AAKANKSHA
AAKANKSHA
AAKANKSHA
CAREER SUMMARY
Worked with Brands like DLFBrands, Snapdeal, PayTM, Askme and Microsoft
Eleven-year agency and in-house experience in Content, Brand and Digital Marketing
Strong project, team management and coordination skills.
Loves writing, travelling, driving and sometimes cooking!
WORK EXPERIENCE
Merchandising campaigns for brand properties like Homepage banners, campaigns, seasonal events, etc.
Understanding customer needs and competitors' strategies to promote merchandise.
Content creation- for Newsletters, generating ad copies, content for SMS, APP Notifications, banners, blogs etc.
Creating promo-codes, analyzing sales and burn report.
Working closely with Category Heads and Digital Marketing team for planning campaigns
Writing content for the website, in accordance with the target audience.
Proof-reading blogs
Coordinating with the business development team and Regional Managers for deal -processing in their cities
Supervising a team of content writers and designers, editing the content along with a close look on the quality of images created.
Education
2008 Post Graduation in Advertising and Marketing from YMCA, Connaught Place, Delhi
2019 Masters in Digital Marketing from KOAK Institution, Noida