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    CRM Blockchain

    Uploaded by

    GheyDelaCueva
    blockchain

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    © All Rights Reserved
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    CRM Blockchain

    Uploaded by

    GheyDelaCueva
    17 views1 page
    blockchain

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    CRM_Blockchain

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    blockchain

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    Download as docx, pdf, or txt
    17 views1 page

    CRM Blockchain

    Uploaded by

    GheyDelaCueva
    blockchain

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    DAVAO DEL NORTE STATE COLLEGE

    Institute of Advanced Studies

    Blockchain technology has the potential to revolutionize various industries, including


    customer relationship management (CRM). Here are some ways in which blockchain can be
    integrated into CRM systems:
    1. Enhanced Data Security: Blockchain's decentralized and immutable nature ensures that
    data stored within the CRM system is secure and tamper-proof. Each transaction or
    interaction with the CRM system can be recorded as a block on the blockchain, creating
    a transparent and auditable record of customer interactions.
    2. Data Integrity and Trust: With blockchain, all parties involved in the CRM process can
    have confidence in the accuracy and integrity of the data. Since data on the blockchain
    cannot be altered without consensus from the network, it reduces the risk of fraudulent
    activities and provides a reliable source of truth for customer data.
    3. Improved Customer Consent Management: Blockchain can facilitate the secure and
    transparent management of customer consent for data sharing and usage. Smart
    contracts, which are self-executing contracts with predefined rules, can be used to
    obtain and enforce customer consent, ensuring that their personal information is used
    only in authorized ways.
    4. Customer Data Ownership and Control: Blockchain can enable customers to have more
    control over their data. They can grant or revoke access to specific data elements stored
    within the CRM system using private keys, ensuring that their personal information is
    not misused or accessed without their permission.
    5. Streamlined Data Sharing: Blockchain can facilitate secure data sharing between
    different entities within the CRM ecosystem, such as businesses, customers, and third-
    party service providers. The use of smart contracts and cryptographic techniques allows
    for controlled data sharing without compromising data privacy.
    6. Loyalty Programs and Incentives: Blockchain-based tokens or digital currencies can be
    utilized to create loyalty programs and incentivize customer engagement. Customers
    can earn tokens for their interactions with the company, and these tokens can be
    exchanged for rewards or used within a broader ecosystem of partners.
    7. Resolving Disputes and Customer Discrepancies: In cases of disputes or conflicts,
    blockchain can provide an immutable record of customer interactions and transactions,
    making it easier to resolve issues quickly and fairly. This transparency can help build
    trust between businesses and customers.

    While the potential benefits of blockchain in CRM are promising, it's important to note that
    widespread adoption is still in the early stages, and there are challenges to overcome, such as
    scalability, interoperability, and regulatory considerations. However, as the technology
    continues to mature, we can expect to see more innovative applications of blockchain in
    customer relationship management.

    Submitted by:

    TERESSA GRANIA D. JUMAWAN


    MIT Student

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