Marketing Research Arab World

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Marketing Research Arab World Editions 1st Edition Malhotra Test Bank

Exam

Name___________________________________

MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.

1) Media consumption behavior and response to promotions, price sensitivity, and retail outlets 1)
patronized are factors that should be considered in the ________ component of the environmental
context of the problem.
A) buyer behavior B) objectives
C) economic environment D) legal environment
Answer: A
Explanation: A)
B)
C)
D)

2) ________ are refined statements of the specific components of the problem. 2)

A) Analytical models B) Marketing research problems
C) Research questions D) Hypotheses
Answer: C
Explanation: A)
B)
C)
D)

3) The ________ is a comprehensive examination of a marketing problem with the purpose of 3)

understanding its origin and nature.
A) problem definition B) problem audit
C) management problem D) none of the above
Answer: B
Explanation: A)
B)
C)
D)

4) The researcher should rely on ________ to determine which variables should be investigated. 4)
A) an analytical model B) theory
C) objective evidence D) all of the above
Answer: D
Explanation: A)
B)
C)
D)

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5) The interaction between the DM and the researcher should be characterized by the seven Cs. Which 5)
of the following is not one of the seven Cs?
A) communication B) causality
C) continuity D) candor
Answer: B
Explanation: A)
B)
C)
D)

6) Which of the following ethical issues is (are) important in developing an approach? 6)

A) When a client asks for proposals, not with the intent of subcontracting the research, but with
the intent of gaining the expertise of research firms without pay, an ethical breach has
occurred.
B) Proprietary models and approaches developed by a research firm are the property of that
firm and should not be reused by the client in subsequent studies without the permission of
the research firm.
C) The research firm has the ethical obligation to develop an appropriate approach.
D) All of the issues are important.
Answer: D
Explanation: A)
B)
C)
D)

7) In the example given in your text, the International Royal Bakery in the U.A.E. addressed research 7)
questions including of all of the following except ________.
A) What are the opinions of senior managers at IRB?
B) What are the marketing mix strategies used by each of the major players?
C) What are the macro bread-consumption trends of the bread market in the U.A.E.?
D) Who are the major players in the bread market?
Answer: A
Explanation: A)
B)
C)
D)

8) Based on Table 2.1 in the text, which statement is true about the marketing research problem? 8)
A) It is information oriented. B) It focuses on symptoms.
C) It focuses on underlying causes. D) Both A and C are correct.
Answer: D
Explanation: A)
B)
C)
D)

2
 9) ________ consists of the factors that have an impact on the definition of the marketing research 9)
problem, including past information and forecasts, resources and constraints of the firm, objectives
of the decision maker, buyer behavior, legal environment, economic environment, and marketing
and technological skills of the firm.
A) Problem definition
B) The environmental context of the problem
C) Research design
D) The approach to the problem
Answer: B
Explanation: A)
B)
C)
D)

10) It is important to perform a problem audit because ________. 10)

A) the DM knows the cause of the problem
B) the DM, in most cases, has only a vague idea of what the problem is
C) DMs tend to focus on symptoms rather than on causes
D) both B and C are correct
Answer: D
Explanation: A)
B)
C)
D)

11) Which statement about hypotheses is not true? 11)

A) It is possible to formulate hypotheses in all situations.
B) An important role of a hypothesis is to suggest variables to be included in the research design.
C) A hypothesis is an unproven statement or proposition about a factor or phenomenon that is of
interest to the researcher.
D) Hypotheses are declarative and can be tested empirically.
Answer: A
Explanation: A)
B)
C)
D)

12) Interviews with industry experts individuals knowledgeable about the firm and the industry 12)
may help formulate the marketing research problem. Which of the following statements is true
about interviews with industry experts?
A) Typically, expert information is obtained by unstructured personal interviews without
administering a formal questionnaire.
B) These experts may be found both inside and outside the firm.
C) It is helpful to prepare a list of topics to be covered during the interview.
D) All of the above are true.
Answer: D
Explanation: A)
B)
C)
D)

