Internship Report

Organization Name Lotte Akhtar Beverages (Pvt) Ltd (PepsiCo)

Submitted From Muhammad Zain Bin Tariq

Roll No 2020 – BA – 070

Session 2020 - 2024

Supervisor Name Dr. Bilal Anwar

Internship Report Submitted to the Department of Business Administration,

(DBA) University of Sahiwal.

For the Requirement Degree of Bachelors of Business Administration,

(BBA) University of Sahiwal.

 Table of Contents

Plagiarism Undertaking……………………………………………………………………… 3
Acknowledgments………….………………………………………………….…………….. 4
Executive Summary………………………………………………………………………….. 5
Introduction of Industry……………………………………………………………………… 6
Introduction of Organization…………………………………………………...…………… 7
Vision ………………………………………………………………………….…………….. 8
Mission ……………………………………………………………………………………….. 8
Analysis of Mission Statement……………………………………………………………….. 8
No of Departments……………………………………………………………………………. 8
Structure of Organization……………………………………………………………………... 9
Hierarchy Chart……………………………………………………………………………….. 9
Chapter 2 ……………………………………………………………………….…………….. 10
Product………………………………………………………………………………………… 10
Price……………………………………………………………………………………………. 10
Place…………………………………………………………………………………………… 11
Promotion……………………………………………………………………………………… 11
Chapter 3………………………………………………………………………………………. 12
External Environment Analysis…………………………………………………..…………… 12
Political Factor………………………………………………………………………………….12
Economic Factor………………………………………………………………………………..12
Social Factor…………………………………………………………………………………….13
Gender…………………………………………………………………………………………..13
Population……………………………………………………………………………………….13
Technological Factor………………………………………………………………………….. 13
Environmental Factor………………………………………………………………………… 14
Legal Factor …………………………………………………………………………………….14
Internal Analysis………………………………………………………………………………. 15
Financial Analysis………………………………………………………………………………15
Financial Ratio………………………………………………………………………………….15
Interpretation……………………………………………………………………………………15
Acid Test Ratio………………………………………………………………………………….15
Interpretation……………………………………………………………………………………16
Debt Ratio……………………………………………………………………………………….16
Interpretation……………………………………………………………………………………16
Gross Profit Ratio……………………………………………………………………………….16
Interpretation……………………………………………………………………………………16
Operating Profit Ratio…………………………………………………………………………..16
Interpretation……………………………………………………………………………………17
HRM Resources………………………….………………………………………..……………17
Statutory Benefits……………………………………………………………………………... 17
Research and Development……………………………………………………………………..17
Planning and Management……………………………………………………………………...17
Swot Analysis…………………………………………………………………………………...18
Chapter 5………………………………………………………………………………………..19
Introduction To All Departments……………………………………………………………… 20
Administration Department…………………………………………………………..……….. 20
Production Department………………………………………………………………..……… 20
Technical Department………………………………………………………………………… 20
Procurement Department……………………………………………………………………… 20
Quality and Control Department………………………………………………………………..20
Marketing Department………………………………………………………………………….20
Sales Department………………………………………………………………………………..21
IT Department…………………………………………………………………………………..21
Human Resource Department…………………………………………………………………..21
Weekly Internship Plane………………………………………………………………………..22
Duration Of Internship………………………………………………………………………….22
Departments of Internship and my activities…...………………………………………………22
Learning Experience……………………………………………………………………………22
Weekly Planes and Tasks…...…………………………………………………………………..22
Recommendations and Suggestions…………………………………………………….………23
Recommendations for Students…………………………………………………………..…….23
Recommendations for Company………………………………………………………….……24
 Plagiarism Undertaking
I Muhammad Zain Bin Tariq hereby without any humor declare that I have done all the work
mentioned in the internship report. I am aware of the strict anti-plagiarism policies of HEC and
University of Sahiwal. Consequently, I, the author of the report with the above title, now
declare that all my work is original and all references are properly given. Moreover, the
internship report provided by me is in compliance with HEC and Department of Business
Administration University of Sahiwal's policy regarding plagiarism.

I agree that the University may withdraw or cancel my project if it is found that I have
plagiarized
this internship report. Moreover after receiving my degree HEC and the University may
publish my
plagiarized work.

