BERKELEY FINTECH: FRAMEWORKS,

APPLICATIONS, AND STRATEGIES

Overview

Innovations in financial technology investment encompassed 2,861 deals,

have exploded in recent years, with a total of $105.3 billion invested.
resulting in the emergence of To compete in the fintech revolution,
disruptive new tools, platforms, and you must gain literacy and proficiency
products focused on back-end in its financial considerations and its
systems and consumer-facing technological concerns. This program
services. The scope of this disruption is designed to help you do just that,
is vast, influencing every touchpoint on providing real-world tools for making
the financial services value chain, from practical decisions, creating value for
community banking to crowdfunding to your business, and adding value to
cryptocurrency to digital security. The your fintech investment or venture.
expanding interconnectivity and
influence of the fintech ecosystem has
motivated traditional investors and
venture capitalists to drive exceptional
growth in the space. According to
KPMG, a recent annual global fintech

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WHO IS THIS PROGRAM FOR?
This program is designed for any professional, investor, or fintech enthusiast
who is interested in gaining a deeper understanding of fintech trends,
ecosystems, tools, and methods of executing financial technology innovations.
The program will be particularly useful for those in the following roles:

• Mid- to Senior-level managers and fintech enthusiasts working in banking,

investing, real estate, insurance, risk management, regulatory, and other fields
in the financial industry

• CxOs of fintech startups seeking to scale and grow their company by gaining
knowledge of the fintech tools that can add value to their enterprise

• Consultants seeking to create cutting-edge solutions for their clients in the

fintech space

• Anyone interested in a ‘ticket’ for the many lucrative opportunities in today’s

hottest industry, whether for leading a fintech function, starting a fintech
venture, or investing in fintech ideas

Representative roles include:

• Managing Director • Product Manager

• Consultant • Emerging Technology Advisor
• VP of Finance • VP, Head of Product
• COO • Finance & Compliance Manager
• Co-Founder • VP, Strategy and Insight
• CTO

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KEY TAKEAWAYS
In this program, you will:

Understand the trends, insights, tools, and technologies driving the fintech
revolution

Gain insight into the current fintech ecosystem, including notable fintech
companies and the fintech investing community

Analyze how fintech innovations (especially artificial intelligence and

machine learning applications) are disrupting traditional banking and
financial services, as well as new business models created by fintech
disruption

Apply frameworks to identify and evaluate fintech innovation opportunities

for your own organization or domain

Create innovative fintech strategies to differentiate your organization in the

market or to build successful fintech companies

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 YOUR LEARNING JOURNEY
Bridging the financial and the markets, e-commerce, behavioral
technological, this program prepares you economics, social networks. The
to become an intelligent decision maker in program includes live and recorded
today’s fintech transformation. You will faculty videos, case studies, try-it
learn from distinguished guest speakers activities, quizzes, assignments,
and faculty with expertise in various areas crowdsource activities, and a
of fintech and fintech-adjacent capstone project.
verticals—capital markets, valuation,
innovation, payment systems, credit
Module 1:
Introduction and the
Fintech Revolution

Module 2:
The Fintech Ecosystem

Module 8:
Fintech Success Factors
and Strategies

Module 3:
The Economic Foundations
of Fintech with Practical
Examples

Module 7:
From a Fintech Idea Module 4:
to Execution Key Data Science, with
Applications to Real-World
Fintech Problems

Module 6:
Financial Literacy with
Fintech Examples Module 5:
Analytics Methods and Tools, with
Applications to Real-World
Fintech Problems

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PROGRAM EXPERIENCE

Videos Reflections Polls Discussions

Try it Crowd Quizzes Assignments

activities source activities

Peer Reviews Capstone Case Studies Notable Guest

Speakers

LIVE NETWORKING
OPPORTUNITY HAPPY HOUR

A unique live opportunity for you to interact with one another and build your
professional network! Participants can interact with each other, and share personal
backgrounds and thoughts on guided questions in an informal and fun way.
“This live event is another course differentiator that will give you a great
opportunity to meet each other in a personal way to exchange ideas, develop
personal connections, help each other with job or investment opportunities, and
possibly meet up down the road,” Prof. Konchitchki said. “My vision with the live
networking event is to bring a classroom experience where you all can see each
other and connect with a personal feeling."

