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    Competitive Advantages - Group 6

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    MOBILE LEGENDS
    Competitive advantage refers to the unique strengths or capabilities that a company possesses, which allows it to outperform its competitors and gain a sustainable edge in the market. This can include factors such as lower costs, higher quality products or services, better customer service, or more innovative products.

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    Competitive Advantages - Group 6

    Uploaded by

    MOBILE LEGENDS
    7 views13 pages
    Competitive advantage refers to the unique strengths or capabilities that a company possesses, which allows it to outperform its competitors and gain a sustainable edge in the market. This can include factors such as lower costs, higher quality products or services, better customer service, or more innovative products.

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    Competitive Advantages_Group 6

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    Competitive advantage refers to the unique strengths or capabilities that a company possesses, which allows it to outperform its competitors and gain a sustainable edge in the market. This can include factors such as lower costs, higher quality products or services, better customer service, or more innovative products.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    7 views13 pages

    Competitive Advantages - Group 6

    Uploaded by

    MOBILE LEGENDS
    Competitive advantage refers to the unique strengths or capabilities that a company possesses, which allows it to outperform its competitors and gain a sustainable edge in the market. This can include factors such as lower costs, higher quality products or services, better customer service, or more innovative products.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 13

    Competitive

    Advantages
    Lecturer: Mr. Dr. Ir. Syahrial Shaddiq, M.Eng., M.M.
    Member’s of Group

    01 Roldan Rompas Masoa


    (2210312710003)

    02 Joan Budiman Mahalong


    (2210312720002)

    03 Daniela Ortega Ambalao


    (2210312720003)
    Overview
    • Defining Competitive Advantage
    • Types of Competitive Advantage
    • Concept of Competitive Advantage
    • Sustainable Competitive Advantage
    • Effect of competitive advantage
    • Competitive Intelligence
    • Achieving and Maintaining
    Competitive Advantage
    • The Importance of Competitive
    Advantage
    • Conclusion
    Defining Competitive
    Advantage
    Competitive Advantage
    • Competitive advantage refers to a company's ability to outperform its
    rivals in the market. It is the unique value a business offers to its
    customers, allowing it to command higher prices or gain greater
    market share.

    • Competitive advantage can stem from various factors, such as


    superior product quality, innovative technology, exceptional
    customer service, or cost-efficiency. Understanding and leveraging
    these advantages is crucial for a business to thrive in a competitive
    landscape.
    Types of Competitive Advantage

    Cost Leaderships Differentiation Focus Strategy

    Cost leadership is a strategy where Differentiation involves creating The focus strategy involves targeting
    a company aims to be the lowest- a unique product or service that a narrow, specific segment of the
    cost producer in its industry. This customers perceive as superior. market and tailoring the company's
    allows the company to undercut This could be through superior offerings to that niche. This allows
    competitors on price and gain a quality, innovative features, or the company to better meet the
    larger market share. unique needs of that segment.
    exceptional customer service.
    Concept of Competitive Advantage
    • The concept of competitive advantage is fundamental to strategic management, as it helps
    organizations identify and leverage their unique strengths to outperform the competition. By
    understanding and continuously enhancing their competitive position, businesses can position
    themselves for sustainable growth and profitability in their respective markets.

    Sustainable Competitive Advantage


    • Sustainable competitive advantage is the ability to maintain a
    leading position in the market over the long-term. This requires
    continuous innovation, adapting to changing customer needs, and
    building barriers to entry that competitors cannot easily overcome.
    • Key strategies for achieving sustainable advantage include
    investing in R&D, developing unique products or services, and
    cultivating strong brand loyalty. Firms must also optimize their cost
    structures and operational efficiencies to maintain a competitive
    edge.
    Effect of competitive advantage

    Improved Financial
    Enhanced Customer Increased Employee
    Performance
    A strong competitive advantage Loyalty Motivation
    can lead to higher profitability, When a company offers a unique A company with a strong
    increased market share, and better product or service, customers are competitive advantage can often
    financial results for a business. more likely to remain loyal and provide better compensation,
    This allows the company to continue doing business with that benefits, and career opportunities to
    reinvest in growth and company. This customer loyalty its employees. This can lead to
    innovation, further strengthening can be a powerful driver of long- higher employee satisfaction,
    its position in the market. term success and sustainable reduced turnover, and a more
    growth. motivated and engaged workforce.
    Competitive Intelligence
    • Understanding the Competition
    Gathering comprehensive insights into your competitors' strengths, weaknesses, strategies, and market positioning is
    crucial for gaining a competitive edge.

    • Identifying Trends
    Staying ahead of industry trends and anticipating market shifts allows you to adapt your offerings
    and stay relevant.

    • Informing Strategic Decisions


    Leveraging competitive intelligence empowers you to make more informed, data-driven decisions that align with
    your business goals.

    • Gaining a Competitive Advantage


    By understanding your competitors, you can identify opportunities to differentiate your products,
    services, and overall value proposition.
    Achieving and Maintaining Competitive
    Advantage

    Sustaining a competitive advantage is essential for long-term business success. It requires


    a strategic and proactive approach, including continuous innovation, adaptability to
    market changes, and effective utilization of resources. By consistently offering unique
    value to customers, companies can build brand loyalty, fend off competitors, and secure a
    dominant market position.
    Leveraging Core Competencies

    • Identify Strengths
    • Focus Investments
    • Adapt Strategically
    • Foster Innovation

    Adapting to Market Changes


    • Embrace Agility
    • Monitor Trends
    • Innovate Proactively
    The Importance of Competitive Advantage

    Competitive advantage is the foundation of a successful business strategy. It allows a


    company to differentiate itself from competitors, gain a larger market share, and
    ultimately increase profitability. By understanding and leveraging its unique strengths, a
    company can better meet the needs of its target customers and stay ahead of the
    competition. Competitive advantage is crucial for long-term sustainability and growth in
    today's dynamic, global marketplace.

    Achieving and maintaining a strong competitive position enables a business to command


    higher prices, attract more customers, and fend off rivals. It also provides a cushion
    against economic downturns and market disruptions. Competitive advantage is a key
    factor in ensuring a company's success and securing its future in the industry.
    Conclusion

    In conclusion, the concept of competitive advantage is essential for businesses


    to gain an edge over their competitors and achieve long-term success. By
    understanding and implementing the various strategies discussed, such as cost
    leadership, differentiation, and focus, companies can position themselves
    uniquely in the market and provide exceptional value to their customers.
    Sustaining this competitive advantage requires continuous innovation,
    adaptation, and a deep understanding of the ever-changing market landscape.
    As organizations strive to stay ahead of the curve, the principles of competitive
    advantage will remain a driving force behind their growth and development.
    Thank You

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