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    Mba MM

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    This two-year MBA in Marketing Management program provides students with a deep understanding of marketing functions, principles, and contemporary techniques. The program covers topics like branding, consumer behavior, marketing strategy, digital marketing, and international marketing. Upon completing the program, students will be able to develop effective marketing plans, identify target markets, and create marketing campaigns to strengthen customer relationships and gain a competitive advantage. The semester-wise course structure includes subjects related to management, marketing, operations, finance, and research.

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    Mba MM

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    This two-year MBA in Marketing Management program provides students with a deep understanding of marketing functions, principles, and contemporary techniques. The program covers topics like branding, consumer behavior, marketing strategy, digital marketing, and international marketing. Upon completing the program, students will be able to develop effective marketing plans, identify target markets, and create marketing campaigns to strengthen customer relationships and gain a competitive advantage. The semester-wise course structure includes subjects related to management, marketing, operations, finance, and research.

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    MBA-MM

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    This two-year MBA in Marketing Management program provides students with a deep understanding of marketing functions, principles, and contemporary techniques. The program covers topics like branding, consumer behavior, marketing strategy, digital marketing, and international marketing. Upon completing the program, students will be able to develop effective marketing plans, identify target markets, and create marketing campaigns to strengthen customer relationships and gain a competitive advantage. The semester-wise course structure includes subjects related to management, marketing, operations, finance, and research.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    39 views2 pages

    Mba MM

    Uploaded by

    A
    This two-year MBA in Marketing Management program provides students with a deep understanding of marketing functions, principles, and contemporary techniques. The program covers topics like branding, consumer behavior, marketing strategy, digital marketing, and international marketing. Upon completing the program, students will be able to develop effective marketing plans, identify target markets, and create marketing campaigns to strengthen customer relationships and gain a competitive advantage. The semester-wise course structure includes subjects related to management, marketing, operations, finance, and research.

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    of 2

    MBA - Marketing Management (2 Years)

    Program Features

    Highlights:
    • This two-year program offers a deeper understanding of the various functions and principles
    of marketing, which can be practically applied in the corporate world.
    • Updated courseware to keep in step with the changing business landscape.
    • Explore contemporary marketing techniques and offers an understanding of marketing at
    a regional and global level.
    • Understand the concepts of management and integrate them with marketing management.
    • Effectively navigate the marketing segment which includes both traditional and modern-day
    marketing.
    Outcomes:
    • Effectively develop a marketing plan that is cost conservative which also delivers
    optimum results
    • Skilfully identify the target markets and craft communication that talks to them in
    their language
    • Develop effective marketing strategies & integrated marketing campaigns
    • Strengthen existing relationships with customers & convert them into brand advocates.
    • Give you an edge over the competition and help you create a path for a successful
    business career
    Program Structure
    Semester-1 Subjects Credits
    1 Management Theory & Practice 4
    2 Organizational Behavior 4
    3 Marketing Management 4
    4 Business Economics 4
    5 Financial Accounting & Analysis 4
    6 Information Systems for Managers 4
    Semester-2 Subjects Credits

    1 Business Communication 4
    2 Essentials of HRM 4
    3 Business Law 4

    4 Strategic Management 4

    5 Operations Management 4

    6 Decision Science 4

    Semester-3 Subjects Credits


    1 Brand Management 4

    2 Consumer Behaviour 4
    3 Marketing Strategy 4

    4 Customer Relationship Management 4

    5 Sales Management 4

    6 International Marketing 4
    Semester-4 Subjects Credits
    1 Services Marketing 4
    2 Marketing Research 4
    3 Digital Marketing 4

    4 Business: Ethics, Governance & Risk 4


    5 Research Methodology 4

    6 Project 4
    Eligibility of the Program
    Bachelor’s Degree in any discipline from any recognized University or an equivalent degree recognized
    by Association of Indian Universities (AIU) with minimum 50% marks at Graduation Level.
    OR
    Bachelor’s Degree in any discipline from any recognized University or equivalent degree
    recognized by Association of Indian Universities (AIU) with less than 50% marks at Graduation level
    and minimum 2 years of work experience.
    How to Apply
    Registration Form is available on the school’s website distance.nmims.edu.
    Admission procedure
    1. Fill up the online registration form.
    2. NGA-SCE shall allot Registration number to the candidate
    3. On receipt of Registration number candidate will make the payment of Admission
    processing fees
    4. Candidate will submit the Eligibility documents at the Information Centre selected by them
    for approval from the University.
    5. The student will make the payment of the program fees on getting the approval
    of documents by the University.
    6. The student shall be admitted to the program after the confirmation of receipt of fees
    from University Finance department
    GENERAL INFORMATION
    SVKM’s NMIMS reserves the right to deny admission to any candidate without assigning
    any reason for the same.
    Fee Structure

    Fee Semester Annual Option Full Payment Exam Fee Per Application
    Description Option Option Subject Fee

    Live + 41,000 77,500 1,44,000 600 1200


    Recording
    Session

    Recording 35,000 65,500 1,20,000 600 1200


    Sessions
    In addition to the above fees, the following fees are applicable:
    • Personal Contact Program (Optional) fees: INR 250 per course.

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