Bba Nbu
Bba Nbu
Bba Nbu
The BBA Honours Program Course offered by the University of North Bengal aims at inducting
managerial knowledge and skills in students related to different aspects of the business and
management of it’s operations. The course is designed to help students to develop decision
making ability in real life business situations. It also focuses on developing operational and
analytical skills in students to tackle business problems in different functional areas. The students
are required to choose a specialization of their interest in the last year of the program, which
further facilitates them to develop their management skills in a particular functional area. The
course also aims to inculcate global view of the industrial and organizational establishments and
their functions which support the business system .It is expected that at the end of the course the
student will:
Develop leadership and managerial skills
Exhibit technical proficiency in comprehending basic business problems
Analyze and develop solutions for business problems and issues by evaluating relevant
information.
Exhibit competence in use of technology and information systems in business decision
making.
Conceptualize a business plan and develop a business plan document
Develop entrepreneurial skills for creating and managing innovation and startups
The BBA Honours Program graduates are therefore expected to be suitable for absorption into
industry in base level managerial posts and also for higher level studies and research in
management.
The six semester course is designed in consonance with the University Grants
Commission guidelines for Choice Based Credit System of study and the regulations of the
University of North Bengal. The course offers three specializations, i.e., Finance, Marketing and
Human Resource Management. A student can opt for any one of these specializations in the fifth
and sixth semester of the course. The course being professional in nature requires that the a
project report based on field/empirical/ case studies or a business plan normally based on the
specialization chosen by the student be submitted before the commencement of the sixth
semester examination. The detailed structure of the course follows:
UNIVERSITY OF NORTH BENGAL
COURSE STRUCTURE FOR BBA Honours Program: 3 YEARS (6 SEMESTERS)
UNDER CHOICE BASED CREDIT SYSTEM (CBCS) (w.e.f. 2018-19)
Specialisations Offered: (a) Finance, (b) Marketing (c) Human Resource Management
Basic Structure: Distribution of Courses
Ability 1. Environmental Studies
Enhancement 2. English/MIL/
Compulsory Communication
Courses
1 (AECC) 2 Courses of 2 Credit. each 4
Entrepreneurship
Skill Development
Enhancement
Elective E- Commerce
Courses
2 (SEC) 2 Courses of 2 Credits each 4
3 Core Courses 14 Courses of 6 Credits. each 84 1. Principles of
Management and OB
2. Business Regulatory
Framework
3. Business Mathematics
4. Financial Accounting for
Managers
5. Strategic Management
6. Cost and Management
Accounting
7. Financial Management
8. Human Resource
Management
9. Marketing Management
10. Production Management
11. Business Statistics
12. Income Tax Law and
Procedure
13. Project Report
14. Computer Applications in
Business
SEMESTER - II
Course Course Title Course Type Marks Credits
No.
201 English/MIL Communication AECC – II 50 2
202 Business Mathematics Core Course -III 75 6
203 Financial Accounting for Managers Core Course – IV 75 6
204 Business Environment Generic Course- II 75 6
Total 275 20
SEMESTER - III
Course Course Title Course Type Marks Credits
No.
301 Income Tax – Laws & Practice Core Course – V 75 6
302 Cost & Management Accounting Core Course - V I 75 6
303 Financial Management Core Course – VI I 75 6
304 Quantitative Techniques Generic Course- III 75 6
305 Entrepreneurship Development SEC - I 75 2
Total 375 26
SEMESTER – IV
Total 300 24
SEMESTER – VI
Course Course Title Course Type Marks Credits
No.
601 Computer Applications In Business Core Course – XIII 75 6
602 Report on Project Work Core Course – XIV 75 6
Any one paper from the three Groups based
on specialization opted :
Group A : FINANCE
603FA (a) Financial Statement Analysis
603FB (b) Investment banking and Financial
Services
603FC (c) Security Analysis and Portfolio DSE – III 75 6
Management
Group B : MARKETING
603MA (a) Advertising and Sales Promotion
603MB (b) Distribution and Retail Management
603MC (c) International Marketing
Group C : HRM
603HA (a) Training and Development
603HB (b) Discipline and Grievance
Management
603HC c) Labour Welfare and Compensation
Total 300 24
Grand Total 1950 140
Notes: 1.One credit is equivalent to one hour of teaching (lecture or tutorial)or two hours of practical work
per week in a semester .2. Students need to choose the specialization at the beginning of fifth semester and
retain the same specialization in the sixth semester too.3. Report on Project Work (course 602) will be
examined externally on 60 marks and 15 marks will be allotted for continuing evaluation conducted as viva
voce only.
Semester I
AECC – 1- PAPER 101
Environmental Studies (AECC–I)
Marks: 100
Common Syllabus notified by the Board of Studies in Environmental Science
Course Objective: To acquaint the students with the fundamentals of managing business and to understand
individual and group behavior at work place so as to improve the effectiveness of an organization. The course will use
and focus on Indian experiences, approaches and cases
Unit III: Concept & Nature of Management and Process Management (19 Lectures)
Determination of nature of work of a manager; universality of the Principles of management;
evolution of management thoughts; role of management principles, planning; organizing;
staffing; directing; controlling. Social Responsibilities of Managers.
Unit V: (9 Lectures)
Learning,Theories of Learning, Attitudes, Attitude Change,Values &Believes, Prejudices,
Personality:Determinants of Personality, Perception, Attribution Theory, Person‘s Perception.
Suggested Readings:
Suggested Readings:
1. M.C.Kucchal: Business Law/Mercantile Law, VikasPublishing.House (P) Ltd.
2. M.C.Kucchal,&VivekKucchal: Business Legislation for Management, Vikas
Publishing House (P) Ltd.
3. Dr. G. K. Kapoor& Sanjay Dhamija: Company Law and Practice-A comprehensive
textbook on Companies Act 2013, latest edition, Taxmann.
