Ringtail Investor Presentation
Ringtail Investor Presentation
Ringtail Investor Presentation
DEVELOPMENT INDUSTRY
INVESTMENT MEMORANDUM
TA B L E O F C O N T E N T
TABLE OF
CONTENT
Executive Summary 2
Company Overview 4
Market 5
Problem 7
Solution 8
Industry Valuations 13
Company Capabilities 14
Roadmap 17
Use of proceeds 18
Testimonial 19
Disclaimer 20
INVESTMENT MEMORANDUM
3/ EXECUTIVE SUMMARY
EXECUTIVE
SUMMARY
COMPANY & INDUSTRY TRENDS & MARKET MAIN GROWTH ACHIEVEMENTS TARGET EXIT
OPPORTUNITY
Ringtail aims at reducing complexity and The company consists of over 100 IPO planned within 24-36 months
cost of software development in According to Statista, the games industry professionals today, divided into 3 teams
Targeted IPO value $3bn (based on
the Gaming industry is expected to reach $268 billion by 2025 driving us forward
industry benchmark valuations)
‘Backend as a Service’ (BaaS) proof The past decade has seen gaming, Revenue during 2022 is € 4 million with
Benchmark company examples Unity,
of concept achieved in Q4 2020 especially mobile, truly entering already confirmed revenue of over € 8
Epic, Roblox
the mainstream million in 2023
Ringtail platform changes the
way software industry works with Digital solutions that increase efficiency During 2023, the platform hosts 2 internal
development, not only in gaming and address software development projects as well as a shared massive
problems are highly valued multiplayer project.
Full release of the product expected
in 2024
INVESTMENT MEMORANDUM
4/ COMPANY OVERVIEW
COMPANY OVERVIEW
RINGTAIL
INTERACTIVE DELOITTE VALIDATION
AB INCORPORATED Getting early investor attention, the Technical Due Diligence performed
With a clear vision of a company raised €2 million in a by Deloitte, validating the creation of a
potentially disruptive seed round with ATLAS CAPITAL revolutionary workflow that was called
technological solution. GROUP’s support. ‘Disruptive by Design’.
ENTERTAINMENT
MARKET
VIDEOGAMES
The Games Industry is a $180 billion industry in 2021. Its growth over the 150
last decade has been rapid and steady and is expected to continue. The
upcoming growth is mainly driven by Mobile Gaming as the market is ex-
pected to reach $268bn by 2025.
$268B
$180B 2025
FILMS
2021
50
MUSIC
SOURCES:
http://www.ifpi.org/downloads/crm2017.pdf
https://whatsthebigdata.com/2017/06/07/tipping-point-music-streaming-becomes-primary-form-of-recorded-music-sales/https://www.statista.com/topics/964/film/
https://dwmw.wordpress.com/tag/film-industry/
https://www.motionpictures.org/wp-content/uploads/2017/03/MPAA-Theatrical-Market-Statistics-2016_Final.pdf
https://arstechnica.com/gaming/2008/06/gaming-expected-to-be-a-68-billion-business-by-2012/ BILLIONS $
2001 2005 2010 2015 2020
https://newzoo.com/insights/articles/newzoos-2018-report-insights-intothe-137-9-billion-global-games-market/
https://www.statista.com/outlook/dmo/digital-media/video-games/worldwide
INVESTMENT MEMORANDUM
6/ MARKET 2%
BROWSER
-13,4% YOY
28% 21%
CONSOLE PC
+6,8% YOY +6,7% YOY
2020
GLOBAL GAME
MARKET
PER SEGMENT
9% 40%
TABLET SMARTPHONE
+2,7% YOY +15.8% YOY
GAMING MARKET
Mobile games is the largest gaming segment and is seeing the biggest
growth share in the entire games industry. The Ringtail Product will work
for all gaming platforms, such as PC, Console and Mobile.
Talent for the backend team is hard Creating secure, scalable, and Almost every single game project needs
to find and very expensive. maintainable backend solutions is both its own tailor made s olution, which is a long
complex and time consuming. manual process done repeatedly.
INVESTMENT MEMORANDUM
8/ SOLUTION
DEVELOPMENT
WITHOUT Frontend
CODE
3D
ENGINE
RINGTAIL
Development
Team
DEVELOPMENT
WITH Frontend
CODE
3D
ENGINE
RINGTAIL (BaaS)
Development
Team
AUTOMATED
& HIGH
CUSTOMIZABLE
BACKEND-as-a-SERVICE (BaaS)
Ringtail’s innovative software platform has the true potential to be disruptive to the
entire software industry by changing the way not only games but software develop-
ment in general is created.
The Ringtail platform offering aims at replacing and simplifying the need for inter-
nal backend creation in order to save time and cost for any customers.
NO SERVER
TEAM REQUIRED
INVESTMENT MEMORANDUM
11/ SOLUTION
CUSTOMER
VALUE
GAME DEVELOPMENT
WITH & WITHOUT RINGTAIL € SAVINGS:
70-75%
TECHNICAL DEVELOPMENT TECHNICAL DEVELOPMENT
WITHOUT RINGTAIL WITH RINGTAIL
Frontend devs : €13.000/m Frontend devs : €13.000/m
Server Devs: €16.000/m Server Devs: €0/m REDUCED TIME
TO MARKET:
DevOps €7.000/m DevOps €0/m
25-30%
FE-BE overhead €3.000/m FE-BE overhead €0/m
The main driver to scale Ringtail’s business is the number of DURING GAME PRODUCTION Fully automated onboarding guarantees product
projects/games started every day by Game studios globally. Fixed price packages starting from less than a scalability.
