12PRLitRev Gersan - Dizon.Evangelista - Kurashima PDF
12PRLitRev Gersan - Dizon.Evangelista - Kurashima PDF
12PRLitRev Gersan - Dizon.Evangelista - Kurashima PDF
Applied Subject
SY 202_ - 202_
Note: Write your answer/s and/or response/s on the space provided below. You may exceed on
the allotted space provided for each task.
Theoretical Framework
Bhasin, H. (2021, October 12). Advertising theory. Marketing91. Retrieved November 24 2022, from
https://www.marketing91.com/advertising-theory/
Conceptual Framework
Explanation:
In conducting the data, the researchers will utilize the Input-Process-Output (IPO) model. The
researchers will first gather the demographic profiles of the respondents such as their name
(optional), age, and gender. The input of the paper will also include the consumers’ opinions
and thoughts on today’s internet advertising businesses as well as the current consumer’s
behavior when it comes to the trends on the social media platform. Moreover, the process
frame includes the type of method that will be used such as descriptive research design. The
researchers will use a random sampling method in finding and conducting survey
questionnaires for the respondents. Hence, the researchers apply the use of the Likert scale
in conducting the study as it will be utilized for the collection, interpretation, analysis, and
evaluation of data with the variables in the study. Therefore, the output of the study will provide
consumers’ opinions and thoughts on the effectiveness of internet advertising and current
consumer behavior trends toward various social media platforms. Thus, providing consumers’
perception for the assessment for awareness of the consumers’ advertising and current
marketing will benefit the entrepreneurs as well as the future entrepreneurs who want to launch
their businesses online.
PRACTICAL RESEARCH 2
Applied Subject
SY 202_ - 202_
Notes: You need to come up with at least 20 abstracts (articles) for the literature review (as per
the requirement of this course). Be mindful of selecting your related materials. Be careful with
your sources; do a citation and list all the references cited in your work.
Literature Review
A lot of people favor purchasing items that are inexpensive. Online advertising's primary goal is
to boost the number of consumers who buy your stuff. People utilize social media, a vast online
platform, to create an online community or peer interactions with others who share their interests
in activities, vocations, or connections in the real world (Roy, 2018). Countless of individuals use
social media to communicate and exchange information. Several businesses are rethinking their
media and advertising expenditures in order to maintain a steady flow of consumer attention and
spending while maintaining appropriate returns on media investments. As a result, their
advertising, branding, and marketing campaigns have been refocused (Li, 2020). The amount
invested in advertising has evolved as consumer behavior worldwide has altered. In other words,
the epidemic has massively accelerated the shift in media and business toward the Internet. The
tourism attractions, food, cosmetic products, workplace, and technology industries have profited
the most (Shahid, 2019). Covid-19 does have a significant impact on business growth and the
products that online advertising necessitates. The majority of us now prefer to shop online during
a lockdown, and it has even become such a habit. Businesses that operate on a global scale had
to face challenges imposed on by the pandemic (DiResta et al., 2020). All forms of commercial
revenue expansion were surpassed in Q4 2020, including internet, media platforms, contents,
videos, and auditory advertisements. Zenith, an agency, claims that the increasing trend would
continue till 2021. Even while it might not be as quick as it was during the epidemic, the digital
business is also anticipated to continue experiencing strong development (Spiske, 2021).
suggested that having complete awareness of their preferences is essential. As a result, the
majority of Small and Medium Enterprises (SMEs) as well as multinational corporations focused
on creating online marketing to immediately draw in large numbers of consumers (Mehmood and
Sabeeh, 2018). According to study findings by Rabeea Fatima et al. (2019), the majority of
consumers are interested in learning more important aspects about the particular products they
are seeking to buy as well as conducting product searches online. However, the majority of things
that are advertised on different social media platforms do not literally look from what they saw in
the advertisements. Hence, social media is filled with fraudulent advertisements, which harms
the business's reputation and competitive advantages (2019).
Online advertising really has an impact on people; it’s easy to convince people to buy in what you
are selling, and mostly nowadays because online selling was the most effective way in this time
of pandemic (Rauschnabel et al., 2020). Online is increasingly becoming the most useful way of
purchasing an item, by the advertisement and promotion online it’s easy to persuade people to
buy, and by the customer who wrote a comment about the services and the quality of the item
people will surely buy, by the influences it affects, the consumer decision to influence other buyers
through reviews of products or services. (Costello, 2021) Social media advertisement
recommends their quality of the brand; people become more interested about the brand
reputation and to become a follower of your business, higher trust rating from the consumers and
product descriptions the higher company promotes can have. The more people who trust social
media advertisements, the wider their target consumer they can have. (Anwar, 2020) The
advertisements in Social Media Marketing provides the consumers quick and easy access of
information needed for the brand or product/services to be purchased. (De Jesus, 2019) The
number of consumers who are using socials as a finding products and services that they need.
It is easy for the consumer to purchase through online because even if they in their house they
PRACTICAL RESEARCH 2
Applied Subject
SY 202_ - 202_
can buy whatever they want. Social media users are becoming more engaged in sharing images
and liking them, good opportunity to grow the social signals that will give their brand a better
search rank and by using social media, your leads will find it easier to make a buying decision if
they see your brand within their friends’ social feeds.
To conclude, by online advertising it helps the businesses to grow, also the most important role
of social media has changed the way of how consumers and marketers communicate and social
media in the online environment allows them to appear more attractive to consumer. The
endorsement and use of other online stores are encouraged to increase the number of people
who are interested in the advertising and recognize the use of other social media to promote
market expansion. (Klieb, 2018)
PRACTICAL RESEARCH 2
Applied Subject
SY 202_ - 202_
References
Roy, R. (2018, December). JETIR1812663.pdf.
DiResta, A. E., Williford, K. T., Cohen, D. M. A., & Genn, B. A. (2020, April 20). The impact of covid-19 on
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https://www.hklaw.com/en/insights/publications/2020/04/the-impact-of-covid19-on-your-advertising-and-
marketing-campaigns
Li, C. (2020, June 8). This is how covid-19 is affecting the advertising industry. World Economic Forum.
Retrieved November 23, 2022, from
https://www.weforum.org/agenda/2020/06/coronavirus-advertising-marketing-covid19-pandemic-
business/
Spiske, S. (2021, October 20). Digital advertising is booming: Record year 2020. DMEXCO. Retrieved
November 25, 2022, from
https://dmexco.com/stories/digital-advertising-is-booming-a-lasting-trend-or-one-peak-wonder/
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https://www.researchgate.net/publication/318429556
Bhakar, S., Bhakar, S., and Kushwaha, K. (2019). The effectiveness of E-advertisement towards customer
purchase intention: Indian perspective. SSRN. Retrieved November 25, 2022 from
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Mehmood, A., and Sabeeh, N. U. (2018). Influence of Banking Advertisement of Bank Customer
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Ahmad, I., and Gul, R. (2021). Impact of online service-learning on civic and social justice the behavior of
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Rabeea Fatima, S., Aslam, N., Azeem, M., Sobia Tufail, H., Afzal Humayon, A., and Luqman, R. (2019).
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PRACTICAL RESEARCH 2
Applied Subject
SY 202_ - 202_
Redsteer, A. (2017, November 21). Types & effectiveness of advertising online. Small Business -
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