Project Proposal

IMPACT OF NOLLYWOOD IN PROMOTION OF
NIGERIAN CULTURE AND TRADITION
BY
ILUYEMI MARY FOLUKE
MATRIC NUMBER (2109072202)
DEPARTMENT OF MASS-COMMUNICATION,
SCHOOL OF LIBRAL STUDY
LAGOS STATE POLYTECHNIC (LASPOTECH)

IKORODU
(2023)
ABSTRACT
This study examined the role of Nollywood in promoting culture and tradition. The survey
research methodology was adopted while two hundred copies of the questionnaire were
administered to the selected respondents within Movie Industries and movie viewers in Lagos
State Polytechnic, Ikorodu. Findings have established that Nigeria home movie industries are
promoting our cultural values, it builds youths talents. Also, poor funding of movie industries,
inadequate production equipment, poor scripting, poor story research and the advent of ICT have
been described as the major problems facing movie industries in Nigeria in promoting cultural
and traditional. Nigeria home movie industries can promote culture and tradition through stories
that focus on culture, and traditions of Nigeria. It is recommended that the Nigerian films censors
commission should scrutinize films before they are sent out for viewing by the larger audience
and Scriptwriters should always have at the back of their minds that Nigeria cultural heritage and
traditions should be foremost on their minds when they are writing any script. The potential role
of Nollywood is to uphold Nigerian rich and diverse culture, as well as serve as a penacea for
unity among Nigerians in spite of tribe, culture,religion or ethics differences.
TABLE OF CONTENTS
Title page
Approval Abstract
Table of contents
Chapter One: Introduction
1.1 background of the study

1.2 Statement of the problem
1.3 Aim and objectives
1.4 Research questions
1.5 Significance of the study
1.6 Scope of the study
1.7 Operational definition of terms
Chapter Two: Literature review
Chapter Three: Methodology
CHAPTER ONE
1.0 Introduction
1.1 BACKGROUND OF THE STUDY

The phase nollywood has no clear definition, although Jonathan Haynes found that it was first
used in a 2002 New York Times article by Matt Steinglass to characterize Nigerian cinima.
Norimitsu Onisha used the name in a september 2002 New York Times and story, as Charlse
Igwe pointed out. This phase in the media still refers to the Nigerian film business. Later, it was
supposed that its meaning was a combination of the terms “Nigeria” and “Hollywood,” the
important American film industry center.
The history of Nigerian cinema, often known as Nollywood, Nigerian cinema, often

called Nollywood, consists of movies produced primarily in Nigeria, dating back to the 19th
century and into the colonial age at the onset of the 20th century. The history and establishment
of the Nigerian motion picture industry are generally classified into four main eras:
The Colonial Era

The Golden Age Era
The Video Film Era
The Emerging New Nigerian Cinema
Cinema as a mode first appeared in Nigeria towards the end of the 19th century through peephole
viewing of motion picture devices. They were soon replaced by the onset of the 20th century
with improved motion picture exhibition devices.
1.2 STATEMENT OF PROBLEM

This study investigates the impact of Nollywood (Nigeria film) in promoting culture and tradition with
the view to know how far it has gone in projecting and promoting Nigeria culture and tradition. Nigerian
movie industry otherwise known as (Nollywood) has come of age and the industry is growing from
strength to strength across the globe. Day in day out, Nigerian movies flood the global channels with a
series of movies that dwell on various aspects of life.
Alice (2005) submits that a film is a powerful tool for the transmission of cultural values. Most of the
time, these films do not reflect the actual and true cultural values of Nigeria again. Rather, our culture is
being adulterated by an alien culture which is characterized by the use of guns, kidnapping, nudity,
disrespect for elders and other social vices.
Most of the home movies are scripted for commercial gain rather than promoting culture and traditions,
thereby forcing many Nigerians to have a preference for foreign movies (Bollywood, Hollywood, Koran
Film, Philippine and Chinese films etc.) than Nollywood because of the content. The content of many
Nollywood movies is not well researched and lack richness in terms of promoting Nigeria true identity.
Piracy, on the other hand, is one of the challenging problems facing Nigerian home movie industry,
instead of the filmmakers making a profit they become losers by hampering the performance of those in
the sector since no proper legislation or enforcement on the violators were made by the appropriate
authority. Thus, the sector can achieve little or nothing in promoting culture, tradition. It is against this
backdrop the study examined the impact of Nollywood in promoting culture and tradition.
1.3 AIM AND OBJECTIVES