Name of Student / Author: Muhammad Zain Bin Tariq

Signature of Student / Author:
Name & Signature of the Supervisor :______________
 ACKNOWLEDGMENTS

“In the Name of ALLAH, the most Beneficent the most Merciful”
I am thankful to the most gracious and merciful "Almighty Allah" who gave me health,
thoughts and opportunity to complete this work. Our compassionate Hazrat Muhammad (Peace
be upon him) who is ever a torch of guidance and knowledge for humanity as a whole.
I would like to express my deep gratitude to kind hearted Dr . Bilal Anwar , Assistant
Professor, University of Sahiwal, Sahiwal and MR Imran Talib (Head of Trade Marketing,
Lotte Akhtar Beverages PVT. Ltd) who gave me an opportunity of Internship in Riaz Bottler
(Pepsi Cola) Lahore.
I have the honor to express my deep senses of gratitude that this internship has found its way to
a successful completion due to kind supervision of Mr. Waqas Bhatti, (Trade Marketing
Specialist) , RBL inspiring guidance, valuable suggestions and sympathetic attitude of Mr.
Muhammad Iqbal (Trade Marketing Manager), . My grateful thanks are also extended to Mr.
Javeed Akhtar, Riaz Bottler Lahore for their kind attitude and help to accomplish my work
successfully.
I would also like to extend my thanks of respective departments for their help and supervision
during my working period.
Finally, I wish to thank my Parents, Teachers and Friends for their support and encouragement
that made me able to achieve this goal.
 Executive Summary
Purpose of this project is to study the strategies which Pepsi is doing in Pakistani market
for its product Pepsi cola. Pepsi International is a world renowned brand. It is a very well
organized multinational company, which operates almost all over the world. In Pakistan
It also has proved itself to be the No.1 soft drink.

Now days Pepsi is recognized as Pakistanis National drink Pepsi's greatest rival is Coca
Cola. Coca Cola has an international recognized brand. Coke's basic strength is its brand
name. But Pepsi with its aggressive marketing planning and quick diversification in
creating and promoting new ideas and product packaging, is successfully maintaining is
No.1 position in Pakistan.

Pepsi is operating in Pakistan, through its 12 bottlers all over Pakistan. These bottlers are Pepsi's
strength. Pepsi has given franchise to these bottlers.
Bottlers, produce, distribute and help in promoting the brand.
We also did analysis of the soft dink industry in Pakistan and world wide. The soft drinks
set to become world's leading beverage sector. Global consumption of soft drinks is rising
by 5% a year.

Introduction of Industry/ Sector

 General Profile
Overview of the Sector

The beverage industry consists of two major categories and eight sub-groups. The non-alcoholic
category is comprised of soft drink syrup manufacture; soft drink and water bottling and canning;
fruit juices bottling, canning and boxing; the coffee industry and the tea industry. Alcoholic
beverage categories include distilled spirits, wine and brewing.

Evolution of the industry

The beverage products industry, viewed as an aggregate group, is highly fragmented. This is
evident by the number of manufacturers, methods of packaging, production processes and final
products. The soft drink industry is the exception to the rule, as it is quite concentrated. Although
the beverage industry is fragmented, ongoing consolidation since the 1970s is changing that.

Since the early 1900s beverage companies have evolved from regional firms that mainly
produced goods for local markets, to today’s corporate giants that make products for
international markets.

Economic importance

The beverage industry employs several million people worldwide, and each type of beverage
grosses billions of dollars in revenue each year. Indeed, in several small, developing countries,
the production of coffee is the major support of the entire economy.

According to the Pakistan Bureau of Statistics, the beverage industry in Pakistan

employs over 1 million people. The majority of these jobs are in the manufacturing
sector, but there are also many opportunities in sales, marketing, and distribution.

Here are some figures on the number of jobs offered by the beverage industry in
Pakistan:

 Manufacturing: 500,000
 Sales: 250,000
 Marketing: 150,000
 Distribution: 100,000

These figures are just estimates, and the actual number of jobs in the beverage industry
may be higher or lower. However, it is clear that the beverage industry is a major
employer in Pakistan.

Pakistan Beverage Industry

Over the time the beverage industry in Pakistan has grown rapidly. The industry has diversified
portfolio which consists of soft drinks, juices, syrups, milk and squashes. With about 170 units
presently running everywhere in the country, both upstream and downstream industries are
prospering . According to the statistics, Pakistan soft drink industry has set to experience volume
sales growth of 30.5% till 2010. (Business Wire, June 29, 2007. - March 8, 2010). A leading
carbonated drink brand has its annual sales up to 175-180 million crate. The beverage industry in
Pakistan, currently having a size of little over 120 million cases perineum with an annual growth
of around 10-15 per cent, has the potential to double its size in the next 3-5 years, if the
government's taxation policies towards this industry are corrected. There are 34 beverage plants
in the country and this is one industry, which is very well organized. the beverage industry
employees over 500,000 people directly and indirectly and also supports many other up/down
stream industries such as crown corks, glass bottles, plastic shells, sugar, transport, advertising
and media, P.E.T bottles, concentrates etc. due to this industry a huge number of outlets/shops
are supported to generate wide-spread economic activity in the country.

