Theory Paper

Roll no: 1376 Signatures
Name: ASAD ARSHAD

Candidate Signature
CNIC: 3520281987327
Trade: Digital Marketing & Search Engine Optimization
(SEO)
Examiner Signature & Stamp
Test Date & Time: 12/09/2023 09:00 AM
Test Center Name: Lahore School System Vocational
Training Institute (LSSVTI) Near Hathi Chowk Wahdat Road Principal Signature
Lahore
Examiner Name: Rizwan Jamil / MUGHEERA ARSHAD
Instructions:
Please read instructions carefully before attempting paper:
1) All questions are compulsory.
2) The question paper consists of 21 questions divided into two sections A & B. Section A comprise of 20 MCQs of 1 marks
each. Section B comprises of 1 practical task having 80 marks.
3) Mobile Phone not allowed.
4) Use separate paper for rough work.
Section A - Theory (Total Marks: 20, Time: 30 Minutes)

1- What is an advantage of freelancing?
(a) Limited control over work schedule
(b) Guaranteed fixed income
(c) Flexibility in choosing projects and clients
(d) No need to manage client relationships
2- How can you improve the discoverability of your YouTube videos?
(a) Ignore video titles and descriptions
(b) Avoid including any metadata in your videos
(c) Optimize your videos using SEO best practices, such as using relevant keywords in titles and descriptions
(d) Upload videos without descriptions
3- Which of the following is considered a technical SEO ranking factor?
(a) Site loading speed
(b) Keyword density in content
(c) Font style of the website
(d) Number of social media shares
4- What is a key aspect of becoming a successful freelancer?
(a) Ignoring time management
(b) Relying on a single client
(c) Avoiding marketing efforts
(d) Creating a sustainable income by diversifying your client base and skills
5- How is sharing your site link an effective marketing strategy?
(a) Generate backlinks
(b) Improve social media engagement
(c) Optimize SEO keywords
(d) Enhance website design
6- How can brand mentions on authority sites contribute to Off-Page SEO?
(a) Brand mentions are solely for internal tracking.
(b) Brand mentions have no impact on Off-Page SEO.
(c) Brand mentions on authority sites enhance brand visibility, credibility, and potentially attract referral traffic.
(d) Brand mentions can only be obtained through paid advertisements.
7- How can creating visuals for other blogs contribute to Off-Page SEO?
(a) Visuals are solely for social media engagement.
(b) Providing high-quality visuals that other blogs can use can lead to image credits, backlinks, and increased exposu
(c) Creating visuals can improve website design.
(d) Visuals have no impact on Off-Page SEO.
8- Why is active engagement with your audience important on YouTube?

(a) To disable comments and likes on your videos
(b) To build a community and foster a connection with your viewers
(c) To respond only to negative comments
(d) To discourage viewer interaction
9- What type of content are infographics?
(a) Long-form articles
(b) Visual representations with data
(c) Audio podcasts
(d) Social media posts
10- What aspect of on-page SEO involves optimizing meta tags?
(a) Improving user experience
(b) Font styles and colors
(c) Social media engagement
(d) Enhancing title tags and meta descriptions
11- What is important for measuring the success of email marketing campaigns?
(a) Defining and tracking key performance indicators (KPIs)
(b) Tracking the price of competitors' products
(c) Posting random content on social media
(d) Ignoring any performance metrics
12- What is the purpose of performing a page speed test for a website?
(a) To automatically generate backlinks
(b) To check the website's font style
(c) To improve social media engagement
(d) To evaluate how quickly the website loads and identify areas for improvement
13- What is the importance of writing readable text for on-page SEO?
(a) Readability enhances website loading speed.
(b) Readability doesn't affect SEO.
(c) Readable text improves user experience and engagement.
(d) Readable text automatically generates backlinks.
14- What does the phrase "Link Building is King" emphasize in Off-Page SEO?
(a) Keyword stuffing is the most effective SEO strategy.
(b) Social media engagement is the most important factor.
(c) Link building is irrelevant in the current SEO landscape.
(d) High-quality backlinks are crucial for improving search engine rankings and authority.
15- What is the main difference between On-Page SEO and Off-Page SEO?
(a) On-Page SEO involves activities within your website, while Off-Page SEO involves activities outside your website.
(b) On-Page SEO is exclusively about backlink building.
(c) On-Page SEO focuses on website design, while Off-Page SEO focuses on content.
(d) On-Page SEO has no impact on search rankings, while Off-Page SEO is the primary ranking factor.
16- What is the purpose of monitoring competitor's backlinks in marketing?

(a) Improve social media engagement
(b) Modify content structure
(c) Enhance website design
(d) Identify potential link-building opportunities
17- What is the role of adding fresh content and updating web design in SEM?
(a) Fresh content and web design are only relevant for paid advertising.
(b) Adding fresh content improves social media engagement.
(c) Regularly updating content and design enhances user experience and encourages better search engine rankings
user engagement.
(d) Fresh content and web design have no impact on SEM.
18- Why is site security important for on-page SEO?

(a) Secure sites rank higher in search results and improve user trust.
(b) Site security automatically generates keywords.
(c) Site security enhances website design.
(d) Site security has no effect on on-page SEO.
19- How can strategic guest posting contribute to Off-Page SEO?
(a) Guest posting is solely for promoting your products.
(b) Guest posting allows you to reach new audiences, build authority, and gain valuable backlinks.
(c) Guest posting helps you only target your own audience.
(d) Guest posting is no longer effective for Off-Page SEO.
20- What should you consider when optimizing images for on-page SEO?
(a) Ignoring image optimization as it has no impact on SEO.
(b) Using random file names for images.
(c) Using alt attributes with relevant keywords.
(d) Including a large amount of text within images.
__The End__
Name: ZOHAIB ALI
Candidate Signature
CNIC: 3520266919771
(SEO)
Test Date & Time: 12/09/2023 09:00 AM
Lahore
Instructions:

1- What is the significance of being available online in marketing?
(b) Enhance website design
(c) Generate backlinks
(d) Optimize SEO keywords
2- How can YouTube ads be beneficial for your channel?
(a) Running ads to increase viewer engagement
(b) Ads are irrelevant for YouTube growth
(c) Using ads to drive targeted traffic and reach a larger audience
(d) Avoiding ads to maintain authenticity
3- What is the primary purpose of running ad campaigns in SEM?
(a) Ad campaigns exclusively focus on website design.
(b) Ad campaigns are only for social media engagement.
(c) Ad campaigns are designed to increase brand visibility, drive targeted traffic, and achieve specific marketing goals
through paid advertising.
(d) Ad campaigns have no impact on SEM.
4- How does sharing posts through social media impact marketing efforts?
5- What is the purpose of canonicalization in Technical SEO?
(a) To determine the font style of the website
(b) To automatically generate meta tags
(c) To specify the preferred version of a webpage when there are duplicate content issues
(d) To improve website loading speed
6- How does On-Page SEO impact user engagement and conversion rates?
(a) It improves website speed, which indirectly influences user engagement.
(b) It has no impact on user engagement or conversions.
(c) It automatically generates social media posts, increasing user interaction
(d) It enhances content quality and relevance, leading to better user experience and higher conversions.
7- What does PPC advertising involve in SEM?

(a) PPC advertising solely focuses on website design.
(b) In PPC advertising, advertisers pay a fee each time their ad is clicked, driving targeted traffic to their websites.
(c) PPC advertising has no impact on SEM.
(d) PPC advertising is exclusively for social media engagement.
8- How do keywords impact your SEM strategy?

(a) Keywords have no impact on SEM.
(b) Keywords are only relevant for social media engagement.
(c) Relevant keywords are used in ads and content to target specific audiences and improve ad visibility in search en
results.
(d) Keywords solely focus on website design.
9- Why is frequent keyword testing important in SEM?
(a) Keyword testing has no impact on SEM.
(b) Frequent testing is necessary for website design changes.
(c) Testing helps you identify which keywords are performing well and allows you to refine your SEM strategy accord
(d) Keyword testing is only relevant for social media aesthetics.
10- What is the purpose of adding articles to submission sites in SEM?

(a) Adding articles to submission sites with relevant links can help generate backlinks, improve authority, and increa
visibility in search engine results.
(b) Article submission solely impacts website design.
(c) Article submission is exclusively for social media engagement.
(d) Article submission has no impact on SEM.
11- What is the main purpose of a social media marketing strategy?

(a) Outlining a plan to effectively use social media to achieve business goals
(b) Automatically generating backlinks
(c) Focusing solely on website design
(d) Providing customer support via social media
12- What is the role of keywords in content planning for social media marketing?
(a) Keywords are solely for website design.
(b) Keywords are not relevant for social media marketing.
(c) Strategic use of keywords helps your content get discovered by users searching for relevant topics, improving yo
content's visibility and engagement.
(d) Keywords are only important for social media aesthetics.
13- What is the primary benefit of participating in roundup posts for Off-Page SEO?
(a) Participating in roundup posts can showcase your expertise, connect with industry influencers, and potentially e
backlinks and brand mentions.
(b) Roundup posts only generate social media engagement.
(c) Roundup posts are primarily for internal linking.
(d) Roundup posts improve website loading speed.
14- What do user intent and search intent refer to in on-page SEO?
(a) The purpose and intent behind a user's search query
(b) The color scheme of the website
(c) Different font styles for web content
(d) The number of keywords used in the content
15- What is a step to get started on freelancing platforms?
(a) gnoring online platforms
(b) Creating your own website
(c) Signing up on freelancing websites and creating a profile
(d) Sending random emails to potential clients
16- What is the main function of Google Analytics in website optimization?
(b) To determine the website's font style
(c) To track and analyze website traffic, user behavior, and performance metrics
(d) To improve social media engagement
(a) Posting random content on social media
(b) Ignoring any performance metrics
(c) Tracking the price of competitors' products
(d) Defining and tracking key performance indicators (KPIs)
18- What is the main focus of Technical SEO?
(a) Improving content engagement on social media
(b) Enhancing website design aesthetics
(c) Creating backlinks from external websites
(d) Optimizing content and keywords within a webpage
(e) Improving website loading speed, crawling, and indexing by search engines
(f) Enhancing user experience and website design
(g) Optimizing website structure and elements for search engines
(h) Generating paid advertisements
19- What is important for building a quality email list?
(a) Using the right email list-building strategies
(b) Adding random email addresses without permission
(c) Using email addresses from social media profiles
(d) Sending emails without a clear purpose
20- How does image optimization contribute to on-page SEO?
(a) Images determine the website's color scheme.
(b) Optimized images improve website loading speed and enhance user experience.
(c) Images automatically generate backlinks.
(d) Images have no impact on on-page SEO.
__The End__
Name: AROOBA SALEEM
Candidate Signature
CNIC: 3520227182674
(SEO)
Test Date & Time: 12/09/2023 09:00 AM
Lahore
Instructions:

1- What does reverse image search primarily involve?
(a) Finding duplicate images online
(b) Analyzing social media engagement
(c) Identifying the source of an image by searching using the image itself
(d) Changing website design
2- Why is active engagement with your audience important on YouTube?
(a) To discourage viewer interaction
(b) To respond only to negative comments
(c) To build a community and foster a connection with your viewers
(d) To disable comments and likes on your videos
3- Which Google algorithm update aimed to penalize websites with low-quality and
thin content?
(a) Hummingbird
(b) Penguin
(c) Panda
(d) RankBrain
4- What are brand signals in the context of Off-Page SEO?
(a) Signals from satellites used for brand tracking
(b) Actions and mentions that signify your brand's authority, popularity, and relevance
(c) Noises associated with a brand's advertisements
(d) Visual elements of a brand's logo and colors
5- What is crucial when creating content for YouTube?

