Chapter 6
Chapter 6
Chapter 6
According to research, it is important to know oneself so that it would be much easier to see
others more objectively.
An individual's own characteristics can affect how he perceives others. If he accepts himself
as he is, it is more likely that he can see favorable aspects of others. Perception can also be
influenced by time pressures, attitudes of peers, and individual needs and desires.
Attribution theory explains the relationship between perception and behavior. According to
attribution theory, perceived causes greatly influence behavior. In this theory,? supervisor for
example can more accurately gauge his subordinate's behavior through the degree to which
other subordinates engage in the same behavior (consensus); the extent by which the
subordinate engages in the same behaviors different times (consistency); and the degree to
which the subordinate behaves similarly in other situations (distinctiveness). Say, a
subordinate takes a leave whenever he is reprimanded by his superior. His co-employees do
the same when they are reprimanded (consensus). The employee does the same thing every
time he is reprimanded (consistency).
He also takes a leave whenever an erring customer complains on a delayed delivery
(distinctiveness).
It is important for managers to identify and understand the attributions employees make and
at the same time know that their own attributions may differ from their subordinates.
Attribution theory asserts how an individual sees the causes of his behavior and others'
Harold Kelly's Attribution Theory. Kelly proposed that individuals form attributions based on
the following: consensus, distinctiveness, and consistency. Consensus is a cue which
indicates the behavior of peers in a similar situation.
Distinctiveness is the degree to which the individual behaves the same way in another
situation. Consistency is the frequency of behavior over time.
Suppose a supervisor receives several complaints about one of his sales representatives,
Juan. He did not receive complaints about the other sales representatives (low consensus).
Juan's records show that he also received many complaints during his previous job as a sales
clerk (low distinctiveness). The complaints are consistently coming in for the past several
weeks (high consistency). The supervisor may conclude that the complaints come from Juan's
behavior (internal attribution).
Suppose Maria is performing poorly in achieving her sales quota. This behavior is prevalent
with Maria's co-workers (high consensus). For the first time, she has not achieved her target
(high distinctiveness). However, she is a good salesperson (low consistency). The supervisor
may conclude that there is something wrong with the situation, not with her performance
(external attribution).
COMPONENTS OF ATTITUDES
a.Cognition (perceptions, opinions, beliefs). These are the thought component of attitudes
which emphasize rationality and logic.
b.Affect (emotions, feelings). These are the emotional component of attitudes drawn from
experiences learned from teachers, mentors, parents, and peers.
C.Behavior (actions). These are the tendency to act in a
PERSONALITY THEORIES
1. Trait Theory. Gordon Allport, the most popular trait theorist, saw that traits are broad or
general guides that lend consistency to behavior. When all these traits are combined, they
form an individual's personality. In order to understand an individual, there is a need to break
down behavior patterns into observable traits. Another leading theorist, Raymond Cattell
identified 16 traits in bipolar adjective combinations such as self-assured / apprehensive,
reserved/outgoing, and submissive/
dominant.
2. Psychodynamic Theory. Sigmund Freud is the most prominent figure in psychodynamic
theory. This theory emphasizes the unconscious determinants of behavior.
Freud conceptualized the theory of personality based on the interaction of the id, ego, and
superego. The id is the impulsive, primitive element that operates in an uncensored manner.
The id is considered the child figure, acting on impulses. The ego is the adult figure. The
superego contains the shoulds and should nots of personality. It acts as the parent figure of
the personality.
Sometimes, the ego and the super-ego clash, resulting in conflict. The ego compromises by
using defense mechanisms to justify a behavior. Examples of defense mechanisms are denial,
suppression, repression, among others.
3. Humanistic Theory. This is the personality theory that emphasizes individual growth and
improvement. The leading theorist in humanistic theory is Carl Rogers. He believed that all
people have a basic drive toward self-actualization. This theory contends that the self-concept
is an integral part of an individual's personality.
4. Integrative Theory. This approach describes the personality as a combination of an
individual's psychological make up. A person's personality based on his psychological
structure includes his emotions, cognition, attitudes, expectations, dreams, and fantasies.
PERSONALITY INFLUENCES
1. Hereditary Factors. Some aspects of personality such as moods and temperaments are
influenced by heredity.
2. Culture. It greatly influences one's personality over time through the society's system
of beliefs, norms, traditions, practices, and social class. One's social class influences
individual personality with regard to perception of oneself and others Family
Relationships. The degree to which the individual personality develops close ties with
family members influences his personality.
PERSONALITY MODELS
A. .Openness to Experience. It is the ability to take risks and is open to a broad range of
interests.
B. Extroversion. It is the tendency to be sociable and friendly.
C. Emotional Stability. The tendency to overcome conflicts triumphantly and handle
emotions with depth and maturity.
D. Agreeableness. It is being forgiving, courteous, and kind.
E. Conscientiousness. It is being dependable and responsible.
GROUP BEHAVIOR
TYPES OF GROUPS
1.Formal Groups. These are groups made by the organization to perform assigned
tasks.
a.Command Group. A good example is the organizational chart.
b..Task Group. This is a group formed to complete a particular project. Another term for
this group is self-managed team.
2.Informal Groups. These are groups formed out of social needs.
a..Interest Group. It is formed to meet a particular objective such as to ask for pay
hikes.
b.Friendship Group. It is formed out of members who have something in common or
have formed some kind of camaraderie.
TEAMS
A team is a formal group comprising of members who have a shared commitment and interact
with each other in order to accomplish the group's objectives. Their skills complement each
other and they are accountable to accomplish their tasks and agreed-upon goals and
objectives.
TYPES OF TEAMS
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1. Project and Development Teams. They are formed to complete a certain project. They may
be highly skilled with a mixture on a single project.
of different specializations
2.Action/Negotiation Teams. These consist of highly skilled individuals who are entirely task-
focused. Examples are:
surgical teams, sports teams, and military combat teams.
3.Production/Service Teams. These are teams involved in production or service like production
line assembly teams,
data processing teams, and mining or drilling teams.
4.Advice and Involvement Teams. These include top level management teams, quality control
circles, or financial planning teams. They are also called problem solving teams.