Introduction of Organization
Lotte Akhtar Beverages (PVT)Ltd )
Humayun along with his brothers decided to move back to Pakistan in 1988 after the death
of their father. The Akhtar brothers along with their cousin Jahangir Khan Tareen and his
brother in law Makhdoom Ahmed Mehmood together bought Riaz Bottlers (Bottling and
Distribution Franchise for PepsiCo beverages in Pakistan) from former Chief Minister of
Punjab Sadiq Hussain Qureshi. The consortium managed to turn around the fortunes of Riaz
Bottlers from bankruptcy to being the standout company in the beverage industry with key
sponsorship deals such as that with the Pakistan Cricket Team and a vast portfolio of
beverages including Pepsi, Mountain Dew, 7-Up, Aquafina, Marinda, Slice, Sting. In 2018,
South Korean chaebol Lotte Chilung acquired a controlling stake in Riaz Bottlers (now
known as Lotte Akhtar Beverages) although the Akhtar brothers maintain a significant
minority share and are Lotte's strategic partner in Pakistan.
Lotte Akhtar Beverages manufactures and sells well-known food and beverage brand Milky ,
Pepsi-Cola, Mountain Dew, 7Up, Marinda, Tropicana, Slice, Sting, and Aquafina. In 2018, the
South Korean conglomerate Lotte Chilsung acquired a controlling stake in Riaz Bottlers
(operating since 1976), now known as Lotte Akhtar Beverages. Lotte Chilsung Beverages is one
of the biggest beverage companies in South Korea, and work under the holding company “Lotte
Corporation”. Lotte Akhtar Beverages is committed to creating a positive impact on society with
CSR programs focused on environmental sustainability and inclusive development .These
industries hire lots of employees as per as requirements .like Lotte Akhtar Beverages (PVT) ltd
or Riaz bottlers has 331 employees of management in Lahore region(Pakistan).
 Sales Growth Over the Period of time :
 Years 2020 2021 2022
Sales 32393000 PKR 40250000 PKR 45595000 PKR

Growth 100% 24% 13%

 Average Profit
The Average Revenues of the Lotte Akhtar Beverages is 9.6 M Yearly.
 Competitor
The major Competitor of the Lotte Akhtar Beverages is Coca cola .
If we see the Companies like Pepsi ,Lotte Akhtar Beverages (PVT ) ltd these companies target
the both local and Foreign but if we see the bottlers so they target the local market only like Riaz
Bottlers.

Vision Statement:
To promote sustainable growth over the next 50 years, LOTTE has chosen to focus on qualitative
growth and declared a new vision.
“Lifetime Value Creator” represents our resolution to make LOTTE a brand that provides our
customers with the very best value throughout their lives.

Mission Statement:
We enrich people’s lives by providing superior products and services that our customers love and
trust.

Analysis of Mission statement:

Customers YES

Product and Service NO

Geographical area YES

Technology NO

Concern of survival and profitability NO

Philosophy YES

Self-concept YES
 Concern for public image YES

Concern for employees NO

No. of departments:
Every company is divided into specific departments. Each department plays certainly considered
one among a type shape of jobs and requires workforce with specialized talents to deal with
unique task. The LTAB(PepsiCo) is created from several departments. The department is made
on the idea of feature they bring out. Hence, it could be concluded that LTAB(PepsiCo) has
followed the insurance of sensible departmentalization. The crucial branch stated underneath.

There are 14 to 15 departments in this company some departments are given below.

 Accounts departments

 Sales Department

 Marketing Department

 Human Resource Management Department

 IT Department

Procurement

Structure of the Organization:

The structure of PepsiCo's global operations has shifted multiple times in its history as a result of
international expansion, and as of December 2021 it is separated into seven main divisions
PepsiCo Beverages North America (PBNA), Frito-Lay North America (FLNA), Quaker Foods
North America (QFNA), Latin America.
Chapter 2
Marketing Mix / Strategies
  Product
Products Brands No’s of Variants
Beverages Pepsi 2

Beverages 7UP 3

Beverages Marinda 1

Beverages Mountain Dew 1

Beverages Aquafina Water 1

Beverages Sting 2

Beverages GATORADE 3

Beverages MILKIES 2

Beverages Slice 1

Price:
Products Description Price
Pepsi,7up, Marinda, Dew SSRB (Per Crate) 755

Pepsi,7up,Marinda,Dew SSPET (345) 521

Pepsi,7up,Marinda,Dew MSPET (5000) 810

Pepsi,7up,Marinda,Dew MSPET (1000) 569

STING SSRB (240) 990

STING SSPET (300) 579

Pepsi,7up, Marinda,Dew CAN (250ML) 744

GATROADE 500ML 520

MILKIES CAN(250ML) 2400

Slice 200ML 625

Place
Direct channel

Company Retailers/ Customers

Indirect Channel

Company Distributors Retailers/Customers

There are 19500 Outlets in which 8000 outlets are Indirectly connected with us, and
11500outlets are directly connected with us in Lahore region . our distribution strategy is
Expulsive.

