Alpine Partner of The 2022 Ballon Dor and Fervent Supporter of Karim Benzema Â
Alpine Partner of The 2022 Ballon Dor and Fervent Supporter of Karim Benzema Â
Alpine Partner of The 2022 Ballon Dor and Fervent Supporter of Karim Benzema Â
1
The Ballon d'Or is a major event in the international football world,
highlighting individual and collective excellence and the values of
sport. A brand with a sporting DNA, Alpine will once again be an
official partner of the Ballon d'Or and will attend the ceremony
alongside Karim Benzema during the 66th edition of the eminent
trophy, taking place this Monday at the Théâtre du Châtelet in Paris.
ALPINE, OFFICIAL PARTNER OF THE BALLON D’OR FOR THE SECOND YEAR
With a cumulative audience of 800 million people worldwide, the Ballon d'Or is the
most eagerly awaited sports award of the autumn. Alpine will once again amaze the
spectators at the Ballon d'Or ceremony with the precious task of delivering the much-
desired trophy to the stage of the Théâtre du Châtelet.
On the occasion of this 2022 edition, Alpine will be present alongside the UEFA best
player of the year, Karim Benzema. Although his vote does not count, Alpine warmly
encourages his new representative for this evening. The French international
footballer is the favorite in the race for the most prestigious award and, if elected,
could become the 5th Frenchman to win the Ballon d'Or.
First presented in 1956 by France Football magazine, the Ballon d'Or is awarded to
the best player in the world over the past year, and more recently to the best female
player, the best young player and the best goalkeeper in the world. Extricating
individual and team performance, the Ballon d'Or is the most prestigious individual
award a footballer can win.
The history of Alpine and the Ballon d'Or began a year apart, in respectively 1955
and 1956. Both were created by men driven by a similar ambition: to enhance
performance in their respective fields. With a shared heritage, this partnership
celebrates sporting excellence and the universal values they embody today:
surpassing oneself, respect, sportsmanship and excellence. All of these elements
make Alpine and the Ballon d'Or internationally recognised entities.
The Ballon d'Or 2022 ceremony will be broadcast live on La Chaîne L'Equipe,
starting at 8.30 pm.
2
ABOUT ALPINE
Founded in 1955 by Jean Rédélé, the brand has set itself apart with its French-style sports
cars. In 2018, the brand presented the new A110, a sports car faithful to Alpine's timeless
principles of compactness, lightness, agility and driving pleasure. The Alpine Business Unit
was created in 2021 and thus became the brand dedicated to innovative, authentic, exclusive
sportscars of the Renault Group, benefiting from the heritage and craftsmanship of its historic
plant in Dieppe and the Alpine Racing and Alpine Cars teams engineering mastery.
PRESS CONTACTS
Orianne TAMBURINI
Head of product communication Alpine
[email protected]
+33 (6) 26 63 28 14
Johanna MOREAU
Press officer
[email protected]
+33 (6) 38 28 03 44