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PROGRAM MODULES
Moving from an overview of fintech and its current landscape, you will focus on
theory and practical fintech tools that will prepare you to understand the factors
and strategies that enable successful fintech innovation.

Module 1 Module 2
Introduction and the The Fintech Ecosystem
Fintech Revolution
• Factors driving fintech revolution • Approaches to transforming and
• Key disruptions and leading fintech disrupting financial and banking
companies services
• Segmentation of fintech innovation • Major Fintech trends
• Cost-reduction and fintech • Real world examples

Module 4
Module 3
The Economic Foundations of Key Data Science, with
Fintech with Practical Examples Applications to Real-World
Fintech Problems
• Valuation theory applied to fintech • Prescriptive analytics from other
applications pillars of data science
• Strategies to generate network • A/B testing to make data-driven
effects decisions
• Blockchain and cryptocurrencies in • Machine learning and AI in
fintech fintech innovation

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Module 5 Module 6
Analytics Methods and Tools, Financial Literacy with Fintech
with Applications to Real-World Examples
Fintech Problems • Language of business and quantitative
• Big data in fintech financial statement data in capital
• Fintech data’s positive impact on markets, with emphasis on fintech
society • The story behind firm's financial
• Opportunities and risks of fintech information in capital markets and why
data it is becoming a critical aspect in
Fintech
• Main financial reporting tools, with
demonstration from fintech companies

Module 7 Module 8
From a Fintech Idea Fintech Success Factors
to Execution and Strategies
• Fintech investment community • Top factors and strategies to add value to
and notable investments that Fintech applications
shaped the fintech world • Approaches to leverage ICO market
• Business Model Canvas (BMC) • Applying insights from cutting-edge
for Fintech innovation Fintech research to Fintech
• Valuation, financial modeling, applications
forecasting, and raising capital • Fireside Chats – such as getting inside
for fintech innovation the "rooms where billions of dollars are
• Notable deals and investments invested" to understand when investment
that shaped the Fintech world checks are cut and other critical Fintech
• Fireside Chats: Alternative data, aspects (e.g., Founding Manager of Eric
intersection of finance and Schmidt's Innovation Endavors, Executive
technology in practice, etc. Director of UC Berkeley SkyDeck, Founder
of the first soverein cryptocurrency)
• Course wrap-up
• Overall research, analysis, and
synthesis of financial and tech aspects
related to the course for a Capstone
Project
Note: This program may include optional reading material that requires a paid subscription.
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CASE STUDIES
To gain a deeper understanding of fintech players and the playing field, you will
examine several case studies from prominent fintech innovators.

Square
Explore how the leading fintech company succeeded in gaining
market share from its early stages of value proposition and MVP.

Venmo
Explore how the popular digital wallet creates value through various
components of its business model.

Ant Group
Explore the key features of the world’s largest fintech company, an
affiliate of the Chinese conglomerate, Alibaba Group Holding.

Binance
Explore the rise and challenges ahead for this blockchain
ecosystem, the world’s leading exchange for cryptocurrencies.

Fidelity Investments
Explore key concepts and frameworks related to how one of the
largest financial services firms in the world manages innovation.

Marqeta
Explore how the modern card issuing platform distinguishes itself
in the payments ecosystem to create competitive advantage.

Note: All product and company names are trademarks or registered trademarks of their respective holders. The study of these products
and/or companies does not imply any affiliation with or endorsement by them.

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CAPSTONE PROJECT

The eight course modules prepare you to conduct research and analysis to
complete a capstone project that will be presented in the form of a self-recorded
video, a slide deck or—for those who choose to create an analyst report for
investment—a word document. You may include any relevant information, from
government intervention to risk issues to your own intuition. Built on your
research related to the fintech arena, such as the ecosystem, the value
proposition, metrics, and your financing strategy, your capstone will be one of the
following:

A Propose a new or improved fintech project for

your own organization

B
Select any private or public company with which you
have familiarity and propose a new or improved
fintech project

C Propose to start a new fintech company

D Propose a mock analyst report for investment

identification of a fintech company

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GUEST SPEAKERS
How to make a fintech company a success? Learn from those who have done it.