3
Another random document with
no related content on Scribd:
 He had to go to London to provide his outfit: it was of course
necessary for him to bid his mother farewell. Time slipped by, and
still he had never seen Phemie alone; so at last, living in the same
house, he wrote to her, and bade Phemie’s maid give her mistress the
letter before she went down to dinner on the evening preceding that
on which he was to start for London to join the Hurlfords.
He prayed her in that letter to grant him one more interview, to
give him one more chance.
A selfish man can always write eloquently when the subject is his
own sorrow, and because the letter was very touching, and because
she herself was very miserable, Phemie cried over it till she could cry
no more.
But nevertheless she would not see him, would not contrive that
one opportunity he craved.
Although it was for her sake, as she believed, he was going—
although it was at her instance, as she had no reason to doubt, he
was leaving his native land, still she distrusted her own heart too
much to yield to his prayer. She had vowed, by all the lessons of old,
by all the teachings of her earlier youth, by all the truths she had
learned in the days of her innocence, that she would put herself into
the way of temptation no more. She had prayed to be kept from evil,
and she would not walk into evil with her eyes open; for all which
reasons, when Basil held her hand that night in adieu—when he
looked imploringly into her face—when his eyes asked for a reply to
the question he dared not frame into words, Phemie’s mouth formed
the monosyllable “No.” Phemie, with her fingers clasping his, with
her blue eyes swimming in tears, with her dear face pale and
sorrowful, shook her head. It could not be, it could not, and Basil
cursed her in his heart. Till he has tasted all the bitterness of the very
dregs of the cup of sin, there is nothing a man of Basil Stondon’s
stamp hates like virtue, and for this reason he detested Phemie
Stondon then.
But once in London he relented; and as he would not or could not
write to her direct, he enclosed a letter to Mrs. Stondon under cover
of one to Miss Derno, stating that he would be in the plantation the
next evening at six o’clock, and praying her to meet him there.
 He was mad. I do think at that crisis of his life, the fact of the toy
being beyond his reach, the grapes too well guarded, made him
insane.
He felt he must try to see her once again, and he might perhaps
have compassed his end, for Phemie was not stronger than her
neighbours, but for this, that she never received his letter.
Miss Derno knew Basil Stondon well, none better; and knowing
him—knowing his selfish weakness, his thoughtless disregard of
consequences—she put the letter he enclosed into the fire, and saved
Phemie from one temptation more.
All that evening he wandered round and about Marshlands till he
had hardly time to catch the last up-train from Disley; he waited in
the plantation, and watched the house which held her whose heart
was only too full of love for him.
Then he went—with his soul full of bitterness, with his mouth full
of curses.
“She loves herself too well,” he thought; “she loves ease and social
position, and her fine house and the life she leads at Marshlands too
much even to come out and bid a poor devil, who has only sinned in
being fond of her, good-bye. Farewell, then, Mrs. Stondon,” he
hastily finished, pausing on his way towards Disley, and taking off
his hat to make a low mocking bow in the direction of Marshlands.
“Farewell. I wonder where you will be when I return to England—
where you will be when I ask you next time to meet me. Farewell,
then, Phemie, my Phemie of the blue eyes and the auburn eyes—my
Phemie—my darling—mine no more!”
The man’s heart was breaking. All his heart had been given to this
woman, and now the woman was prudent. She would sacrifice
nothing, so he put it, for his sake. Well, he would go, and the time
might come, yes, it might, when Phemie would pray to him as he had
prayed to her, and pray in vain.
He looked on the new life and the new country differently now;
perhaps when he was gone quite beyond her reach, she would repent.
He rejoiced, therefore, to consider she soon could not recall him; that
he would be in twenty-four hours more beyond the possibility of
aught save regret.
 And yet when the twenty-four hours were gone, and he was
steaming down the Channel, all the bitterness departed from his
heart. He would have given all the hopes of his future life to look
upon her dear face once more—to hold her to his breast—to kiss the
sweet, pure lips—to stroke and smooth the soft hair that he had
touched with fear and trembling in the days that were gone. Standing
by the ship’s side, gazing down into the sea over which he was
passing further and further from her, the man’s eyes grew oftentimes
dim, thinking of the woman he had loved. Not all Miss Georgina’s
prattle, not all Sir Samuel’s wise and improving discourse, could
chase away that memory, could make the beauty of that far-away
face seem faint, or blurred, or indistinct.
The old things of his life were put on one side, and he could not
even flirt. How terrible must have been that wound which prevented
Basil Stondon seeking consolation for the frowns of one woman in
the smiles of another! How wonderful the power of that love which
could still retain a hold over him when he was travelling on—on—
over the sea, away from the smiles and the tears and the weakness
and the strength of Phemie, who had said, “You shall never forget me
—never love girl, nor woman, nor wife as you have loved me. When
you are lying awake in the darkness you shall think of me; when you
are standing in the twilight you shall remember me. I can never be
anything to you as another woman may; but I can be near to you for
all that, and I will.”
And was she not near to him?
Further and further the vessel bore him from England, but still
Phemie bore him company. She was with him in the desert; night
and day he thought of her; he wished to be with her; his heart went
travelling out to meet her form, and brought it back to lodge in his
bosom. He wept for her—he sickened after her—he hated her one
moment—he prayed for her the next.
“If my being away gives her happiness,” he would think when his
softest moods were upon him, “it is well for me to be away; but let
me die, oh God! let me die.” And then through the darkness he could
still see her standing among the pines, her hands clasped above her
head, crying with a sob—
“In so far as I have sinned, give me my wages; but let me sin no
more.”
 Should such wages be given to her and not to him? Should the fruit
of the tree they had planted never be tasted by him? Was she to bear
all the pain—to weep all the tears? Was she to suffer for both, and he
to get off scot free? No; and Basil felt, in some vague kind of way,
that his punishment was beginning; that his money had still to be
paid him; that in the future he would be able to answer out of his
own experience whether it was a fiction or a simple truth, that the
wages of sin is death.
They were parted; the world knew nothing of their struggles, of
their errors, of their misery.
Thousands of miles lay between them, the great sea, and the lonely
desert, and more sea, and a foreign land, gay with tropical flowers,
bright with sunshine, presenting at every turn something new and
fresh and interesting to a stranger’s eye, separated the man and the
woman. To their fellows they were as though they had never thought
much of one another: he went on his way and she continued on hers.
They never heard directly from one another, and yet day after day
their hearts were constantly mocking at time and space, flitting over
the ocean, setting at nought the sandy desert and the desolate plain;
they were crossing—crossing—his to England, hers to India; faithful
both—sinfully faithful still.

