HIGH SCHOOL DEPARTMENT

MalungGALING Churros

BUSINESS OWNERS

Daga, Raizal

Palomillo, Adrian

Aranez, Queen Maryjane

Joya, Daniella Alexandria

Real, Lexi Josh

09491164327

[email protected]

www.malungGALINGchurros.com
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Executive Summary

 Description of the proposed business and business model

 Description of the market opportunity to capture, or market problem the
business solves.
 Reasons for why this is an attractive business opportunity
 Key distinctions or differentiators of the business versus competitors
 Overview of the sales, marketing, and operations strategy and plan
 Description of the execution plan and timeline
 Overview of the projected financials containing revenues, costs, profits
and assumptions.

I. Management and Organization

Business Name: malungGALING Churros

Logo:

Address: Nuvali, Sta. Rosa Laguna and Lyceum of

the Philippines University- Laguna

Vision Statement: malunGALING churros will be one of the best sweet but
healthy treats provider in the world of food entrepreneurs.

Mission Statement: Providing sweet treats that are also health beneficial and
wallet-friendly at all ages.

Key personnel: Manager

Workforce and support personnel: Crews

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Organizational Chart:

Manager

Crew 1 Crew 2

Ownership: Sole Proprietorship

Capitalization:

Compensation and incentives: Minimum wage based on daily rate as provided by

the law.

External Management Support: Parents of the Entrepreneur and their

Entrepreneurship teacher.

II. Product Plan

Purpose of the Product

The main purpose of the founder of malungGALING churros business on why they
have thought of the product’s concept is to attract the consumer, both the vegetarian but most
especially is the non-vegetarian and made them eat vegetables without them, noticing eat.
Also, since, most of the people, students in majority, loves eating sweets snacks or the so
called desserts which is a little unhealthy to the body so, since they don’t want to take that
sweet happiness of people away, they made a product where the sweetness can still be
indulged but at the same time, will be health beneficial since malunggay have several benefits
to the body. So, this is where the concept of malunggay churros were made where the
sweetness is balanced with healthy ingredient for the consumer’s benefit.

Product’s Unique Features

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INGREDIENTS SOURCE
White Sugar Suy Sing in Lipa City
Salt Suy Sing in Lipa City
Vegetable Oil Suy Sing in Lipa City
All purpose flour Suy Sing in Lipa City
Oil Suy Sing in Lipa City
White Sugar Suy Sing in Lipa City
Ground Cinnamon Suy Sing in Lipa City
Food Coloring Suy Sing in Lipa City
Chocolate Fundae Suy Sing in Lipa City
Sprinkles Suy Sing in Lipa City
Crushed Oreo Suy Sing in Lipa City
Chocolate Chips Suy Sing in Lipa City
Malunggay Leaves Own Malunggay Farm

Production Process

1. In a small saucepan over medium heat, combine water, 2 1/2 tablespoons of sugar, salt, 2
tablespoons of vegetable oil, food coloring (Color of your choice) and moringa oleifera leaves
or malunggay leaves. Bring to a boil and remove from heat. Stir in flour until mixture forms a
ball.
2. Prepare the dough and make it flatten through the use of rolling pin. After that, use the
cookie cutter to make cute shapes such as star, heart, circle and the like (Shapes may vary).
3. Heat oil for frying in deep-fryer or deep skillet to 375 degrees F (190 degrees C). Put the
shaped dough into the hot oil. Fry until golden; drain on paper towels.
4. Combine 1/2 cup sugar and cinnamon. Roll drained churros in cinnamon and sugar mixture
or dip it in a chocolate mixture and put toppings on top.

Production Control
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 Incomplete kitchen tools and necessities for the operation or selling outside the
main branch

All the necessities such as kitchen tools, ingredients, etc to the main branch will
be different from the materials to be used in the stall outside, like to the stall in the
Lyceum of the Philippines University- Laguna and it will all be labelled accordingly to
avoid misplacement and such.

 Ingredients shortage

There will always be an extra set of ingredients which will be brought also in the
stall and it will be ensured that it is complete and will be regularly checked especially the
expiration dates.

 The assigned staff for the stall has an emergency

There will always be an alternative employee or the so called “Karelyebo”

evertime there will be a stall located outside the main branch to avoid unnecessary
circumstances.

Distribution Logistics

The malungGALING Churros will just be located at the cafeteria of Lyceum of the
Philippines University- Laguna and the consumers which are the staffs, students, or people
inside the LPU campus will just go there then buy and go since it is just a handy snack food.
They will not be open or offer delivery inside the campus because it is just a small serving of
food and especially, cafeteria is really accessible by anyone without any difficulty.

Regulatory and other compliance issues

The malungGALING churros will be registered as a Sole proprietorship business.

