Zameen rp2 Recomd
Zameen rp2 Recomd
Zameen rp2 Recomd
MISS.UME SUMMAIYA
RESEARCH PROJECT 01
BRAND AWARENESS
ZAMEEN.COM
GROUP:09
STUDENTS
Huzaifa Hafeez khan 44518
Enaas Zulfiqar 44090
Abdul Wahab 48565
M. Yasir 40111
Vernon Alam 40258
A Research Proposal
Submitted as a mandatory requirement for the
Course of Research Project-I in the program,
Bachelor of Business Administration
At IQRA University, Main Campus Karachi, Pakistan
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TABLE OF CONTENTS
INTRODUCTION………………………………………………………………………………………4
BACKGROUND………………………………………………………………………………………..4
COMPANY PROFILE…………………………………………………………………………………4
VISION………………………………………………………………………………………………5
MISSION…………………………………………………………………………………………….5
OBJECTIVE OF COMPANY………………………………………………………………………5
PORTFOLIO…………………………………………………………………………………………….5
What is a property portfolio?..............................................................................................5
BUSINESS MODEL…………………………………………………………………………………….6
Mobile website……………………………………………………………………………………….6
Urdu website…………………………………………………………………………………………7
Tools………………………………………………………………………………………………….7
Plot Finder…………………………………………………………………………………………..7
Property Bank………………………………………………………………………………………7
Search Trends………………………………………………………………………………………7
Brand Logo…………………………………………………………………………………………7
TV Campaigns……………………………………………………………………………………..7
ORGANIZATIONAL CHART…………………………………………………………………………8
SWOT ANALYSES……………………………………………………………………………………10
INDUSTRY BACKGROUND………………………………………………………………………….10
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Political Factors……………………………………………………………………………………..10
Economic Factors…………………………………………………………………………………...10 Social
Factors………………………………………………………………………………………11
Technological Factors………………………………………………………………………………11
Environmental Factors……………………………………………………………………………11
Legal Factors………………………………………………………………………………………11
AREA OF INVESTIGATION……………………………………………………………………….11
ETHICAL CONSIDERATION……………………………………………………………….12
INDUSTRY EXPERIENCE…………………………………………………………………………..13
REFERENCE………………………………………………………………………………………….14
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INTRODUCTION:
Zameen.com is the first and largest property portal in Pakistan and is among the top five property portals in
the world. It was founded in 2006 and has since revolutionized the real estate industry of Pakistan by connecting
buyers and sellers online in a highly convenient way, making it a household name among Pakistanis around the
world. With over 30 million property listings and over 5.5 million monthly users, it is the pioneering property
portal in Pakistan, with more than 18,000 agencies registered.
BACKGROUND:
a) Zameen.com was the brainchild of two British-Pakistani entrepreneur brothers, Zeeshan Ali Khan, and
Imran Ali Khan. Their mission was to make Pakistani real estate accessible and convenient for everyone.
Together, they proceeded to lead Zameen.com from a small start-up to the premier real estate entity in
Pakistan. Zameen.com started its funding first round in 2012 which constituted of several angel investors
and substantial investment from venture capital firms. A further two rounds of major investment were
closed in late 2015 and early 2016, bringing in a total of $29 million. Then, in 2019, Zameen.com parent
company, the Emerging Markets Property Group (EMPG) raised $100 million. This round was led by
KCK Group, with Exor Seeds, a highly distinguished company, participating. Zameen.com has since
grown from strength to strength, with over 4,000 employees and presence in over 34 cities around
Pakistan, and offices in 13 major cities.
b) The project or company has been listed down with coated issues beneath alongside the utmost perks which
the company provides with exclusive marketing and sales services to premium projects all of which have
been great successes.
c) Reason for selecting Zameen.com is first one of the group members works here and we can research and
grab the insights of the company more clearly as most companies have confidentiality issues, but here the
trustee and reference are already built. Secondly, the transparency and services of the company are
guaranteed with a popular platform so a company with good a word of mouth must have some narrow
points.
