Unit 2, Business Communication
Unit 2, Business Communication
Unit 2, Business Communication
Moreover, because of its immediate feedback, it’s more effective than email or
resolve conflict, get your points across, avoid misunderstanding, and reduce
confusion.
helps convey emotions during a conversation. Let’s dive in and see other
interpersonal nature.
any delay.
organization.
organizational employees.
communication process.
• Well-Planned
• Clear pronunciation
• Brevity
• Precision
• Natural voice
Any sort of unnatural voice may distort the message. A natural voice can
• Logical sequence
• Suitable words
familiar words so that the receiver can react to the message without any
problem.
• Courteous
Courtesy costs nothing but can earn many things. So, a speaker should be
should deliver his speech in very nice and sweet language so that the
• Avoiding Emotions
Too much emotion will take the speaker away from the main subject.
• Emphasis
• Controlling Gesticulation
of oral communication.
communication at work:
People often feel uncomfortable with silence, but pausing before answering a
question can improve your response. Taking time to reflect allows you to
organize your thoughts into a concise, clear statement. If you feel rushed to
answer, that feeling will get reflected in how you respond, so your message may
audience will gain the impression that you considered the best response before
speaking.
Similarly, if your counterpart pauses for a moment, do not feel the need to jump
in and counter the silence. The person will appreciate that you gave them the
process. Not only does this show professionalism, but it also demonstrates your
Being succinct when speaking not only make your message easier to understand
but also gets your main points across to the audience sooner. Before speaking,
ask yourself how you can present the information as clearly and in as few words
as possible. Whether you are writing or speaking, avoid using complicated
words and sentences or including irrelevant information. Taking these steps will
ensure your audience clearly understands your primary points and can respond
and put yourself in their position. Not everyone has the same knowledge or
example, you would speak to a close friend much differently than you would to
an executive at a company.
Before presentations, ask yourself what your audience wants and needs to know
and what their knowledge base is. When you understand who you are speaking
to, it makes it easier to tailor your message to their needs. Taking this tailored
approach also ensures your audience stays interested because you provide only
Your tone plays a crucial role in verbal communications, and how you use it can
affect the way your audience engages with you. Combing a friendly and warm
monotone manner can make you appear uninterested, which can put off an
audience. Also, try to vary your tone and use inflection to emphasize important
points. This technique is an easy way to focus the attention of your audience.
You can also use the verbal modelling method, in which you try to copy the
tone of another person. For example, during a conversation, speak softly when
they speak softly or if they have excited energy, try to match it. People feel
drawn to voices that sound like theirs, making this a helpful method of
increasing engagement.
Your body language can affect how you deliver messages despite it being a
include maintaining eye contact and having relaxed body language. You can
also use gestures or facial expressions to emphasize points and grab audiences'
attention or focus.
6. Employ active listening
understand their needs. As a result, you will find it easier to build rapport and
relationships. To apply active listening skills, give the other person your full
attention to ensure you not only hear the words they say but also the message
they want to convey. When the other person feels heard, they feel more
Confidence is crucial because if you sound like you do not believe in what you
are saying, neither will your audience. You want to establish that you have
credibility or authority, which makes people trust you and feel more interested
the way you hold yourself during conversations and the tone of voice that you
use.
speeches is to make mental or physical notes about what you will discuss. These
notes do not have to be a script but should highlight the main points you want to
make. Your notes provide a direction for your verbal interaction, showing you
know what you need to focus on or where you need to steer the conversation.
Having a plan will make you feel much more prepared, boosting your
confidence.
While you can gain inspiration from other communicators to improve your
skills, always bring your honest self to interactions. People feel more drawn to
speakers who seem genuine and act transparently. For example, if you do not
have the answer to a question, it is okay to admit it. Your colleagues will
respect your honesty more than if you pretend to know something and provide a
helps you build relationships because your audience gets to know you as a
person. It conveys a sense of comfort and ease that lets them genuinely engage
with you. If they feel like you are faking your personality or putting on a show,
it can create distance between you. As a result, it may make it harder to build
trust because they cannot tell how real the conversation is.
Now that you know the various ways to improve verbal communication skills,
you must practice them. Not only will this develop these skills, but it can also
help you feel more confident in your speaking abilities. Apply these techniques
as often as possible in your daily work and personal interactions to ensure you
presentation or speech. When watching yourself, you can study your body
language and take steps to improve it—for example, by using or limiting your
yourself, assess your voice and tone. Again, you can use these recordings to
determine which areas you need to work on to speak more clearly and
concisely.