4. Avtar Singh: Principle of Mercantile Law, Eastern Book Company
5. GulshanKapoor: Business Law, New Age International Pvt Ltd Publishers
PAPER 104
Managerial Economics Generic Elective 1
Course Objective: To apply micro economic concepts andtechniques in evaluating business decisions
taken by firms. The emphasis is on explaining how tools of standard price theory can be employed to
formulate a decision problem, evaluate alternative courses of action and finally choose among
alternatives.
Suggested Readings:
th
1. Dominick Salvatore (2009). Principles of Microeconomics (5 ed.)
Oxford University Press
th
2. Lipsey and Chrystal. (2008). Economics. ( 11 ed.) Oxford University Press
3. Koutosyannis (1979). Modern Micro Economics. Palgrave Macmillan
th
4. Pindyck, Rubinfeld and Mehta. (2009). Micro Economics. (7 ed. ). Pearson
Semester - II
PAPER 201
PAPER 202
BUSINESS MATHEMATICS Core 3
Marks – 75 Lectures 65
Objective: The objective of this course is to familiarize students with the applications
of mathematicsand statistical techniques in business decision-making.
Notes:
1. Use of simple calculator is allowed.
2. Proofs of theorems / formulae are not required.
3. Trigonometric functions are not to be covered.
Suggested Readings:
5. Mizrahi and Sullivan. Mathematics for Business and Social Sciences. Wiley and Sons.
6. Budnick, P. Applied Mathematics. McGraw Hill Education.
7. R.G.D. Allen, Mathematical Analysis For Economists
8. Ayres, Frank Jr. Schaum’s Outlines Series: Theory and Problems of Mathematics of
Finance. McGraw Hill Education.
9. N.G. Das & J.K Das, Business Mathematics & Statistics
10. Wikes, F.M., Mathematics for Business, Finance and Economics. Thomson Learning.
11. Thukral, J.K., Mathematics for Business Studies.
12. Vohra, N.D., Quantitative Techniques in Management. McGraw Hill Education.
13. Soni, R.S,. Business Mathematics. Ane Books, New Delhi.
14. Singh J. K., Business Mathematics. Himalaya Publishing House.
PAPER 203
Financial Accounting for Managers Core 4
Marks: 75 Lectures 65
Unit I
(a) Theoretical Framework:(4 lectures):
Introduction to Financial Accounting- Accounting as an Information System - its Importance,Scope
and Limitations; Users of Accounting Information; Basic concepts and conventions: entity, money
measurement, going concern, cost realization, accruals, periodicity, consistency, prudence
(conservatism), materiality and full disclosures.
(b) Accounting Process:(5 lectures):
The Accounting Equation; Recording of business transactions and preparation of Trial Balance;
Recording of transactions in Cash Book and in Subsidiary Books – Purchase Book, Purchase
Returns Book, Sales Book, and Sales Returns Book; Opening and Closing Entries;
Unit II
(a) Business Income: (7 Lectures):
(i) Capital and revenue expenditures and receipts; (ii) Revenue recognition and recognition of expenses
(iii) Depreciation: concept of depreciation; Factors in the measurement of depreciation; Methods of
computing depreciation: straight line method and diminishing balance method; change of methods.
Suggested Readings:
1. Robert N Anthony, David Hawkins, Kenneth A. Merchant, Accounting: Text and Cases.
th
McGraw-Hill Education, 13 Ed. 2013.
2. M.C.Shukla, T.S. Grewal and S.C.Gupta. Advanced Accounts. Vol.-I. S. Chand & Co., New
Delhi.
3. S.N. Maheshwari, and. S. K. Maheshwari. Financial Accounting. Vikas Publishing House,
New Delhi.
4. Deepak Sehgal. Financial Accounting. Vikas Publishing H House, New Delhi.
5. Bhushan Kumar Goyal and HN Tiwari, Financial Accounting, International Book House
6. Goldwin, Alderman and Sanyal, Financial Accounting, Cengage Learning.
7. Tulsian, P.C. Financial Accounting, Pearson Education.
nd
8. M. Haniff & A. Mukherjee , Financial Accounting 2 Edition
9. Basu & Das, Financial Accounting , Rabindra Library
10. SP Jain & K..L Narang, Financial Accounting , Kalyani Publishers
PAPER 204
Business Environment Generic Elective 2
Marks: 75 Lectures 65
Objective: To acquaint students with the contemporary issues regarding the environment of business to facilitate a
better insight into that environment.
Suggested Readings:
1. Aswathapa, K., Essentials of Business Environment, Himalaya Publishing House.
2. Cherunllam, Francis.,Business Environment, Himalaya Publishing House.
3. Misra and Puri.,Economics Environment of Business, Himalaya Publishing House.
4. Gupta, C.B., Business Environment, Sultan Chand.
5. Paul, Justin.,Business Environment: Text and Cases, Tata McGraw Hill.
SEMESTER III
PAPER 301
Income Tax Law and Practice Core 5
Marks: 75 Lectures 65
Objective: To provide basic knowledge and equip students with application of principles
andprovisions of Income-tax Act, 1961 and the relevant Rules.
Contents
Suggested readings:
1. Singhania, Vinod K. and Monica Singhania. Students’ Guide to Income Tax,
University Edition. Taxmann Publications Pvt. Ltd., New Delhi.
2. Ahuja, Girish and Ravi Gupta. Systematic Approach to Income Tax. Bharat Law House,
Delhi.
