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This project report summarizes a study on the comparative marketing strategies of Whirlpool and LG home appliances in Nagpur City. It includes an introduction describing the topic, objectives, and need for the study. It also describes the research methodology used, including data collection from consumers through questionnaires, and limitations. The report presents data analysis and findings on the marketing strategies of the two companies, and provides conclusions and recommendations.

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35 views

Firstpage

This project report summarizes a study on the comparative marketing strategies of Whirlpool and LG home appliances in Nagpur City. It includes an introduction describing the topic, objectives, and need for the study. It also describes the research methodology used, including data collection from consumers through questionnaires, and limitations. The report presents data analysis and findings on the marketing strategies of the two companies, and provides conclusions and recommendations.

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Copyright
© © All Rights Reserved
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PROJECT REPORT

ON
“ A STUDY ON COMPARITIVE MARKETING STRATEGY OF
WHILPOOL LG HOME APPLIANCE IN NAGPUR CITY”

(for the year 2021-22)

Submitted to
R.T.M. Nagpur University, Nagpur
In partial fulfillment of the requirement of
MASTER OF BUSINESS ADMINISTRATION

Submitted By
ARPITA VIJAY SHAHAKAR

Under the Guidance of


DR. PAYAL PASHINE

GOVINDRAO WANJARI COLLEGE OF ENGINEERING &


TECHNOLOGY, HUDKESHWAR, NAGPUR

2022-2023
Certificate
This is to certify that the project report entitled “A STUDY ON COMPARITIVE
MARKETING STRATEGY OF WHILPOOL LG HOME APPLIANCE IN
NAGPUR CITY” is submitted by ARPITA VIJAY SHAHAKAR for partial fulfillment
of the requirement of M.B.A (Master of Business Administration) degree of the R.T.M.
Nagpur University, Nagpur.

It is the original project carried out under the supervision and guidance of DR.
PAYAL PASHINE and undergone requisite duration as prescribed by R.T.M.
Nagpur University, Nagpur for the project work.

Dr. Salim Chavhan Dr. Payal Pashine


(Principal) (Guide)
Internal Examiner ExternalExaminer

Place : Nagpur
Date :
Govindrao Wanjari College Of Engineering &
Technology, Hudkeshwar, Nagpur

DECLARATION

I, ARPITA VIJAY SHAHAKAR, hereby declare that the Project Report entitled
“A STUDY ON COMPARITIVE MARKETING STRATEGY OF WHILPOOL LG
HOME APPLIANCE IN NAGPUR CITY” Is submitted by me for the partial
fulfillment of MBA at “Govindrao Wanjari college of Engineering & Technology”
Nagpur.

This report is an original work prepared by me and it has never been submitted
to any university/institution for the award of any degree/diploma.

PLACE:NAGPUR ARPITA VIJAY SHAHAKAR


Date: Enrolment No:
ACKNOWLEDGEMENT

With immense pride and sense of gratitude, I take this opportunity to express my sincere
regards to my Guide Dr. Payal Pashine Assistant/ Associate Professor, Department of M.B.A,
GWCET, Nagpur, for his motivating guidance, important suggestion and support for the
completion of this work in time and in great successful approach.

I record my sincere thanks to our Head of the Department for his kind support and our
Principal, Dr. Salim Chavhan for providing necessary facilities in undertaking this work.

I am also immensely pleased to record my deep sense of gratitude to all the supporting staff
members of our M.B.A., Department, for their encouragement and suggestion to complete this
work successfully.

Place :- Nagpur Date :-

ARPITA VIJAY SHAHAKAR


INDEX

SR. NO. CHAPTER NAME PAGENO.

1 Executive Summary
INTRODUCTION
2  Introduction abouttopic
 Objectives of thestudy
 Hypothesis
 Need & Scope of the Study
3 LITERATURE REVIEW
COMPANY PROFILE
 Introduction ofCompany
4  Organization Chart
 Awards &Achievements
5 RESEARCH METHODOLOGY
1. Data Collection Methodology
2. Sources of Data
3. Sampling Techniques
 Sampling Area
 Sampling Size
 Sampling Unit
 Method of Sampling
 Research Instrument (Type of
Questionnaire)
4. Limitations of the Study
6 Data Representation, Analysis and Interpretation

7 Findings
8 Conclusion
9 Recommendations and Suggestions
10 References/Bibliography

11 Appendices/Annexure

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