The main goal of Ringtail is to offer an onboarding process thousand dollars instead of hundred thousands
under 30 minutes, performed entirely by Frontend d evelopers of dollars that the games production cost today.
The games industry is technology driven and adopts
without prior backend knowledge.
new technologies quickly.
On top of an onboarding process of under 30 minutes, the Ringtail POST-LAUNCH
Engine will significantly improve:
Customers will be part of a data usage payment Disruptive nature of our products can secure market
Time to market model, where we will be able to offer competitive dominance for the foreseeable future.
Project risk market prices while maintaining a solid 60% profit
Development cost margin.
INVESTMENT MEMORANDUM
13/ INDUSTRY VALUATIONS
EXPANSION
POSSIBILITIES
Games
Automotive &
Healthcare
Transportation
Film,
Retail Animation &
Cinematics
The games industry is the perfect start for our platform. It adopts new technologies quickly, is h
ighly
agile and has an abundance of projects. The games industry is not the only industry we can e ngage
Global AR Internet though. Ringtail has already been in conversations with BMW for the automotive industry and Ericsson
Sync of things
when it comes to 5G, Internet of Things and AR.
INVESTMENT MEMORANDUM
14/ COMPANY CAPABILITIES
CORE TEAM
COMPANY CAPABILITIES
The team consists of a group of multi-skills and talented people from
different countries and backgrounds.
COMPANY CAPABILITIES
KEY FINANCIALS
EURO (€) 2022 2023 2024 2025 2026 2027 2028
Total Income: Net sales are divided into 3 sections.
External Project(s) 4 000 000 8 000 000 12 000 000 20 000 000 20 000 000 20 000 000 20 000 000
External projects are considered pure production
income for assisting external companies in the creation Rev Share External 30 000 000 100 000 000 150 000 000 300 000 000 600 000 000
of experiences, using our technology.
Technology 30 000 000 156 000 000 454 000 000 740 000 000
Rev Share External is a build up from our first revenue
Upsell Potential
source of external projects. We do only take external
projects where Ringtail also has a future upside through
revenue share. Cost Technology 50 000 100 000 250 000 21 500 000 87 000 000 239 000 000 384 000 000
Technology is our platform and the hockey stick in- Cost Personel & Other 4 000 000 10 000 000 20 000 000 35 000 000 60 000 000 90 000 000 120 000 000
crease in revenue towards the later years is because
most games take 2+ years in development and our main Revenue Total 4 000 000 8 000 000 42 000 000 150 000 000 326 000 000 774 000 000 1 360 000 000
revenue comes from released games.
Operating Profit -50 000 -2 100 000 21 750 000 93 500 000 179 000 000 445 000 000 856 000 000
INVESTMENT MEMORANDUM
17/ ROAD MAP
PROOF OF FULL PLATFORM SECOND EARLY ALPHA ALPHA BETA FULL RELEASE
CONCEPT DECOUPLING GAME BASED
Customer Portal Finalizing Core Server Feature Modules Stabilization and Polish
ON PLATFORM
Proven concept of letting Abstraction of the Core Technology for rapid Game
Unity developers write Platform Code Improved Network Full Unity Editor
Development
all the game features Communication Support Integration Feature Expansion for
Creating SDK Real Time Games In App Purchase
working with the Platform Improved NPC Support
(Unity & Platform) Unified Multiplayer verification on Platform
Proven initial scalability Pipeline Multi Tenant Core
State Data Pipeline Initial Live Ops
of the Platform Services Full-scale Security Audit
creation Project Management Simplified Sync of all services
Tool Expanded
Processes between
Improved Live Ops
Simplified pipeline for Client and Platform Onboarding
Unity Devs Multi Tenant Support
Support Service
3rd Party Payment
Deployment Pipelines for system integration
external Projects
Social Feature framework
Onboarding for in game services
Documentation
First Security Audit
INVESTMENT MEMORANDUM
18/ USE OF PROCEEDS
TALENT
ACQUISITION
LEGALS
9% IT
11%
8%
OTHER
7%
€10M
65%
PERSONNEL
USE OF PROCEEDS
The investment amount raised during this investment round will be used primarily to
continue to grow the company and finish the platform for the upcoming release.
With this final investment round, our capital needs are secured and the company has
the muscles needed to bring this disruptive technology to market.
INVESTMENT MEMORANDUM
19/ TESTIMONIAL
Over the past 2.5 years, our team at GSB has closely tracked
Ringtail’s journey, consistently witnessing their remarkable ability
to not only set ambitious milestones but also consistently achieve
them. It is with great pride that we announce our partnership with Ringtail,
as we eagerly join their endeavour to introduce a much-needed disruptive
product to the global market. The timing for this collaboration could not be
more opportune, and our enthusiasm knows no bounds as we look forward to
the upcoming years, during which we will wholeheartedly support and assist
Ringtail on their path toward a successful public debut.”
This memorandum has been prepared by Ringtail Interactive AB (the “Company”) in relation to
a contemplated equity investment in the Company.
The sole purpose of this document is to assist the recipient in deciding whether it wishes to p
roceed
with a further investigation of the Company. This document is not intended to form the basis of any
investment decision and should not be considered as a recommendation by the Company or any
other person in relation to the Company. This document does not constitute an offer to sell or an
invitation to invest or tender for the Company.
None of the information contained in this document has been verified by the Company or any
other person. No party shall have any right of action (except in the case of fraud) against the
Company or any other person in relation to the accuracy or completeness of the information
contained in this document or any other written or oral information made available to it in connection
with the investment in the Company, except to the extent that any representation or warranty
in relation to such information made in any binding investment agreement is enforceable by it.
Any liability under any such agreement shall be subject to such limitations and restrictions as may
be agreed.