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COMPANY’S PROFILE:
Zameen.com connects buyers with sellers and tenants with landlords for a highly user-friendly real estate
experience. The extensive listings and projects on offer provide something for everyone when it comes to
property.
a) Vision:
Zameen aims to become the one-stop destination for every real estate in Pakistan
b) Mission:
At Zameen, we believe in creating a lifelong partnership with our customers based on transparency, trust,
honesty, and an outstanding level of service excellence. By providing accurate and up-to-date information, in-
depth analysis, sound real estate advice, and exceptional products. We aim to bring the Pakistan real estate
market up to the highest international standards. Our mission is to introduce new ideas and technologies that
will transform the process of buying, selling, and renting real estate making it faster, more efficient, and much
easier for everyone involved
c) Objectives of the Company:
Zameen.com was the brainchild of two British-Pakistani entrepreneur brothers, Zeeshan Ali Khan, and Imran
Ali Khan. Their mission was to make Pakistani real estate accessible and convenient for everyone. Together,
they proceeded to lead Zameen.com from a small start-up to the premier real estate entity in Pakistan
PORTFOLIO:
The real estate industry is considered one of the most lucrative investment avenues in Pakistan—and rightfully
so. Property markets all around the country have been witnessing upward price trends for the past few decades.
Owing to the profitable nature of Pakistan’s real estate sector, not only local but also overseas investors take a
keen interest in capitalizing on investment opportunities available across the country. Luckily technology has
overcome many of the major issues previously faced by the property sector. Platforms like Zameen.com have
played a tremendous role in modernizing the industry.
Whether you are a new or an experienced investor, you need to have a strong property portfolio to establish a
successful real estate business in Pakistan. Wondering what is a property portfolio and how is it going to benefit
you as an investor? We’ve got you covered. In this post, we have tried to answer all these questions in a detailed
manner so make sure to read till the end.
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BUSINESS MODEL:
Zameen.com allowed free property listings on its website but shifted to the paid advertisements model in 2010.
In 2014, the company also launched its monthly real estate print publication. Today, in addition to providing
advertising space on its online platform, Zameen.com also offers exclusive sales and marketing services to real
estate developers to generate revenue.
Mobile website:
In March 2013, Zameen.com launched a mobile version of its website. This was a move to make the portal
accessible to a wider audience and make it convenient for users.
https://www.zameen.com/apps.html
Urdu website:
In February 2013, the site rolled out its Urdu version.
Tools:
Pakistan Real Estate Price Index in February 2016, Zameen.com launched the Pakistan Real Estate Price Index.
The tool was created with the help of Lahore University of Management Sciences (LUMS) professors.
Plot Finder:
In November 2019, Zameen.com launched a new tool called Plot Finder. This product allows users to access
detailed, geo-coded maps of 2,500 housing projects across 38 cities in Pakistan. It roughly corresponds to 1.2
million plots and homes and accurately depicts the properties segmented and finalized by society developers
and approved by the authorities.
Property Bank:
Zameen.com is also slated to launch a new tool titled ‘Property Bank’. According to the company’s Country
Head Ahmad Bhatti, the feature will “cater to tens of thousands of seller leads that go to waste due to market
inefficiencies.” Additionally, it will catalog more than 25,000 properties presently listed on the company
website that remain without any agency representation.
Search Trends:
The ‘Search Trends’ tool allows users to explore real estate trends prevalent in the Pakistani marketplace based
on the searches launched for different projects as divided into cities, localities, and sub-localities. The
information is updated each month; rendered in a graphical format. Furthermore, the product allows users to
obtain a holistic picture of the most popular with buyers and renters at any given point over the last 12-month
period.
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Brand Logo:
Zameen.com launched in 2006, bearing the “Pakistan Property Portal” tagline as a part of its official logo. This
logo inscription changed to the more elaborate “Pakistan’s No 1 Property Website” in 2011. More recently, in
2018, it was further modified to read the Urdu transliteration of the brand’s popular TVC slogan: “Har Pata,
Humain Pata Hai” (Lit: We Know Every Address).