Dror Berman: Caroline Winnett:

Founding Partner, Eric Executive Director,
Schmidt’s Innovation UC Berkeley’s
Endeavors SkyDeck

Bill Grabe: Noah Heller:

Executive, Board Managing Partner,
Member, Advisor, and 3Rodeo
former Managing
Director, General
Atlantic

Ed Lavery: Barak Ben-Ezer:

Director of Investor Founder, SFB
Solutions, SimilarWeb Technologies

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 PARTICIPANT TESTIMONIALS

"Thank you Prof. Yaniv Konchitchki for putting together such a comprehensive
and interesting course! I got to hear from innovators, VC partners, and other
amazing professors on everything from factors driving the fintech revolution
and trends, how to evaluate fintech companies, and even learned how to bring a
fintech idea from inception to implementation – in which I am happy to say, I
came up with an idea that may (key word) come to life! If you are looking to
either enter or re-enter the fintech world or are looking to figure out how to bring
your idea to life, take this course."
- Laura Dirtadian, Vice President, Enterprise Risk at Affirm, Inc.

“I love the detail of this program and appreciate all of the

real-world examples.”
- Ricky Graziosi, Ricky Graziosi, Technical Product Manager at
PayPal

"Very happy to complete Berkeley Fintech: Frameworks, Applications, and

Strategies. Great learning about the opportunities and challenges presented by
the financial industry and about frameworks and practical tools to evaluate and
carry out projects within the Fintech sector. A big thank you to the amazing
faculty team, specially Yaniv Konchitchki and Stephanie Pitts."
- Nicolas Mancini, Private Equity Associate at Inverlat Investments S.A.

“The enthusiasm of Prof. Yaniv and the content were the best
parts of this program. The fireside chats were extremely
helpful.”
- Srini Tarinikanti, Chief Information Technology Architect at
BCG Platinion

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PARTICIPANT TESTIMONIALS

"The experience has been invaluable. My understanding of the Fintech world has
expanded exponentially. I'm getting acquainted with the language of this
discourse and I will become fluent. I've attentively viewed, multiple times, the
materials presented, and have been led to connect with some fascinating
articles and valuable web content on the subject of Fintech. This course is a
treasure."
- Beth Reed, National Sales Director at TRAVELING TEAMS, Inc.

“I enjoyed being introduced to so many different platforms. The

information about blockchain, and the parts on Data Analysis
and reading Financial Statements have been useful.”
- Stephen Hine, Conversion Case Supervisor & Account
Manager at SelectQuote Insurance Services

"I wanted to reach out and thank you for the great course you have created. It
was really a valuable course on different sections of financial technology. I really
enjoyed the video lecture, especially yours, which was great and full of positive
energy. My main goal was to learn about the latest developments in financial
technology and use them in my research. However, this course motivated me to
think about launching a startup in the future."
- Majid Maki-Nayeri, Postdoctoral Researcher, University of California, Berkeley

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 PROGRAM FACULTY

Yaniv Konchitchki
Tenured Associate Professor; Distinguished Teaching Fellow; Faculty Director,
UC Berkeley Executive Education's Financial Technology (Fintech) Program; Faculty Director,
Center for Financial Reporting & Management, UC Berkeley Haas School of Business

Prof. Yaniv Konchitchki is a full-time tenured associate professor at UC Berkeley’s Haas. He is an expert in the
linkages between capital markets, finance, macroeconomy, financial & information systems technology, and
financial reporting. His PhD is from Stanford’s Graduate School of Business (in Business Administration), as
well as he also holds a CPA license and a Masters in Science from Stanford’s Statistics Department
(in Statistics). Before receiving his PhD, he worked a number of years in the private and regulatory sectors in
roles such as an economist and a PwC’s CPA and Senior Financial Analysis Expert. He is also a military
Special Forces veteran, as a soldier and commander.