4. Income Tax Reports. Company Law Institute of India Pvt. Ltd., Chennai.
5. Taxman. Taxman Allied Services Pvt. Ltd., New Delhi.
6. Current Tax Reporter. Current Tax Reporter, Jodhpur.
7. Vinod Kumar Singhania, e-filing of Income Tax Returns and Computation of Tax,
Taxmann Publication Pvt. Ltd, New Delhi. Latest version‗Excel Utility‘ available
at incometaxindiaefiling.gov.in
PAPER 302
Objective: To acquaint the students with basic concepts used in cost accounting, various methods
involvedin cost ascertainment and cost accounting book keeping systems
Unit I: Introduction (8 Lectures)
(a) Cost Accounting: Meaning, objectives and advantages; Difference between cost accounting and
financial accounting; Cost concepts and classifications; Elements of cost; Installation of a costing system;
Role of a cost accountant in an organization;
(b) Management Accounting: Meaning, Objectives, Nature and Scope; Difference between cost
accounting and management accounting
Suggested Reading:
1. Charles T. Horngren, Srikant M. Datar, Madhav V. Rajan,Cost Accounting: A
Managerial Emphasis, Pearson Education.
2. Drury, Colin. Management and Cost Accounting.Cengage Learning.
3. JawaharLal, Cost Accounting. McGraw Hill Education
4. Nigam, B.M. Lall and I.C. Jain. Cost Accounting: Principles and Practice. PHI Learning
5. Rajiv Goel, Cost Accounting. International Book House
6. Singh, Surender. Cost Accounting, Scholar Tech Press, New Delhi.
7. Jain, S.P. and K.L. Narang. Cost Accounting: Principles and Methods. Kalyani Publishers
8. Arora, M.N. Cost Accounting – Principles and Practice.Vikas Publishing House, New Delhi.
9. Maheshwari, S.N. and S.N. Mittal. Cost Accounting: Theory and Problems. ShriMahavir
Book Depot, New Delhi.
10. Iyengar, S.P. Cost Accounting. Sultan Chand & Sons
11. H.V. Jhamb, Fundamentals of Cost Accounting,Ane Books Pvt. Ltd.
12. JawaharLal&SeemaSrivastava , Cost Accounting
13. M. Haniff ,Modern Cost & Management Accounting
14. Jain &Narang, Cost & Management Accounting , Kalyani Publishers
PAPER 303
Suggested Readings
1. James C. Van Horne and Sanjay Dhamija, Financial Management and Policy,
Pearson Education
2. Levy H. and M. Sarnat. Principles of Financial Management. Pearson Education
3. Brigham and Houston, Fundamentals of Financial Management,Cengage Learning
4. Khan and Jain. Basic Financial Management, McGraw Hill Education
5. Prasanna Chandra, Fundamentals of Financial Management. McGraw Hill Education
6. Singh, J.K. Financial Management- text and Problems. DhanpatRai and Company, Delhi.
7. Rustagi, R.P. Fundamentals of Financial Management. Taxmann Publication Pvt. Ltd.
8. Singh, Surender and Kaur, Rajeev. Fundamentals of Financial Management.
MayurCourseback, New Delhi.
9. Pandey, I.M. Financial Management. Vikas Publications.
10. Bhabatosh Banerjee, Fundamentals of Financial Management, PHI Learning
Marks: 75 Lectures 65
Readings:
1. N. D. Vohra: Quantitative Management, Tata McGraw Hill .
2. P. K. Gupta, Man Mohan, KantiSwarup: Operations Research, Sultan Chand.
3. V. K. Kapoor: Operations Research, Sultan Chand & Sons.
4. J. K. Sharma: Operations Research Theory & Applications, Macmillan India
Limited.
PAPER 305
Entrepreneurship Skill Enhancement 1
Marks: 75 Lectures 45
Objective: The purpose of the paper is to orient the learner toward entrepreneurship as a career
optionand creative thinking and behavior.
Unit 1: Introduction ( 7 Lectures)
Meaning, elements, determinants and importance of entrepreneurship and creative behavior;
Entrepreneurship and creative response to the society‘ problems and at work; Dimensions of
entrepreneurship: intrapreneurship, technopreneurship, cultural entrepreneurship, international
entrepreneurship, netpreneurship, ecopreneurship, and social entrepreneurship
Unit 2: Entrepreneurship and Micro, Small and Medium Enterprises ( 10 Lectures)
Concept of business groups and role of business houses and family business in India; The
contemporary role models in Indian business: their values, business philosophy and behavioural
orientations; Conflict
in family business and its resolution
Unit 3:( 10 Lectures)
Public and private system of stimulation, support and sustainability of
entrepreneurship.Requirement, availability and access to finance, marketing assistance,
technology, and industrial accommodation, Role of industries/entrepreneur‘s associations and
self-help groups, The concept, role and functions of business incubators, angel investors, venture
capital and private equity fund.
Unit 4: Sources of business ideas and tests of feasibility.( 10 Lectures)
Significance of writing the business plan/ project proposal; Contents of business plan/ project
proposal; Designing business processes, location, layout, operation, planning & control;
preparation of project report (various aspects of the project report such as size of investment,
nature of product, market potential may be covered); Project submission/ presentation and
appraisal thereof by external agencies,
such as financial/non-financial institutions
Unit 5: MobilisingResources( 8 Lectures)
Mobilising resources for start-up. Accommodation and utilities; Preliminary contracts with the
vendors, suppliers, bankers, principal customers; Contract management: Basic start-up problems
Suggested Readings:
1. Kuratko and Rao, Entrepreneurship: A South Asian Perspective,Cengage Learning.
2. Robert Hisrich, Michael Peters, Dean Shepherd, Entrepreneurship, McGraw-Hill Education
3. Desai, Vasant. Dynamics of Entrepreneurial Development and Management. Mumbai, Himalaya
Publishing House.
4. Dollinger, Mare J. Entrepreneurship: Strategies and Resources. Illinois, Irwin.
5. Holt, David H. Entrepreneurship: New Venture Creation. Prentice-Hall of India, New Delhi.
6. Plsek, Paul E. Creativity, Innovation and Quality. (Eastern Economic Edition), New Delhi: Prentice-Hall
of India. ISBN-81-203-1690-8.
