USIM

FINAL EXAMINATION
SEMESTER II, ACADEMIC SESSION 201512016

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DATE : JUNE 2016 DURATION : 2 HOURS 30 MINUTES

ACJ3043
MULTIMEDIA JOURNALISM
(MULTIMEDIA KEWARTAWANAN)

INSTRUCTIONS TO CANDIDATES:

1. This paper contains two (2) sections.

2. Answer Section A in the OMR Form and Section B in the answer booklet
provided.
3. All answers must be written in English.
4. All answers must be clearly written and readable.
5. Candidates are not allowed to take the question papers out of the
examination hall.
6. Please complete your particulars in Borang H.

DO NOT OPEN THIS - QUESTION PAPER UNTIL YOU ARE INSTRUCTED TO DO SO

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I This question paper has ten (10) printed pages excluding this cover page
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SECTION A: MULTIPLE CHOICE QUESTIONS [60 MARKS]

This section contains 40 questions. Answer ALL questions.

1. The followings are considered as the strengths of online news EXCEPT

A. live news coverage.

B. visual news coverage.
C. in-depth news coverage.
D. breaking news coverage.

2. Most journalists agree that make online news unique.

A. constant updates
B. effective headlines
C. interactive features
D. controversial stories

3. Which statement is NOT true about online journalism?

A. Online news offer archives of previous stories to audience.

B. News coverage with high-quality video is the major strength of online news.
C. Online journalists are required to do research, interview people, write and edit
news stories.
D. Similar to traditional reporters, online reporters must get out of the office and
interact with people.

4. is the most important activity in order to develop

the focus of a story.

A. Talking to colleagues
B. Conducting an interview
C. Refuting competitors' stories
D. Doing a background research

5. To help organizing information, it is advisable for reporters to put together

before writing.
A. photos
B. outlines
C. deadlines
D. audio clips

6. Online story leads must be

A. specific.
B. concise.
C. inclusive.
D. comprehensive.

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7. Compared with audiences of traditional media, online audiences are more

A. loyal.
B. fickle.
C. ignorant.
D. intelligent.

8. Multimedia journalism has emerged as the revolution of

journalism.

A. first
6. second
C. third
D. fourth

9. A sidebar story is a , usually focusing in more

depth on a person or topic.

A. list of popular posts by bloggers

8. series of articles assembled in web archives
C. secondary article that accompanies a main story
D. previous article that is related with the current story

10. All the following statements are true regarding online story packages EXCEPT

A. creating online story packages takes a lot of time.

B. there are relatively few structures or guidelines for creating effective online
story packages.
C. infographics in online news work exactly as visual representation does in print
publications.
D. unlike many traditional forms of news, there is no single "template" for
creating multimedia story packages.

11. Which statement is NOT relevant to describe web pages as non-linear?

A. A web page would lead us spending lots of time looking at material on a

seemingly unrelated subject.
6. At one time or another, people have to examine and sort tons of material to
find the facts that they actually need.
C. Web pages encourage people to drift away from the subject on a page and
learn more about different aspects of it.
D. Online articles generally follow one subject by using narrative elements that
guide the reader on a single logical path.

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12. According to James Harding, the BBC's director of news and current affairs, the
following resources illustrate the way news, information and entertainment is
consumed today EXCEPT

A. news alerts on Twitter.

B. status updates on Facebook.
C. statements from opinion leaders.
D. news headlines from a range of titles.

13. Until recently, most reporters would have said that if an in-person interview
wasn't a viable option, alan was their preferred choice.

A. phone interview
B. video phone call
C. interview via WhatsApp
D. communication via email

14. Choose the best combination of techniques to grab online readers' attention in a
sequential order.

A. Headlines - Leads - lnformative Sections - Hyperlinks

B. Hyperlinks - Leads - lnformative Sections - Headlines
C. Leads - Headlines - lnformative Sections - Hyperlinks
D. Headlines - lnformative Sections - Hyperlinks - Leads

15. Which is NOT true about making headlines for online news?

A. Use strong keywords for Search Engine Optimization (SEO).

B. Write long headlines to receive prominent place on Google search.
C. Don't tell the whole story in a headline to entice people to read the actual
article.
D. Don't make contradiction between the head and the deck in terms of
meaning, tone and content.

