Canvas model Erika Serrano –Leidy Pabón

Key Partners Key Activities Relationship with clients

Value offer
Serve you directly at our
Clients Segment
You can generate Cash establishment, through qualified
Sportswear, with ecological
strategic alliances with Payment against professionals.
 Target audience
fabrics that allow women to
brands and delivery Serve you through the internet
between 15 and 45
have the aspects they are (chat, Messenger).
establishments already Through online years old.
looking for.
established. PayPal Offer a fast and effective deal.
 Women with
Through sales Bank transfers Guarantee a perfect pre and post
sale service sportsmanship,
commissions.
fitness, exercise and
health.
Generate alliances with
freelancers, in this way Key Resources Channels  Online search engines.
you better cover E-mail  Buyers in physical
Human resource Mobile
websites and their (physical and online Social networks
diversity of stores).
applications. Infrastructure.
Economic resources (raw
material, textile  Comfort
machines, facilities).  Comfort
 Versatility
 be fashionable.
Cost structure
Personal Sources of income
Cash
Payment against delivery
Decor Through online
PayPal
Bank transfers
Web Designs
Web developers
Installations
 Strategic Map of

Perspective

Increase Income

Minimize accounts
Financial Improve productivity
receivable and large credits.
Sales increase

Improve disposition and Reduce unnecessary

investment of assets. expenses

Maintain and attract new customers Excellence in customer service

Satisfaction and loyalty New products Offers

Customers
Operational excellence Operational excellence Operational excellence

Operational area Market area Service area

 Production  Identification of  Comfortable
Internal  Packaging markets.
 Identification of
garments.
 Distribution  Versatile sets.
processes  Commercialization suppliers.  Special dates (offers)
 Identification of  Gift vouchers.
new services.

Constant updating of Training of personnel

information
Employee welfare
Learning and Organizational structure Alignment of commercial
conditions

growth and economic strategies.

 Indicator table

Perspective objective Description Achievement meter Measure

With accounting
support, observe Cost savings are achieved
Better profitability
unnecessary expenses, by eliminating ineffective
Reduce costs of profits, increase in
evaluate wasted costs, processes and vendor
the% of annual sales.
search for offers of raw agreements
materials.
Financial
To determine the sale price
Increase in the
is to add the costs, expenses
Observe the movements, figures of% of sales,
and desired profit. The sum
Increase sales know the growth, monthly and
of these factors gives rise to
measure the% of sales. therefore annual
the minimum amount to be
sales.
charged for the product.
Make approaches with The database of customers
customers, measure the Observe, keep track and the times they visit the
Satisfaction
tastes and the economic of people's income physical store, online visits,
and loyalty
ranges that they are and purchases. online purchases and in
Customers
willing to pay. physical stores.
Improve Begin to assess The positive The increase in physical and
customer customer service in responses received online visits, the purchase
satisfaction. person and online. from customers. of products.
Good work
environment
with
the employees.
Productivity.
Create groups They are all the actions Bonds
Number of perfect
or work crews that are used internally Recognitions, social,
products.
Internal that are in in the brand to improve remunerated.
Number of
processes charge of its administrative, Training to improve the
Services attended
project operational and human activities and knowledge of
and products
execution. resources processes. workers.
delivered.
Establish
improvement
programs and
activities.
Train staff. Being at the forefront of
Conduct employee
Personal the market, investing in
wellness surveys. % of employees trained.
Learning and motivation. knowledge that provides
Implement % of positive responses.
knowledge Improve the workers with being
recognition for goals Ideal work environment.
work qualified for their
achieved.
environment. functions.