TV Campaigns:
September 2018, Zameen.com had successfully launched four different large-scale TV campaigns promoting its
website and brand operations. The first of these initiatives saw the company adopt the “Har Pata, Humain Pata
Hai” slogan, which has since become part of its logo as well. In 2017, actor Fawad Khan starred in a TV
campaign titled “Humain Pata Hai Aap Ke Dil Ki Baat”, coming on board as the company’s official brand
ambassador. The ad received approximately 20 million internet views – reportedly the highest online viewership
count for any Pakistani brand at the time.
The company’s 2018 campaign, popularized with its “We can help you find a house, but only you can make it a
home” TVC tagline, again featured Fawad Khan, and proved to be the brand’s most successful online
production to date – receiving more than 4 million views in a few hours, and a total of 22 million views across
the digital landscape over the next two months.
ORGANIZATIONAL CHART?
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SWOT ANALYSES:
STRENGTHS: WEAKNESS:
• Marketing tactics. • Personalized services
• 80% of registered estate agents • Aggressive Sales Department
• Mobile Application • Old Ads posting rather new content
• Presence of active users
• Website traffic
OPPORTUNITIES: THREATS:
• Huge exploited industry • New Arrival in the real estate area of
expertise
• Property market uncertainty
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INDUSTRY BACKGROUND:
The upturn of the real estate sector as an industry in Pakistan was initiated in Karachi. The real estate agencies
in Karachi were in existence even before the independence of Pakistan. These few agencies were located in Old
Karachi near today’s Bandar Road. Some barons construct buildings and they hire laborers on daily wages.
Rarely does the selling of plots take place, initially, these deals were of a few thousand or a few lacs in some
rare cases.
The short-term investment opportunities in Pakistan is flourishing for the last 6 years. The two major factors
which include the 9/11 factor and the uninterrupted democracy factor from July 2010 until the 28th of June
2016, have left remarkable signs of fruitful short-term investments in the economy of Pakistan. This peak in
short-term investment will be beneficial for a few in the future however many will suffer from it. This shiny
market of short-term investment has been created by the disasters made by the ‘economic terrorists’. Many
white-collar businessmen invested their untaxed, unregistered, and undocumented money from other businesses
in this domain eyeing the lucrative returns. Interestingly, in the six years of slackness of business and
unproductive short-term investments, the provincial and federal governments deliberately or maybe carelessly
did nothing to control the overpricing in the real estate market. The respective governments could have
controlled the prices by simply just increasing the DC rates each year moderately.
a) There are a lot of competitors standing against Zameen.com and a few of the names are Graana.com,
Gharana.com, Right property .com. Intellectual property. One major difference between other real estate
companies and Zameen.com is that other real estate companies act as broker company that deals with
builders and then affiliate them with potential buyers acting as middle people. Whereas Zameen.com
acquires the properties, lands from the builders considering it as their own, and deals with the customers
till the end of the tenure rather than acting as a broker company. According to reports in March 2018,
Zameen.com had more than 5 million monthly visitors, with 32.9 million page views across all devices.
The website also has 11 million property listings, 14,500 registered agents, 1,000 developers, and more
than a million subscribers. so the market shares of zameen.com is cannot be compared to other
companies because zameen.com is the pioneer of the online real estate industry.
b) PESTEL Analysis is a strategic framework include further heads sub heads affecting the factors of an
industry or business.
Political Factors:
• Political stability and importance of the Real Estate sector in the country's economy.
• Risk of military invasion.
• Level of corruption - especially levels of regulation in the Real Estate sector.
• Bureaucracy and interference in the Real Estate industry by the government.
• Legal framework for contract enforcement.
• Intellectual property protection.
• Trade regulations & tariffs related to Real Estate.
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Legal Factors:
• Discrimination law.
• Copyright, patents / Intellectual property law.
• Consumer protection.
• Employment law.
• Health and safety law.
• Data Protection.