(a) Random videos without a theme
(b) Quantity over quality
(c) Using poor video and audio quality
(d) Focusing on high-quality video content that resonates with your audience
(b) Generate backlinks
7- What is the purpose of breadcrumbs in site architecture?
(b) To provide a trail of navigation, showing users the path to their current location on the website
(c) To improve website loading speed
(d) To determine the font style of the website
8- What is the primary purpose of defining goals in an SEM strategy?

(a) Goals are exclusively focused on social media engagement.
(b) Goals are only important for website design.
(c) Clear goals guide your efforts and help measure the success of your SEM campaign.
(d) Goals have no impact on SEM.
(a) It enhances content quality and relevance, leading to better user experience and higher conversions.
(b) It automatically generates social media posts, increasing user interaction
(c) It has no impact on user engagement or conversions.
(d) It improves website speed, which indirectly influences user engagement.
10- What is the benefit of keeping information short and crisp?

(a) Maintain audience interest and improve readability
12- What does email marketing involve?
(a) Sending physical mail to customers
(b) Posting ads on social media
(c) Sending targeted messages via email to a group of recipients
(d) Distributing brochures in public places
13- What is the purpose of using tracking software in SEM?
(a) Tracking software focuses solely on website design.
(b) Tracking software helps monitor and analyze website metrics, providing insights into the effectiveness of your SE
efforts and allowing for optimization.
(c) Tracking software has no impact on SEM.
(d) Tracking software is exclusively for social media engagement.
14- Why do we need SEO tools?

(a) They automatically create high-quality content for websites.
(b) They generate paid advertisements for search engines.
(c) They help analyze website performance, track rankings, and identify opportunities for improvement.
(d) They improve the visual design of a website.
(a) The number of keywords used in the content
(b) Different font styles for web content
(c) The color scheme of the website
(d) The purpose and intent behind a user's search query
16- Why are positive online reviews important for Off-Page SEO?
(a) Positive reviews automatically generate backlinks.
(b) Positive reviews contribute to improved brand reputation, trustworthiness, and potentially higher search ranking
(c) Online reviews have no impact on Off-Page SEO.
(d) Positive reviews exclusively impact website design.
17- Why is SEO important for websites?

(a) It guarantees instant top rankings on search engines
(b) It helps websites load faster on mobile devices
(c) It helps increase organic (non-paid) traffic and visibility on search engines
(d) It provides free web hosting services
18- What is the first step in establishing a presence on YouTube?
(a) Create and brand your YouTube channel
(b) Upload random videos
(c) Only comment on other videos
(d) Share videos on other social media platforms
19- How can plugins contribute to improving website performance and speed?
(a) Plugins automatically generate meta descriptions.
(b) Plugins determine the font style of the website.
(c) Plugins can optimize images, cache content, and reduce server load to enhance website speed.
(d) Plugins have no impact on website speed.
(a) Enhance website design
(b) Optimize SEO keywords
(c) Improve social media engagement
(d) Generate backlinks
__The End__
Name: Aftab hussain
Candidate Signature
CNIC: 3310682575509
(SEO)
Test Date & Time: 12/09/2023 09:00 AM
Lahore
Instructions:

(a) Signals from satellites used for brand tracking
2- What does Off-Page SEO primarily focus on?

(a) Optimizing on-page content
(b) Creating meta descriptions for web pages
(c) Enhancing website design and layout
(d) Activities outside your website to improve its authority and credibility
(d) Maintain audience interest and improve readability
4- What is the first step in creating an effective SEO strategy?
(a) Creating a list of keywords without research
(b) Analyzing the target audience and setting goals
(c) Optimizing meta tags for all website pages
(d) Purchasing backlinks from high-ranking websites
5- What is a search engine?
(a) A tool that helps users find information on the internet
(b) A platform for social networking and connecting with friends
(c) A software that displays advertisements on websites
(d) A website where you can buy products online
6- What can help you grow your subscriber base on YouTube?
(a) Disabling the subscribe button on your channel
(b) Randomly inviting people to subscribe
(c) Ignoring subscriber counts
(d) Creating compelling and consistent content that encourages viewers to subscribe

(a) To check the website's font style
(b) To improve social media engagement
(c) To automatically generate backlinks
(d) To evaluate how quickly the website loads and identify areas for improvement
(a) Share videos on other social media platforms
(b) Only comment on other videos
(c) Upload random videos
(d) Create and brand your YouTube channel
9- What is a keyword?
(a) A tool for analyzing social media engagement
(b) A word or phrase that users type into search engines to find relevant information
(c) A specialized font used for website content
(d) A type of paid online advertisement
10- What is the significance of optimizing social media content for search engines?
(a) Optimizing content has no impact on search engine rankings.
(b) SEO optimization helps your content appear in search engine results, expanding its reach and visibility.
(c) Optimizing content focuses solely on website design.
(d) Optimizing content enhances social media engagement.
11- What is the key difference between HTTP and HTTPS in terms of on-page SEO?
(a) HTTP automatically generates meta descriptions.
(b) HTTPS improves website loading speed.
(c) HTTPS provides a secure connection with encryption, which positively affects search rankings and user trust.
(d) HTTP has no impact on on-page SEO.

(a) They automatically create high-quality content for websites.
(b) They improve the visual design of a website.
(c) They help analyze website performance, track rankings, and identify opportunities for improvement.
(d) They generate paid advertisements for search engines.

(a) Article submission has no impact on SEM.
(b) Article submission is exclusively for social media engagement.
(c) Article submission solely impacts website design.
(d) Adding articles to submission sites with relevant links can help generate backlinks, improve authority, and increa
14- What is the purpose of the title tag in on-page SEO?

(a) It enhances the loading speed of the webpage.
(b) It defines the title of a web page and affects search engine rankings.
(c) It provides a brief summary of the page's content.
(d) It determines the font style of the webpage.
15- Why is page loading speed crucial for on-page SEO?
(a) Faster loading speeds improve user experience and search engine rankings.
(b) Page loading speed enhances social media engagement.
(c) Page loading speed has no impact on on-page SEO.
(d) Page loading speed determines the font style of the website.
16- What is an essential tool for managing email campaigns?
(a) An email service provider
(b) A telephone
(c) A fax machine
(d) A social media account
(a) Upload videos without descriptions
(b) Optimize your videos using SEO best practices, such as using relevant keywords in titles and descriptions
(c) Avoid including any metadata in your videos
(d) Ignore video titles and descriptions
18- Why is keyword research important in SEO?

(a) It identifies the language spoken by the website's target audience.
(b) It helps you understand the terms people use to search for content, enabling you to optimize your website
accordingly.
(c) It generates paid advertisements for search engines.
(d) It helps improve website design and layout.
19- What does social media marketing primarily involve?

(a) Creating physical products for sale
(b) Conducting in-person marketing events
(c) Designing website layouts
(d) Utilizing social media platforms to promote products, services, or brands
(a) Visuals have no impact on Off-Page SEO.
(b) Creating visuals can improve website design.
(c) Providing high-quality visuals that other blogs can use can lead to image credits, backlinks, and increased exposu
(d) Visuals are solely for social media engagement.
__The End__
Name: AHMAD FARAZ
Candidate Signature
CNIC: 3110266863725
(SEO)
Test Date & Time: 12/09/2023 09:00 AM
Lahore
Instructions:

1- How do shortened URLs contribute to SEM?
(a) Shortened URLs exclusively focus on website design.
(b) Shortened URLs have no impact on SEM.
(c) Shortened URLs are only relevant for social media engagement.
(d) Shortened URLs make sharing links easier, track link clicks, and provide cleaner URLs for display in ads and conte

(b) To improve website loading speed
(c) To provide a trail of navigation, showing users the path to their current location on the website
(d) To automatically generate backlinks
3- What is the first step in creating a social media marketing strategy?
(a) Conduct a social media audit
(b) Create a social media content calendar
(c) Set up social media accounts and improve profiles
(d) Choose goals that align with website design
(a) To improve social media engagement
(b) To track and analyze website traffic, user behavior, and performance metrics
(c) To determine the website's font style
5- How do external links impact on-page SEO?
(a) External links have no impact on on-page SEO.
(b) External links automatically generate meta descriptions.
(c) External links improve website loading speed.
(d) External links distribute authority to other websites.
6- What type of keywords should you focus on to find easy-to-rank options?
(a) Extremely competitive keywords
(b) Long-tail keywords with lower competition
(c) Keywords with no relevance to your business
(d) High-volume keywords only
(a) A website where you can buy products online
(b) A software that displays advertisements on websites
(c) A platform for social networking and connecting with friends
(d) A tool that helps users find information on the internet
(a) They generate paid advertisements for search engines.
(b) They help analyze website performance, track rankings, and identify opportunities for improvement.
(c) They improve the visual design of a website.
(d) They automatically create high-quality content for websites.
9- How can brand mentions on authority sites contribute to Off-Page SEO?

(a) Brand mentions can only be obtained through paid advertisements.
(b) Brand mentions on authority sites enhance brand visibility, credibility, and potentially attract referral traffic.
(c) Brand mentions have no impact on Off-Page SEO.
(d) Brand mentions are solely for internal tracking.
10- How can keyword analysis tools help in identifying valuable keywords?
(a) By suggesting font styles for website text
(b) By analyzing website loading speed
(c) By generating social media posts
(d) By providing insights into search volume and competition levels
11- Which tool can help identify keywords that your competitors are ranking for?
(a) Social media management tool
(b) Competitor analysis tool
(c) Email marketing software
(d) Graphics design software
(a) Visuals are solely for social media engagement.
(b) Providing high-quality visuals that other blogs can use can lead to image credits, backlinks, and increased exposu

(a) It determines the font style of the webpage.
(b) It provides a brief summary of the page's content.
(c) It defines the title of a web page and affects search engine rankings.
(d) It enhances the loading speed of the webpage.
14- How should you approach creating a freelancing profile?
(a) Avoid showcasing your skills and experience
(b) Highlight your expertise, past work, and relevant qualifications
(c) Use vague information and minimal details
(d) include unrelated personal anecdotes
15- Why is it important to track the performance of your social media efforts?
(a) Tracking performance focuses solely on website design.
(b) Tracking performance has no impact on social media marketing.
(c) Monitoring performance metrics allows you to measure the effectiveness of your strategy, identify areas for
improvement, and make data-driven adjustments.
(d) Tracking performance is only relevant for paid advertising.
16- How do search engines gather information from the internet?
(a) By sending emails to website owners
(b) By manually searching through websites
(c) By conducting surveys among internet users
(d) By using automated programs called spiders or bots
(a) Avoiding ads to maintain authenticity
(b) Using ads to drive targeted traffic and reach a larger audience
(c) Ads are irrelevant for YouTube growth
(d) Running ads to increase viewer engagement
18- How do header tags (H1, H2, etc.) contribute to on-page SEO?
(a) They structure the content, indicate hierarchy, and improve user experience.
(b) They have no impact on on-page SEO.
(c) They determine the website's font style.
(d) They automatically generate backlinks.
19- What is the purpose of conducting a social media audit?
(a) Social media audits have no impact on marketing efforts.
(b) To assess the current state of your social media profiles, content, and performance to identify areas for improvem
(c) To analyze your website design
20- What is crucial for successful email marketing?

