C1 - Introduction To Research Methods (LNH)
C1 - Introduction To Research Methods (LNH)
C1 - Introduction To Research Methods (LNH)
INE704
Dr. Le Nguyen Hoang
RESEARCH METHODS
Class
Participation
Process (10%) 30%
Assessment Homework (20%)
Method of In-class activities
Assessment (Bonus points)
Mid-term Multiple-choice
quizzes (at home 20%
Assessment
via LMS)
Multiple-choice
Final Assessment quizzes 50%
(Open book exam)
CONTENTS
Chapter 1: Introduction to Research Methods
Chapter 2: Reviewing the literature
Chapter 3: Formulating a research problem
Chapter 4: Selecting a study design
Chapter 5: Selecting a data collection method (Midterm
Exam)
Chapter 6: Writing a research proposal
Chapter 7: Processing data
Chapter 8: Displaying data
1. Kumar, R. (2019). Research Methodology. A Step-by-Step Guide for
Beginners (5th ed.). Washington: SAGE Publications.
2. Trần Tiến Khai (2014). Phương pháp nghiên cứu kinh tế- Kiến thức cơ
bản. TP. HCM: Nhà xuất bản Lao động xã hội.
3. Saunders, M. N. K., Lewis, P., & Thornhill, A. (2019). Research
methods for business students (8th ed.). Harlow: Prentice Hall.
SPSS (Statistical Package for the Social Sciences)
Widely used in the business field
Compatible with multiple databases (i.e. Excel)
To download SPSS, instructions, analytical data
files, and assignments:
https://hoangln1.wixsite.com/ppnckh
Additional reading:
INTRODUCTION TO
RESEARCH METHODS
..
Nguồn: www.frac.tl/work/marketing-research/why-startups-fail-study/
RESEARCH-AN INTEGRAL PART
OF YOUR PRACTICE
Parker Pen
Co.
introduced the
world's
inkless
ballpoint pen
in 1935
RESEARCH-AN INTEGRAL PART
OF YOUR PRACTICE
Coca-Cola
launched
"New Coke"
with new
packaging
and flavours
in 1985
RESEARCH-AN INTEGRAL PART
OF YOUR PRACTICE
Elon Musk
unveiled
Cybertruck in
2019 at Tesla
Design
Studio-Los
Angeles
APPLICATIONS OF RESEARCH
Definitions of research
Definitions of research
Definitions of research
Characteristics of research
Characteristics of research
Controlled
In real life there are many factors that affect an outcome.
A particular event is seldom the result of a one-to-one relationship.
Some relationships are more complex than others.
Most outcomes are a sequel to the interplay of a multiplicity of relationships and
interacting factors.
In a study of cause-and-effect relationships it is important to be able to link the
effect(s) with the cause(s) and vice versa.
In the study of causation, the establishment of this linkage is essential; however,
in practice, particularly in the social sciences, it is extremely difficult – and often
impossible – to make the link.
RESEARCH: WHAT DOES IT
MEAN?
Characteristics of research
Rigorous
You must be scrupulous in ensuring that the procedures followed to
find answers to questions are relevant, appropriate and justified.
Again, the degree of rigour varies markedly between the physical
and the social sciences and within the social sciences.
RESEARCH: WHAT DOES IT
MEAN?
Characteristics of research
Systematic
Some procedures must follow others.
This implies that the procedures adopted to undertake an
investigation follow a certain logical sequence.
The different steps cannot be taken in a haphazard way.
Valid & Verifiable
This concept implies that whatever you conclude on the basis of
your findings is correct and can be verified by you and others.
RESEARCH: WHAT DOES IT
MEAN?
Characteristics of research
Empirical
This means that any conclusions drawn are based upon hard
evidence gathered from information collected from real-life
experiences or observations.
Critical
Critical scrutiny of the procedures used and the methods employed
is crucial to a research enquiry.
The process of investigation must be foolproof and free from any
drawbacks.
TYPES OF RESEARCH
TYPES OF RESEARCH
Application perspective
Application perspective
Objectives perspective
Descriptive research attempts to describe information about,
say, the living conditions of the community, or describes
attitude of the community towards a particular issue.
For example, it may attempt to describe:
the types of service provided by an organization
the administrative structure of an organization
the living conditions of the people residing in flood areas
the needs of a community
the attitude of employees towards management
how a child feels living in a house with domestic violence.
TYPES OF RESEARCH
Objectives perspective
Correlational research is to identify or establish the existence of a
relationship between two or more aspects of a situation, for example:
What is the impact of advertisement campaign on the sale of the product?
What is the relationship between stressful living and the incidence of heart attack?
What is the relationship between fertility and mortality?
What is the relationship between technology and unemployment?
What is the effect of home environment on educational achievements?
What is relationship between consumption and income?
What is relationship between investment and rate of interest or investment and income
or investment and saving?
What is relationship between the use of sophisticated technology and unemployment?
What is relationship between growth income and skilled labor force?
What is relationship between education and consumption behaviors?
TYPES OF RESEARCH
Objectives perspective
Objectives perspective
Exploratory research is one when a study is undertaken
with the objective either to explore an area where little is
known or to investigate the possibilities of undertaking a
particular research study.
When a study is carried out to determine its feasibility it is
also called feasibility study or a pilot study.
It is usually carried out when a researcher wants to explore
area about which s/he has little or no knowledge.
In short it is a small-scale study which is undertaken to
decide if it is worth carrying out a detailed study.
Exploratory studies are also carried out to develop, refine
and/or test measurement tools and procedures.
TYPES OF RESEARCH
Inquiry perspective
Inquiry perspective
Definition
Research process
Research Process
Phase Giai
Giai đoạn II
đoạn II
Phase Phase II Phase III
Operational 1 2 3 4 5 6 7 8
Steps
RESEARCH PROCESS
ETHICS IN
RESEARCH PRACTICES
Research Research
information information
providers users
Respondents
ETHICS IN
RESEARCH PRACTICES
Unethical pricing
Unnecessary or unwarranted research services;
Client confidentiality issues;
Use of “black-box” methodologies (EX: Do not provide
information about how the methodology works).
ETHICS IN
RESEARCH PRACTICES
Respondents
BIASED FEEDBACK
ETHICS IN
RESEARCH PRACTICES
OVER-REPORT
HOMEWORK
Excercise 1
Give 3 examples of each of the followings (do not use
sample examples):
1/ Descriptive research (EX: To describe age
characteristics of customers using Coca Cola; To
describe average spending per month on mobile
phones);
2/ Causal research (EX: Working part-time has a
negative effect on school results; Age of customers has
a negative effect on the number of carbonated soft
drinks consumed)