He is a founding father of Macro-Accounting, a new interdisciplinary research field that he has helped
develop, with related research widely recognized in national and international awards/honors such as through
the Notable Contributions to Accounting Literature Award and the Best Paper Award. Examples of topics his
research covers include inflation; technology/information systems; economic fluctuations & growth (i.e.,
GDP); monetary policy (including cost of capital/discount rates/interest rate dynamics); alternative data; &
national accounting.

Overall, he has vast experience from academic and practitioner perspectives. His research expertise is in
corporate financial reporting and analysis, interdisciplinary capital markets, valuation, financial technology
(Fintech) & innovation, and macroeconomics. His work focuses on the modeling and the resolution of
real-world problems with the goal of enhancing decision making, while employing tools such as
econometrics, statistical/big data analyses, and programmed algorithms.

His research was published in top-tier academic & professional journals, and he was invited to present at
several world’s top academic institutions, hedge funds, investment institutions, & national security
intelligence forums (e.g., U.S. Cyber Command).

Among honors/awards for exceptional merits, he was recognized as the recipient of the Notable Contributions
to Accounting Literature Award and the Best Paper Award — both from the American Accounting Association.
Also, as a World’s Top 40 Under 40, Bakar Faculty Fellow, Hellman Fellow for Distinguished Research
Excellence, Schwabacher Fellow, and (more than once) as Cheit Award recipient for Distinguished
Teaching Excellence (core MBA courses).

Other honor examples are Stanford’s Jaedicke Merit Award for Outstanding Academic Achievements at
Stanford, Thompson Teaching & Learning Innovation Award, Columbia University’s Research Grant, Tel Aviv
University’s Special Program for Outstanding Merits & School of Economics’ Research Prize.

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AWARDS & HONORS
• Best Paper Award, awarded by the American Accounting Association for impactful research. “This annual
award honors the paper that best reflects the tradition of academic scholarship in financial accounting and
explores research that is relevant to problems facing the accounting profession and standard-setters.”

• World’s 40 Under 40. International recognition, Featured in Fortune, Haas, Poets & Quants

• Notable Contributions to Accounting Literature Award. “Award given…to published research work which
has withstood a rigorous process of screening and scrutiny based on certain criteria, such as uniqueness
and potential magnitude of contribution to accounting education, practice and/or future accounting
research, breadth of potential interest, originality and innovative content, clarity and organization of expo-
sition and soundness and appropriateness of methodology.”

• Hellman Fellow Fund Award for Distinguished Excellence in Research. Selected across UC Berkeley as a
“Most Promising Assistant Professor.”

• Barbara and Gerson Bakar Faculty Fellow. “A most positive signal for the years to come, the fellowship
honors Haas faculty members with a record of accomplishment and a very bright future.”

• Schwabacher Fellow. “The Executive Committee voted this honor on the basis of ‘outstanding research,
exceptional departmental service, unusual scholarly growth, or some combination thereof.”

• (more than once) Earl F. Cheit Award for Teaching Excellence and Distinguished Teaching Fellowships (for
teaching core MBA courses at Haas MBA programs). “Highest teaching award bestowed annually upon
instructors at Berkeley Haas.”

• Club Six Member, for Teaching Excellence in Core MBA (each teaching year at Haas).

• Stanford GSB’s Jaedike Merit Award for Outstanding Academic Performance in the PHD Program

• Stanford University's Doctoral Fellowships

• USC’S Evan Thompson Teaching & Learning Innovation Award (for core MBA Teaching Excellence)

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 Christine Parlour
Professor of Finance, Sylvan C. Coleman Chair of Finance and Accounting, Distinguished
Teaching Fellow, UC Berkeley’s Haas School of Business

An expert in institutionally complex areas, such as market microstructure and banking, Prof. Parlour
researches fintech, digital payments, credit markets, and finance and has served on the Nasdaq Economic
Advisory Board and on the steering committee for the New Special Studies of Securities Markets. She holds
a BSocSci from University of Ottawa, and an MA and PhD in Economics from Queen’s University.