(a) A list of social media profiles
(b) A list of physical addresses
(c) A random list of phone numbers
(d) An email list with consent from recipients
__The End__
Name: Darakhshan Badar
Candidate Signature
CNIC: 3520265069136
(SEO)
Test Date & Time: 12/09/2023 09:00 AM
Lahore
Instructions:

1- Why is it important to set up and optimize social media profiles?
(a) Optimizing profiles focuses solely on paid advertisements.
(b) Optimized profiles help in improving website design.
(c) Well-optimized profiles provide a consistent and professional online presence, making it easier for users to conne
with your brand.
(d) Optimizing profiles has no impact on social media marketing.
2- What can help freelancers in the design field enhance their skills?
(a) Avoiding networking opportunities
(b) gnoring industry trends
(c) Utilizing resources such as online courses, tutorials, and design communities
(d) Relying solely on outdated skills
3- What does freelancing entail?
(a) Working for multiple clients independently
(b) Being an employee of a single company
(c) Focusing solely on full-time employment
(d) Starting a traditional business
(a) Goals have no impact on SEM.
(b) Clear goals guide your efforts and help measure the success of your SEM campaign.
(c) Goals are only important for website design.
(d) Goals are exclusively focused on social media engagement.

(a) Guest posting is solely for promoting your products.
(b) Guest posting helps you only target your own audience.
(c) Guest posting allows you to reach new audiences, build authority, and gain valuable backlinks.
(d) Guest posting is no longer effective for Off-Page SEO.
6- How can blog commenting contribute to Off-Page SEO?

(a) Blog commenting is ineffective for Off-Page SEO.
(b) Blog commenting only benefits social media engagement.
(c) Blog commenting enhances website loading speed.
(d) Engaging in relevant and valuable blog comments can help build relationships, drive traffic, and potentially earn
backlinks.
7- What is the purpose of broken content building in Off-Page SEO?

(a) To replace existing content with new material
(b) To create random content unrelated to your website's niche
(c) To discover broken links on external websites and reach out to replace them with your content
(d) To fix broken website links and improve loading speed
10- How can you find hidden ranking keywords of your website?
(a) By manually searching keywords on search engines
(b) By checking competitor websites only
(c) By analyzing your website's historical data
(d) By optimizing meta tags
11- What does SEO stand for?
(a) Secure Email Outreach
(b) Search Engine Optimization
(c) Site Enhancement Organization
(d) Social Engagement Online
12- What is the primary purpose of a social media content calendar?
(a) Content calendars have no impact on social media marketing.
(b) To manage and schedule social media posts, ensuring a consistent and organized posting schedule
(c) To plan paid advertising campaigns
(d) To track website design changes
13- What is the significance of adding text in SEM?

(a) Adding relevant and compelling text to ads and content improves communication with your audience and encou
engagement.
(b) Adding text has no impact on SEM.
(c) Adding text exclusively focuses on website design.
(d) Adding text is only relevant for social media engagement.

(a) Creating physical products for sale
(b) Conducting in-person marketing events
(c) Utilizing social media platforms to promote products, services, or brands
(d) Designing website layouts
15- Which type of Chrome extension is commonly used for keyword analysis?
(a) Ad blocker
(b) Language translator
(c) Password manager
(d) SEO toolkit
16- What is the main goal of search engine optimization (SEO)?
(a) To increase the number of paid advertisements
(b) To create engaging social media content
(c) To automate email marketing campaigns
(d) To improve a website's visibility and ranking on search engine results pages
(a) Tracking software is exclusively for social media engagement.
(b) Tracking software helps monitor and analyze website metrics, providing insights into the effectiveness of your SE
(d) Tracking software focuses solely on website design.
18- How does structured data (schema) benefit on-page SEO?

(a) It automatically generates backlinks.
(b) It improves social media engagement.
(c) It provides additional context to search engines and can lead to rich snippets in search results.
(d) It enhances website loading speed.
(a) HTTPS improves website loading speed.
(b) HTTPS provides a secure connection with encryption, which positively affects search rankings and user trust.
(c) HTTP automatically generates meta descriptions.
(d) HTTP has no impact on on-page SEO.
(a) Providing high-quality visuals that other blogs can use can lead to image credits, backlinks, and increased exposu
(b) Visuals are solely for social media engagement.
__The End__
Name: Fatima Younas
Candidate Signature
CNIC: 3520256729832
(SEO)
Test Date & Time: 12/09/2023 09:00 AM
Lahore
Instructions:

1- How can using statistics enhance marketing efforts?
(c) Provide credibility and grab audience attention
3- What is the role of keyword research in SEM?
(a) Keyword research is exclusively for social media engagement.
(b) Keyword research has no impact on SEM.
(c) Keyword research focuses solely on website design.
(d) Keyword research helps identify relevant search terms that potential customers use, enabling you to optimize yo
content and ads for better targeting.
4- Why is determining key demographics important in marketing?

(a) Optimize SEO keywords
(d) Tailor your marketing efforts to the right audience
(a) Guest posting is no longer effective for Off-Page SEO.
(b) Guest posting allows you to reach new audiences, build authority, and gain valuable backlinks.
(c) Guest posting helps you only target your own audience.
(d) Guest posting is solely for promoting your products.

(a) Changing website design
(b) Identifying the source of an image by searching using the image itself
(c) Analyzing social media engagement
(d) Finding duplicate images online
7- What is the purpose of the robots.txt file in SEO?
(a) To automatically generate meta descriptions
(b) To provide a summary of the website's content
(c) To guide search engine crawlers on which pages to crawl or not to crawl
(d) To determine the font style of the website
8- What is the primary benefit of installing an SSL certificate on a website?
(a) Securing data transmission between the website and visitors
(b) Enhancing website loading speed
(c) Changing the font style of the website
(d) Improving social media engagement
9- Why is site security important for on-page SEO?
(a) Secure sites rank higher in search results and improve user trust.
(b) Site security automatically generates keywords.
(c) Site security has no effect on on-page SEO.
(d) Site security enhances website design.
(a) High-volume keywords only
(b) Extremely competitive keywords
(d) Long-tail keywords with lower competition
(a) Goals are exclusively focused on social media engagement.
(b) Goals are only important for website design.
(c) Clear goals guide your efforts and help measure the success of your SEM campaign.

(a) To fix broken website links and improve loading speed
(b) To discover broken links on external websites and reach out to replace them with your content
(c) To create random content unrelated to your website's niche
(d) To replace existing content with new material
13- Why is defining your YouTube audience important?

(a) To avoid targeting any specific group
(b) To confuse viewers
(c) To tailor your content to the preferences and interests of your intended viewers
(d) To upload videos randomly without a target audience
15- When did the concept of search engine optimization (SEO) first emerge?
(a) 1970s
(b) 1980s
(c) 2000s
(d) 1990s
16- What is the primary purpose of structured data tools?
(a) To provide insights into search engine algorithms
(b) To improve website design and layout
(c) To assist in implementing schema markup for enhanced search results
(d) To automatically generate meta tags
17- What is Googlebot?
(a) A tool for creating social media profiles
(b) Google's web crawling bot
(c) A type of online advertising platform
(d) Google's search engine ranking algorithm
18- What is essential to have for email marketing to work effectively?
(a) A catchy slogan
(b) An expensive advertising budget
(c) A large social media following
(d) An email list and an email service provider
19- What is the role of Google Ads in SEM?
(a) Google Ads is a platform where advertisers create and display ads in Google search results and on its advertising
network.
(b) Google Ads focus solely on website design.
(c) Google Ads have no impact on SEM.
(d) Google Ads are exclusively for social media engagement.
(a) On-Page SEO focuses on website design, while Off-Page SEO focuses on content.
(b) On-Page SEO has no impact on search rankings, while Off-Page SEO is the primary ranking factor.
(c) On-Page SEO is exclusively about backlink building.
(d) On-Page SEO involves activities within your website, while Off-Page SEO involves activities outside your website.
__The End__
Name: Esha Aslam
Candidate Signature
CNIC: 3540506538644
(SEO)
Test Date & Time: 12/09/2023 09:00 AM
Lahore
Instructions:

(b) Upload random videos
(d) Share videos on other social media platforms
2- Why is it important to identify your target audience before developing an SEM
strategy?
(a) Tailoring your strategy to your audience's preferences ensures higher engagement and better results.
(b) SEM strategies work independently of the target audience.
(c) Identifying a target audience is not relevant for SEM.
(d) It helps in changing the website's font style.
(a) Generating paid advertisements
(b) Improving content engagement on social media
(c) Enhancing website design aesthetics
(d) Creating backlinks from external websites
(e) Optimizing content and keywords within a webpage
(f) Improving website loading speed, crawling, and indexing by search engines
(g) Enhancing user experience and website design
(h) Optimizing website structure and elements for search engines
4- What is the primary benefit of ensuring mobile-friendliness for on-page SEO?
(a) Mobile-friendliness enhances social media engagement.
(b) Mobile-friendliness has no impact on on-page SEO.
(c) It improves website design aesthetics.
(d) It provides a positive user experience on mobile devices and can improve search rankings.

(a) Actions and mentions that signify your brand's authority, popularity, and relevance
(b) Signals from satellites used for brand tracking

(a) Enhancing website loading speed
(b) Improving social media engagement
(c) Changing the font style of the website
(d) Securing data transmission between the website and visitors
(a) Finding duplicate images online
(d) Changing website design
8- What is the primary objective of link-building in SEM?
(a) Building relevant and high-quality links from external sources helps improve search engine rankings and visibility.
(b) Link-building is exclusively for social media engagement.
(c) Link-building has no impact on SEM.
(d) Link-building solely focuses on website design.
9- What does reverse guest posting involve in marketing?
(b) Writing guest posts for your own website and promoting them
(d) Improve social media engagement
(a) HTTP has no impact on on-page SEO.
(b) HTTPS provides a secure connection with encryption, which positively affects search rankings and user trust.
(c) HTTP automatically generates meta descriptions.
(d) HTTPS improves website loading speed.
11- What is the purpose of the meta description in on-page SEO?

(a) To define the main heading of the page.
(b) To improve website loading speed.
(c) To provide a brief summary of the page's content and encourage click-throughs.
(d) To determine the font style of the webpage.
(a) It enhances website loading speed.
(b) It provides additional context to search engines and can lead to rich snippets in search results.
(c) It improves social media engagement.
(d) It automatically generates backlinks.
13- What is the primary purpose of internal linking in on-page SEO?

(b) To increase social media engagement
(c) To distribute authority within the website, enhance navigation, and improve user experience
14- Why include your website link in the infographic source code?
(b) Change website design
(c) Improve search engine rankings
(d) Enhance social media engagement
(b) Flexibility in choosing projects and clients
(c) Guaranteed fixed income
(d) No need to manage client relationships
16- How can backlinks contribute to boosting Off-Page SEO?
(a) Backlinks automatically generate meta descriptions.
(b) Backlinks improve website loading speed.
(c) Backlinks provide external signals of credibility and authority to search engines.
(d) Backlinks enhance the font style of the website.
(b) Running ads to increase viewer engagement
(d) Using ads to drive targeted traffic and reach a larger audience
(a) PPC advertising is exclusively for social media engagement.
(b) PPC advertising has no impact on SEM.
(c) In PPC advertising, advertisers pay a fee each time their ad is clicked, driving targeted traffic to their websites.
(d) PPC advertising solely focuses on website design.

(a) Focusing on high-quality video content that resonates with your audience
(b) Using poor video and audio quality
(c) Quantity over quality
(d) Random videos without a theme
20- Why is auditing branded searches important for Off-Page SEO?
(a) Auditing branded searches helps identify unrelated keywords.
(b) It allows you to understand how users perceive your brand and identify areas for improvement.
(c) Branded searches have no impact on Off-Page SEO.
(d) Auditing branded searches focuses on your competitors' brands.
__The End__
Name: AYESHA SADAF
Candidate Signature
CNIC: 3520237772606
(SEO)
Test Date & Time: 12/09/2023 09:00 AM
Lahore
Instructions:

strategy?
(a) It helps in changing the website's font style.
(b) Identifying a target audience is not relevant for SEM.
(c) SEM strategies work independently of the target audience.
(d) Tailoring your strategy to your audience's preferences ensures higher engagement and better results.
2- How can backlinks contribute to boosting Off-Page SEO?