7. Singh, Nagendra P. Emerging Trends in Entrepreneurship Development. New Delhi: ASEED.
8. SS Khanka, Entrepreneurial Development, S. Chand & Co, Delhi.
9. K Ramachandran, Entrepreneurship Development, McGraw-Hill Education
SEMESTER 1V
PAPER 401
Human Resource Management Core 8
Marks: 75 Lectures 65
Objective: The objective of this course is to help the students to develop anunderstanding of the
concept & techniques of essential functions of human resource management. The course will use and
focus on Indian experiences, approaches and cases
Unit I:( 15 Lectures)
Human Resource Management: Concept, Functions, roles, skills & competencies, HRD-definition,
goals and challenges. The changing environment of HRM – globalization, cultural environment,
technological advances, workforce diversity, corporate downsizing, changing skill requirement,
HRM support for improvement programs Work life balance, HR role in strategy formulation &
gaining competitive advantage. HRM issues in Indian Organisations
Unit II:( 20 Lectures)
Human Resource Planning: Process, Forecasting demand & supply, Skill inventories Human
Resource Information System (HRIS) succession planning, Job analysis – Uses, methods, Job
description & Job specifications. HR accounting and Human Resource Development (HRD) audit
concept. Recruitment, Selection & Orientation: internal & external sources, e- recruitment, selection
process, orientation process.
Unit III:( 15 Lectures)
Training: Concept, Needs, Systematic approach to training, Methods of training. Management
development: Concept & Methods. Performance management system: concept, uses of performance
appraisal, performance management methods, factors that distort appraisal, appraisal interview
.Career planning: career anchors, career life stages.
Compensation: Steps of determining compensation, job evaluation, components of pay structure,
factors influencing compensation levels, wage differentials & incentives, profit sharing, gain
sharing, employees‘ stock option plans. Brief introduction of social security, health, retirement &
other benefits.
Unit IV:( 15 Lectures)
Industrial Relations: Introduction to Industrial Relations, Trade unions role, types, functions,
problems, industrial dispute- concept, causes & machinery for settlement of disputes- grievance,
concepts, causes & grievance redressal machinery, discipline-concept, aspect of discipline &
disciplinary procedure, Collective bargaining- concept, types, process, problems, essentials of
effective collective bargaining .
Suggested Readings:
1. De Cenzo, D.A. & Robbins: Fundamentals of Human Resource Management,New York: John Wiley & Sons.
2. Dessler, G: Human Resource Management, Pearson.
3. Monappa&Saiyaddin: Personnel Management,Tata McGraw Hill.
4. Rao, V.S.P.: Human Resource Management- Text and Cases, Excel Books.
PAPER 402
Unit I: : ( 15 Lectures)
Introduction: Nature, Scope and Importance of Marketing, Evolution of
Marketing; Core marketing concepts; Company orientation - Production concept,
Product concept, Selling concept, Marketing concept, Holistic marketing concept.
Marketing Environment: Demographic, economic, political, legal, socio cultural,
technological environment (Indian context); Portfolio approach – Boston Consultative
Group (BCG) matrix
Unit II: ( 15 Lectures
Segmentation, Targeting and Positioning: Levels of Market Segmentation,
Basis for Segmenting Consumer Markets, Difference between Segmentation,
Targeting and Positioning;
Unit III: : ( 20 Lectures)
Product & Pricing Decisions: Concept of Product Life Cycle (PLC), PLC
marketing strategies, Product Classification, Product Line Decision, Product Mix
Decision, Branding Decisions, Packaging &Labelling, New Product Development.
Pricing Decisions: Determinants of Price, Pricing Methods (Non-mathematical
treatment), Adapting Price (Geographical Pricing, Promotional Pricing and Differential
Pricing).
Unit IV: ( 15 Lectures
Promotion Mix: Factors determining promotion mix, Promotional Tools –basics of
Advertisement, Sales Promotion, Public Relations & Publicity and Personal Selling;
Place (Marketing Channels): Channel functions, Channel Levels, Types of
Intermediaries: Types of Retailers, Types of Wholesalers.
Marketing of Services - Unique Characteristics of Services, Marketing strategies
for service firms – 7Ps.
Readings:
1. Kotler, P. & Keller, K. L.: Marketing Management, Pearson.
2. Kotler, P., Armstrong, G., Agnihotri, P. Y., &UlHaq, E.: Principles of
Marketing: A South Asian Perspective, Pearson.
3. Ramaswamy, V.S. &Namakumari, S.: Marketing Management: Global
Perspective-Indian Context, Macmillan Publishers India Limited.
4. Zikmund, W.G. & D‘ Amico, M.: Marketing, Ohio: South-Western
College Publishing.
PAPER 403
Production Management Core 10
Marks: 75 Lectures 65
Objective: This course aims to familiarize students with the production function
inorganizations. It will equip the students with understanding of the Production process
and sensitize them to certain emerging issues in Production. The course will use and
focus on Indian experiences, approaches and cases
Unit 1( 10 Lectures)
Meaning and function of production management, role and responsibility of production function in
org type of production system continuous, intermittent, job lots etc., plant layout objective type
material flow pattern safety consideration and environment aspects.
Unit 2( 15 Lectures)
Production design- definition, importance, factor affecting product design product policy-
standardization, simplification, production developments, meaning importance, factors
responsible development techniques of product development.
Unit 3( 15 Lectures
Production planning and control-meaning objective, scope, importance and procedure of production
planning, routing, schedule, master production schedule, production schedule, dispatch, follow up,
production control-meaning, objectives, factor affecting production control.
Unit 4( 15 Lectures
Concept and importance of material management ,corporate policy, organization, research,
planning, source selection, inventory management , Selective Inventory control techiniques make or
buy decision.
