Group 4 Creating Competitive Advantage Techno
Group 4 Creating Competitive Advantage Techno
Group 4 Creating Competitive Advantage Techno
COMPETITIVE
ADVANTAGE
WHAT IS COMPETITIVE
ADVANTAGE?
Anything that gives a company an edge
over its competitors, helping it attract
more customers and grow its market
share.
The purpose of having a
competitive advantage is to
distinguish a company from its
competitors by offering
something different and of
superior value to its customers.
FOUR METHODS
1. COST LEADERSHIP
OF
• advantage occurs when a
business is able to offer the
COMPETITIVE
same quality product as its ADVANTAGE
competitors, but at a lower price.
FOUR METHODS
2. DIFFERENTIATION OF
• Business that differentiate
themselves typically look for
COMPETITIVE
one or more marketable ADVANTAGE
attributes that they have that
can set them apart from their
competitors
FOUR METHODS
3. DEFFENSIVE STRATEGY OF
• it allows the business to further
distance itself from its
COMPETITIVE
competition by, in some sense, ADVANTAGE
maintaining a competitive
advantage it has gained
FOUR METHODS
4. STRATEGIC ALLIANCES OF
• are more along the lines of joint
ventures that businesses use to
COMPETITIVE
pool resources and gain ADVANTAGE
themselves exposure at the
expense of other competitors
not in the alliance
MAINTAINING
COMPETITIVE 1. INVEST IN YOUR EXPERTISE
• Choose a specific expertise
ADVANTAGE
and focus on developing it.
Rather than trying to be the
best at everything, try to be
the best at one thing (or two
or three, max).
MAINTAINING 2. PICK YOUR BATTLES
COMPETITIVE • While it's important to choose