(a) Backlinks enhance the font style of the website.
(b) Backlinks provide external signals of credibility and authority to search engines.
(c) Backlinks improve website loading speed.
(d) Backlinks automatically generate meta descriptions.
3- Why is it important to regularly update your blog or RSS feed in an SEM strategy?
(a) Regular updates are solely for social media engagement.
(b) Fresh content improves search engine rankings, user engagement, and provides value to your audience.
(c) Regular updates enhance website design.
(d) Regular updates are not relevant for SEM.

(a) Social media engagement
(b) Enhancing title tags and meta descriptions
(c) Font styles and colors
(d) Improving user experience
(a) Social media posts
(b) Audio podcasts
(c) Visual representations with data
(d) Long-form articles
6- What does LSI stand for in LSI keywords?
(a) Linking Search Intent
(b) Latent Semantic Indexing
(c) Long Searchable Index
(d) Longitudinal Semantic Integration
7- What is the primary goal of using effective on-page SEO techniques?
(a) To increase social media followers
(b) To create complex website designs
(c) To generate paid advertisements
(d) To boost search engine rankings and visibility
(a) Tailor your marketing efforts to the right audience
(a) gnoring industry trends
(b) Utilizing resources such as online courses, tutorials, and design communities
(c) Avoiding networking opportunities
(a) To track website design changes
(b) To plan paid advertising campaigns
(c) To manage and schedule social media posts, ensuring a consistent and organized posting schedule
(d) Content calendars have no impact on social media marketing.

(b) It determines the font style of the webpage.
(d) It defines the title of a web page and affects search engine rankings.
12- What does CDN stand for in web hosting and optimization?
(a) Certified Domain Notation
(b) Compact Domain Network
(c) Centralized Domain Name
(d) Content Delivery Network
(a) Frequent testing is necessary for website design changes.
(b) Keyword testing has no impact on SEM.
(c) Keyword testing is only relevant for social media aesthetics.
(d) Testing helps you identify which keywords are performing well and allows you to refine your SEM strategy accor
(b) Fresh content and web design have no impact on SEM.
user engagement.
(d) Adding fresh content improves social media engagement.

engagement.
(c) Adding text exclusively focuses on website design.
(d) Adding text is only relevant for social media engagement.
(a) An email list with consent from recipients
(b) A list of social media profiles
(c) A list of physical addresses
(d) A random list of phone numbers
(a) Long-tail keywords with lower competition
(b) Keywords with no relevance to your business
(c) Extremely competitive keywords
(a) Keywords solely focus on website design.
(b) Relevant keywords are used in ads and content to target specific audiences and improve ad visibility in search en
results.
(c) Keywords are only relevant for social media engagement.
(d) Keywords have no impact on SEM.
19- What does E-A-T stand for in the context of Off-Page SEO?
(a) Expertise, Authoritativeness, Trustworthiness
(b) Efficient Analysis Techniques
(c) Easy-Access Technology
(d) Engagement, Authority, Traffic
__The End__
Name: Namra Saleem
Candidate Signature
CNIC: 3840501292162
(SEO)
Test Date & Time: 12/09/2023 09:00 AM
Lahore
Instructions:

1- What is the role of URLs in on-page SEO?
(a) Optimized URLs can improve search engine rankings and user experience.
(b) URLs automatically generate backlinks.
(c) URLs have no impact on on-page SEO.
(d) URLs determine the color scheme of the website.
(a) Regular updates are not relevant for SEM.
(b) Regular updates enhance website design.
(c) Fresh content improves search engine rankings, user engagement, and provides value to your audience.
(d) Regular updates are solely for social media engagement.
(b) Identify potential link-building opportunities
(d) Modify content structure
(a) A type of paid online advertisement
(b) A specialized font used for website content
(c) A word or phrase that users type into search engines to find relevant information
(d) A tool for analyzing social media engagement
(a) Adding fresh content improves social media engagement.
(b) Regularly updating content and design enhances user experience and encourages better search engine rankings
user engagement.
(c) Fresh content and web design have no impact on SEM.
(d) Fresh content and web design are only relevant for paid advertising.

(a) They improve the visual design of a website.
(b) They automatically create high-quality content for websites.
(c) They generate paid advertisements for search engines.
(d) They help analyze website performance, track rankings, and identify opportunities for improvement.
7- What is the first step in selecting the right keywords for your project?
(a) Using long-tail keywords exclusively
(b) Understanding your target audience and their search intent
(c) Choosing keywords with the highest search volume
(d) Randomly selecting keywords from a list
(a) 1990s
(b) 2000s
(c) 1980s
(d) 1970s
(b) It automatically generates backlinks.
(d) It provides additional context to search engines and can lead to rich snippets in search results.

(a) Goals are only important for website design.
(b) Goals are exclusively focused on social media engagement.
(c) Goals have no impact on SEM.
(d) Clear goals guide your efforts and help measure the success of your SEM campaign.
(b) Plugins have no impact on website speed.
(d) Plugins determine the font style of the website.
12- When is it recommended to use the target keyword in your content for on-page
SEO?
(a) At the end of the content only
(b) Randomly throughout the content
(c) At the beginning of the content
(d) The placement of the keyword doesn't matter
(a) Optimizing content enhances social media engagement.
(b) Optimizing content focuses solely on website design.
(c) SEO optimization helps your content appear in search engine results, expanding its reach and visibility.
(d) Optimizing content has no impact on search engine rankings.

(a) Creating meta descriptions for web pages
(b) Optimizing on-page content
(d) Activities outside your website to improve its authority and credibility
(a) Designing website layouts
(b) Utilizing social media platforms to promote products, services, or brands
(c) Conducting in-person marketing events
(d) Creating physical products for sale
16- What is the main purpose of the sales copy of products in marketing?
(a) Improve website design
(b) Enhance social media engagement
(c) Create backlinks to the website
(d) Drive conversions and persuade customers to make a purchase
17- What is the main focus of SEO copywriting?
(a) Automatically generating meta descriptions
(b) Creating content without considering keywords
(c) Improving website design
(d) Writing high-quality, relevant content that incorporates keywords naturally
(a) Posting ads on social media
(b) Sending targeted messages via email to a group of recipients
(c) Sending physical mail to customers
(d) Distributing brochures in public places
(b) To assess the current state of your social media profiles, content, and performance to identify areas for improvem
(c) To analyze your website design
(d) Social media audits have no impact on marketing efforts.

(a) Shortened URLs make sharing links easier, track link clicks, and provide cleaner URLs for display in ads and conten
(b) Shortened URLs exclusively focus on website design.
(d) Shortened URLs have no impact on SEM.
__The End__
Name: Hadia Arshad
Candidate Signature
CNIC: 3520207335348
(SEO)
Test Date & Time: 12/09/2023 09:00 AM
Lahore
Instructions:

(a) On-Page SEO involves activities within your website, while Off-Page SEO involves activities outside your website.
(b) On-Page SEO is exclusively about backlink building.
(c) On-Page SEO focuses on website design, while Off-Page SEO focuses on content.
(d) On-Page SEO has no impact on search rankings, while Off-Page SEO is the primary ranking factor.

(a) It provides additional context to search engines and can lead to rich snippets in search results.
(b) It improves social media engagement.
(c) It automatically generates backlinks.
(d) It enhances website loading speed.
3- How can collaborating with YouTube influencers benefit your channel?
(a) Influencers are only relevant for traditional media
(b) Influencers should be avoided
(c) Partnering with influencers can lead to exposure and introduce your content to a wider audience
(d) It has no impact on channel growth

(a) High-volume keywords only
(b) Extremely competitive keywords
(d) Long-tail keywords with lower competition
(a) It enhances content quality and relevance, leading to better user experience and higher conversions.
(b) It has no impact on user engagement or conversions.
(c) It automatically generates social media posts, increasing user interaction
(d) It improves website speed, which indirectly influences user engagement.
6- Why is it beneficial to study your competition in social media marketing?

(a) Competitor analysis focuses solely on social media algorithms.
(b) It helps in changing website design frequently.
(c) Studying competition has no impact on social media marketing.
(d) Analyzing competitors provides insights into their strategies, strengths, and weaknesses, helping you identify
opportunities for differentiation and improvement.
7- What is the primary objective of link-building in SEM?

(a) Link-building is exclusively for social media engagement.
(b) Building relevant and high-quality links from external sources helps improve search engine rankings and visibility
(c) Link-building solely focuses on website design.
(d) Link-building has no impact on SEM.
8- What is the main purpose of creating XML and HTML sitemaps for a website?
(a) To provide a visual representation of the website's design
(b) To help search engines understand and index the website's pages
(d) To determine the website's font style
(d) Running ads to increase viewer engagement
10- How does creativity impact the success of marketing campaigns?
(b) Increase audience size
(a) Creating your own website
(b) gnoring online platforms
(c) Sending random emails to potential clients
(d) Signing up on freelancing websites and creating a profile
12- What does site architecture optimization in Technical SEO involve?
(a) Automatically generating meta tags
(b) Structuring the website's navigation, URLs, and internal linking for better user experience and search engine craw
(c) Designing a logo for the website
(d) Creating engaging social media posts

(b) Keyword density in content
(d) Number of social media shares
(b) Changing the font style of the website
(c) Improving social media engagement
(d) Enhancing website loading speed
(a) A large social media following
(b) A catchy slogan
(c) An expensive advertising budget
(a) A list of physical addresses
(b) A list of social media profiles
(c) A random list of phone numbers
(d) An email list with consent from recipients
(b) Centralized Domain Name
(c) Content Delivery Network
(d) Compact Domain Network
19- What is the primary advantage of focusing on long-form content for Off-Page
SEO?
(a) Long-form content is quicker to produce, saving time and effort.
(b) Short-form content is preferred by search engines for better rankings.
(c) Long-form content provides in-depth information and can attract more backlinks and engagement.
(d) Long-form content doesn't require keyword optimization.
20- Why is monitoring YouTube analytics important?

(a) To track performance, understand audience behavior, and make informed content decisions
(b) Analytics are irrelevant for YouTube success
(c) To complicate your content strategy
(d) Analytics should be ignored entirely
__The End__
Name: KHIZAR IRFAN
Candidate Signature
CNIC: 3520298089099
(SEO)
Test Date & Time: 12/09/2023 09:00 AM
Lahore
Instructions:

1- Why is writing a unique description important in marketing?
(d) Increase click-through rates and SEO visibility
(a) An expensive advertising budget
(b) A catchy slogan
(a) 1970s
(b) 1980s
(c) 2000s
(d) 1990s
4- What does LSI stand for in LSI keywords?
(a) Longitudinal Semantic Integration
(b) Long Searchable Index
(c) Latent Semantic Indexing
(d) Linking Search Intent
5- What is the first step in creating an effective SEO strategy?
(a) Purchasing backlinks from high-ranking websites
(b) Optimizing meta tags for all website pages
(c) Analyzing the target audience and setting goals
(d) Creating a list of keywords without research
(a) Being an employee of a single company
(b) Focusing solely on full-time employment
(c) Starting a traditional business
(d) Working for multiple clients independently
8- Why should you experiment with YouTube Shorts and other features?
(a) To avoid new features and trends
(b) To stick to traditional video formats only
(c) To limit the types of content you create
(d) To stay updated and engage with different audience preferences
(a) Font styles and colors
(b) Enhancing title tags and meta descriptions
(c) Improving user experience
(d) Social media engagement
10- s email marketing considered outdated?
(a) No
(b) Yes
(c) Not sure
(d) Sometimes
11- Why is SEO important for websites?
(a) It provides free web hosting services
(b) It helps increase organic (non-paid) traffic and visibility on search engines
(c) It helps websites load faster on mobile devices
(d) It guarantees instant top rankings on search engines
(a) Auditing branded searches focuses on your competitors' brands.
(b) Branded searches have no impact on Off-Page SEO.
(c) It allows you to understand how users perceive your brand and identify areas for improvement.
(d) Auditing branded searches helps identify unrelated keywords.

