PAWS’

HAVEN

BRAND GUIDELINES
FOR PAWS’ HAVEN

Designed by Christina CSL

TABLE OF CONTENTS

INTRODUCTION ........................................................ 02
CONSTRUCTION ........................................................ 03
SAFE ZONE ........................................................ 04
LOGO VARIATIONS ........................................................ 05
BLACK & WHITE ........................................................ 06
MISAPPLYMENT ........................................................ 07
COLORS ........................................................ 08
TYPOGRAPHY ........................................................ 09
MOCKUPS ........................................................ 10

Designed by Christina CSL 01

INTRODUCTION

Paw’s Haven is a non-profit animal shelter which aims to

help find our stray paw friends their forever home.
Providing them with food and medical cares, your future
paw companions will be waiting for you healthily.

Designed by Christina CSL 02

CONSTRUCTION

= + +

The logo of Paws’ Haven was The P wants to The H wants to The Cat is used
constructed with the Golden represent Paws in represent Haven as a negative
ratio. an initial form. in an initial form. space.

Designed by Christina CSL 03

SAFE ZONE
A safe zone is demarcated to prevent the logo from being clustered by other objects.

H H To determine a safe zone,

the letter H is used for the
following reasons:

PAWS’ 1. It is the most compitable for

the logo since it has the
shape of the rectangle.

HAVEN 2. The surface of the letter

H is easy to trace along

H H
which makes it easier for
the safe zone area to be
made.

Designed by Christina CSL 04

LOGO VARIATIONS
There are a couple of ways how the organization’s logo can be presented under different circumstances.

2 SECONDARY LOGO
1

PAWS’ This type of formation in situations

where you want to showcase your

HAVEN PAWS’
HAVEN
organization’s name in narrow spaces.

PRIMARY LOGO
3 MINIMAL LOGO
It is used as a combination mark for the
organization’s name to be recognized This minimal logo style is great to be
easily by the kind adopters. printed on the t-shirts, caps, etc if the
organization wants to sell for charity.

Designed by Christina CSL 05

BLACK & WHITE

It is also essential to take into PAWS’

consideration for the logo to be in
monochrome form. HAVEN
Black and white logos can be applied
on things that can’t keep up with the
processes that normal color files such
as 3D printing, textile printing, laser
PAWS’
HAVEN
engraving for pets’ tags, etc.

Designed by Christina CSL 06

MISAPPLYMENT
Ensure that the logo has consistency without changing the determined standard.

Changing of colors and Adding special effects The logo must not be in
adding of glows and such as 3D, distortion, low quality and must not
shadows must be avoided. texture must be avoided. be blurred out.

Designed by Christina CSL 07

COLORS

WHITE
ORANGE

security and safety.

represent resilience,
Brown color is chosen to

the material is white.

when the surface of
Black color is used

the material is black.

when the surface of
White color is used
and encouragement.
represent the joy, warmth
Orange color is chosen to

BROWN

BLACK
hexa : #ff7e27 hexa : #ac5321 hexa : #1e1e1e hexa : #f4f4f4
rgb : 255, 126, 39 rgb : 172, 83, 33 rgb : 30, 30, 30 rgb : 244, 244, 244
cmyk : 0, 63, 94, 0 cmyk : 24, 75, 100, 14 cmyk : 72, 66, 65, 75 cmyk : 3, 2, 2, 0
pantone : 1575 C pantone : 1605 C pantone : neutral black C pantone : 663 C

Designed by Christina CSL 08

TYPOGRAPHY

JUNEGULL FONT
JUNEGULL font was used for the primary logo of Paws’ Haven as it gives a
friendly yet a seriousness to describe the image of the organization.

EUROFURENCE FONT
Eurofurence font is used for the daily use of Paws’ Haven such as words on contracts, business cards, etc.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
!@#$%^&*()-+=,.:”

EUROFURENCE FONT (BOLD) EUROFURENCE FONT (REGULAR)

Eurofurence font in bold must only be used for headings. Eurofurence font in regular must be used as body text.

Designed by Christina CSL 09

MOCKUP

Designed by Christina CSL 10

THANK YOU