To examine the extent to which Nollywood promote culture and traditions in Nigeria.
To evaluate how Nollywood has been able to promote culture and traditions.
1.4 RESEARH QUESTIONS
What is the extent to which Nollywood promote culture and traditions?
How has Nollywood been promoting culture and traditions?
1.5 Significance of the study
The study of this nature has a cultural interest in mind therefore, its findings hopefully will help to
identify the roles played and expected of Nollywood as an agent of social change, tool of cultural
promotion, unity, a means of the preservation of heritage, and promotion of cultural values.
It will bring to the fore the effectiveness and importance of Nollywood and Television stations in
achieving the much-desired cultural and traditional practices in Nigeria.
It will also enable Nollywood actors and other stakeholders to understand and appreciate its areas of
weakness and strength with a view to improving on them so as to serve their coverage jurisdiction and
county better.
Media houses will also through the findings of the study realize the need to pay attention to the nature
of programs that can enhance cultural promotion and how to schedule its programs accordingly
especially its soap opera and other forms of drama.
Finally, Nollywood scriptwriters and film producers will discover more areas of public interest for the
benefit of the public and overall cultural development; it will equally help in budgeting and controlling
appropriately these areas of public interest
The study will equally serve as good literature for both scholars and students of performing art, mass
communication, public administration, peace and diplomacy and other related disciplines who might
want to carry out similar or related research in the future.
1.6 Scope of the study
The research investigated the impact of Nollywood in promoting culture and tradition” has been
narrowed down in scope to the Mass Communication student of Lagos state polytechnic, because of its
proximity and the fact that they are experienced citizens that can determine whether Nollywood has
actually promoted culture and tradition. It will also be very difficult if not impossible to study all
Nigerians or all film industries or marketers and all movie viewers in Nigeria due to the time available for
this work, other factors are inadequate funds, the nature and geographical structure of Nigeria and
other considerable logistics.
1.7 OPERATIONAL DEFINITION OF TERMS
Culture: the customary beliefs, social forms, and material traits of a racial, religion, or social
group.
Tradition: the cultural continuity in attitudes, customs,and Institution
Films: Are moving pictures usually shown in a cinema on television and they often tell stories.
Home movies: This is the movies that are recorded on videotapes, CDs and DVDs meant to be
watched on television at home. i.e pre-recorded videocassettes or videodisc marketed for home
viewing.
Movie industry: it is synonymous with the film industry which refers to the entertainment
industries involved in producing and distributing movies.
IMPACT: This means the effect or role of Nollywood Movies on culture and traditions.
Home Video: A film on videotape for viewing at home.
Moral Behavior: Is an action that produces a good outcome for the individual and members of society.
Nollywood: The Nigeria video film industry is known as Nollywood movies in this context which means
the video films packaged by the Nigerian Home Video Industry for home viewing or is the name
attributed to Nigeria’s movie industry. They are usually in the videocassette format or the video compact
disc format.
Drama: A composition in verse or prose intended to portray life or character or to tell a story usually
involving conflicts and emotions through action and dialogue and typically designed for theatrical
performance. Broadly: A play, movie, or television production with a serious tone or subject.
Role: A function or part performed especially in a particular operation or process.
Reference :
www.nfi.edu/nollywood/# NASHVILLE FILM INSTITUTE
Researchcage.com/2020
Merriam Webster online dictionary

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IMPACT OF NOLLYWOOD IN PROMOTION OF

NIGERIAN CULTURE AND TRADITION

ILUYEMI MARY FOLUKE

MATRIC NUMBER (2109072202)

LAGOS STATE POLYTECHNIC (LASPOTECH)

Chapter One: Introduction

1.1 background of the study

Chapter Two: Literature review

Chapter Three: Methodology

1.1 BACKGROUND OF THE STUDY

The history of Nigerian cinema, often known as Nollywood, Nigerian cinema, often

The Colonial Era

The Video Film Era

The Emerging New Nigerian Cinema

1.2 STATEMENT OF PROBLEM

1.3 AIM AND OBJECTIVES

1.4 RESEARH QUESTIONS

What is the extent to which Nollywood promote culture and traditions?

How has Nollywood been promoting culture and traditions?

1.5 Significance of the study

1.6 Scope of the study

1.7 OPERATIONAL DEFINITION OF TERMS

Tradition: the cultural continuity in attitudes, customs,and Institution

Home Video: A film on videotape for viewing at home.

Role: A function or part performed especially in a particular operation or process.

www.nfi.edu/nollywood/# NASHVILLE FILM INSTITUTE

Merriam Webster online dictionary

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