(b) Creating backlinks from external websites
(c) Enhancing website design aesthetics
(d) Generating paid advertisements
(e) Optimizing website structure and elements for search engines
(f) Enhancing user experience and website design
(g) Improving website loading speed, crawling, and indexing by search engines
(h) Optimizing content and keywords within a webpage
SEO?
(a) The placement of the keyword doesn't matter
(b) At the beginning of the content
(c) Randomly throughout the content
(d) At the end of the content only
16- What is the first step in selecting the right keywords for your project?
(a) Randomly selecting keywords from a list
(b) Choosing keywords with the highest search volume
(c) Understanding your target audience and their search intent
(d) Using long-tail keywords exclusively
17- How do landing pages contribute to SEM success?
(a) Landing pages have no impact on SEM.
(b) Landing pages are exclusively for social media engagement.
(c) Landing pages solely focus on website design.
(d) Well-designed landing pages enhance user experience, match ad content, and encourage conversions by providi
clear call to action.

(a) Engaging in relevant and valuable blog comments can help build relationships, drive traffic, and potentially earn
backlinks.
(b) Blog commenting enhances website loading speed.
(c) Blog commenting only benefits social media engagement.
(d) Blog commenting is ineffective for Off-Page SEO.

(a) Creating engaging social media posts
(b) Designing a logo for the website
(c) Structuring the website's navigation, URLs, and internal linking for better user experience and search engine craw
(d) Automatically generating meta tags
__The End__
Name: IQRA TARIQ
Candidate Signature
CNIC: 3520215285320
(SEO)
Test Date & Time: 12/09/2023 09:00 AM
Lahore
Instructions:

1- Why is maintaining good email list hygiene essential?
(a) To overload inboxes with unnecessary emails
(b) It's not important at all
(c) To confuse recipients
(d) To avoid sending emails to incorrect addresses and maintain list quality
(a) An email service provider
(b) A telephone
(c) A fax machine
(d) A social media account
(a) Distributing brochures in public places
(b) Sending physical mail to customers
(c) Sending targeted messages via email to a group of recipients
(d) Posting ads on social media
(a) Auditing branded searches helps identify unrelated keywords.
(b) It allows you to understand how users perceive your brand and identify areas for improvement.
(c) Branded searches have no impact on Off-Page SEO.
(d) Auditing branded searches focuses on your competitors' brands.
(a) Fresh content and web design have no impact on SEM.
(b) Regularly updating content and design enhances user experience and encourages better search engine rankings
user engagement.
(c) Adding fresh content improves social media engagement.
(a) Email marketing software
(b) Graphics design software
(c) Competitor analysis tool
(d) Social media management tool
(a) Long-tail keywords with lower competition
(b) Keywords with no relevance to your business
(c) Extremely competitive keywords
8- How can you know the top-ranking keywords of your website?
(a) Manually searching each keyword on Google
(b) Checking your website's font styles
(c) Reviewing your website's social media engagement
(d) Using tools like Google Search Console or third-party SEO tools
(a) Ad campaigns are designed to increase brand visibility, drive targeted traffic, and achieve specific marketing goals
(b) Ad campaigns have no impact on SEM.
(c) Ad campaigns exclusively focus on website design.
(d) Ad campaigns are only for social media engagement.
(a) A large social media following
(b) An email list and an email service provider
(c) A catchy slogan
(d) An expensive advertising budget
(a) Readability enhances website loading speed.
(b) Readability doesn't affect SEO.
(c) Readable text improves user experience and engagement.
(d) Readable text automatically generates backlinks.
(b) Focusing solely on website design
(c) Automatically generating backlinks
(d) Maintain audience interest and improve readability
14- What is an advantage of email marketing?
(a) Direct access to your audience
(b) Random targeting of recipients
(c) Excessive use of images
(d) Unlimited characters in messages
(a) On-Page SEO focuses on website design, while Off-Page SEO focuses on content.
(b) On-Page SEO has no impact on search rankings, while Off-Page SEO is the primary ranking factor.
(c) On-Page SEO is exclusively about backlink building.
(d) On-Page SEO involves activities within your website, while Off-Page SEO involves activities outside your website.
16- Why is it important to create a personalized social media marketing strategy?

(a) A personalized strategy tailors social media efforts to align with specific business objectives and target audiences.
(b) Personalized strategies focus solely on search engine optimization.
(c) Personalized strategies help in website design.
(d) Personalized strategies are not relevant for social media marketing.
17- Why is On-Page SEO important for a website's search engine visibility?
(a) It improves the website's design and layout.
(b) It helps search engines understand the content and relevance of a webpage.
(c) It generates paid advertisements for the website.
(d) It enhances user experience and ensures faster loading times.
(d) Increase audience size
(a) Content calendars have no impact on social media marketing.
(b) To manage and schedule social media posts, ensuring a consistent and organized posting schedule
(d) To track website design changes
(a) Engagement, Authority, Traffic
(b) Easy-Access Technology
(c) Efficient Analysis Techniques
(d) Expertise, Authoritativeness, Trustworthiness
__The End__
Name: MEHWISH
Candidate Signature
CNIC: 3520273038904
(SEO)
Test Date & Time: 12/09/2023 09:00 AM
Lahore
Instructions:

(c) Goals have no impact on SEM.
(d) Goals are exclusively focused on social media engagement.

(a) Modify content structure
(c) Identify potential link-building opportunities
(a) Keyword research helps identify relevant search terms that potential customers use, enabling you to optimize yo
(b) Keyword research focuses solely on website design.
(c) Keyword research has no impact on SEM.
(d) Keyword research is exclusively for social media engagement.

(b) To distribute authority within the website, enhance navigation, and improve user experience
(c) To increase social media engagement
5- What is the purpose of the meta description tag in SEO?

(b) To determine the font style of the webpage
(c) To provide a brief summary of the content and encourage click-throughs
(d) To define the main heading of the page
6- Why use a pleasing design in marketing materials?
(c) Capture audience attention and make content more appealing
(a) Providing customer support via social media
(b) Focusing solely on website design
(c) Outlining a plan to effectively use social media to achieve business goals
(d) Automatically generating backlinks
(a) Content Delivery Network
(c) Certified Domain Notation
10- What are the fundamentals of email marketing?
(a) Creating elaborate graphics
(b) Making phone calls to potential customers
(c) Sending targeted and relevant content to a specific audience
(d) Sending messages to random recipients
11- Why is page loading speed crucial for on-page SEO?
(a) Faster loading speeds improve user experience and search engine rankings.
(b) Page loading speed has no impact on on-page SEO.
(c) Page loading speed enhances social media engagement.
(d) Page loading speed determines the font style of the website.
(a) Tailor your marketing efforts to the right audience
(a) Tracking software focuses solely on website design.
(b) Tracking software is exclusively for social media engagement.
(d) Tracking software helps monitor and analyze website metrics, providing insights into the effectiveness of your SE

(b) URLs determine the color scheme of the website.
(d) URLs automatically generate backlinks.
(a) Ads are irrelevant for YouTube growth
(b) Running ads to increase viewer engagement
(c) Using ads to drive targeted traffic and reach a larger audience
(d) Avoiding ads to maintain authenticity
(a) Shortened URLs have no impact on SEM.
(b) Shortened URLs are only relevant for social media engagement.
(c) Shortened URLs exclusively focus on website design.
(d) Shortened URLs make sharing links easier, track link clicks, and provide cleaner URLs for display in ads and conte
17- What is the role of keywords in content planning for social media marketing?
(a) Keywords are solely for website design.
(b) Keywords are not relevant for social media marketing.
(c) Keywords are only important for social media aesthetics.
(d) Strategic use of keywords helps your content get discovered by users searching for relevant topics, improving yo
content's visibility and engagement.

(b) Optimizing website structure and elements for search engines
(c) Generating paid advertisements
(d) Improving website loading speed, crawling, and indexing by search engines
(e) Enhancing user experience and website design
(f) Creating backlinks from external websites
(g) Optimizing content and keywords within a webpage
(h) Enhancing website design aesthetics
(a) Online reviews have no impact on Off-Page SEO.
(b) Positive reviews exclusively impact website design.
(c) Positive reviews automatically generate backlinks.
(d) Positive reviews contribute to improved brand reputation, trustworthiness, and potentially higher search ranking

__The End__
Name: Habiba Mumtaz
Candidate Signature
CNIC: 3520293639312
(SEO)
Test Date & Time: 12/09/2023 09:00 AM
Lahore
Instructions:

1- What is the significance of including real data sources in content?
(d) Validate your information and build credibility
(a) To determine the website's font style
(b) To track and analyze website traffic, user behavior, and performance metrics
3- How can keyword analysis tools help in identifying valuable keywords?
(a) By suggesting font styles for website text
(b) By providing insights into search volume and competition levels
(c) By generating social media posts
(d) By analyzing website loading speed
(a) They generate paid advertisements for search engines.
(b) They automatically create high-quality content for websites.
(c) They improve the visual design of a website.
(d) They help analyze website performance, track rankings, and identify opportunities for improvement.
5- What is the objective of writing email marketing copy?

(a) Filling emails with irrelevant content
(b) Replicating social media posts in emails
(c) Driving results by crafting compelling and engaging email content
(d) Using complex language to confuse recipients
(a) To evaluate how quickly the website loads and identify areas for improvement
(b) To automatically generate backlinks
(d) To check the website's font style
7- Which Google algorithm update aimed to penalize websites with low-quality and
thin content?
(a) RankBrain
(b) Panda
(c) Hummingbird
(d) Penguin
(a) HTTPS provides a secure connection with encryption, which positively affects search rankings and user trust.
(b) HTTP has no impact on on-page SEO.
(c) HTTPS improves website loading speed.
(d) HTTP automatically generates meta descriptions.
(a) To determine the font style of the webpage.
(b) To define the main heading of the page.
(c) To improve website loading speed.
(d) To provide a brief summary of the page's content and encourage click-throughs.
11- s email marketing considered outdated?
(a) Sometimes
(b) Not sure
(c) Yes
(d) No
(a) Efficient Analysis Techniques
(b) Expertise, Authoritativeness, Trustworthiness
(c) Easy-Access Technology
(d) Engagement, Authority, Traffic
14- How does image optimization contribute to on-page SEO?
(a) Optimized images improve website loading speed and enhance user experience.
(b) Images determine the website's color scheme.
(c) Images have no impact on on-page SEO.
(d) Images automatically generate backlinks.
(d) It provides additional context to search engines and can lead to rich snippets in search results.
16- How does creating and posting videos on platforms like YouTube contribute to
SEM?
(a) Video creation is exclusively for social media aesthetics.
(b) Video creation has no impact on SEM.
(c) Videos solely focus on website design.
(d) Videos can attract a wider audience, increase brand visibility, and potentially drive traffic to your website, enhanc
your SEM efforts.