You can also practice your verbal communication skills in more realistic
settings, such as in front of friends or family. Not only will this help you feel
more comfortable speaking in front of others, but it also allows you to gain
in front of the actual audience and ask these friends and family to judge your
verbal and nonverbal communication abilities. Their insights will instruct you
Seeking feedback does not strictly apply to practice situations. After you make a
your interest in building these skills, they can watch your future performances
and gauge your progress or provide you with more opportunities for verbal
communication development.
electronic devices.
1. Face-to-face conversation
Oral communication consists in face-to-face situation when the sender and the
receiver of the message are in close physical proximity to each other. Face-to-
face discussions, formal presentations, and meetings are the most important
it is difficult for receivers, the listeners to ignore the words spoken or the person
speaking to them.
Furthermore, face-to-face communication gives the sender immediate feedback
from the receiver and the opportunity to adjust the emotional tone of the
Oral communication can also take place through the use of mechanical and
messaging, voice mail, video and web conferencing, web logs (blogs), etc.
2. Teleconference
Teleconference connects several participants at the same time with the help of
Web conferencing is a globally available service, that can be accessed from any
device, at any time. Its flexibility makes it the perfect communication tool for
businesses with:
• remote teams
• multiple offices
• partners
Uses of Teleconference
monthly rates and usually include free conference tools in the monthly
package.
Audio and video calls are usually conducted via local access numbers, which
call’s duration and time of day it is held the expenses for the teleconferencing
are minimal.
Colleagues, partners, and clients from different locations can easily exchange
contains very serious matters about the organization or state that it is to be read
political party or state and mostly handed to the media so that it can be passed
as soon as possible to the public. A press conference entails a large gathering of
people or media who have come to listen to ideas and discuss the way forward.
The press conference can be given by any person who plays a certain role in the
public while the press release is a written statement which is read to public by a
a press release the person giving out the speech speaks on specific topic
concerning the issue that has emerged while in press conference the speaker
talks of a wide variety of issues and when he or she has finished delivering his
or her speech, can allow being asked questions by the members of the public
A press release is delivered in the quoted speech that is it’s delivered in direct
speech while in the press conference the speech is delivered in indirect speech
as mostly it speaks about different matters, unlike press release which speaks on
4. Press releases are more question-oriented when the media is called than
answer sessions especially when the media is called. The reporters will ask
questions and the people giving out the speech are to answer while the press
certain issue for information purposes and it normally does not have question
answer sessions. Immediately the message is passed to the concerned party that
conference:
certain organization passes to some people and also allows discussions if there
6. A press release is more direct and straight to the point than a press
conference:
A press release is a prepared statement to be given to the peoples concerned and
therefore it goes straight to the point giving out clear purpose for the statement
topic especially when it comes to question and answer session where one can
7. Less contact of the source with the audience during a press release than
in a press conference:
In a press release, the statement which is in written form is handed out to some
specific people or organizations so that from there it can be read to the people or
members involved while in a press conference the members of the public gather
on a certain place so that you can direct and address them face to face. All the
information is then delivered to the gathering and if any of them has a burning
issue can raise it for discussion and also be directed or advised on the matter.
In a press release, people who participate or give out the statement are usually
very few since its public participation may not have a chance. Even a single
must always a large gathering for it to go on. Sometimes the press conference is
A press conference can be called when there has been a lot of disagreement
between the members of the public and the concerned parties such as if there
have been strikes by workers due to violations of their rights, a press conference
will help to settle this as their opinions are taken into considerations and this
can help settle the dispute while in a press release the statement is given with
public participation and hence if the rights of the members are violated they are
10. Not anyone who can issue a press release but a press conference can be
held by anyone:
A press release the speech is usually prepared a specific person who plays a
preparing press real due to emergence of terror attack in the country and the
steps they have taken to overcome it while in a press conference even a person
within the congregation can be chosen to give his or her opinion on a certain
topic and there it is open to all and the topic to be discovered is open.
A product demonstration is one of your best sales tools if you have a high-
Simulates Interest
sales presentation. Prospects who are more visual or hands-on learners often
need to see your product in action to fully grasp its value and potential. This is
especially true if unique design features are key selling points, such as with
fashion or furnishings. The ability to see, feel and sometimes smell your
sales pitch.
Conveys Ownership
typically try to get a buyer behind the wheel to feel what it would be like to
own and drive the car. Free trials have a similar intent of letting buyers'
experience temporary ownership of a product without the risk of paying for it.
Helping prospects' connect with this feeling of ownership is an important step
to persuasive selling.
Provides Proof
The product, sample, video, brochures, pictures and other tools used in a demo
are often called proof devices because they offer tangible evidence that
supports what you say, according to Vantage Advertising LLC. Buyers assume
you will say good things about a product you sell. Buyers sometimes have a
built-in distrust for salespeople. Showing what your product can do, and even
letting the customer experience it, provide necessary proof. For example, food
Combats Concerns
key claims or doubts your product and its performance capabilities, a demo
can ease those concerns. The key is to view buyer concerns as a request for
an investor meeting, a trade show or a public park, you want to consider your
target market and environment when designing the specific types of product
demonstration.
