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    Zahab Komal CV New

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    PasbanSaiban
    Zahab is an experienced brand and marketing professional with a background in FMCG and pharmaceuticals. She currently works as an Assistant Brand Manager at O! Food, where her responsibilities include developing marketing campaigns, liaising with sales, monitoring brand performance, and presenting recommendations to senior leadership. Prior to this, she held roles in retail management and sales at O! Food and Himont Pharmaceuticals.

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    Zahab Komal CV New

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    Zahab is an experienced brand and marketing professional with a background in FMCG and pharmaceuticals. She currently works as an Assistant Brand Manager at O! Food, where her responsibilities include developing marketing campaigns, liaising with sales, monitoring brand performance, and presenting recommendations to senior leadership. Prior to this, she held roles in retail management and sales at O! Food and Himont Pharmaceuticals.

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    Zahab is an experienced brand and marketing professional with a background in FMCG and pharmaceuticals. She currently works as an Assistant Brand Manager at O! Food, where her responsibilities include developing marketing campaigns, liaising with sales, monitoring brand performance, and presenting recommendations to senior leadership. Prior to this, she held roles in retail management and sales at O! Food and Himont Pharmaceuticals.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    24 views3 pages

    Zahab Komal CV New

    Uploaded by

    PasbanSaiban
    Zahab is an experienced brand and marketing professional with a background in FMCG and pharmaceuticals. She currently works as an Assistant Brand Manager at O! Food, where her responsibilities include developing marketing campaigns, liaising with sales, monitoring brand performance, and presenting recommendations to senior leadership. Prior to this, she held roles in retail management and sales at O! Food and Himont Pharmaceuticals.

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    Zahab A brand andmarketing and sales

    enthusiastwith high appetite for


    learning and withhands-on
    experience In FMCG and

    Komal
    Pharmaceuticals Industry

    Contact Number: +92 347 4693360


    Email Address:
    [email protected]
    Work Experience – O! Food Aug 2022 - Present
    Assistant Brand Manager

     Developing and deploying conventional and digital marketing campaigns as per marketing calendar
    while keeping in mind strategic direction of the brand.
     Laisoning with sales to create yearly and monthly KPIs (consumer & retail) depending on market size and
    growth whilst continuously working towards increasing the market share.
     Supervising brand activations nationwide for product awareness and market development. Regularly
    monitoring brand performance against Marketing ROI and competitor activities.
     Working directly with Director Marketing to develop overall brand strategy and initiatives to increase sales,
    brand awareness, and to execute all marketing functions.
     Responsible for Developing, monitoring and controlling brand management budget.
     Monitoring performance of campaigns and their corresponding results with campaign objectives to
    continuously beat previous benchmarks.
     Supervising channel heads for management of the entire product line life cycle from strategic planning to
    execution.
     Responsible for arranging regular trainings for the sales team so that brand message is the same on
    each level.
     Closely monitoring competitors through various Market Intelligence Tactics to ensure there is no adverse
    impact of the brand and sales.
     Laisoning with various internal and external stakeholders, agencies to plan and deliver flawless
    campaigns.
     Presenting recommendations to the board in the shape of weekly presentations on market size, market
    share, market intelligence and customer feedback.

     Assistant Manager Retail(National) – O! Food Aug 2021 – Present

     Analyze potential market and develop a strategy


     Coordinate marketing efforts to boost brand awareness Develop strategies for Sales, Communications
     Engage in marketing campaigns and on-mall events
     BTL Planning and its execution
     BTL action plan
     Manage and plan Brand Ambassador for all retail outlets
     Manage monthly, quarterly, and annual BTL activities for the Sales department
     Plan, coordinate, and execute the Taste Trial Activities for all the retail outlets all over Pakistan
     Set team goals and targets.
     Training of the Brand Ambassadors for details and product detailing.
     Hiring & firing of Brand Ambassadors.

     Sales Professional Officer – Himont Pharmaceuticals LHR Aug 2020 – Jan 2021

     Developing and sustaining long-lasting relationships with customers.


     Managing the sales of my territory
     Improving my target sales
     Completing my quarterly and monthly targets

     Production Pharmacist – Searle Pharmaceuticals LHR


     Worked in tablet manufacturing and tablet packing
     Worked in Syrup Manufacturing and packaging
     Worked as a Warehouse and Dispensing pharmacist for more than 8 months managed the Raw material store and
    dispensing

    Skills
    Leadership Skills
    Marketing Strategy Empathetic
    Influencer Marketing Team Player
    Fast Learner Self Starter
    Attention To Detail
    Interpersonal Skills

     BTL Activity
    Management

    Technical Skills
    Microsoft Excel Instagram Marketing
    Microsoft PowerPoint Facebook Marketing

    Education

    MBA Executive-2020- continue

    National College of Business and


    Economics Lahore

    Pharm-D(Doctor Of Pharmacy)2012-
    2017

    University College of Pharmacy


    University of Punjab

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