Yes ,our company has pursue online channel (LTAB Retailers).

Promotion
LTAB (PepsiCo) use traditional Promotion blend for the enterprise in which corporation can sell
their merchandise via direct advertising together with newspaper, Emails and make contact with
calls. LTAB (PepsiCo) also use public relation for their promoting along with internal
communication, media affairs and public family member, LTAB also use Digital media like Tv,
Adds ,most commonly used Adds of sports relatives .LTAB also used Promotion strategies like
Gifts, Coupons ,Free sampling etc. And different projects like Hamari Dukan Project of LTAB.

External environment Analysis

Political Factors
LTAB PepsiCo being a multi-national organization, is affected by governments that impose
regulations/requirements on its activities. Therefore, it must address the following key areas in
its political environment:

 There is a trend of inter-government co-operation which provides PepsiCo with

opportunities for global expansion.
  According to the 2015 Annual Report, United States and Canada account for over 50% of
PepsiCo's sales revenue. The fact that these major economies, which are vital for
PepsiCo's survival, are politically stable, presents the company with various growth
opportunities.
 In recent times, many governments across the world have begun supporting initiatives
against sweetened carbonated drinks, which pose a health threat to consumers in the long-
run due to their high sugar content.

These are threats which could negatively affect PepsiCo's revenues from affected markets.
Therefore, PepsiCo must consider product diversification in order to overcome the above threat
against their major revenue generator: sweetened carbonated drinks.

Economic Factors
It is a generally accepted fact that the performance of any company is directly linked to the
economy in which it operates. The economic factors that must be addressed for PepsiCo are as
follows:

 Stability of markets in developed countries such as the U.S., as well as increasing growth
rates of economies in developing Asian countries have provided PepsiCo with
opportunities for growth and expansion.
 The recent slowdown of the Chinese economy puts PepsiCo at risk of having its
international growth hindered, since China has one of the largest economies on the
planet. Therefore, PepsiCo needs to pursue market diversification if it is to achieve
sustainable international growth.
 PepsiCo products are distributed to hundreds of countries with diverse customs, cultures,
tastes, and desires. PepsiCo can seize this opportunity by creating new products with new
flavors to accommodate customer requirements in these markets.

Social Factors

Today, consumers the world over follow socio-cultural trends. Analysis of these factors helps to
identify their impact on PepsiCo's external environment.

 People living in urban markets tend to have increasingly busy lifestyles. Such people
have a higher tendency to purchase over-the-counter "fast-food" products. PepsiCo can
capitalize on this opportunity as it provides a variety of ready-to-eat products in its
product portfolio.
 Consumers nowadays demand more quality for the products they consume .PepsiCo has
the opportunity to continue enhancing product quality in order to meet consumer
expectations and maximize revenues.

Gender Male Female Trans

51% 48.76% 0.24%

Population : 230,533,890

 ocial Factors
 Today, consumers the world
over follow socio-cultural
trends. Analysis of these factors
helps to identify their
 impact onPepsiCo’s external
environment.
 People living in urban


markets tend to have

increasingly busy lifestyles.
Such people have a higher
tendency
 to purchase over-the-counter
“fast-food” products.PepsiCo
 can capitalize on this
opportunity as it provides a
 variety of ready-to-eat
products in its product portfolio.
  Consumers nowadays
demand more quality for the
products they consume.PepsiCo
has the opportunity to
 continue enhancing product
quality in order to meet
consumer expectations and
maximize revenues.
  Increasing health
consciousness of consumers
poses a threat toPepsiCo due to
concerns about the amount
 of sugar, salt and fat content
of its products. This opens up an
opportunity to improve the
products offered
 byPepsiCo to address health
conscious consumers.PepsiCo
needs to align its business
strategies to changes
 in consumer behaviour.
 ocial Factors
 Today, consumers the world
over follow socio-cultural
trends. Analysis of these factors
helps to identify their
 impact onPepsiCo’s external
environment.
  People living in urban
markets tend to have
increasingly busy lifestyles.
Such people have a higher
tendency
 to purchase over-the-counter
“fast-food” products.PepsiCo
can capitalize on this
opportunity as it provides a
 variety of ready-to-eat
products in its product portfolio.
  Consumers nowadays
demand more quality for the
products they consume.PepsiCo
has the opportunity to
 continue enhancing product
quality in order to meet
 consumer expectations and
maximize revenues.
 Increasing health


consciousness of consumers
poses a threat toPepsiCo due to
concerns about the amount
 of sugar, salt and fat content
of its products. This opens up an
opportunity to improve the
products offered
 byPepsiCo to address health
conscious consumers.PepsiCo
needs to align its business
strategies to changes
 in consumer behaviour.
Technological Factors

There are various technological factors which are of significant importance to PepsiCo,
such as,
  An increase in the number of automated processes would lead to long-term
favourable business performance. Therefore ,PepsiCo must utilize new
technologies to improve its competitive advantage.
 PepsiCo could look into increasing its R&D investments to stay ahead of its
competition.
 PepsiCo could utilize knowledge management systems as a mean of up keeping
various processes, such as product innovation and strategy formation.
 PepsiCo could utilize social media during its various marketing campaigns, such
as its blind-taste challenge. Customers would post their results on social media
sites like Facebook, Twitter, providing social media coverage and encouraging
PepsiCo sales.

