COMPANY INFORMATION & PROJECT CHARTER

Project Title : Role of HR Analytics in achieving

high level of employee
engagement and performance at
workplace.
Based on : Data Analytics tools like Excel and
Power BI.

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Qollabb Project Charter

About the Company – [Company Name]

ElasticRun acts as an extended arm of FMCG companies’ direct distribution networks in
the rural area to provide a set of net new customers to the FMCG companies. It has
been helping eCommerce companies reach the customers in far flung areas through its
network of rural Kirana stores. ElasticRun brings banks and financial institutions closer
to a new set of underserviced SME customers from its rural Kirana network. ElasticRun
has been harnessing the data generated from its platform to help its customers sharpen
their marketing plans.

Company Details
Legal Name : Ntex transportation Pvt. Ltd.
Address : Ganesham Phase 2, Building D, Unit 16, Fifth Floor,,
Pimple Saudagar, Pimpri-Chinchwad, Maharashtra
411027
Website : http://www.elastic.run
Business Model : Logistics & Supply Chain
Founding Date : 2016
No. of Employees : 1,001-5,000 employees
Contact : [email protected]

Core Team
1. VP-Operations - Maharashtra, ElasticRun
2. VP-Sales, ElasticRun
3. VP-Products & HR, ElasticRun
4. VP -Operations -South, ElasticRun
5. VP-Operations – North, ElasticRun

https://www.linkedin.com/company/elasticrun/about/

Company Products and Services

ElasticRun brings banks and financial institutions closer to a new set of underserviced
SME customers from its rural Kirana network. ElasticRun has been harnessing the data
generated from its platform to help its customers sharpen their marketing plans.
ElasticRun achieves deep reach through its technology platform. This technology
enables a “no capex” and “variable cost” crowdsourced logistics network. Further, by
building the technology platforms for transactions, credit and data analytics, ElasticRun
intends to become the de facto channel for Indian businesses to reach the under-
serviced rural markets. Through its rural Kirana network, ElasticRun platform would
channel trade, finance and data of $600 Bn consumption in India.
https://www.elastic.run/products.html

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Qollabb Project Charter

Project Charter

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Qollabb Project Charter

Overview
Project Title
Role of HR Analytics in achieving high level of employee engagement and performance
at workplace.

Courses/Programs Suitable for the Project

MBA /PGDM- HR

Prerequisites and Knowledge/Skills Needed to undertake this project

Familiarity with HR concepts like Attrition, Employee satisfaction surveys, Recruitment
and Selection, Performance Management Systems (PMS), Power BI, DAX functions,
Advance Excel formulas and tools. Knowledge of Tableau would be preferred but not
compulsory

Job Opportunities Related to Project

Companies are looking for HR professionals with strong hold on HR Analytics to draw
meaningful inferences from various data sources like employee surveys, their databases,
attendance records, salary and promotion history, work history, personality data.  

Project Background and Description

A simple way to define this term can be that HR analytics is a sector within the field of
Analytics that is concerned with applying the process of analytics into the human
resource department. This is done as an endeavour to boost high level employee
engagement, lower attrition rates, promote employee growth and welfare, learning and
development initiatives, succession planning and finally achieve maximum Returns on
Investment (ROI). Data is scattered and needs to be extracted, transformed -definitely
by applying the business rules and finally showcased to the management as a clean and
meaningful data for decision making.

HR has been aloof for a long time from the field of analytics. But certainly, plays a
significant role in the decision making, selection and training of the Human Capital in
the organization. The challenges which the organizations are facing is primarily not
utilizing the complete bandwidth and unleashing the hidden data for better decision
making.

In today’s challenging times knowing the Human Capital and streamlining the efforts in
the right direction would ensure in achieving high level performance standards,
employee engagement and promoting healthy work culture.

HR Analytics is an integral part of Data Analytics which builds its premise on HR tools

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and platforms. HR Analytics primarily focuses on unleashing the ETL (Extraction,

Transforming and Loading) functions of many BI tools like Power BI to further explore
HR metrics for decision making. To name a few like – Revenue per employee, offer
acceptance rate, training expenses and the ROI on training programs, Turn-Around -
Time and the ageing status of the talent acquisition, resolving employee queries or any
escalations. These analysis helps the HR to set optimal benchmarks for each processes
and improves standardization.