(a) Unlimited characters in messages
(b) Excessive use of images
(c) Random targeting of recipients
(d) Direct access to your audience
(c) Running ads to increase viewer engagement
(d) Ads are irrelevant for YouTube growth
(b) To fix broken website links and improve loading speed
(d) To discover broken links on external websites and reach out to replace them with your content
(a) Plugins can optimize images, cache content, and reduce server load to enhance website speed.
(b) Plugins have no impact on website speed.
(c) Plugins automatically generate meta descriptions.
(d) Plugins determine the font style of the website.
__The End__
Name: Ayesha liaqat
Candidate Signature
CNIC: 3740567599354
(SEO)
Test Date & Time: 12/09/2023 09:00 AM
Lahore
Instructions:

1- What should you consider when optimizing images for on-page SEO?
(a) Ignoring image optimization as it has no impact on SEO.
(b) Including a large amount of text within images.
(c) Using alt attributes with relevant keywords.
(d) Using random file names for images.
(a) Regular updates are solely for social media engagement.
(b) Fresh content improves search engine rankings, user engagement, and provides value to your audience.
(c) Regular updates enhance website design.
(d) Regular updates are not relevant for SEM.
(a) Goals have no impact on SEM.
(b) Goals are exclusively focused on social media engagement.
(c) Goals are only important for website design.
(d) Clear goals guide your efforts and help measure the success of your SEM campaign.

(b) Analytics should be ignored entirely
(d) Analytics are irrelevant for YouTube success
(a) Roundup posts improve website loading speed.
(b) Roundup posts are primarily for internal linking.
(c) Roundup posts only generate social media engagement.
(d) Participating in roundup posts can showcase your expertise, connect with industry influencers, and potentially e
6- Why share infographics on social networks?

(b) Modify content structure
7- What is the primary goal of using effective on-page SEO techniques?
(a) To boost search engine rankings and visibility
(b) To generate paid advertisements
(c) To create complex website designs
(d) To increase social media followers
strategy?
(a) It improves website speed, which indirectly influences user engagement.
(b) It enhances content quality and relevance, leading to better user experience and higher conversions.
(c) It has no impact on user engagement or conversions.
(d) It automatically generates social media posts, increasing user interaction
(b) Content Delivery Network
11- What is the significance of including real data sources in content?
(a) Validate your information and build credibility
(a) To analyze your website design
(c) To assess the current state of your social media profiles, content, and performance to identify areas for improvem
(d) Social media audits have no impact on marketing efforts.
(a) Readable text automatically generates backlinks.
(b) Readable text improves user experience and engagement.
(c) Readability doesn't affect SEO.
(d) Readability enhances website loading speed.
14- What is the significance of obtaining links from trusted "seed sites" in Off-Page
SEO?
(a) Seed sites are exclusively for planting crops.
(b) Seed sites are only relevant for internal linking.
(c) Links from trusted seed sites can provide a strong foundation of authority and credibility.
(d) Seed sites are irrelevant for Off-Page SEO.
(a) Positive reviews exclusively impact website design.
(b) Online reviews have no impact on Off-Page SEO.
(c) Positive reviews contribute to improved brand reputation, trustworthiness, and potentially higher search ranking
(d) Positive reviews automatically generate backlinks.

(b) Creating backlinks from external websites
(c) Optimizing content and keywords within a webpage
(d) Improving website loading speed, crawling, and indexing by search engines
(f) Optimizing website structure and elements for search engines
(g) Generating paid advertisements
(h) Enhancing website design aesthetics
18- What are the fundamentals of email marketing?
(a) Sending targeted and relevant content to a specific audience
(b) Making phone calls to potential customers
(c) Sending messages to random recipients
(d) Creating elaborate graphics
(a) To improve website loading speed
(c) To determine the font style of the website
(d) To provide a trail of navigation, showing users the path to their current location on the website

(a) Direct access to your audience
(d) Unlimited characters in messages
__The End__
Name: MARYAM ALTAF
Candidate Signature
CNIC: 3520262219492
(SEO)
Test Date & Time: 12/09/2023 09:00 AM
Lahore
Instructions:

(a) Visual elements of a brand's logo and colors
(d) Signals from satellites used for brand tracking

(a) Improve website design
(b) Enhance social media engagement
(c) Drive conversions and persuade customers to make a purchase
(d) Create backlinks to the website
(a) Provide credibility and grab audience attention
4- What is the role of links in SEM?
(a) Relevant and high-quality links from external sources enhance your website's authority, credibility, and search en
rankings.
(b) Links solely focus on website design.
(c) Links have no impact on SEM.
(d) Links are only relevant for social media engagement.
5- What is a critical step in email marketing segmentation?

(a) Defining and categorizing your audience based on specific criteria
(b) Avoiding segmenting your audience
(c) Deleting your email list entirely
(d) Including everyone in a single list
(a) Random videos without a theme
(b) Focusing on high-quality video content that resonates with your audience
(d) Using poor video and audio quality
7- Which of the following is an example of structured data type?
(a) Recipe information including ingredients and cooking time
(b) User comments and reviews
(c) Historical stock market data
(d) Different font styles for web content
(b) Share videos on other social media platforms
(d) Upload random videos
9- How does Yahoo!/Bing Search Marketing contribute to SEM?
(a) Yahoo!/Bing Search Marketing has no impact on SEM.
(b) Yahoo!/Bing Search Marketing allows advertisers to create and display ads on the Yahoo and Bing search engine
expanding their reach to a different user base.
(c) Yahoo!/Bing Search Marketing solely focuses on website design.
(d) Yahoo!/Bing Search Marketing is exclusively for social media engagement.
10- What is the purpose of the robots.txt file in SEO?

(b) To guide search engine crawlers on which pages to crawl or not to crawl
(c) To provide a summary of the website's content
(d) To automatically generate meta descriptions
(a) To provide a brief summary of the page's content and encourage click-throughs.
(b) To improve website loading speed.
(c) To define the main heading of the page.
(d) To determine the font style of the webpage.
(d) Increase audience size
(a) Set up social media accounts and improve profiles
(b) Create a social media content calendar
(c) Choose goals that align with website design
(d) Conduct a social media audit
(a) Being an employee of a single company
(b) Working for multiple clients independently
(c) Starting a traditional business
(d) Focusing solely on full-time employment
user engagement.
(d) Fresh content and web design have no impact on SEM.

(b) To improve social media engagement
(c) To track and analyze website traffic, user behavior, and performance metrics
strategy?
(a) It helps in changing the website's font style.
(c) SEM strategies work independently of the target audience.
SEM?
(a) Videos can attract a wider audience, increase brand visibility, and potentially drive traffic to your website, enhanc
your SEM efforts.
(c) Videos solely focus on website design.
(d) Video creation is exclusively for social media aesthetics.

(a) To avoid sending emails to incorrect addresses and maintain list quality
(b) To confuse recipients
(c) It's not important at all
(d) To overload inboxes with unnecessary emails
20- What is the objective of writing email marketing copy?
(a) Using complex language to confuse recipients
(b) Driving results by crafting compelling and engaging email content
(c) Replicating social media posts in emails
(d) Filling emails with irrelevant content
__The End__
Name: MUHAMMAD SHAHZAIB TARIQ
Candidate Signature
CNIC: 3520225541223
(SEO)
Test Date & Time: 12/09/2023 09:00 AM
Lahore
Instructions:

1- What is the primary purpose of web analytics in SEM?
(a) Web analytics have no impact on SEM.
(b) Web analytics are only relevant for social media engagement.
(c) Web analytics exclusively focus on website design.
(d) Web analytics help track and analyze website traffic, user behavior, and performance metrics to optimize SEM
strategies.
2- Why share infographics on social networks?

(c) Modify content structure
(a) Adding articles to submission sites with relevant links can help generate backlinks, improve authority, and increa
(b) Article submission solely impacts website design.
(c) Article submission is exclusively for social media engagement.
(d) Article submission has no impact on SEM.
(a) 1990s
(b) 2000s
(c) 1980s
(d) 1970s
(b) Excessive use of images
(c) Random targeting of recipients
(b) Enhancing website design aesthetics
(c) Generating paid advertisements
(d) Optimizing website structure and elements for search engines
(g) Optimizing content and keywords within a webpage
(h) Creating backlinks from external websites
7- What does the phrase "Link Building is King" emphasize in Off-Page SEO?
(a) High-quality backlinks are crucial for improving search engine rankings and authority.
(b) Link building is irrelevant in the current SEO landscape.
(c) Social media engagement is the most important factor.
(d) Keyword stuffing is the most effective SEO strategy.

9- What does conducting a competitive analysis involve for YouTube?
(a) Ignoring what other creators are doing
(b) Replicating exactly what competitors are doing
(c) Analyzing what works well for your competitors and identifying unique opportunities for your content
(d) Creating content without considering the competition

(a) A type of paid online advertisement
(b) A specialized font used for website content
(c) A word or phrase that users type into search engines to find relevant information
(d) A tool for analyzing social media engagement

(a) They help analyze website performance, track rankings, and identify opportunities for improvement.
(b) They improve the visual design of a website.
(c) They automatically create high-quality content for websites.
(d) They generate paid advertisements for search engines.
13- How should a freelancer approach their work in an ethical and professional
manner?
(a) Avoid maintaining a professional image
(b) Communicate transparently, meet deadlines, and provide high-quality work
(c) Focus only on personal gains
(d) Ignore deadlines and client requirements
14- Why is keyword research important in SEO?
(a) It helps improve website design and layout.
(b) It identifies the language spoken by the website's target audience.
(c) It generates paid advertisements for search engines.
(d) It helps you understand the terms people use to search for content, enabling you to optimize your website
accordingly.
(a) Regularly updating content and design enhances user experience and encourages better search engine rankings
user engagement.
(b) Fresh content and web design have no impact on SEM.
(c) Adding fresh content improves social media engagement.
(a) Optimizing content has no impact on search engine rankings.
(b) SEO optimization helps your content appear in search engine results, expanding its reach and visibility.
(c) Optimizing content focuses solely on website design.
(d) Optimizing content enhances social media engagement.
17- What is the benefit of building a strong relationship with bloggers in marketing?
18- What is the purpose of setting up brand tracking in Off-Page SEO?
(a) To improve website loading speed for your brand-related pages
(b) To track online mentions and discussions about your brand across various platforms
(c) To monitor your competitors' brands only
(d) To automatically generate meta descriptions for your brand
19- Why is it important to track the performance of your social media efforts?
(a) Tracking performance is only relevant for paid advertising.
(b) Tracking performance focuses solely on website design.
(c) Monitoring performance metrics allows you to measure the effectiveness of your strategy, identify areas for
improvement, and make data-driven adjustments.
(d) Tracking performance has no impact on social media marketing.

(a) To tailor your content to the preferences and interests of your intended viewers
(b) To upload videos randomly without a target audience
(c) To avoid targeting any specific group
(d) To confuse viewers
__The End__
Name: LARAIB ANWAR
Candidate Signature
CNIC: 3520258000148
(SEO)
Test Date & Time: 12/09/2023 09:00 AM
Lahore
Instructions:

(b) Generating paid advertisements
(c) Optimizing content and keywords within a webpage
(d) Creating backlinks from external websites
(e) Enhancing website design aesthetics
(g) Optimizing website structure and elements for search engines
(h) Enhancing user experience and website design
(a) An email list and an email service provider
(b) A catchy slogan
(d) An expensive advertising budget
(a) Optimizing profiles has no impact on social media marketing.
(c) Optimizing profiles focuses solely on paid advertisements.
(d) Well-optimized profiles provide a consistent and professional online presence, making it easier for users to conn
with your brand.
(a) On-Page SEO has no impact on search rankings, while Off-Page SEO is the primary ranking factor.
(b) On-Page SEO focuses on website design, while Off-Page SEO focuses on content.
(c) On-Page SEO involves activities within your website, while Off-Page SEO involves activities outside your website.
(d) On-Page SEO is exclusively about backlink building.
(c) Fresh content and web design have no impact on SEM.
(d) Regularly updating content and design enhances user experience and encourages better search engine rankings
user engagement.