Steve Tadelis
Professor of Economics, Sarin Chair in Leadership and Strategy,
UC Berkeley’s Haas School of Business

An expert in e-commerce and the economics of the internet, Prof. Tadelis has conducted on-site research at
Amazon and eBay and focuses his academic research on the Economics of incentives and organizations,
industrial organization, and microeconomics. He holds a BA in Economics from University of Haifa, an MSc in
Economics from Techion, and a PhD in Economics from Harvard University.

Shachar Kariv
Benjamin N. Ward Professor of Economics, UC Berkeley Economics

An expert in economic theory, experimental economics, and behavioral economics, Prof. Kariv focuses his
research on social networks, social learning, and personal and social preferences. He has served as the
faculty director of UC Berkeley’s Experimental Social Science Laboratory, known as Xlab, and is co-founder
of Xmobile, a platform for social science research related to smartphones. He holds a BA in Economics from
Tel Aviv University, and an MA and PhD in Economics from New York University.

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CERTIFICATE
Get recognized! Upon successful completion of the program, UC Berkeley Executive
Education grants a verified digital certificate of completion to participants. Participants
must complete 80 percent of the required activities including a capstone project (if any)
to obtain the certificate of completion. This program also counts toward a Certificate of
Business Excellence.

UC BERKELEY

E
E X E C U T I V E E D U C AT I O N

P L
M
This is to confirm that

Name

A
has successfully completed the online program:

S
Berkeley Fintech: Frameworks,
Applications, and Strategies
Date

Mike Rielly, Chief Executive Officer Dean, Haas School of Business

Laura D. Tyson
Dean, Haas School of Business
Chair of the Board
UC Berkeley Executive Education

Note: This program results in a digital certificate of completion and is not eligible for degree credit/CEUs. After successful
completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for
the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of UC
Berkeley Executive Education.

This program counts toward a

Certificate of Business Excellence
CURRICULUM DAYS
Three Days

PILLAR(S)
Entrepreneurship & Innovation or Strategy & Management

A UC Berkeley Certificate of Business Excellence gives individuals the opportunity to create a personal plan of
study structured by our four academic pillars. Participants will earn a mark of distinction with certification from a
world-class university, and enjoy the flexibility of completing the program in up to three years.

LEARN MORE

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PATH TO ALUMNI BENEFITS
Enrolling in the Berkeley Fintech: Frameworks, Applications, and Strategies can become your first
step toward pursuing the Certificate of Business Excellence. A UC Berkeley Certificate of Business
Excellence gives individuals the opportunity to create a personal plan of study structured by our
four academic pillars. Participants will earn a mark of distinction with certification from a
world-class university, and enjoy the flexibility of completing the program in up to three years.
Learn more about the program and associated alumni benefits here.

Keeping it Interesting
Join local alumni chapters or clubs in your region.
Participate in the annual Berkeley Haas Alumni Conference.
Attend select Berkeley Haas and Berkeley Executive Education Networking events open to
the COBE community.

Berkeley resources
Activate an @haas.executivealumni.berkeley.edu email forwarding address.
Enjoy a 30% discount on eligible programs after completion of your COBE program.
Public visitor access to select campus libraries and university database services.

News and communication

A one year complimentary digital subscription to California Management Review.
Berkeley Haas Alumni newsletter.
Berkeley Haas Alumni Jobs e-Newsletter featuring job postings from distinguished employers.
Haas Insights offering the latest research and thought leadership from industry speakers and
faculty.

Successful completion of this program fulfills two curriculum days (minimum requirement of 17
curriculum days) towards the UC Berkeley Certificate of Business Excellence (COBE). Learn more
on how it works here.

Note: All benefits subject to change. Learn More

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 THE LEARNING EXPERIENCE

Keeping it Convenient
Access to program content is flexible and available
through multiple devices, allowing working
professionals to easily manage schedules and learn
remotely—anytime, anywhere. Participants enrolled
in the program obtain access to learning materials in
a modular approach, with new content released weekly.
Program modules include a variety of teaching
instruments, such as:

Video lectures Discussions Class materials:

articles, cases

Our programs are designed to meet the needs of

individual learning styles, while also leveraging
the power of peer learning. This is achieved Quizzes Surveys Assignments

through a user-friendly learning platform that

enables participants to easily navigate the To further personalize the program modules, live
program content to achieve learning objectives. teaching sessions are scheduled during the program,
often with Q&A. For participants who are unable to

Keeping it Real
attend these live sessions, a recording is made
available so nothing is missed. Our industry-leading

Our pedagogical approach is designed learning platform allows participants to create a profile,

to bring concepts to life, including: connect and collaborate with peers, and interact with
academic/industry experts such as program leaders
Byte-sized learning techniques
and teaching assistants. Assignments are often linked
Real world application to participants' real-world situations, making concepts
Peer learning discussions inherently practical.