Project Scope
Objective of present work is to describe present business practices/issues concerning
employee satisfaction and engagement at ElasticRun and how HR Analytics can be used
to utilize the data for decision making purpose. So that efforts can be streamlined to
increase high level of employee engagement and satisfaction.

Scope of the project also revolves on unleashing the BI tools like visualizations, creating
matrix and statistical analysis to understand various patterns and variables affecting the
employee sustainability at ElasticRun.

Present work will also provide suggestions on understanding the impact of HR Analytics
on decision making and creating HR Strategies for minimizing the employee turnover
and increasing the employee engagement factor.

Questions to be answered by present work are as follows:

Why HR Analytics is important? What challenges are being faced in terms of employee
sustainability and achieving high level of employee engagement? What are the
advantages of using BI and Advance Excel functionality in HR Analytics? What are the
constrains in this regard? What are the HR practices adopted in ElasticRun for
measuring employee engagement and performance level at workplace? Impact of HR
Analytics in decision making?

High-Level Requirements
Knowledge of Power BI , DAX, Mquery, Advance Excel functions, Power pivot, Basic
knowledge of statistical functions.
Laptop with Windows 10
Need to install Power- BI Desktop (Free version) / Tableau (Public)
Should have understanding on PMS practices like rating system, Performance
Improvement Plans, Learning and Development programs, Succession planning, Balance
Score Card methodology in the corporates.
Basic understanding on designing KRA’s and KPI’s
Basic knowledge on various recruitment and selection tools used for hiring – Online
tests, Job Boards, Recruitment vendors, internal references, job adverts, etc. to
understand the overall hiring costs and challenges.
Designing Questionnaire – Feedback forms – Structured interviews for understanding

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the challenges in HR context for retention of the employees and achieving performance
levels.
Training programs and the learning man-days. How TNI (Training Needs identification)
is carried out. Training feedback process and overall ROI on training per employee.

Deliverables
Designing questionnaire considering the variables that impact the employee
engagement and performance level of the employees, Designing google forms for
getting responses from various respondents for detailed data analysis. Using the BI and
advance excel functionality to create co-relations, statistical models and analysis from
the responses and data gathered through research and findings.

The researcher also must complete the report at the end of the project.

And finally, should present the project in a group presentation to mentor on the
research and findings.

Material or Infrastructure Requirements

Comprehensive literature review, well developed questionnaire and interview.

Specific Exclusions from Scope

Refrain from seeking confidential information about the organization. Data should be
purely related for HR Analytics purpose. Focus should on HR related data only.

Implementation Plan/Milestones
1. Obtaining literature in context to HR Analytics
2. Preparation of Interview protocol
3. Preparation of questionnaire
4. Interview with respondents
5. Collating data from other sources
6. Extracting and cleaning the data
7. Creating statistical models and visualizations
8. Inferences drawn from data analysis
9. Preparing answers of questions framed initially
10. Hypotheses testing
11. Results and discussion
12. Future trends and scope of HR Analytics

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13. Preparation of detailed project report

High-Level Timeline/Schedule
1. Two weeks
2. One week
3. One week
4. Three weeks
5. One week
6. Two weeks
7. One week
8. One week
9. One weeks
10. One week
11. One week
12. One week
13. Four weeks

Assumptions
It is assumed that data would be available from various sources. There would be strong
emphasis on literature review, questionnaire, interviews (open and close ended). The
researcher would use his diligence in creating meaningful relationships from different
databases. Focus should be on HR related data and identifying different variables and its
impact on understanding employee engagement and performance levels.

Constraints
Availability of relevant data and literature. The data can be available from different
sources and might as well not be highly relevant.

Risks
Report generation depends on data characteristics, details provided by the respondents,
availability of relevant literature in a timely manner, accuracy in using the statistical
functions, co-relations, and modelling. Skills of the researcher in identifying the variables
and its impact on the data.

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