• Heritage property.
AREA OF INVESTIGATION:
The area of investigation for us as briefed by the company is its end users’ lack of awareness and
acknowledgment of the terms and conditions of the company or what it has to offer in accordance to the real
estate field against all the old school, cliché methods to buy the properties or even trust over the authenticity of
it. It is so because most people prefer the sight of an eye in taking such huge decisions related to properties and
land, because huge finances are related to it so is the risk level. For instance, buying a 5 crore property over an
online company-based platform isn’t still something worth the shot by the old mentality of people who decides
on doing it all practically with the fieldwork. So Zameen.com is working on its brand image enhancement and
on how to create this awareness and trust between its end users on affiliating themselves with an organization
when it comes to buying property or land.
Variable: Brand Awareness/ Acknowledgment is a general term that describes how familiar (aware) consumers
are with a brand or its products. It is the measure of how memorable and recognizable a brand is to its target
audience.
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a) The approach we are selecting is Quantitative Approach for our research based on survey forms created
through Google Documents. Customers are our center of attention, it is them whose thinking and
response we have to get in order to make our research results effective so, we will be surveying and
interacting with the customers.
b) We will be doing simple random sampling, as it will save our time and resources. It is quite effective in
obtaining information easily from any real estate customers randomly.
c) The sample size which we will be selecting for our research would be from 100-150 customers through
survey forms, mainly from any customer who have knowledge or past experiences about this industry.
d) The instrument for our data collection would be close ended questionnaire/ survey forms which would
be filled out by the customers to draw conclusions and solutions.
e) We will be selecting our areas where there are more physical related real estate dealings in different
offices providing all in person physical deals and services to their customers and no implementation of
any online work related criteria.
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1
STEP 1
Developmented of Brand Awareness Survey Questionnaire to attained the main
objective of the Research.
STEP 3
Distribute the Questionnaire and discussed with the customer and started getting responds.
STEP 4
STEP 5
Compensated Results.
STEP 6
Data Entry
.
STEP 7
Statistical Process of Qualitative Data Tested the data using SPSS.
STEP 8
Report Generated .
STEP 9
Delivery of Report.
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66
60.6
40
30.3
20
4 6.1
1 1.5 1 1.5
Frequency Percent
The customer that we target are different age group,60% are to 20 -27 and 28 - 37 are 30 % and only 6 % are
above 40. The questionnaire was rotate randomly to different age group for batter frequency.
180
160
140
120
100
80 Percent Frequency
60
40
20
0
Female male Total
From the data that we got from the survey, we find out that 30% are female and 60% are male. It's something
that we have to look into it, because the population of female is more than male.
100
90
80
70
60
50
40
30
20
10
0
po .d
Do CA
l
R
Int ed
M d
M rs
e
int e
Po ra
Un ra
ul
a
ra
ta
C
e
m
Ph
te
ric
g
ua
G
ua
rg
AC
To
FR
st
as
ing
de
at
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ad
er
er
ad
gr
Gr
Frequency Percent
Data about qualification of customers stands up at 40% for graduated students, 30% for intermediated students
and the rest 30% for under graduates, post graduates and matriculation students.
Frequency
1%
Full-tim
23%
Home-mak
2%
Total
50% part-tim
1%
Part-tim
student 4%
17% retired
1%
Unemploy
3%
Employment status elaborates that among the customers 45% are full-time workers, 33% are students only with
a little bit of real estate experience and the remaining 22% are with part-time jobs, unemployment status, and
house designated.
Chart Title
Frequency Percent
100.0
66
45.5
33.3
30
22
5 7.6 4 6.1
1 1.5 2 3.0 1 1.5 1 1.5
Full-tim Home-mak part-tim Part-tim retired student Unemploy Total
20% of monthly household income falls under 200,000-240,000, 20% falls under 150,000-190,000, 21% falls
within 100,000-140,000, the majority with 31% falls under 50,000-90,000 and the remaining 19% belongs to
less than 40,000 criteria.