Unit 5( 10 Lectures)
Production and Material Management ,Warehousing and store management, centralized
and decentralized store, methods of store accounting. Need for stock verification
Suggested Readings
1. Aswathappa&Bhatt : Production and Operations Management, Himalaya Publishing House.
Contents:
1.Concept of indirect taxes (05 Lectures)
1. Customs Law as contained in the Customs Act, 1962 and the Customs Tariff Act, 1975
(20 Lectures)
(i) Introduction to customs law including Constitutional aspects (ii) Levy of and exemptions from
customs duties – All provisions including application of customs law, taxable event, charge of customs
duty, exceptions to levy of customs duty, exemption from custom duty (iii) Types of customs duties (iv)
Classification and valuation of imported and export goods (v) Officers of Customs; Appointment of
customs ports, airports etc. (vi) Import and Export Procedures – All import and export procedures
including special procedures relating to baggage, goods imported or exported by post, stores (vii)
Provisions relating to coastal goods and vessels carrying coastal goods (viii) Warehousing (ix) Drawback
(x) Demand and Recovery; Refund (xi) Provisions relating to prohibited goods, notified goods, specified
goods, illegal importation/exportation of goods (xii) Searches, seizure and arrest; Offences; Penalties;
Confiscation and Prosecution (xiii) Appeals and Revision; Advance Rulings; Settlement Commission
(xiv) Other provisions.
Suggested Readings:
1. Dhingra Understanding Basic of GST, Kalyani Publishers
2. Goyal and Garg , Indirect Tax, Kalyani Publishers
Objectives: To enable thestudent to become familiar with the mechanism for conducting
business transactions through electronic means.
Contents
Course contents:
Readings:
1. S.P. Gupta (S.P.): Statistical Methods, Sultan Chand & Sons, 34th Edition.
2. Richard Levin & David Rubin : Statistics for management, Prentice Hall.
Anderson, Sweeny & Williams: Statistics for Business and Economics, South Western
PAPER 502
Unit I: ( 10 Lectures)
Introduction - evolution of business policy, business policy - nature, importance, objectives,
understanding the strategy, process of strategic management, functional strategies.
Unit II: ( 9 Lectures )
Organizational Direction- concept of strategic planning, vision, mission, objectives
Unit III: ( 10 Lectures)
Environmental Analysis and Diagnosis – environmental scanning, elements of environment,
SWOT analysis, competitive advantage, competitor analysis.
Unit IV: ( 9 L.ectures )
Strategic Alternatives – corporate level stability, expansion, retrenchment and turnaround.
Unit V: ( 9 Lectures )
Strategic Analysis and Choice –gap analysis.
Unit VI: ( 9 Lectures )
Strategy Implementation – issues in implementation - resource allocation - budgets –
organization structure - matching structure and strategy.
Unit VII: ( 9 Lectures)
Strategic Evaluation & Control - overview of strategic evaluation & control, strategic control.
Suggested Readings:
1. Azhar Kazmi, Strategic Management And Business Policy, McGraw Hill Education; 3 edition.
2. Budhiraja, S. B. and. Athreya, M. B, Cases in Strategic Management, Tata McGraw Hill, New
Delhi.
3. Christensen, C. R., Business Policy: Text and Cases, Homewood, Illinois.
4. Glueck, William F., Strategic Management and Business Policy, McGraw Hill, New York.
GROUP A Specialisation -FINANCE
Discipline Specific Elective Courses 1 & 2 to be chosen from 5FA,
5FB and 5FC PAPER 5FA
Corporate Accounting
Marks: 75 Lectures 65
Objectives: To enable the students to acquire the basic knowledge of the corporate accounting
and tolearn the techniques of preparing the financial statements.
Objective: To provide the student a basic knowledge of financial markets and institutions and
to familiarise them with major financial services.
Contents
Unit 1: Introduction (8 Lectures)
Financial System: functions and its components-Functions of financial markets and institutions,
Financial system and economic developments.
Suggested Readings:
1. L M Bhole, and JitendraMahakud.Financial Institution and Markets, McGraw-Hill
Education
2. Clifford Gomez, Financial Markets, Institutions and Financial Services, PHI Learning
3. Machiraju, H.R., Indian Financial System, Vikas Publishing.
4. Pathak V. Bharati., The Indian Financial System, Pearson Education.
5. Mishkin, F.S.,The Economics of Money, Banking and Financial Markets, Pearson Education.
6. Annual Reports of Major Financial Institutions in India.
PAPER 5FC
Objectives: To enable the students to acquire the basic knowledge of the microfinance and
tolearn the techniques of such financing .
Contents
4. Managing Risk and Creating Value with Microfinance, Mike Goldberg, Eric Palladini,
World Bank Publications, 2010
5. The Economics of Microfinance, Jonathan Morduch, Beatriz Armendariz, MIT Press.
6. Understanding Microfinance, Debadutta K. Panda, Wiley India
7. Microfinance: Concepts, Systems, Perceptions and Impact, S. Sarkar
and Samirendra.NathDhar, Readworthy Publications, New Delhi.
8. Micro - Finance Perspectives and Operations, Indian Institute of Banking and
Finance, Taxmann Publications.
9. Rural Microfinance and Microenterprise- Informal Revolution , Amitabh
Bhatnagar, Concept Publishing Company, New Delhi.
10. Towards Financial Inclusion in India, K. G. Karmakar - G. D. Banerjee - N. Mohapatra
11. Financial Inclusion at the Bottom of the Pyramid, Carol Realini , FriesenPress
12. FinancialInclusionandInclusiveGrowth:ScopeandDimension , K.
Gangadharan (Author), Reference Press
GROUP B Specialisation -MARKETING
Discipline Specific Elective Courses 1 & 2 to be chosen from 5MA, 5MB and 5MC
PAPER 5MA
Marketing of Services
75 marks 65 classes.
Objectives: To enable the students to acquire the basic knowledge of marketing of Services and tolearn
the techniques of such marketing .