16. Read the outline of online finished packages below:

Headlines work in attracting readers' interest

Photo captions and credits are in place
All visual elements are correctly placed
All elements work on multiple platforms

The above description best explain the responsibilities of alan

A. editor.
B. reporter.
C. columnist.
D. graphic artist.

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17. Besides proper use of graphics and images, is
another trait that makes blogs easy on the eyes.

A. less posts
8. long narratives
C. colourful design
D. proper white space

18. are particularly useful when you want to find

new ideas within particular areas or to refine particular ideas into specific stories.

A. Search engines
B. Internet newsgroups
C. Discussion groups and blogs
D. Special-interest home pages

19. Feedback pages, message boards, chat rooms, online polls and email lists are
the of a news website, which are useful for editors to
learn about the demographics and general opinions of the

A. interactive features; audience.

B. interactive features; journalists.
C. traditional approaches; audience.
D. traditional approaches; journalists.

20. In newswriting, "cutlines" are

A. clip arts.
B. video series.
C. edited stories.
D. photo captions

21. Which is NOT true about soft news?

A. It is often narrative.
B. It is deadline sensitive.
C. It is usually visually attractive by using multiple illustrations.
D. It often portrays people and therefore usually personal and emotional.

22. According to Richard Craig in his book "Online Journalism", the primary goal of a
headline is to in four to six words.

A. summarize the body of the story

B. tell the reader the gist of the story
C. highlight the 5W's and 1H element of the story
D, inform the editor the interesting part of the story

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23. In both traditional and online newswriting, the is the
paragraph, which fills in important details beyond
those in the lead.

A. nut graph; last

B. nut graph; second
C. summary lead; last
D. feature lead; second

24. The most important thing reporters should do during interviews is to

A. Speak clearly for recording.

B. Listen to interviewees' responses.
C. Stick closely to the list of questions.
D. Take note on interviewees' non-verbal communication.

25. In journalism practice, "style" refers to the

A. current trends of presenting news online using multimedia platform.

B, selected text books that provide the latest information on the best practice of
journalism.
C. accepted set of spellings, grammar rules and other guidelines followed by
news organizations.
D. trait of sharp-eyed, well-trained copy editors who manage to maintain the
organization's reputations.

26. and are two approaches to media

ethics adhered by online and traditional journalists.

A. Bias; provocation
6. Piety; humbleness
C. Duty; responsibility
D. Balance; accountability

27. In determining newsworthiness, the element of proximity refers to

A. an event that is a current hot topic.

6. an event that will affect many people.
C. something that occurred in the media outlet's immediate area.
D. anything that reports on battles between individuals, groups or institutions.

28. The most crucial aspect of getting stories online quickly is

A. getting facts right.

B. having new quotes.
C. organizing the story well.
D. using multimedia elements.

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29. All the followings are the types of content search available on Storify EXCEPT

A. Spider Search
B. Storify Search
C. General Search
D. Targeted Search

30. In the context of responsible journalism, which statement is NOT true regarding
the journalists' moral duty?

A. They have to feel good about themselves and work with consciences.
B. They have to serve the public interest by providing the readers accurate
information.
C. They have to consider any impact of news story to the local community and
the society at large.
D. They have to remain loyal to their employer by rejecting any job offer from
their organization's competitors.

is the technique of writing stories, where facts are

arranged in descending order from most to least important.

A. Nut graph
B. Advance story
C. Inverted pyramid
D. Hourglass format

32. During slow news days when there seems to be nothing going on and your
deadline is around the corner, what option do you have to serve your readers?

A. Write profiles of people among your colleagues.

B. Search areas that are not related to the topic trends.
C. Find subjects that were previously used to be current trends.
D. Develop advance stories of certain topic that would possibly happen.