Frequency
1%
no
33%
Total
50%
yes
17%
no yes Total
65.2% people haven’t engaged themselves with selling and purchasing of properties, while 33% people have
quite knowledge and experience about selling and purchasing properties.
Frequency
1%
All of them
1%
10%
Business
4%
Have not
Never
1% 1%
Total InvestmentNever bought
50% 15% 1%
Never sold
1%
No sold
1%
None
Residential
1%
14%
Not sold
1%
All of them Business Have not
Investment Never NotNever
yet bought Never sold No sold
1%
None Not sold Not yet Residential Total
The reasons for engaging with properties have been 30% investment-related, 28% residential matters, 8%
business related and 66% are either all of these reasons combined or never sold/bought.
1
100.0
100
90
80
70 66
60
50
40 34.8 33.3
30 23 22 19.7
20 13
9.1
6
10 2 3.0
0
strongly agree agree disagree neutral strongly Total
disagree
Frequency Percent
In this part as you can see the responders are not mostly agreeing to this because they are habitual of buying
property through the online portal although for some of them this portal is helpful in searching desire property
because they are young and energetic so they prefer a new way to find desire property. As in this new era of
technology this portal of zameen.com is perfect for time saving and very helpful if seller or third party put
honest review about property will make everyone in Pakistan to search desire need through zameen.com.
1
Chart Title
70 120.0
60 100.0
50
80.0
40
60.0
30
40.0
20
10 20.0
0 0.0
agree Disagree Neutral strongly Total
Frequency Percent
In this objective Zameen.com has played a vital role in digitizing the trend of buying and selling property
including land, home and commercial property which we think is a good initiative by the responses as you can
see most of the people responded to agree and some of them are neutral so this role is being considered as a
good step which is i think time saving for the potential buyers in market.
1
*
Frequenc Valid Cumulativ
y Percent Percent e Percent
srangly 1 1.5 1.5 1.5
agree
agree 42 63.6 63.6 65.2
disagre 4 6.1 6.1 71.2
e
neutral 8 12.1 12.1 83.3
strongly 11 16.7 16.7 100.0
disagre
e
Total 66 100.0 100.0
Chart Title
Total 66 100.0
strongly
disagree 11 16.7
neutral 8 12.1
disagree 4 6.1
agree 42 63.6
Frequency Percent
The big Realtor of real estate market in Pakistan has made their customer and they are so reliable that every
single project in Pakistan is owned by them and they do advertising every month for projects . But people who
have dealt with the zameen.com they are fully aware of fulfilling their need only on one touch so most of the
responses are neutral just because of market occupied by old style realtors and they still on the same trend to
continue with that.
1
Chart Title
120
100
80
60
40
20
0
agree disagree neutral strongly disagree Total
Frequency Percent
The responses in this are more towards neutral because in Pakistan many people are still not aware of this portal
as zameen.com did advertising in starting years when e-commerce was not that much niche in Pakistan but as
the world is running fast towards e-commerce but in Pakistan people are not that much reliable so this is why
people don’t think of zameen.com as they have forgotten about it or they don’t rely on online portals for such
serious task of buying property so advertising and reliability play important part for people conscious to let the
country people know about this .
1
Chart Title
3.0 45.5 3.0 25.8 22.7 100.0 agree disagree
neutral strongly dsiagre Total
100.0
66.0 66
45.5
30.0 30
25.822.7
17.015.0 17 15
2 2.0 3.0 2
Frequency Percent
The application of zameen.com is convenient and friendly for the generation who are aware of technology this
is why most of the people are neutral with question because they are not that much aware of technology and
online stuff. The main investors in Pakistan are above age 45 who believe in personal deals and physical
appearance of property and its owner. Although zameen.com portal is hassle free and easy to locate desire
property in Pakistan as for some this is very customer friendly and convenient situation in this fast growing
world.