(a) Automatically generating backlinks
(b) Outlining a plan to effectively use social media to achieve business goals
(a) Personalized strategies are not relevant for social media marketing.
(b) Personalized strategies help in website design.
(c) Personalized strategies focus solely on search engine optimization.
(d) A personalized strategy tailors social media efforts to align with specific business objectives and target audiences
(a) Participating in roundup posts can showcase your expertise, connect with industry influencers, and potentially e
(b) Roundup posts only generate social media engagement.
(c) Roundup posts are primarily for internal linking.
(d) Roundup posts improve website loading speed.
(a) Optimizing on-page content
(b) Enhancing website design and layout
(c) Activities outside your website to improve its authority and credibility
(d) Creating meta descriptions for web pages
SEO?
(a) At the beginning of the content
(b) At the end of the content only
(c) Randomly throughout the content
(d) The placement of the keyword doesn't matter
(a) Avoid including any metadata in your videos
(b) Optimize your videos using SEO best practices, such as using relevant keywords in titles and descriptions
(c) Upload videos without descriptions
(d) Ignore video titles and descriptions

(a) Links solely focus on website design.
(b) Links are only relevant for social media engagement.
(c) Relevant and high-quality links from external sources enhance your website's authority, credibility, and search en
rankings.
(d) Links have no impact on SEM.

(a) Blog commenting only benefits social media engagement.
(b) Blog commenting enhances website loading speed.
(c) Engaging in relevant and valuable blog comments can help build relationships, drive traffic, and potentially earn
backlinks.
(d) Blog commenting is ineffective for Off-Page SEO.
(a) Ignoring any performance metrics
(b) Posting random content on social media
(c) Defining and tracking key performance indicators (KPIs)
(d) Tracking the price of competitors' products
(a) Ad campaigns are designed to increase brand visibility, drive targeted traffic, and achieve specific marketing goals
(b) Ad campaigns exclusively focus on website design.
(c) Ad campaigns are only for social media engagement.
(d) Ad campaigns have no impact on SEM.

(a) Article submission has no impact on SEM.
(b) Article submission is exclusively for social media engagement.
(c) Adding articles to submission sites with relevant links can help generate backlinks, improve authority, and increa
(d) Article submission solely impacts website design.

(a) Keyword testing has no impact on SEM.
(b) Frequent testing is necessary for website design changes.
(c) Testing helps you identify which keywords are performing well and allows you to refine your SEM strategy accord
(d) Keyword testing is only relevant for social media aesthetics.
(a) Create backlinks to the website
(b) Drive conversions and persuade customers to make a purchase
(c) Enhance social media engagement
(d) Improve website design
19- How do header tags (H1, H2, etc.) contribute to on-page SEO?
(a) They automatically generate backlinks.
(b) They determine the website's font style.
(c) They have no impact on on-page SEO.
(d) They structure the content, indicate hierarchy, and improve user experience.
SEM?
(a) Video creation is exclusively for social media aesthetics.
(c) Videos can attract a wider audience, increase brand visibility, and potentially drive traffic to your website, enhanc
your SEM efforts.
(d) Videos solely focus on website design.
__The End__
Name: AOUSAF SIDIQA
Candidate Signature
CNIC: 3520212670816
(SEO)
Test Date & Time: 12/09/2023 09:00 AM
Lahore
Instructions:

(a) To improve social media engagement
(c) To provide a visual representation of the website's design
(a) Optimizing profiles has no impact on social media marketing.
(c) Well-optimized profiles provide a consistent and professional online presence, making it easier for users to conne
with your brand.
(d) Optimizing profiles focuses solely on paid advertisements.
strategy?

(b) URLs automatically generate backlinks.
(d) URLs determine the color scheme of the website.
(b) Analytics are irrelevant for YouTube success
(d) Analytics should be ignored entirely
6- What is Googlebot?
(a) Google's web crawling bot
(b) Google's search engine ranking algorithm
(c) A type of online advertising platform
(d) A tool for creating social media profiles
(a) Shortened URLs make sharing links easier, track link clicks, and provide cleaner URLs for display in ads and conten
(b) Shortened URLs exclusively focus on website design.
(d) Shortened URLs have no impact on SEM.

(c) Modify content structure
(d) Identify potential link-building opportunities
(a) Visual elements of a brand's logo and colors
(b) Signals from satellites used for brand tracking
(d) Actions and mentions that signify your brand's authority, popularity, and relevance

(b) Flexibility in choosing projects and clients
(c) No need to manage client relationships
(d) Guaranteed fixed income
(a) Ignoring time management
(b) Relying on a single client
(c) Creating a sustainable income by diversifying your client base and skills
(d) Avoiding marketing efforts
(a) gnoring industry trends
(c) Avoiding networking opportunities
(a) To specify the preferred version of a webpage when there are duplicate content issues
(b) To improve website loading speed
(d) To automatically generate meta tags
(a) Landing pages solely focus on website design.
(b) Well-designed landing pages enhance user experience, match ad content, and encourage conversions by providi
(c) Landing pages have no impact on SEM.
(d) Landing pages are exclusively for social media engagement.

(c) Signing up on freelancing websites and creating a profile
(d) Sending random emails to potential clients
18- What is the primary purpose of web analytics in SEM?
(a) Web analytics have no impact on SEM.
(b) Web analytics help track and analyze website traffic, user behavior, and performance metrics to optimize SEM
strategies.
(c) Web analytics exclusively focus on website design.
(d) Web analytics are only relevant for social media engagement.
(a) Expertise, Authoritativeness, Trustworthiness
(b) Engagement, Authority, Traffic
(c) Efficient Analysis Techniques
(d) Easy-Access Technology
__The End__
Name: HAFIZ MUHAMMAD ASIM
Candidate Signature
CNIC: 3520503430535
(SEO)
Test Date & Time: 12/09/2023 09:00 AM
Lahore
Instructions:

1- What is the role of Google Ads in SEM?
(a) Google Ads are exclusively for social media engagement.
(b) Google Ads is a platform where advertisers create and display ads in Google search results and on its advertising
network.
(c) Google Ads have no impact on SEM.
(d) Google Ads focus solely on website design.

(b) Number of social media shares
(d) Keyword density in content
(a) Creating meta descriptions for web pages
(b) Activities outside your website to improve its authority and credibility
(d) Optimizing on-page content
4- What do email marketing examples serve to do?
(a) Inspire and guide your email campaign efforts
(b) Fill up recipient inboxes with spam
(c) Confuse recipients
(d) Provide irrelevant information
(a) Links have no impact on SEM.
(b) Relevant and high-quality links from external sources enhance your website's authority, credibility, and search e
rankings.
(c) Links are only relevant for social media engagement.
(d) Links solely focus on website design.
(a) Graphics design software
(b) Email marketing software
(c) Competitor analysis tool
(c) Goals are exclusively focused on social media engagement.

9- What is a step to automate email marketing?
(a) Ignoring recipient preferences
(b) Sending emails at random times
(c) Handwriting each email individually
(d) Defining email segments and using automation tools
(a) Tracking the price of competitors' products
(b) Defining and tracking key performance indicators (KPIs)
11- What can help you grow your subscriber base on YouTube?
(a) Creating compelling and consistent content that encourages viewers to subscribe
(b) Ignoring subscriber counts
(c) Randomly inviting people to subscribe
(d) Disabling the subscribe button on your channel

(a) Conducting in-person marketing events
(c) Designing website layouts
(a) Automatically generating meta tags
(b) Structuring the website's navigation, URLs, and internal linking for better user experience and search engine craw
(c) Designing a logo for the website
(d) Creating engaging social media posts

(a) Well-designed landing pages enhance user experience, match ad content, and encourage conversions by providi
(b) Landing pages solely focus on website design.
(c) Landing pages are exclusively for social media engagement.
(d) Landing pages have no impact on SEM.

(a) A social media account
(b) An email service provider
(c) A fax machine
(d) A telephone
(b) To analyze your website design
(c) Social media audits have no impact on marketing efforts.
(d) To assess the current state of your social media profiles, content, and performance to identify areas for improvem
17- What is the main focus of SEO copywriting?

(a) Automatically generating meta descriptions
(b) Improving website design
(c) Creating content without considering keywords
(d) Writing high-quality, relevant content that incorporates keywords naturally
strategy?
(a) SEM strategies work independently of the target audience.
(b) It helps in changing the website's font style.
19- Why should you experiment with YouTube Shorts and other features?
(a) To stick to traditional video formats only
(b) To stay updated and engage with different audience preferences
(c) To limit the types of content you create
(d) To avoid new features and trends
(a) Keyword testing is only relevant for social media aesthetics.
(b) Testing helps you identify which keywords are performing well and allows you to refine your SEM strategy accor
(c) Frequent testing is necessary for website design changes.
(d) Keyword testing has no impact on SEM.
__The End__
Name: MUHAMMAD AIZAZ AIZDI AWAN
Candidate Signature
CNIC: 3520283640749
(SEO)
Test Date & Time: 12/09/2023 09:00 AM
Lahore
Instructions:

(a) Writing guest posts for your own website and promoting them
(a) PPC advertising solely focuses on website design.
(b) In PPC advertising, advertisers pay a fee each time their ad is clicked, driving targeted traffic to their websites.
(c) PPC advertising has no impact on SEM.
(d) PPC advertising is exclusively for social media engagement.
3- Why include your website link in the infographic source code?
(b) Change website design
(c) Enhance social media engagement
(d) Improve search engine rankings
4- What is the purpose of a content audit in on-page SEO?
(a) To automatically generate backlinks.
(b) To assess the quality and performance of existing content and identify opportunities for improvement.
(c) To improve social media engagement.
(d) To determine the font style of the website.

(d) Tailor your marketing efforts to the right audience
(b) Identifying the source of an image by searching using the image itself
(c) Analyzing social media engagement
(a) Avoiding networking opportunities
(c) gnoring industry trends
(a) It's not important at all
(b) To overload inboxes with unnecessary emails
(c) To avoid sending emails to incorrect addresses and maintain list quality
(d) To confuse recipients
(a) Links are only relevant for social media engagement.
(b) Links have no impact on SEM.
(c) Links solely focus on website design.
(d) Relevant and high-quality links from external sources enhance your website's authority, credibility, and search e
rankings.

(a) Improving website loading speed, crawling, and indexing by search engines
(b) Enhancing user experience and website design
(c) Improving content engagement on social media
(d) Optimizing website structure and elements for search engines
(e) Generating paid advertisements
(f) Enhancing website design aesthetics
(g) Creating backlinks from external websites
(h) Optimizing content and keywords within a webpage
(a) Keyword research helps identify relevant search terms that potential customers use, enabling you to optimize yo
(b) Keyword research focuses solely on website design.
(c) Keyword research has no impact on SEM.
(d) Keyword research is exclusively for social media engagement.
(a) Visuals have no impact on Off-Page SEO.
(b) Creating visuals can improve website design.
(c) Providing high-quality visuals that other blogs can use can lead to image credits, backlinks, and increased exposu
(d) Visuals are solely for social media engagement.
13- What are different types of keywords?

(a) Complex sentences used in academic research
(b) Only single-word terms
(c) Single words, short phrases, long-tail phrases, and exact-match terms
(d) Slang and colloquial language
(c) Sending random emails to potential clients
(d) Signing up on freelancing websites and creating a profile
(a) Defining and tracking key performance indicators (KPIs)
(b) Tracking the price of competitors' products
(a) Compact Domain Network
(c) Content Delivery Network
(d) Certified Domain Notation
(c) Providing customer support via social media
(d) Focusing solely on website design
18- What is the purpose of setting up brand tracking in Off-Page SEO?
(a) To improve website loading speed for your brand-related pages
(b) To automatically generate meta descriptions for your brand
(c) To monitor your competitors' brands only
(d) To track online mentions and discussions about your brand across various platforms

(a) To track website design changes
(b) Content calendars have no impact on social media marketing.
(d) To manage and schedule social media posts, ensuring a consistent and organized posting schedule
20- How do external links impact on-page SEO?