Baranggay clearance as well as the Mayor’s permit will also be secured so that unnecessary
issues regarding illegality will be avoided. They will also comply to every health and safety
codes so that the safety of not just the employees but also of the consumers will also be
guaranteed. In addition, malungGALING churros will follow and obey all of the food service
rules and regulations althroughout their business operations.
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III. Market Plan

Historical Total Total

Supply: Previous 3 Years Churros Sold by the Competitors per year
Data (3 years) Demand Supply

A B C
Year 1
Year 2
Year 3

Marketing Strategy

The malungGALING team will have printed advertisements but will not be pasted or
placed everywhere in the campus for it will just add up to the pollution and school’s waste so
in order to help in the environmental advocacy, the team will just placed it within their area,
just to make the consumers notice their product. They will also use the sales talk marketing
strategy or like the “barker” style for it is one of the most prevalent marketing strategy
especially when the business is just starting and it is an open stall. Someone will be assigned
to call for customers and try to encourage them to buy the malunggay flavored churros until it
spread to other customers through the use of word-of-mouth. Lastly, since they already have
an official website, they will also make social media pages promoting the malunggay churros
for it is also one of the most easy but effective way in making the products be well-known.

Sales Strategy

The sales strategy will emphasize that purchasing churros in the malungGALING
churros stall is very easy, accessible and will give a very satisfying experience especially to
their daily sweet cravings. They will focus in maintaining good quality and establishing a
strong identity. The sales effort will focus and work on having various flavors of churros in the
long run so that the consumers will not get tired or “magsasawa” to the available churros they
offer today.

In boosting the sales strategy, they will also work on excellent customer service and
will give the consumers a good impression since it will lasts longer to the mind of everyone.
Also, having good customer service will surely make the consumers back. They will also
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make the preparation time faster so that the customers will not be bored in waiting but they
will still ensure the quality of churros is good and will also make sure that the ingredients are
not expired and will be regularly checked as well as the kitchen tools to be used.

Product Characteristic or features

The malungGALING churros offers different kind of churros that is one of their edge
against their several competitors in the market.

 Malunggay flavored churros - they offer churros that is mixed with malunggay
leaves which is not really common in the market and especially, it is health
beneficial and have lots of benefits for the consumers.
 Affordability- the malunggay churros are cheap and affordable by all at any ages.
 Size and shapes- they offer malunggay churrros with different cute sizes and shapes
that are pleasing to the eyes but still, with the same cheap and affordable price.
 Toppings- they offer healthy churros with toppings on top with variety of choices to
choose from.

Pricing Policy

The pricing decision of the malunggay churros will follow and adopt the cost based-
pricing.

PRODUCT PRICE (PESO)

1 cup containing 5 pieces of churros ₱

Sales Projection

Quantity Quantity
Product Price Year 1 Year 2 Year 3
per Day per Month

Qty Peso Qty Peso Qty Peso

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Churros

Note: (provide your % increase in the quantity and price per year)

Market Analysis Summary

IV. Financial Plan

Start-up Summary

Machineries, Tools and Equipment

NAME DESCRIPTION QUANTITY PRICE

Used in cooking or
Electric Stove 2 Units ₱ 548.00/unit
frying churros.

Where the products in

the stall and the
Table ₱ 880.00/unit
equipment to be used
1 Unit
will be placed.

So that the hands

Plastic Gloves wouldn’t have a direct
contact on the foods. 2 Boxes ₱ 127.00/box
To avoid unnecessary
Face Mask 2 Boxes ₱ 50.00/box
dirt from the mouth.
To sanitize the hands of
Hand Sanitizers 2 Bottles ₱ 243.00/bottle
the employees.
To keep the hair fixed
Hair Net 2 Boxes ₱ 39.00/box
and neat.
To avoid the clothes
Apron 2 Pieces ₱ 136.85/piece
from getting dirt.
Soap Used in keeping the 2 Pieces ₱ 308.00/piece
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hands clean and away

from germs.
Used in washing the
Dish-washing Liquid 5 Bottles ₱ 79.00/bottle
utensils in the kitchen.
Used in washing the
Sponge 3 Pieces ₱ 29.00/piece
utensils.
Used in cleaning the
Steel wool 2 Pieces ₱ 30.00/piece
stainless utensils.
Used in getting the
Measuring cups rightful amount of 2 Sets ₱ 118.00/set
ingredients.
Used in getting the
Measuring Spoons rightful amount of 2 Sets ₱ 80.00/set
ingredients.
To avoid putting too
Oil Brush 1 piece ₱179.58/piece
much oil.
For proper plating and
Kitchen Tissue absorbing the excess oil 2 Boxes ₱ 159.00/box
from the churros.
Used in cutting the
Cookie Cutters 2 Sets ₱
churros in cute shapes.
Used in checking
Toothpick whether the churros is 4 Boxes ₱ 15.00/box
already cooked or not.
Used in frying the
Frying pan 2 pieces ₱
churros.
Used in geetting the
Tongs churros out of the hot 2 pieces ₱
frying pan.
Rolling pin Used in flattening the 2 pieces ₱
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churros dough.
Where the cooked
Paper Plates 50 pieces ₱ 55.00
churros will be placed.

Raw Materials

NAME QUANTITY PRICE

White Sugar 1kg ₱ 50.00
Salt 1kg ₱ 15.00
Vegetable Oil 1L ₱ 125.00
All purpose flour 800g ₱ 132.96
Oil 950ml ₱ 109.00
Ground Cinnamon 50g ₱ 170.00
Food Coloring 1 Bottle ₱
Chocolate Fundae ₱
Sprinkles 1 pack ₱
Crushed Oreo 1 pack ₱
Chocolate Chips 1 pack ₱
Malunggay Leaves N/A N/A

Financial Projection

Breakeven Analysis

Budget