Advanced Marketing Management Course Outline
Advanced Marketing Management Course Outline
Advanced Marketing Management Course Outline
EDSA CAMPUS
Course Overview:
This course delves into the intricacies of marketing management at an advanced level, focusing
on strategic decision-making, innovative approaches, and the integration of emerging technologies.
Students will analyze real-world case studies, engage in hands-on projects, and develop the skills needed
to lead marketing efforts in dynamic business environments.
Course Objectives:
• Introduction
• History
• Principles and Concepts
• Marketing's Role in Business Strategy
Assessment Methods:
Final Project:
Marketing Strategy Simulation Students work in teams to develop and present a comprehensive
marketing strategy for a simulated business scenario, incorporating various concepts learned throughout
the course.
Recommended Resources:
• Berger, J. (2013). Contagious: How to Build Word of Mouth in the Digital Age. Simon & Schuster.