Live, interactive teaching

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Keeping it Interesting Microsoft Office and PDF viewer to access
content such as documents, spreadsheets,
Our globally connected classrooms enable
presentations, PDF files, and transcripts
participants to seamlessly interact with their
peers to complete group assignments and
stay on track toward program
completion—with culturally-enriching Other Requirements
encounters along the way.
Programs may necessitate the usage of various
software, tools, and applications. Participants

Program will be informed about these additional

requirements at the registration stage or when
Requirements the program begins. Our program advisors are

To access our programs, participants will also available to respond to any queries about

need the following: these requirements.

Valid email address

Computing device connected to the
internet: PC/laptop, tablet, or smart phone
The latest version of their preferred
browser to access our learning platform
assignments

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ABOUT UNIVERSITY OF BY THE NUMBERS
CALIFORNIA, BERKELEY
107 Nobel laureates

The University of California, Berkeley is a public

research university in Berkeley, California. Founded 25 Turing Award winners
in 1868, UC Berkeley serves as the flagship of the
10 University of California campuses. Since its
14 Fields Medalists
founding, UC Berkeley has grown to instruct over
40,000 students per year in approximately 350
undergraduate and graduate degree programs, 19 Wolf Prizes
covering numerous disciplines on campus and
online. 45 MacArthur Fellowships

UC Berkeley ranks fourth in the U.S. News & World

20 Academy Awards
Report Best Global Universities rankings and has
been consistently cited as one of the six most
prestigious universities in the world by the Times 19 Pulitzer Prizes
Higher Education World Reputation Rankings.
207 Olympic medals

ABOUT UC BERKELEY EXECUTIVE EDUCATION

UC Berkeley Executive Education offers a portfolio of online and in-person programs developed by the
most forward-thinking minds in academia and industry to accelerate the careers of professionals
around the globe. Here, executives have abundant resources at their fingertips, from award-winning
faculty and national laboratory research to the vibrant ecosystem of Silicon Valley. These tools,
engaged in one of the most dynamic learning environments in the world, combine to create a powerful
experience for business executives seeking a competitive edge.

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ABOUT THE HAAS SCHOOL OF BUSINESS

As the second oldest business school in the United States, the Haas School of Business at the
University of California, Berkeley has been questioning the status quo since its founding in 1898.

Berkeley Haas is a leading producer of new ideas and knowledge in all areas of business, inspiring new
thinking for the new economy. We invite you to learn more about Haas, our exceptional faculty
members—including two Nobel Prize laureates in Economics—and our community of dedicated
students and alumni. Our mission is to help extraordinary people achieve great things. At Haas, we live
our distinctive culture out loud by embracing our four defining leadership principles: question the
status quo, confidence without attitude, students always, and beyond yourself.

Each year, nearly 5,000 undergraduate and graduate students as well as Executive Education
participants from around the world learn on our campus and online. They join a network of over 41,000
graduates eager to help each other grow and thrive in their professional lives.

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DURATION
2 Months, online
4-6 hours per week

PROGRAM FEES
ABOUT EMERITUS
$2,600 UC Berkeley Executive Education is collaborating with online
education provider Emeritus to offer a portfolio of high-impact
online programs. These programs leverage UC Berkeley
Executive Education's thought leadership in management
practice developed over years of research, teaching, and
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of California, Berkeley. Emeritus’ approach to learning is based
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100,000 students from over 80 countries have benefitted
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 Delivered in affiliation with

CONNECT WITH A PROGRAM ADVISOR

Email: [email protected]
Phone: +1 510-822-8883