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    Cau Hoi Cho Case Ve EC Strategy

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    Uyên Nguyễn Đình Phương
    The document contains summaries of multiple case studies related to marketing strategies of various companies including: 1. Samsung Electronics' corporate turnaround strategy and implications for marketing. Questions about strengthening the Samsung brand. 2. Facebook's vision, mission, values, industry, competitors, resources, capabilities, and business model. Comparison to Google. 3. Walmart's vision, mission, competitive advantages, strategies, and response to Amazon. 4. Challenges facing the Indian e-commerce industry and reasons for success of online apparel/lingerie retailers. Recommendations for DesiFirangi. 5. Zenxin Organic's growth strategy and transition to online/digital retail and marketing

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    Cau Hoi Cho Case Ve EC Strategy

    Uploaded by

    Uyên Nguyễn Đình Phương
    74 views2 pages
    The document contains summaries of multiple case studies related to marketing strategies of various companies including: 1. Samsung Electronics' corporate turnaround strategy and implications for marketing. Questions about strengthening the Samsung brand. 2. Facebook's vision, mission, values, industry, competitors, resources, capabilities, and business model. Comparison to Google. 3. Walmart's vision, mission, competitive advantages, strategies, and response to Amazon. 4. Challenges facing the Indian e-commerce industry and reasons for success of online apparel/lingerie retailers. Recommendations for DesiFirangi. 5. Zenxin Organic's growth strategy and transition to online/digital retail and marketing

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    Cau hoi cho case ve EC strategy

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    The document contains summaries of multiple case studies related to marketing strategies of various companies including: 1. Samsung Electronics' corporate turnaround strategy and implications for marketing. Questions about strengthening the Samsung brand. 2. Facebook's vision, mission, values, industry, competitors, resources, capabilities, and business model. Comparison to Google. 3. Walmart's vision, mission, competitive advantages, strategies, and response to Amazon. 4. Challenges facing the Indian e-commerce industry and reasons for success of online apparel/lingerie retailers. Recommendations for DesiFirangi. 5. Zenxin Organic's growth strategy and transition to online/digital retail and marketing

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    74 views2 pages

    Cau Hoi Cho Case Ve EC Strategy

    Uploaded by

    Uyên Nguyễn Đình Phương
    The document contains summaries of multiple case studies related to marketing strategies of various companies including: 1. Samsung Electronics' corporate turnaround strategy and implications for marketing. Questions about strengthening the Samsung brand. 2. Facebook's vision, mission, values, industry, competitors, resources, capabilities, and business model. Comparison to Google. 3. Walmart's vision, mission, competitive advantages, strategies, and response to Amazon. 4. Challenges facing the Indian e-commerce industry and reasons for success of online apparel/lingerie retailers. Recommendations for DesiFirangi. 5. Zenxin Organic's growth strategy and transition to online/digital retail and marketing

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Case: Sam Sung Electronics Company: Global marketing Operations

    1. What are the ingredients of SEC’s corporate turnaround strategy? What are the implications
    for marketing?
    2. How strong is the Samsung brand? Can Samsung pass Sony and become a top ten global
    brand?
    3. As Chief Marketing Officer, what are Kim’s role and responsibilities? How has he built his
    influence?

    Case: Facebook

    What are the vision, mission and value of facebook?

    What “industry” is facebook competing in, and how is this industry changing? Who are FB’s most
    important competitors?

    What are FB’s resources and capabilities? What is FB’s core competency? Can its resources and
    capabilities form the basis of a competitive advantage?

    What is FB’s business model? How is it currently making money?

    Compare and contrast between FB and Google

    Case: Wal mart Update, 2017

    What are vision, mission and objectives/targets of Walmart?

    What are Walmart’s competitive advantage? How sustainable are those advantages?

    What are Walmart’s competitive strategies to compare with its competitors?

    How should Walmart respond to Amazon’s superior performance in recent years?

    Case: Desifirangi.com: Building a Niche E-Commerce Portal

    What are the advantages and disadvantages of online retailing for buyers and sellers?

    What are the challenges faced by Indian EC industry?

    What are the reasons for the success of online retail of apparel and lingerie in India?

    What are your recommendations for DesiFirangri?

    Case: Zenxin Organic: from Brick and Motar to digital retail

    Evaluate Zenxin’s growth strategy. Why did the company foray into selling its products online?

    What were the key strategies implemented by Zenxin to build an online presence? What were the
    key features of its digital marketing and e-commerce strategy? What additional features do you
    suggest might be feasible for Zenxin to incorporate in its website, to increase its attractiveness to its
    customers?

    Case: MacPoint: strategizing with big data

    What environmental changes triggered Jianming Shi’s concerns regarding traditional marketing
    research, motivating him to found MacPoint? What prepared Jianming for sensing the changes?
    What are the big data technologies employed by Jianming, and how did they disrupt marketing
    research?

    What is MarcPoint’s business strategy and how is it related to its strength in big – data technologies?

    Case: Alibaba group: Acquiring Lazada to win…..

    What are the pros and cons of doing e – commerce business in Southeast Asia?

    What are the motivations and strategic rationales for Alibaba to invest in Southeast Asia?

    Case: Tencent’s business model

    Identify and explain Tencent’s value creating capabilities and core competencies?

    Analyze the causes and driving forces that motivated Tencent to launch its e-commerce strategy.

    Use SWOT to analyze Tencent’s communication services and game platforms and critically access the
    company’s capabilities to launch E- commerce

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