1
*
Valid Cumulative
Frequency Percent Percent Percent
strongly 2 3.0 3.0 3.0
disagre
e
agree 30 45.5 45.5 48.5
disagre 2 3.0 3.0 51.5
e
neutral 8 12.1 12.1 125.8
strongly 24 36.4 36.4 100.0
agree
Total 66 100.0 100.0
Chart Title
120
100
80
60
40
20
0
strongly disagree agree disagree neutral strongly agree Total
Frequency Percent
Yes, Zameen.com is a modern way for realtor as shown in the table by the no. of responses acquired through
the survey. Real estate apps like Zameen.com have become increasingly popular in recent years, offering
several advantages over traditional websites with most significant benefit as usability.
1
Chart Title
180
160
140
120
100
80
60
40
20
0
agree Disagree neutral strongly agree Total
Frequency Percent
Considering the average of 50% - Zameen.com is convenient for selecting property. It makes the home
buying and selling process more convenient for clients. By allowing users to access listings, schedule
appointments, and track their progress in one place, Zameen.com can save buyers and sellers significant
time and effort.
1
Frequency
agree
14%
Disagree
4%
Total
50%
Neutral
23%
strongly agree
10%
With the on-going, increasingly hacking trends, it can be unbelievable to have a newly launched platform with
the reliability in terms of online transaction. However, a neutral response is expected for such a huge
investment.
1
Chart Title
Total
Strongly
agree
disagree
agree
Strongly disagree
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Frequency Percent
Our survey includes 50% University Business students and 50% Industry insiders, which explains the above
results well enough. Awareness is key to not only catch up with trends but having a platform to compare all
odds. Real estate mobile app have push notification feature, which allows realtors to promote any new scheme
they launch or any discount on the properties.
1
Chart Title
100
90
80
70
60
50
40
30
20
nt
y
nc
rce
10
ue
Pe
eq
Fr
0
strongly agree agree disagree neutal strongly Total
disagree
Frequency Percent
When is marketing not useful? As through a good marketing you have an opportunity to capture a huge market
and provide a solution to a problem. The more effective and efficient the marketing is, the greater shall be your
brand awareness, compelling clients to avail your services.
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Chart Title
100
90
80
70
60
50
40
30
20
10
0
strongly agree disagree neutral strongly agree Total
disagree
Frequency Percent
Chart Title
100.0
66
42.4
28 30.3
20
12.1 12.1
8 8
2 3.0
strongly agree agree disagree neutral strongly disagree Total
Frequency Percent
Zameen is the pioneer of digitalize real estate in Pakistan, it very shocking that most of the people which is
lying under the aged of 40 and doing investment in property is still not aware of Zameen because 20 % and 8%
and those people that are unaware of services of zameen.com.
Chart Title
100.0
Total
66
19.7
strongly disagree
13
47.0
neutral
31
4.5
disagree
3
25.8
agree
17
3.0
strongly agree
2
0 20 40 60 80 100 120
Percent Frequency
frequency show that there is still a hesitation in zameen.com projects, in this there are two things one is people
might not know what they are selling or how they are selling it. Second is there are better options. because data
is showing that almost 50% is neutral on this, 25% agrees and 23%is on the disagree side. big question should
be asked on that.
Valid Cumulative
Frequency Percent Percent Percent
strongly 2 3.0 3.0 3.0
agree
agree 27 40.9 40.9 43.9
disagree 4 6.1 6.1 50.0
neutral 23 34.8 34.8 84.8
strongly 10 15.2 15.2 100.0
disagree
Total 66 100.0 100.0
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Chart Title
120
100
80
60
40
20
0
strongly agree agree disagree neutral strongly disagree Total
Frequency Percent
costumer respond is this in a very unique way in a total more than 20% people say that transparency level is not
truthful, on the other hand zameen.com has a policy of clear transparency in finances , documentation of the
projects and builder profile , but the 40 % part of populations agrees so it seems like zameen.com is truthful of
their product and services
Chart Title
Total
strongly disagree
neutral
disagree
agree
strongly agree
0 20 40 60 80 100 120
Percent Frequency
again after all this there is a large part of data is indicating that people don’t have good experience with
zameen.com but in percentage is been recommended more than 41% people.