Contents
Suggested Readings:-
1. Services Marketing, Ziethmal&Bitner,McGraw Hill
2. Services Marketing, Lovelock, Pearson
3. Services Marketing ,Jauhari&Dutta, Oxford
PAPER 5MB
Consumer Behaviour
Marks: 75 Lectures: 65
Objective: The objective of this course is to provide basic knowledge of concepts, dimensions
and issues of consumer behavior and the skills of understanding and analyzing consumer
behavior to develop marketing strategies.
Suggested Readings:
1. Louden, DelebetaConsumer Behaviour., McGraw Hill Education
2. Schiffman, L, G and Kanuk, L, L, Consumer Behaviour, PHI Learning
3. Mowen and John, C, Consumer Behaviour, McMillan, New York
PAPER 5MC
Unit II. Product Strategy over the life-cycle, Customer analysis, Competitor analysis, Design
of Manufacture, New product development [10 Lectures]
Unit III. Market Potential: Forecasting target market potential and sales, Methods of estimating
market and sales potential. [10 Lectures]
Unit IV. Brand Management and Brand Positioning: The role of brands; The Brand Equity
Concept, Brand Equity Models – Brand Asset Valuation,Building Brand Equity, Brand; Identity and
Brand image Brand knowledge, Brand portfolios and market segmentation, Steps of brand building,
Identifying and establishing brand positioning, Defining and establishing brand values, Co-
branding, celebrity endorsement [20 Lectures]
Unit V. Branding Strategies: Brand hierarchy, Branding Strategy, Brand extension and brand
transfer, Managing brand over time. Brand Value chain, Brand Audits, Brand Tracking, Brand
Valuation; Managing Brand Equity: Brand Reinforcement, Brand Revitalization, and Brand
Crisis.[15 lectures]
Suggested Readings:
1. Product management - Donal R. Lehmann, Russel S. Winer
2. Strategic Brand Management - Kevin Lane Keller
3. Branding Concepts & Process - DebashishPati
4. Marketing Management - Philip Kotler
5. Successful Branding - Pran K Choudhary
6. Brand Positioning Strategies for Competitive Advantage -Subrato Sengupta
7. Strategic Brand Management -Caperer
8. Behind Powerful Brands - Jones
9. Managing Indian Brands -S. Ramesh Kumar
Group C Specialisation –HUMAN RESOURCE MANAGEMENT
Discipline Specific Elective Courses 1 & 2 to be chosen from 5HA, 5HB and 5HC
Paper 5HA
Labour Legislation
75 marks 65 classes
Objective: To familiarize the students with the concept of various labour legislations in
the modern organizational setting
Course Contents
Objective: - To explore the concepts and techniques of the essential elements of HRM and to
enable the students to recognise its critical issues .The course aims to understand HRM concerns
Course Contents
UNIT –I: (14 Lectures)
Human Resource Development in industry. Perspective; Concept, Origin and Need for HRD-
Human Development:Millennium goals of Human Resource Development; Dimensions and
Targets of Development.
UNIT –2 :(17 Lectures)
Learning – Nature, scope, theories – Graphical Condition Theory, Operant Condition Theory,
Cognitive Learning Theory, Social Learning Theory. Training: Concept, Importance; Assessing
Training Needs; Process Designing and Evaluating Training and Development Programs.
Methods of training, HR training in MNCs. Training evaluation.
Suggested Readings:
1. Rao T.V. Readings in HRD, Oxford and IBH Publications, New Delhi.
2. SubbaRao, P. Essentials of Human Resource Management and Industrial relations texts,
cases and games), Himalaya Publishing House, Pvt. Ltd.,
3. Rao T.V, Human Resource Development, Sage Publications, New Delhi-1.
4. Rao T.V, and Pareek, Udai, Designing and Managing Human Resource Systems; Oxford and
IBR Pub. Ltd, New Delhi-1.
Paper 5HC
Organisational Development
75 marks 65 classes
ObjectiveThe course gives an overview of the need for OD and OD practices whichcan develop
and improve an Organization‘s systems and strategies leading to an optimal HRD climate
Course Contents
Unit 1.(10 Lectures)
Definition Foundations of OD, Managing the OD Process, Action Research and OD. Overview of
OD Interventions, Comprehensive OD Interventions, Structural Interventions and the Applicability of
OD,
Unit 2.(10 Lectures)
The Nature of Planned Change:Theories of Planned Change, General Model of Planned Change,
Different Types of Planned Change, Critique of Planned Change, Development & Change
Process.
Unit 3.(15 Lectures)
The OD Practitioner: Competencies of an Effective OD Practitioner; the Professional OD
Practitioner, Professional Values, Professional Ethics, Entering into an OD Relationship,
Developing a Contract, Inter-personal Process Issues in Entering and Contracting.
Unit 4(15 Lectures)
Diagnosing Organizations, Groups and Jobs: What is Diagnosis? The Need for Diagnostic
Models, Group-Level Diagnosis, Individual-Level Diagnosis, Collecting and analyzing
Diagnostic Information, Feeding back Diagnostic Information. Unit 5(15 Lectures)
Suggested Readings:
PAPER 601
Computer Applications In Business Core 13
Marks: 75 Lectures: 50 PLUS 30 PP
Objectives: To provide computer skills and knowledge for commerce students and to enhance
the student understands of usefulness of information technology tools for business operations.
Contents
Unit 1: Introduction to Computer: (6 lectures)
Definition of Computer System; Evolution of Computer – a brief history; Classification of computer;
Generation of Computers.
Unit 2: Computer System Architecture: (8 lectures)
Definition of Hardware; Basic units of Computer System; CPU – Control Unit, ALU; Memory
module – Primary Memory, Secondary Memory – definition, classification, features and functions;
measuring unit of memory – Bit, Byte, KB, MB, GB; Input Devices – Keyboard, Mouse, Scanner,
Output Devices – Monitor, Printer.