33. Imagine you are a journalist at Nilai Post, a local online newspaper in Negeri
Sembilan. What is the best way to get a story out of a major national or
international news event?

A. Go to the site of the news event.

B. Report the event on social network.
C. Find a local or subject-specific angle for the story.
D. Create an informational graphic to highlight the story.

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34. Anyone whose job description doesn't include speaking with the media but
supplements material to PR people or press secretaries is considered as alan

A. official source.
B. source network.
C. unofficial source.
D. immediate source.

35. Below are the reasons why most online reporters try to avoid interviewing
sources via email EXCEPT

A. it makes quotes sound strange.

6,there's no way to break the ice.
C. it replaces a personal conversation.
D. they are not absolutely certain who's responding

36. Research has shown that readers tend to become uncomfortable when reading
lengthy blocks of text on the web. This is a notable weakness of

A. online news.
6. news magazines.
C. print newspapers.
D. social media networks.

37. Which of the following is NOT one of the elements of newsworthiness?

A. Impact.
B. Oddity.
C. Beauty.
D. Timeliness.

38. The need to update information regularly online is referred to

A. living deadline.
B. rolling deadline.
C. constant deadline.
D. impromptu deadline.

39. Online news workers without a proper training in journalism course may have a
lack of understanding on the importance of

A. computer skills.
B. speedy coverage.
C. source networking.
D. accurate information.

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40. is a bad practice in online
journalism.

A. lnterviewing via WhatsApp

B. Doing research on the internet
C. lnterviewing over mobile phone
D. Referring the newsroom's library for facts

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SECTION B: ESSAY QLlESTlONS [40 MARKS]

This section contains FOUR (4) questions. Answer TWO (2) questions ONLY.
Each question carries 20 marks.

Editors discovered two main characteristics that distinguish online journalism

from its print counterpart. Online media offers multimedia capabilities and
interactive abilities.

(a) Briefly explain FlVE (5) multimedia elements of online story packages.
(10 marks)

(b) Briefly explain FlVE (5) most useful interactive features of online journalism.
(10 marks)

r o t a l : 20 marks]

2. Headlines would help readers to decide whether to read the news stories or
ignore them. Before readers can even get to a brilliantly crafted lead, the
headline must attract them to it.

(a) List FOUR (4) tips to ensure that your headlines entice as many readers to
your website as possible. Support your answers with appropriate examples.
(12 marks)

(b) State FOUR (4) unique approaches to generate and focus story ideas during
slow news days.
(8 marks)

r o t a l : 20 marks]

3. In journalism there's etiquette. On the internet there's netiquette. All Web users -
both journalists and readers - are generally expected to follow certain rules
online.

(a) What are the TWO (2) traditional ethical approaches should be applied in
online journalism?
(4 marks)

(b) Discuss FOUR (4) online standards as outlined in "10 Core Rules of
Netiquette" by Virginia Shea.
(16 marks)

[Total: 20 marks]

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4. Read the following story.

Nasir Ibrahim, longtime head coach of the national football team, and his wife
were killed Thursday evening in a three-car accident on KM19 Plus Highway.
Four other motorists were injured in the crash, which occurred at about 9.40
pm. Witnesses said Nasir's 2015 BMW was heading northbound and
swerved from the far right lane across the other northbound lane. Nasir's car
was struck by one car, then hit the centre median and was struck by another
car.

Based on the story:

(a) Write a summary lead tailored specifically for online news.

(5 marks)

(b) Write a nut graph to give some details of the news story.
(5 marks)

(c) Write THREE (3) suggested headlines for the story. Make the first one eight
words or fewer; and the second one six words or fewer. For the third
headline, give it both a headline and a subhead - a headline of six words or
fewer and a subhead of eight words or fewer. Separate the head and
subhead with a colon (as in "School Enrolment Grows: More Students in the
Classroom 3.
(10 marks)

[Total: 20 marks]

END OF QUESTION

Dicetak Oleh

Unit Peperiksaan dan Pengijazahan

Bahagian Pengurusan Akademik
Universiti Sains Islam Malaysia

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