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CONCLUSION:
This whole report about Zameen.com and its specific elements was our project for Research Project 1,2.
As it is clear that we opted quantitative analysis through a questionnaire based survey filled by approximately
100 customers. Our focal point was brand awareness or vast marketing, creating an understanding of
Zameen.com services among the target audience. Zameen.com has huge billboards in various areas but that is it,
people only know its name as a real estate basis but not the depth acknowledgement or actual services
awareness as compared to other real estate platforms with an easy reach, old school services and
communicative methods. This is because Zamen.com majorly deals in online platform, online transactions and
online services through its online portal/ application and majority people might think this could be a scam,
untrusted platform, not worthy of dealing a great amount of finances through it. In our questionnaire we asked
the customers about their experiences, related sale and purchase of property to know about their knowledge and
experience. Other than this we asked the customers to what level they are aware of Zameen.com name and its
services and most of them were affiliated with and had experiences with Zameen.com and most of them only
heard the name.
For starters, Zameen.com should bring up more strong marketing strategies to reach the customers when real
estate, buying selling comes to their mind. They should put a strong hold on SEO so even people searching
online should have top listings of Zameen.com. Overlapping and recreation of the website’s old content and
advertisements should be done, some audience-impacting advertising and social media content through all
social media applications would be preferable in such a digital era, especially when your services are based on
digital against the old-school on-site platforms.
There is a lot more to study and research, but from what we have gathered the experienced customers are
comfortable with Zameen.com services with positive word of mouth in comparison to other real-estate
companies which have somewhat limited options or limited residential to offer unlike Zameen.com but so many
people are not even comfortable or aware about it which needs to be evaluated.
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Recommendation
Television Television campaigns are expected to be the best media to attract people of all ages,
advertisement including middle-aged men and women spending their leisure, or working people
watching TV at a Saturday night, Zameen.com could get more opportunity to exhibit the
services through TV campaign besides of reaching mass public at the same time
Campaign Newspaper is one of the most essential campaigning media for any company to come into
through print the attention of mass people; so, Zameen.com will start and continue paid circular
media campaigns in the PAKISTAN market
Radio campaigns Zameen.com will also go through radio-advertising, as this form of advertisement will
better address those busy people
Online marketing This may include web marketing, including search engine optimization, advertisement
campaign through social networking sites, website development, blogs, and e-mails; moreover, by
advertising through Google+, Twitter, Facebook, Myspace, etc should also be emphasized
Outdoor Outdoor campaigns can be a great form of marketing to keep huge contributions; this may
marketing include setting billboards at busy streets beside colleges, universities, offices, shopping
campaign malls, etc
Special Zameen.com will also undertake other forms of campaigns, such as promoting through
campaigns & magazines, sponsoring concerts, sporting events, etc
others
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INDUSTRY EXPERIENCE:
Zameen.com is the pioneer in this online real estate industry, so I think, our research will be a good
beneficial for them and for as well…
M. Yasir (40111):
Zameen.com is the first and largest Real Estate Portal in Pakistan. The Biggest challenge of zameen.com is
to reassure people that you are also making money on offline properties. Zameen.com wants to ensure
people that it is trustworthy and they are successful to build trust in Punjab but in Sindh it will still take
some time. In Pakistan zameen.com have 3 to 4 competitors. In offline properties, they face challenges to
convert investors because people do not want to invest a big amount, they want to invest less money. They
want to change people who work in the wrong way and old methods and have been quite successful in
Punjab but still have some challenges in southern areas in Pakistan. They face difficulty to change the old
school thoughts and old people. Before zameen.com real estate 3 to 4 years ago is normal people were open
shops and they don’t have their own offices when they started providing service through online application
and working environment is good and staff is cooperating.
REFENCES:
https://www.zameen.com/ https://www.zameen.com/apps.html
https://www.faizanbarai.com/pakistans-real-estate-market-current-situation-in-context-with-history/