END OF VOL. II.

BRADBURY, EVANS, AND CO., PRINTERS, WHITEFRIARS.

 TINSLEY BROTHERS’ NEW WORKS.

TEN YEARS IN SARÁWAK. By CHARLES BROOKE, the Tuan-

Mudah of Saráwak. With an Introduction by H.H. the Rajah SIR
JAMES BROOKE, and numerous Illustrations. Uniform with
Captain Burton’s “Mission to Dahomey.” In 2 vols.

[Ready.

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of Louis XIV. From Published and Unpublished Sources. By Miss
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A TRIP TO BARBARY BY A ROUNDABOUT ROUTE. By GEORGE

AUGUSTUS SALA. In 1 vol.
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CONTENTS.

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5. Vague Aims.
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7. Minor Tribulations.
8. Thrift.
9. Domestic Autocracy.
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11. Husbands.
12. The Companions of our Pleasures.
13. Clever Men’s Wives.
14. New Ideas.
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16. Friendly Infatuation.
17. Pithiness.
18. The Theory of Life from Below Stairs.
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22. Literary Industry.
23. Nineteenth Century Sadness.
24. Weakness of Public Opinion.
25. Pagan Patriotism.
26. Occasional Cynicism.
27. Praise and Blame.
28. The Artisan and his Friends.
29. The Terrors of Intellect.
LIFE OF GEORGE THE THIRD: from Published and Unpublished
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NEW EDITION, REVISED, OF

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EVERYDAY PAPERS. Reprinted from “All the Year Round,” and

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 TRANSCRIBER’S NOTES
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