MIL Module 3

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Media and
Information
Literacy
Module 3: Media and

Information Literate
Individual
Instructor: Glitz Wyn Victor T.

Sobisol
Media and Information Literate
Individual
Media and other information providers play a central role in information and
communication processes. Nowadays, media become the common outlet of self-
expression and creativity. Its huge influence spreads speedily across the globe. The
connection between technological advances and people’s connectivity created a huge
impact on the lives of today’s generation. This module covers all the above- mentioned
concepts.
What’s In
With the growing world of media, useful innovations in the field of education greatly
flourish and bridge improved quality education. One of the current trends in education
is the Massive Open Online Course (MOOC). This online course offers education
anytime anywhere.
As the growth of learning is at its height, encoding and decoding of information

become a challenge. Being a media literate individual will be a key to become a
responsible media user.
To learn more about the lesson, let us take a look at the next activity.
Activity 1 : Answer the following questions briefly. Write your answer in the answer sheet.
1. How do you foresee the use of technology and the Internet in our daily lives?
2. How did the government help its citizens to become more media and information
literate?
3. What makes people, in general, a media and information literate?

MEDIA LITERACY AND ITS IMPACT
“Media and Information Literacy recognizes the primary role of media in everyday lives.
It lies at the core of freedom of expression and information- since it empowers citizens
to understand the functions of media and other information providers to critically
evaluate their content, and to make informed decisions as users and producers of
information and media content.” (UNESCO)
With the flooding information that technology offers, weighing the validity, accuracy,
and reliability become a burden to an individual who doesn’t know how to use it.
Who are media literate individuals? From the framework of Aufderheide (1992 as cited
in Koltay, 2011): A media literate person can decode, evaluate, analyze and produce
both print and electronic media. Emphases in media literacy training range widely,
including informed citizenship, aesthetic appreciation and expression, social advocacy,
self-esteem, and consumer competence. In other words, media literate individual
cannot only use media platforms but, able to analyze and evaluate information that
was taken from it.
Being able to evaluate media information leads an individual to explore the use of
technologies in various fields such as businesses, commerce, and communications.
The use of technologies in promoting these economic aspects creates an impact on
media users and most especially to society.
The components of Media and Information Literate to an Individual are the following:
PERSONAL/EDUCATIONAL
 Doing research have become very convenient
 Communication has been made easier
 Information has become widely accessible
GPS (GLOBAL POSITIONING
a. Improved quality of life SYSYTEM)- space-based satellite navigation system
that provides location and time information in all
weather condition.
 Media serve the people by informing public about

subject they need or they want
b. Greater political  Informing the public of the political affairs in the
participation country
 Encourage the public to take more active role in the
government
c. Better economic  Influx of media offerings has led to the creation of
opportunities more jobs in the media.
 New jobs like social media managers or multimedia
specialists have been created
d. Improvement learning  Influx of media offerings has led to the creation of

environment more jobs in the media.
 New jobs like social media managers or
multimedia specialists have been created
e. More cohesive social unit  Social technologies are changing the way we
collaborate and communicate with each other.
 Media may play a hand towards holistic
development of the society.
Activity 2. Using the chart below, list down the impact of media on individual and society.
Write your answer in the answer sheet.
Source: http://www.writedesignonline.com/organizers/brainstorm.html
Society
Media
Personal
Activity 3: Answer the following concisely. Write your answer in the answer sheet.
1. Define media and information literate individual.
2. Enumerate the benefits media can offer to an individual and to the society.
Activity 4: Choose one social networking media (Facebook, Twitter, Instagram, etc.)
and discuss the benefits and challenges it can create in the education sector. Write
your answer in the answer sheet.
Uses of (Social networking media) in the Education sector
Benefits Challenges
Activity 5. Give the importance of media and information in the following sectors.
Write your answer in the answer sheet.
Sectors Individual Society
Business
Politics
Education
Personal
Social
N.B.
Write your answers on the answer sheet provided ONLY. Do

not use another sheet of paper for your answer. If you did not
receive an answer sheet, please notify your subject teacher.
Keep this module and submit your answer sheet ONLY.
Thank You!
References
Commission on higher Education, 2016. Teaching Guide for Senior High
School MEDIA AND INFORMATION LITERACY CORE SUBJECT.
E-Learning Guide on Media and Information Literacy (n.d) Retrieved June 30,
2020 from https://sites.google.com/view/elearningmil/lessons/the-mediaand-
information-literate-individual
https://www.unesco.org/new/en/communication-and-information/mediadevelopment/
media-literacy/mil-as-composite-concept/
Media and Information Literacy Curriculum Guide by DepEd

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11/ 1 2

Module 3: Media and

Instructor: Glitz Wyn Victor T.

As the growth of learning is at its height, encoding and decoding of information

3. What makes people, in general, a media and information literate?

 Media serve the people by informing public about

d. Improvement learning  Influx of media offerings has led to the creation of

1. Define media and information literate individual.

Uses of (Social networking media) in the Education sector

Sectors Individual Society

Write your answers on the answer sheet provided ONLY. Do

Keep this module and submit your answer sheet ONLY.

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