Unit 3: Introduction to Number System: (8 lectures)
Positional and Non Positional number system; Various Number system-Decimal, Binary, Octal
Hexadecimal; Number system conversions – working with integer and fractional number; Simple binary
arithmetic – addition, subtraction multiplication, division.
Unit 4: Introduction to Software: (8 lectures and 15 practical lab)
Definition of Software; Classification of Software; Booting process; Working concept of Word
processing software, presentation software, spreadsheet software, Accounting software and DBMS
software.
Unit 5: Introduction to Operating System: (6 lectures and 9 practical lab)
Definition of OS; Functions of OS, basic concept of different types of OS, Working knowledge of MS-
DOS, Window‘s family OS and Linux.
Unit 6:Basic concept of Flowcharts and Computer Languages: (10 lectures)
Definition of Algorithm and Flowchart; Symbols of Flowchart technique; Advantages and Disadvantages
of Flowchart; How to draw flowchart of simple mathematical problems; definition of Computer language;
Classification of programming problems; definition of Computer language; Classification of
programming language; concept of Machine level language, Assembly language and High level language.
Unit 7: Introduction to INTERNET: (4 lectures and 6 practical lab)
Definition of INTERNET, INTRANET EXTERNET; Hardware and software of INTERNET – Devices,
Web Browser, Concept of E-mail, Web Server, Web Page, Web Sites and WWW (World Wide Web);
Some important terminology – HTTP, URL, FTP, DNS; Definition of Hypertext; Basic concept of HTML
and static webpage development using HTML.
Suggested Readings:
1. ITL Education Solutions Limited.,Introduction to Computer Science, Pearson.
2. Mukhopadhyay, A. K. and Das, A., Introduction to Information Technology and Its Business
Application, KalimataPustakalaya.
3. Rajaraman, V.,Fundamentals of Computers, PHI Learning Private Limited.
4. Sinha, P. K. and Sinha, P., Computers Fundamentals, Bpb Publications
5. Ramakrishnan, R. and Gehrke, J., Database Management System, McGraw Hill Education.
6. Petersin, R., Linux-The Complete Reference, McGraw Hill Education.
PAPER 602
Objective: This course aims at providing the general understanding of business research and
themethods of business research. The course will impart learning about how to collect,
analyze, present and interpret data.
Notes:
1. There shall be a term end written examination of 50 Marks on the basis of Unit 1 to 4
2. In unit 5 the student will write a project report under the supervision of a faculty member
assigned by the college/institution based on field work/ case studies/ empirical research etc.
The Project Report carries 25 Marks and will be evaluated by University appointed
examiners.
3. There will be no continuing evaluation for this paper.
Suggested Readings:
1. Gupta And Rangi, Research Methology , Kalyani Publishers
2. D K Bhattacharyya. Research Methodology, Excel Books India,
3. C.R. Kothari, Research Methodology, New Age International
GROUP A Specialisation -FINANCE
Discipline Specific Elective Courses 3 & 4 to be chosen from 6FA, 6FB and 6FC
PAPER 6FA
Suggested Readings
1. James C. Van Horne and Sanjay Dhamija, Financial Management and Policy,
Pearson Education
2. Levy H. and M. Sarnat. Principles of Financial Management. Pearson Education
3. Brigham and Houston, Fundamentals of Financial Management,Cengage Learning
4. Khan and Jain. Basic Financial Management, McGraw Hill Education
5. Prasanna Chandra, Fundamentals of Financial Management. McGraw Hill Education
6. Singh, J.K. Financial Management- text and Problems. DhanpatRai and Company, Delhi.
7. Rustagi, R.P. Fundamentals of Financial Management. Taxmann Publication Pvt. Ltd.
8. Singh, Surender and Kaur, Rajeev. Fundamentals of Financial Management.
MayurCourseback, New Delhi.
9. Pandey, I.M. Financial Management. Vikas Publications.
10. Bhabatosh Banerjee, Fundamentals of Financial Management, PHI Learning
75 marks 65 Lectures
Objective: The aim of this course is to provide a conceptual framework for analysis froman
investor‘s perspective of maximizing return on investment – a sound theoretical base with
examples and references related to the Indian financial system
Unit 1: (10Lectures)
Introduction Nature and Scope of Investment, Investment Process, Decisions areas, Components
of Investment Risk, Types of investors, Investment V/S Speculation Unit 2:(10Lectures)
Securities Market in India Introduction to Indian capital market and its classification,
Organization and Functioning stock exchanges, Regulations of stock exchanges, listing of
securities Unit 3: (15 Lectures)
Analysis for Investment Economy and Industry Analysis, Company Level Analysis, Technical
Analysis, Valuation of Securities: Equity Shares, Debt/Bond and Preference shares,
Derivatives, Mutual Funds
Unit 4: : (15 Lectures)
Efficient Market Hypothesis Random Walk Theory, The efficient market hypothesis and forms
of market.
Unit 5: : (15 Lectures)
Portfolio Analysis Risk and return on portfolio, Risk and return trade-off, Portfolio with more than
two securities, Diversified and concentrated Portfolio
Suggested Readings
1. S. Kevin – Security Analysis and Portfolio Management, PHI Learning Pvt. Ltd.
2. Shridharan - Security Analysis and Portfolio Management, McGraw Hill
REFERENCES
1. M.Y.Khan: Financial Services, Tata McGraw –Hill.
2. Machiraju: Indian Financial System, Vikas Publishing House.
3. J.C.Verma: A Manual of Merchant Banking, Bharath Publishing House.
4. K.Sriram: Hand Book of Leasing, Hire Purchase & Factoring, ICFAI, Hyderabad.
5. Ennew.C.Trevor Watkins & Mike Wright: Marketing of Financial Services,
Heinemann Professional
GROUP B Specialisation –MARKETING MANAGEMENT
Discipline Specific Elective Courses 3 & 4 to be chosen from 6MA, 6MB and 6MC
PAPER 6MA
Contents:
Unit 1: Introduction (20 Lectures)
Communication Process; IMC: meaning and importance; Communication models: AIDA,
Hierarchy of Effects, innovation adoption model; Advertising as a tool of communication; Meaning,
nature and importance of advertising; Types of advertising; development of advertising; social,
ethical and legal aspects of advertising; Advertising Agencies: meaning, types and functions
Suggested Readings:
Objective: The objective of the course is to develop an understanding about the role of
Marketing channels, distributionand retailing. The course is also designed to prepare students for
positions in the retail sector or positions in the retail divisions of consulting companies.