(a) External links automatically generate meta descriptions.
(b) External links improve website loading speed.
(c) External links have no impact on on-page SEO.
(d) External links distribute authority to other websites.
__The End__
Name: AYESHA BIBI
Candidate Signature
CNIC: 3510124889834
(SEO)
Test Date & Time: 12/09/2023 09:00 AM
Lahore
Instructions:

(b) Content Delivery Network
(b) Increase click-through rates and SEO visibility
(a) Auditing branded searches focuses on your competitors' brands.
(b) Branded searches have no impact on Off-Page SEO.
(c) It allows you to understand how users perceive your brand and identify areas for improvement.
(d) Auditing branded searches helps identify unrelated keywords.
(a) Modify content structure
(c) Identify potential link-building opportunities
(b) To discover broken links on external websites and reach out to replace them with your content
(d) To fix broken website links and improve loading speed

(a) Manually searching each keyword on Google
(c) Reviewing your website's social media engagement
(b) Provide credibility and grab audience attention
(a) Guest posting is no longer effective for Off-Page SEO.
(b) Guest posting helps you only target your own audience.
(c) Guest posting allows you to reach new audiences, build authority, and gain valuable backlinks.
(d) Guest posting is solely for promoting your products.
(b) Plugins determine the font style of the website.
(d) Plugins have no impact on website speed.
(b) To provide a trail of navigation, showing users the path to their current location on the website

(a) Well-optimized profiles provide a consistent and professional online presence, making it easier for users to conne
with your brand.
(c) Optimizing profiles focuses solely on paid advertisements.
(d) Optimizing profiles has no impact on social media marketing.

(a) Analytics should be ignored entirely
(b) To complicate your content strategy
(c) Analytics are irrelevant for YouTube success
(d) To track performance, understand audience behavior, and make informed content decisions
14- How does Yahoo!/Bing Search Marketing contribute to SEM?

(a) Yahoo!/Bing Search Marketing has no impact on SEM.
(b) Yahoo!/Bing Search Marketing allows advertisers to create and display ads on the Yahoo and Bing search engine
expanding their reach to a different user base.
(c) Yahoo!/Bing Search Marketing is exclusively for social media engagement.
(d) Yahoo!/Bing Search Marketing solely focuses on website design.
(a) Long-form articles
(b) Visual representations with data
(c) Audio podcasts
(d) Social media posts
(a) Historical stock market data
(b) Recipe information including ingredients and cooking time
(d) User comments and reviews
SEO?
(a) Long-form content doesn't require keyword optimization.
(b) Short-form content is preferred by search engines for better rankings.
(c) Long-form content is quicker to produce, saving time and effort.
(d) Long-form content provides in-depth information and can attract more backlinks and engagement.
(a) The number of keywords used in the content
(b) The color scheme of the website
(d) The purpose and intent behind a user's search query
__The End__
Name: FATIMA ARSHAD
Candidate Signature
CNIC: 3520291277374
(SEO)
Test Date & Time: 12/09/2023 09:00 AM
Lahore
Instructions:

(a) Keywords have no impact on SEM.
(b) Keywords are only relevant for social media engagement.
(c) Relevant keywords are used in ads and content to target specific audiences and improve ad visibility in search en
results.
(d) Keywords solely focus on website design.
3- Why is it important for social media goals to align with business objectives?
(a) Aligning goals with business objectives ensures a consistent font style.
(b) Business objectives focus solely on search engine optimization.
(c) Business objectives have no impact on social media marketing.
(d) It helps ensure that social media efforts contribute to overall business growth and success.

(a) Set up social media accounts and improve profiles
(b) Conduct a social media audit
(c) Create a social media content calendar
(d) Choose goals that align with website design
5- What is the benefit of building a strong relationship with bloggers in marketing?
(a) To automatically generate meta tags
(b) To determine the font style of the website
(c) To specify the preferred version of a webpage when there are duplicate content issues

(a) Increase audience size
9- Does keyword density significantly impact on-page SEO?
(a) No, keyword density has no effect on on-page SEO.
(b) Keyword density is the only factor for on-page SEO success.
(c) Yes, higher keyword density guarantees better rankings.
(d) Keyword density plays a minor role in on-page SEO.
(a) To tailor your content to the preferences and interests of your intended viewers
(b) To confuse viewers
(c) To avoid targeting any specific group
(d) To upload videos randomly without a target audience
(a) Focusing on high-quality video content that resonates with your audience
(b) Using poor video and audio quality
(d) Random videos without a theme
12- Why use a pleasing design in marketing materials?
(d) Capture audience attention and make content more appealing
(b) Increase click-through rates and SEO visibility
(a) Enhancing website design aesthetics
(b) Optimizing content and keywords within a webpage
(c) Creating backlinks from external websites
(d) Generating paid advertisements
(e) Optimizing website structure and elements for search engines
(f) Improving content engagement on social media
(g) Enhancing user experience and website design
(h) Improving website loading speed, crawling, and indexing by search engines
(a) Upload random videos
(b) Only comment on other videos
(c) Share videos on other social media platforms
(d) Create and brand your YouTube channel
(a) Avoiding marketing efforts
(b) Creating a sustainable income by diversifying your client base and skills
(c) Relying on a single client
(d) Ignoring time management
(a) Shortened URLs have no impact on SEM.
(b) Shortened URLs are only relevant for social media engagement.
(c) Shortened URLs make sharing links easier, track link clicks, and provide cleaner URLs for display in ads and conten
(d) Shortened URLs exclusively focus on website design.

engagement.
(c) Adding text is only relevant for social media engagement.
(d) Adding text exclusively focuses on website design.
strategy?
(c) It helps in changing the website's font style.
(d) SEM strategies work independently of the target audience.

(a) A personalized strategy tailors social media efforts to align with specific business objectives and target audiences.
(b) Personalized strategies focus solely on search engine optimization.
(c) Personalized strategies help in website design.
(d) Personalized strategies are not relevant for social media marketing.
__The End__
Name: MUHAMMAD ASAD
Candidate Signature
CNIC: 3520236760515
(SEO)
Test Date & Time: 12/09/2023 09:00 AM
Lahore
Instructions:

(a) The purpose and intent behind a user's search query
(b) Different font styles for web content
(c) The color scheme of the website
(d) The number of keywords used in the content
(a) Competitor analysis tool
(b) Email marketing software
(c) Graphics design software
3- What is the main goal of search engine optimization (SEO)?
(a) To improve a website's visibility and ranking on search engine results pages
(b) To automate email marketing campaigns
(c) To create engaging social media content
(d) To increase the number of paid advertisements
(a) Enhancing website design and layout
(b) Optimizing on-page content
(c) Activities outside your website to improve its authority and credibility
(d) Creating meta descriptions for web pages
5- Why is On-Page SEO important for a website's search engine visibility?
(a) It improves the website's design and layout.
(b) It generates paid advertisements for the website.
(c) It helps search engines understand the content and relevance of a webpage.
(d) It enhances user experience and ensures faster loading times.
(c) To increase social media engagement
(d) To distribute authority within the website, enhance navigation, and improve user experience

(c) It provides additional context to search engines and can lead to rich snippets in search results.
(d) It improves social media engagement.

SEO?
(a) Short-form content is preferred by search engines for better rankings.
(b) Long-form content doesn't require keyword optimization.
(c) Long-form content provides in-depth information and can attract more backlinks and engagement.
(d) Long-form content is quicker to produce, saving time and effort.
9- What is a step to automate email marketing?

(a) Ignoring recipient preferences
(b) Sending emails at random times
(c) Defining email segments and using automation tools
(d) Handwriting each email individually
(a) An email list and an email service provider
(b) An expensive advertising budget
(d) A catchy slogan
strategy?
(a) SEM strategies work independently of the target audience.
(b) It helps in changing the website's font style.

(a) Writing guest posts for your own website and promoting them
13- Which type of Chrome extension is commonly used for keyword analysis?
(a) SEO toolkit
(b) Password manager
(c) Language translator
(d) Ad blocker

(a) Reviewing your website's social media engagement
(c) Manually searching each keyword on Google
(a) To provide a visual representation of the website's design
(b) Changing the font style of the website
(c) Enhancing website loading speed
(d) Improving social media engagement
(a) Designing website layouts
(c) Conducting in-person marketing events
(a) Different font styles for web content
(b) User comments and reviews
(c) Historical stock market data
(d) Recipe information including ingredients and cooking time
__The End__

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Roll no: 1376 Signatures

Name: ASAD ARSHAD

Section A - Theory (Total Marks: 20, Time: 30 Minutes)

8- Why is active engagement with your audience important on YouTube?

16- What is the purpose of monitoring competitor's backlinks in marketing?

18- Why is site security important for on-page SEO?

Section A - Theory (Total Marks: 20, Time: 30 Minutes)

7- What does PPC advertising involve in SEM?

8- How do keywords impact your SEM strategy?

10- What is the purpose of adding articles to submission sites in SEM?

11- What is the main purpose of a social media marketing strategy?

Section A - Theory (Total Marks: 20, Time: 30 Minutes)

5- What is crucial when creating content for YouTube?

8- What is the primary purpose of defining goals in an SEM strategy?

10- What is the benefit of keeping information short and crisp?

14- Why do we need SEO tools?

17- Why is SEO important for websites?

Section A - Theory (Total Marks: 20, Time: 30 Minutes)

2- What does Off-Page SEO primarily focus on?

7- What is the purpose of performing a page speed test for a website?

12- Why do we need SEO tools?

13- What is the purpose of adding articles to submission sites in SEM?

14- What is the purpose of the title tag in on-page SEO?

18- Why is keyword research important in SEO?

19- What does social media marketing primarily involve?

Section A - Theory (Total Marks: 20, Time: 30 Minutes)

2- What is the purpose of breadcrumbs in site architecture?

9- How can brand mentions on authority sites contribute to Off-Page SEO?

13- What is the purpose of the title tag in on-page SEO?

20- What is crucial for successful email marketing?

Section A - Theory (Total Marks: 20, Time: 30 Minutes)

5- How can strategic guest posting contribute to Off-Page SEO?

6- How can blog commenting contribute to Off-Page SEO?

7- What is the purpose of broken content building in Off-Page SEO?

13- What is the significance of adding text in SEM?

14- What does social media marketing primarily involve?

18- How does structured data (schema) benefit on-page SEO?

Section A - Theory (Total Marks: 20, Time: 30 Minutes)

4- Why is determining key demographics important in marketing?

6- What does reverse image search primarily involve?

12- What is the purpose of broken content building in Off-Page SEO?

13- Why is defining your YouTube audience important?

Section A - Theory (Total Marks: 20, Time: 30 Minutes)

5- What are brand signals in the context of Off-Page SEO?

6- What is the primary benefit of installing an SSL certificate on a website?

11- What is the purpose of the meta description in on-page SEO?

13- What is the primary purpose of internal linking in on-page SEO?

19- What is crucial when creating content for YouTube?

Section A - Theory (Total Marks: 20, Time: 30 Minutes)

2- How can backlinks contribute to boosting Off-Page SEO?

4- What aspect of on-page SEO involves optimizing meta tags?

11- What is the purpose of the title tag in on-page SEO?

15- What is the significance of adding text in SEM?

Section A - Theory (Total Marks: 20, Time: 30 Minutes)

6- Why do we need SEO tools?

10- What is the primary purpose of defining goals in an SEM strategy?

14- What does Off-Page SEO primarily focus on?

20- How do shortened URLs contribute to SEM?