Environmental Factors
The brand image and supply chain of PepsiCo are linked to environmental factors and trends.
These in turn would affect employees, consumers, and the external environment of the company.

 Climate change, such as accessibility to clean water, poses a huge threat to PepsiCo's
supply chain, since PepsiCo, being primarily a soft drink manufacturer, need clean
water for its products. The company can look at enhanced global diversification of its
supply chain as a means of reducing the degree of risk towards climate change.
Improving its impact on the environment would help PepsiCo attract and retain
customers, while stabilizing its supply chain.
 Consumers the world over are driving companies in the food, and beverages industry to
improve their sustainability standing. PepsiCo can positively react to this by improving
its waste disposal strategies, such as recycling. This would in turn result in brand loyalty
and increased sales since the market would perceive PepsiCo as a company that listens
to its customers.

Legal Factors
Companies in the food and beverages industry are heavily regulated by the governments in
which they operate, and PepsiCo is no exception.

 Genetically Modified Organisms, or GMOs are used by companies operating in the food
and beverages industry, and are heavily regulated worldwide, especially in western
nations. PepsiCo can seize this opportunity by reducing the use of Genetically Modified
Organisms to satisfy, if not exceed these regulatory requirements. Furthermore, PepsiCo
can look at product enhancement to address health and safety regulatory requirements.
Consequently, PepsiCo can look at product innovation to comply with these regulations.
(Council on Foreign Relations, 2017)
 PepsiCo can look at the slow rate of regulatory change as an opportunity to grow with the
expectation that present strategies would satisfy regulatory requirements in the long run.
 PepsiCo, being the second largest F&B company in the world, has many opportunities
and a number of threats regarding its growth potential and international expansion.
PepsiCo must discourse key points such as product innovation to mitigate negative
 effects on quality and health, expansion in developing countries, supply chain
diversification, and business sustainability, in order to have a competitive edge.

Internal Analysis
Financial Analysis:

Financial Ratios:

Current ratios :
Formula = current assets/current liabilities.

Year 2019 2020 2021 2022

Current Assets 17600/2000 18300/1527 18726/952 20726/1052
/Current Liabilities
Current Ratio 8.8 11.9 19.6 19.7

These assets are available in market place like Freezers.

Interpretation:

In 2019 the modern ratio become 8.8, in 2020, the current ratio become 11.9, in 2021, the
cutting edge ratio become 19.6, in 2022 the present day ratio became 19.7 .The higher the
modern-day ratio quantity way the business enterprise has more contemporary assets or greater
cash compared to the contemporary liabilities, In 2017, the present day changed into 8.8 which
mean that the enterprise have 8.8% extra contemporary asset in comparison to the 1% of the
contemporary liabilities.

Acid test ratio/ quick ratio:

Formula= current asset-inventory/current liabilities

Ratio 2019 2020 2021 2022

Quick Ratio 0.86 1.13 1.5 1.78

Interpretation:
In short ratio, we measure the potential of an organization to use the current belongings to pay
the present day legal responsibility without delay. So, in short ratio, we subtract the inventory
 from present day property then we can see the placement of enterprise current property with their
liabilities. In 2019, the quick ratio became 0.86 and in 2021 the short ratio become 1.5, its
showing the business enterprise is in correct role to pay the contemporary liabilities from the
modern-day belongings.

Debt ratio:
Formula= Total debt/ total assets

Year 2019 2020 2021 2022

Debt Ratio 1.39 1.42 1.4 0.09

Interpretation:
In 2019 the debt ratio become 1.39, and in 2021 it was 1.4, its miles displaying that the debt over
the asset is decreasing from 2019 to 2021, suggest that organization debt is lower as compare to
their assets from 2017 to 2021.

Gross profit margin:

Formula= (Gross Profit/Net Sales)*100

Year 2019 2020 2021 2022

Gross profit 58.54% 58.56% 56.64% 56.97%
Margin

Interpretation:
In 2019the gross profit margin changed into 58.54%, its imply that that is the quantity of sales
after given the COGS, or value of products bought, in 2020 it became 58.56% ., it changed into
higher than 2019and on this 12 months the COGS changed into less as evaluate to the previous
year and the gross earnings margin turned into extra, in 2021, 56.64% .In 2021,22, it was little
bit decline in the quantity of gross earnings become 56.64%,56.97% of the sales.