Contents:
Unit 1: Distribution Channel System(7 Lectures)
Distribution– Basic concept, emerging trends and challenges; functions and types of channel;
channel management
Suggested Readings:
1. Cullen & Newman: Retailing – Environment & Operations, Cengage Learning EMEA
2. Berman &Evarv: Retail Management, Prentice Hall.
3. Bajaj, Tuli&Srivastava: Retail Management- Oxford University Publications
4. Gibson G Vedamani: Retail Management: Functional principles & practices, Jaico Publishing
House.
5. Harjit Singh: Retail Management, S. Chand Publication.
6. Coughlan, Anderson, Stern, Marketing Channels, Prentice Hall.
7.Ayers, J. B. (2006). Handbook of supply chain management (2nd ed.). Florida: Auerbach
Publication
8. Ballou, R. H., &Srivastava, S. K. (2008). Business logistics/ supply chain management
(5th ed.). New Delhi: Pearson Education.
PAPER 6MC
International Marketing
Marks: 75 Lectures: 65
Objective: The objective of the course is to develop an understanding about the role
of international Marketing.
Suggested Readings:
1. Warran J. Keegan: Global Marketing Management, PHI
2. Czinkota. M. R., International Marketing, Dryden Press, Boston
3. Bo Sodersten: International Economics
4. Bhattacharya, B. Export Marketing. Strategies for Success. New Delhi, Global,Business
Press.
5. Terpstra. Vem and Sarathy, R. International Business. New York, John Wiley.
6. Onkvisit, Sak and Shaw, J J. International Marketing: Analysis and Strategy.New Delhi,
Prentice Hall of India
Group C Specialisation –HUMAN RESOURCE MANAGEMENT
Discipline Specific Elective Courses 3 & 4 to be chosen from 6HA, 6HB and 6HC
PAPER 6HA
Training and Development
75 marks 65 classes
Objective: To familiarize the students with the concept and practice of training anddevelopment
in the modern organizational setting
Contents:
Unit I( 10 Lectures)
Organization vision & plans, assessment of training needs, setting training
objectives, designing training programmes, Spiral model of training.
Unit V( 15 Lectures)
Training Experiences. Issues in Consultant –Client Relationships, System Ramifications,
Post training: Training evaluation, Training impact on individuals and organizations, Evaluating
Programmes, Participants, Objectives.
Readings:
1. Blanchard P.Nick& Thacker James: Effective Training, Systems, Strategies
and Practices, Pearson.
2. French Wendell, Bell Cecil and VohraVeena: Organisation Development, Behavioral
Science Interventions for Organisation Improvement, Prentice Hall.
3. Lynton Rolf &PareekUdai: Training & Development, Prentice Hall.
4. Bhatia S.K.: Training & Development, Deep & Deep Publishers.
PAPER 6HB
Discipline and Grievance Management
75 marks 65 classes
Contents:
Unit 3( 18 Lectures)
Employee Discipline-Types of Discipline, Essentials of a Good Disciplinary System, Causes of
indiscipline, Discipline Handling: What does it involve– rules, misconduct, etc ,Employer‘s position
in Law in discipline handling, Dealing with minor misconducts– dos & don‘ts in administering
warnings ,Dealing with major misconducts
Unit 4.( 17 Lectures)
How to deal with poor work performance issues • Being ―pro-active‖ in Grievance Management–
general & individual , Arguments Against Negative Discipline or Punishment, Kinds of
Punishment,Alternatives to Punishment
Suggested Readings
1. Saini, Debi S., Redressal of Labour Grievances Claims and Disputes, New Delhi, Oxford
& IBH
2. SunitaDwivedi , Grievance Handling Mechanism in India , Navjeewan Publication
75 marks 65 classes
Unit I( 15 Lectures)
Introduction- Concept, Philosophy, History from performance appraisal to performance development.
Objectives of performance management system; Performance management and performance
appraisal; Performance Management process: Performance planning, Process and Documentation of
Performance appraisal, Appraisal Interview, Performance Feedback and Counselling. Unit II( 14
Lectures)
Performance management and reward systems. Performance Coaching ,Mentoring and Counselling,
Competency development, Use of technology and e-PMS, International Aspects of PMS.
Performance systems trends, Ethical Perspectives in performance appraisal. Unit III( 12 Lectures)
Wages in India: Minimum wage, fair wage and living wage. Methods of state regulation of wages.
Wage differentials & national wage policy Regulating payment of wages, wage boards, Pay
commissions, dearness allowances, linking wages with productivity,. Special compensation
situations: International compensation-managing variations. Expatriate Pay.
Suggested Readings:
1.Milkovich&Newman , Compensation, McGraw Hill.
2.T.J. Bergman , Compensation Decision Making, Harcourt, Fort Worth, TX
3. Richard Henderson: Compensation management in a knowledge based world, Prentice Hall.
4..T.N.Chhabra&SavithaRastogi Compensation management, Sun India Publications.
5. Gary Dessler , Human Resour6
6.Armstrong's Handbook of Performance Management: An Evidence-Based Guide to Delivering
High Performance :Book by Michael Armstrong