries 15,600.00 15,600.00 15,600.00

Rent 12,000.00 12,000.00 12,000.00

Utilities 8,400.00 8,400.00 8,400.00

Sanitary 500.00 500.00 500.00

Depreciation 417.94 417.94 417.94

Total Expenses 37,917.94 37,917.94 37,917.94

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 In Table 8. we can see the operating budget of Gransia Fruit Shake for the

first three months. This assumes that the fixed sales expense is Php1,000 per

month for promotional activities. It also assumes that the business will have 3

employees who will each be paid Php5,200 per month, monthly rental of Php12,000

for the establishment we rent, water and electricity bills amounting of Php8,400 per

month, sanitary supplies amounting Php500 per month; and depreciation expense

of Php417.94 per month.

J. ASSESSMENT OF RISK

A. Potential risks (internal or external)

 Price cutting by competitors.

 Sudden unavailability or a steep increase in the price of raw materials.

 Unforeseen environmental conditions, example is major recession

B. Strategies for preventing or minimizing risks

 Sell value, not price.

Value, not price, is almost always the most critical factor in a

purchasing decision. Having a valuable product is one thing, but having

the ability to sell value is what will set us apart in a sea of cheaper

competitors.

 Basic sourcing: always looking for cheaper suppliers.

Establish direct contracts with upstream suppliers to secure supply and

reduce the bullwhip effect. 

 Rethink your product and audience

Align our product or service with those emerging imperatives and focus

on how our product or service will help achieve our customer's business

objectives; focus on the outcome-sell rather than the feature-sell.

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 C. Response to risk should they occur

 Business owners need to know how their competitors are operating their

business, to ensure the quality, supply of the product and the regulatory

compliance.

 Build action plan that can be mobilized the occurrence of the risk.

 Reduce the impact of the risk on the critical success factors of the

business.

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K. TIMETABLE\MILESTONES

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L. APPENDICES

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