Operating profit margin:

Formula = (Operating profit/net sales)*100

Year 2019 2020 2021 2022

OPM 9.80% 2.34% 4.20% 11.35%
 Interpretation:

In 2019, the operating income margin of the company turned into 9.8%, its approach that 9.8%
became the employer have of the income after paying the operations prices, like in payroll,
depreciation, advertisement, in 2020, it was 16.15%, which turned into less than 2022, in 2018
the quantity after paying the operation fee turned into less as compared to the preceding year, in
2019, it turned into 12.34%, in 2020, it turned into 14.20%, and in 2021, it become 11.35%.

Horizontal Analysis For income Statement:

Particulars 2017 2018 2019 2020 2021
Sales 100.00% 3.57% 23.73% 24.60% 51.10%

CGS 100.00% 6.44% 12.51% 14.01% -37.44%

Gross Profit 100.00% 6.58% 11.74% 12.86% 48.15%

Research and 100.00% 12.12% 22.41% 25.06% 150.03%

Development
Selling or other 100.00% 24.26% 50.00% 584.02% 18.05%
Expense
Other Income 100.00% 657.14% 810.71% 2033.93% 851.79%

Other Expense 100.00% 72.93% 314.87% 567.02% 707.18%

Operating Profit 100.00% 85.65% 416.63% 759.46% 753.53%

Profit Before 100.00% 3.49% 34.80% 35.55% 91.45%

Tax
Tax 100.00% 58.47% 144.02% 243.57% 157.34%

Net Income 100.00% 416.54% 1395.77% 2494.62% 2619.62%

Interpretation

Sales increase over the time frame and fee of goods bought first decrease and then increase over
it approach that corporation first loss their products then income. Gross income is growth
91.45% from 2017. Likewise, Net profit boom over the time period from 100% to
2619.62%.Company is going upward and their fashion is going upward

Horizontal Analysis for Balance Sheet:

Particulars 2017 2018 2019 2020 2021

Assets

Cash or cash 100.00% 16.87% 52.30% 60.96% 74.27%

equitant

Account 100.00% 5.07% 25.44% 49.24% 53.87%

Receivable
Inventory 100.00% 35.28% 35.82% 54.21% 64.46%

Other 100.00% 42.02% 44.76% 48.24% 52.32%

Current
Assets
Total 100.00% 17.94% 39.65% 53.96% 18.71%
Assets
Plant 100.00% 3.64% 5.57% 12.91% 409.61%

Good Will 100.00% 273.63% 313.51% 352.10% 466.55%

Total 100.00% 31.89% 53.20% 68.41% 74.19%

Assets
Liabilities
and equity

Account 100.00% 14.87% 21.68% 31.49% 32.10%

Payable

Current 100.00% 14.87% 21.68% 31.49% 32.10%

Liabilities

Other 100.00% 41.03% 55.01% 63.67% 42.17%

Liabilities

Total 100.00% 29.95% 40.89% 50.03% 37.90%

Liabilities

Equity 100.00% 35.57% 76.54% 103.27% 143.00%

 Total 100.00% 31.89% 53.20% 68.41% 74.19%
Liabilities
and Equity

Interpretation:

Company overall Total Assets increase over the period of time. Company has enough assets to
meet short term obligations. Total liabilities and equity also increase, because the company has
increased assets means its liability and equity is also increase but assets increase more quickly

HRM Resources

 Rank system Evaluation Promotion Wages

Requirement Transfer Education and Training.

Lotte Akhtar Beverages (Pvt)LTD (PepsiCo) HR department includes planning for growing
effective employment for the enterprise company through hiring and firing and to discover what
number of personnel is probably desired in the future through the company and what form of
abilities need to they possess. It is responsible for recruitment, selection, orientation and training
of the employees. LTAB(PepsiCo) carried out after each 6 months for education their
employees. Kohinoor spent nearly 0.Four-5% of general wage is envisioned education cost and
normally 20-25 employees are below training at a time.

Statutory Benefits
Four major insurance policies, including industrial accident compensation insurance,
national health insurance, employment insurance, and national pension.
Research and Development:
There are just a few researches are carried out in LTAB (PepsiCo) company and the company is
promoting the same products and company is work on their taste and quality .and work on it
around 32 Years in Pakistan.

Planning and Management:

LTAB(PepsiCo) has now not clean vision and mission for the destiny and has no objective that
the employer desires to attain in specific time period. The business enterprise has clean job
description and job specification that enterprise wants to rent that kind of ability-set human
beings and those are the qualifications for the human beings.

