TUTORIAL4: PRODUCT NSZ/UiTMKELANTAN/MAC- JULY2022

Tutorial 4 MKT243 NAME: ______________________________________ STUDENT NO: _____________

1. Define the following terms: (5 marks)

i. Product
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ii. Consumer product
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2. Briefly explain two (2) forms of labelling. (5 marks)

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3. Discuss four (4) types of consumer products. (20 marks)

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TUTORIAL4: PRODUCT NSZ/UiTMKELANTAN/MAC- JULY2022

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4. Packaging is a crucial part in product development. Describe with examples four (4) functions of
packaging. (20 marks)
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TUTORIAL4: PRODUCT NSZ/UiTMKELANTAN/MAC- JULY2022

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5. What is packaging? List three (3) uses of packaging. (5 marks)

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6. Explain two (2) objectives of branding. (5 marks)

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TUTORIAL4: PRODUCT NSZ/UiTMKELANTAN/MAC- JULY2022

7. With the aid of diagram, discuss four (4) stages of product life cycles. (20 marks)
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8. The new product development process is a process in creating a new product in the market.
Discuss the seven (7) steps of these process. (15 marks)
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TUTORIAL4: PRODUCT NSZ/UiTMKELANTAN/MAC- JULY2022

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9. State five (5) sources of new product ideas. (5 marks)

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