Dramatization
make the prospect understand the message, believe in the message, and
but closing a sale is impossible unless the prospects take interest in the sales
presentation. Hence, the seller needs to make the sales presentation dramatic,
i.e. doing something which holds the buyers’ attention for a period of time.
Convincing Prospects
When once buyers/prospects are convinced of the quality of the product, there
Improving Understanding
on customers.
As a result, a customer experiencing direct benefits of the product may
remember such benefits for a long period of time. The customer may, then,
voluntarily talk of the benefits of the product while talking to friends and other
people.
presentation because they plan and rehearse before the presentation and
implement the planned and rehearsed action during an actual sales presentation.
This sort of practice may enhance the enthusiasm of the salespeople to exert
perfect in dramatizing sales presentations only after endless practice and effort.
After they become experienced, they can also make their presentation more
focused which will help them in closing a sale within a short time.
But their handling can create both positive and negative impacts on the
customer. If the salespeople handle the product carefully, the customer may get
the impression that the product is of little value. This concept can best be
This system increases the apparent volume of vocals, musical instruments, other
can be used in public places where announcers, performers, etc. and need to
hear in a remote or large area. Typical applications include sports fields, public
transport and facilities, live or recorded music venues and events. PA system
change multiple sources, and multiple amplifiers and speakers for higher
Simple public address systems are commonly used in small rooms such as
school rooms, churches and small bars. Acoustic reinforcement systems with
many speakers are widely used for presentations in public, institutional and
commercial buildings and places such as schools, stadiums, cruise ships and
throughout the building and many rooms have microphones so residents can
respond to notifications. Public address and intercom systems are commonly
Public address systems are typically used for public announcements, playing
Let’s see some of the advantages that the use of a public address system
provides:
be, a public address system will get through to the crowd whether
indoors or outdoors.
listening initially, you will be sure to get their attention once your
people in public.
4. It is easy to maintain: Maintenance can be done with ease, if they
properly in no time.
Group Discussion
personality traits and/or skills that an organization may look for in the
GD helps the organization get an idea about candidates in a short time and
1.the initiation,
3. and summarization/conclusion.
Initiation : The candidate initiating a GD not only gets the opportunity to speak
first but also grabs the attention of the evaluator and his/her fellow candidates. It
helps if the candidate can make a favourable first impression with his/her
If the candidate initiates the GD clearly but remains quiet after that, s/he will
end up giving the impression that s/he started the GD only for the sake of
initiator‘s responsibility to put the topic into the right perspective or framework.
topic being discussed. If one is not sure of the topic at hand, it is better to listen
carefully to the views being expressed by others and then speak. One should not
The Body of Discussion: This is the main part of the GD where all the
members of the group express their opinions on the topic. Candidates must
contest to run down other arguments. Candidates can politely agree, disagree or
Speaking out of turn and cutting others short create a negative impression. Too
much aggression can put off prospective employers. While speaking, the entire
definitions, facts and figures, statistics, etc. may be used. While using figures or
in favor of against the topic. Generally, a GD does not have a conclusion. But
summarize the discussion. This signals the end of the GD. The candidate must
summarize all that the group has discussed. The following can be kept in mind
3. The focus must not be on the points made by the presenter, alone.
Oral Report
words. Oral reports mainly lack visual presentation or advantage. In such type
of report the pace at which it is delivered cannot be controlled. These reports are
generally not precise and the presenter is not given much time for its
There are some important points that need to be considered while making an
presented
§ There should be proper planning before delivering the report like the
audience.
§ To make the report effective the reporter can give the handouts of the
report which would contain the summary of the report being delivered
§ Reports can be classified based on the time interval like it can be weekly,
Radio Recording
The recording can be made at the radio station studio or transmitter site, or it
device.
tools to help them improve their on-air presentation and as material for
promotional packages that they send to radio stations when applying for
employment.
Radio stations can use recordings of their broadcasts as evidence in the event
that there is some kind of dispute regarding something that one of their hosts
Radio listeners make recordings for a variety of reasons. Some simply wish to
be able to listen to certain songs or personalities over and over again. Some
Many different types of recording devices have been used to record radio
Dictaphone
Sound recording devices used for efficient oral dictation in business settings. A
professionals. With a Dictaphone, you are able to stop and restart a recording
without creating a new file. You can also review, insert additional, and erase
unnecessary recordings.
Features of a Dictaphone:
• A large battery life, so they can record 10-30 hours of audio before
• They work best for one voice but settings can be adjusted to create high-
provider. You can also use speech recognition software such as Dragon to