In LTAB(PepsiCo) weekly meetings are carried out with the supervisor and manager, day by day
meeting with low level employees and manager and in a month twice a assembly with whole
body of workers for the progress of work and future planning.
SWOT Analysis
STRENGTH WEAKNESS

• PepsiCo's presence • Disclosure of schemes

• Broad product line • Product replacement
• Strategic improvements • Service
• Attractive schemes • Interior parts of the city over
• Advertisement/ promotion looked
• Able marketing intelligence • Visi cooler

OPPORTUNITY THREAT

• Adapting to market • Intense Competition

trends(introduce health drinks) • Decline in C.S.D. Sales
• New product in dust form • Health issues & pesticide
• Tetra packs for all brands to target controversy
kids segment. • Environmental affairs
• Cartoon character packaging for • Threat from indigenous drinks
kids
• sugar free range of products
• Focus upon interior areas
• Huge market potential

Chapter:5
Introduction to all Departments
ADMINISTRATION DEPARTMENT :
Administration department deals with the overall matters of the company and takes
different actions for increasing the performance of the company. This department also
carries out different social welfare programs.

PRODUCTION Department:
This department is responsible for the production of the products according to the
requirements of the customers. Production department have to manage the inventory
of all types. Currently they are having five production plants and all of them are
automated. Now they are planning for the installation of three new plants. Mostly they
go for importing their production plants from Italy, Germany and Netherlands. Previously
they used to purchase Ammonia for cooling purposes but recently they have installed an
Ammonia plant with in their own premises. Now they purchase CO2 for the production
of Ammonia gas. Regarding the use of management information systems, they are shifting
their production record from manual system to computerized system. Production
department can be divided into sub departments.
Quality Control Department
Quality control department is responsible for checking the quality of the product. After
every 3 hours a quality check report is presented by this department to the production
manager and GM technical. In case of any problem with the quality, after every half an
hour quality is checked .

Technical Department
Technical department is responsible for any technical assistance needed in case of any
plant problem. They also maintain the spare parts inventories, which are used in case of
nay breakage or malfunctioning of plant part.

Procurement Department
This department is responsible for any assistance needed to purchase the technical
parts. In case of any purchase of plant or any part of the plant they help the purchase
department for purchasing the right part.

Marketing Department:
The company has an extensive advertisement and marketing department. It spread and promotes
the good quality drugs inside the hospitals, Distributors, Wholesalers and Retailers and different
Pharmacies. The essential task of this department is to advertise and give knowledge of the
product to the customer in the market. LTAB(PepsiCo) sales and advertising department has a 26
immoderate stage of professionalism which has enabled the corporation to enhance company
identity with exceptional success. LTAB(PepsiCo) sales and advertising department moreover
enables installation costs for services and products.

Sales Department:
The Sales Department is the heart of the company, if sales department stops working all the
other departments affect with it. The sales department is supervised by the sales manager, and
under his supervision and he guides the employees regarding sales, and how to work in the
market. The sales department has crew of 23 individuals consisting 3 senior sales managers, 2
Supervisors and 20 Promoters. Lahore area market is split into 3 areas lore west, Kashure and
PATTOKI IS ALSO included in it.

IT Department:
IT department gives the information needed to achieve the company's goal in a good manner.
The function of IT department is relying on many factors, but basically it's used to provide
technology support that assist the enterprise in doing great work. IT is also responsible for
software development for the company. IT Department is responsible for all the purchases,
management for the computer gadgets and all equipment’s regarding IT in the company.

Human Resource Department:

Kohinoor HR department includes making plans for growing powerful employment for the
company through hiring and firing and to discover what number of employees could be wanted
within the future through manner of the company and what kind of talents need to they own. It is
accountable for recruitment, choice, orientation and professional training of the ne hired staff. An
important function for HR department is to recruit the excellent people for the employer. In
LTAB(PepsiCo) way of recruitment of people is finished on properly timed foundation as
needed and qualifications to use for jobs in this Organization.

Weekly Plan of Internship

Duration of the internship:
I did the internship of 6 weeks at Lotte Akhtar Beverages (Pvt) Ltd in
different Departments:

Start Date: 02-January-2023

End Date: 10-February-2023

Departments of internship and my activities:

During my internship, I actively participate in the following departments:

 Marketing Department (Trade Marketing)

 Account Department
 Procurement Departmen

Learning Experience:
Overview:
I began my internship in LTAB(PepsiCo) Lahore for Six Weeks. In this duration I interact with
different departments and learned many things.
Firstly I worked in Trade Marketing under the supervision of Waqas Bhatti (Trade Marketing
Specialist ). I learn all the procedure of Trade marketing ,How they work , What’s the Sop’s they
used in it. And how they deal with the vendors , Then I move in procurement department in this
department I learn How they manage all the things like how they manage the budgets ,how they
Purchase the things , how they make a Price loop ,how they make a price compromise between
the Venders. After the procurement I move toward the Accounts Department in which I see some
things like How the procedure to collect the invoices from departments and issue the payments.
In this duration I also worked in Store as a store in charge. In which I see how you manage the
inventory ,In this I also learn how the things or inventories are in and out the company or how to
Get inward pass or outward pass and other procedure. In last weak I learned PR’s (Payment
Recognition) or How to Get PO’s against market execution’s.

