ADS QUALITY RATER LEARNING PROGRAM

User What is this task about?

Determining whether a
What is the ultimate goal?
Training the algorithm to detect
the relationship between the
OK, how do I perform it well?

Familiarize yourself with the rating

to Keyword
particular user would be user’s current interests and options based on the user’s current
interested in things related to the keyword. interests and the keyword.
the keyword. Use this infographic as a mental
model while determining whether a
Evaluation Hmm, but why?
particular user would be interested
To be able to improve relevancy in things related to
of advertiser keywords and satisfy the keyword.
user’s current interests.
Reminder
In the entrance exam, you will
be asked to solve example
NEW TASK
tasks of this type! Use the live page for rating if a
cached page is not available.

Terms
Open user’s current page by clicking on the
User’s Current page You may also see an Open
The webpage a user is currently
Open cached page HTML cached page image button.
visiting. button

User’s Current Interests

The types of products, services, ideas,
and activities a user who is visiting this
page is seeking or might be interested Check if any of the below applies:
in. The user’s current page is NOT rateable if any of
Keyword the below applies.
A word or set of words that advertisers The user’s current page:
choose in order to have their is in a foreign language
advertisements appear alongside
particular search results. contains porn
shows error
Cached page does not load
A stored snapshot of the original
webpage.

Is the user’s current page Tick checkbox:

No
rateable? Unrateable page

Yes

Evaluate the textual content of the user’s current page

to understand user’s current interests

The main content of the page is The main content of the page is The main content of the page The main content of the page contains
primarily focused on a divided among consists of very little or no text.
single topic or a small number several or many different topics. fictional (non-real) material.
of topics.

Topical Content Diverse Content Fictional Content Low-Text Content

Review the keyword to understand its meaning and scope

Check if any of the below applies:

The keyword is NOT rateable if any of the below applies:
The keyword is:
unclear
ungrammatical
missing
in a foreign language

Is the keyword Tick checkbox:

No
rateable? The keyword is unrateable

Yes

Given the user’s

current interests, is the user likely
to be interested in things related to
the keyword?

There is no reason to believe that the The keyword captures products, The keyword represents or captures The keyword
user might be interested in things concepts, or services weakly related products, concepts, or services represents or captures products,
related to the keyword more than any to the user’s current interests. related to the user’s current interests, concepts, or services the user is
random internet user. It is unlikely that the user is or that may appeal to the user given currently interested in.
There is no connection at all interested or would become their current interests; and/ or:
between the user’s current interests interested in things related to the It is plausible that the user might
and things related to the keyword. keyword, but there is still a weak become interested in things related
connection. to the keyword, perhaps impulsively,
even though the connection with the
keyword is somewhat weak.

Very Unlikely Unlikely Somewhat Likely Very Likely

SUBMIT TASK

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