How/What I Learn and Done the Whole Procedure in Industry:

Learning Experiences in Marketing Department:

Sales team raise a query through fact sheet and get approved by the stakeholders according to the
policy and share with the marketing department. Marketing department is authorized to conduct survey
through company’s registered vendors. Surveyor go the requested outlet and share adaptations with
quotation to the marketing department. Marketing department will share quotation to the sales team
for review and finalization with the customer and get approval for artwork that are already approved by
the company. Sales team share approved artworks with the marketing department for execution.

Marketing department prepare purchase requisition according to the quotation and approval from the
sales team and share purchase requisition with the procurement for PO requirement. Procurement will
make POs and send to the company’s stakeholders for approval as per company hierarchy. After
approval of POs, marketing department will share PO with the vendor for confirmation for amount that
will charged against received quotation by the vendor for requested outlet.

Vendor align their team according to the approval by marketing department and execute as per
approved requirements.

After execution, vendor will share all detail with execution pictures with marketing department for
verification / audit. Company’s auditors will visit on those outlets and conduct audit according to the
company’s guidelines i.e. Boards, Boards quality, Canopy, Umbrellas, Other Branding. After conducting
audit, audit department will share remarks with marketing department against each execution for
further payment processing.

Marketing department will get invoices from the vendor who executed and submit invoices to the
accounts department along with supporting documents and audit report for final settlement.

Accounts department will follow all process for payment transfer according to the submitted invoices
and transfer payment within 30 days credit period.

Learning Experience in Procurement Department:

In procurement department I learn the how the products are
purchase for advertisements or promotions and they dealing with vendors.in which they get the
quotations of more than one vendor and compare the rate or price at the same things or with
same quality.they select the one who gave the reasonable price or low price of his competitor.

Weekly Plane and Tasks

Weeks Date Tasks or Activities
 1: week 2-Jan To 8 Jan Firstly I discuss the Rules and Laws of Company, In the
starting ,I work or learn trade marketing Sop’s and
Payment Request Forms.

2:week 9-Jan To 15 Jan In second week I work on Signaging process in Trade

Marketing and Bild’s Activity in Market(Marinda)

3:week 16 To 22 Jan In Third week I worked in Procurement Department.

4:week 23- Jan To 29 Jan In Fourth week I worked in Accounts Department and
Budget.

5:week 30-Jan To 5 Jan In this week I worked in Store Management .and Inward
and Outward Process of Inventory.

6:week 6-Jan To 10 Jan In Last week I worked on month close Process and
Promotion Activity in Market.

Recommendations / Suggestions:
Recommendation For Students:
My recommendations for the next batches would be firstly being honest with yourself don’t
make fake reports for internship as many do but rather go out their experience it yourself as it is
only for 6 weak duration .
Secondly Do not make it lightly , do prior research and keep yourself update with dates to apply
specific companies this is the part where I got lazy this time I did not apply into Shell and all
others MNCs because their application deadline was over and I could not apply before and if you
want to become a part of MNCs when you graduate you have to apply for job through their
internship programs. Internship helps to build your internal and external skills like
Communication skills ,soft skills which are best things you can give to your self especially if you
are majoring in marketing and sales. Having successfully completed an internship makes a job
candidate more attractive to employers. Many companies prefer to their students who have
completed internship programs. This is because many interns have better work habits, and have
higher technical and industry skills since they receive formal job training and professional
guidance. Plus you build your contacts and network even before you graduate putting you at
advantage as people. You know will favor you in case of interview and job placement. Or you
will get a job offer even at your internship.
The most important thing is when you move in a company as a internee you have to act
professional, and go talk to peoples as a professional person and do work confidential.
Doing an internship will build your skills it is the way if you can use it so they will give you a
good feed back in your future (Inshallah).This the time please go and get this opportunity. One
thing please keep in your mind Study (Theoretical work) and Professional (Practical Work ) both
are different to each other. There are lots of differences between them. So be professional if you
want to some in future.
Recommendations for Company:
• Another brand of cola flavour
• Avoidance of invalid codes in promotion
(LOSS OF BRAND IMAGE)
• Service to dealers
• Promotion through brand ambassadors
• Focus on lost customers
• More emphasis on retailers

References

 www.lotte.co.kr

 "http://www.dnb.com/business-directory/company-
profiles.lotte_akhtar_beverages_(private)_limited.

 https://www.businessprofiles.pk/contact/

 pepsico.com

 https://pk.linkedin.com/company/riazbottlerspvt.limitedpepsico?trk=similar-pages

 https://www.linkedin.com/company/lotte-akhtar-beverages

 [email protected]
 https://humayunakhtarkhan.com/Project/LotteAkhtarBeverages