SUMMER TRAINING REPORT

TVS MOBILITY PRIVATE

LIMITED

Report submitted to Sourashtra College (Autonomous) affiliated to Madurai

Kamaraj University in partial fulfillment of the requirements for the award of the
degree of Bachelor of Business Administration.

By
KIRTHIKA MG
Regn.No: 21UBNO10

Under the guidance of

Dr. T.R. Jeevapriya M.Phil.,Ph.D

Research Department of Business Administration

Sourashtra College (Autonomous)
Madurai- 625 004

OCTOBER 2023
 ACKNOWLEDGEMENTS

At the very outset, I dedicate my deepest sense of gratitude to my parents for

their blessing and love which have induced me to make this training a success.

I convey my gratitude to our principal Dr.S.R.V.Ravindran, Ph.D for giving

me this great opportunity to do this training.

I would like to thank Dr. M.S.Balaji, M.B.A., M.Phil., Ph.D., Associate

Professor and Head, Department of Business Administration, Sourashtra College
for his constant and continuous support during this training programme.

It is a privilege for me to mention and honour my guide

Dr. T.R. Jeevapriya M.Phil.,Ph.D for her timely help and guidance else the
training would not have been completed in time.

I thank the faculty members Dr. B. ANBAZHAGAN, M.B.A., M.Phil.,

Ph.D., Dr. K.G.Raja Sabarish Babu and Dr. B. Vinoth Nagarajan for their constant
support and guidance

My sincere thanks are due to M/s TVS MOBILITY PRIVATE LIMITED

for their support to complete this project.

I express my heartfelt thanks to the ‘ALMIGHTY’ for showering his

blessing to be a successful human being in all walks of my life.

Name of the candidate

KIRTHIKA MG
Dr. T.R. Jeevapriya M.Phil.,Ph.D
ASSOCIATE PROFESSOR
Research Department of Business Administration
Sourashtra College (Autonomous)
Madurai-625 004

CERTIFICATE

This is to certify that the Summer Training report submitted by the candidate

KIRTHIKA MG , final year B.B.A. Reg No. 21UBNO10 of Sourashtra College

(Autonomous) affiliated to Madurai Kamaraj University in partial fulfilment of the

requirement for the award of the Degree of Bachelor of Business Administration

during the year 2022 – 2023 was done by him under my guidance and supervision.

It has not previously formed the basis for the award of any degree, diploma,

fellowship or any other similar title.

Place: Madurai

Date: Faculty Guide

Dr. T.R. Jeevapriya M.Phil.,Ph.D

HEAD OF THE DEPARTMENT PRINCIPAL

NAME: KIRTHIKA MG
Regn.No: 21UBNO10
FINAL BBA- FIFTH SEMESTER
Sourashtra College (Autonomous)
Madurai – 625 004

DECLARATION BY THE CANDIDATE

I hereby declare that the Summer Training report submitted to Sourashtra

College (Autonomous) affiliated to Madurai Kamaraj University for the award of

the Degree of Bachelor of Business Administration during the year 2022-2023 is

my original work done under the guidance and supervision of

Dr. T.R. Jeevapriya M.Phil.,Ph.D., Associate Professor, Research Department of

Business Administration, Sourashtra College, Madurai-625004

Signature of candidate

Place: Madurai

Date:
CONTENTS FOR SUMMER PROJECT - MODEL

CHAPTER I INTRODUCTION

Name of the company- address- registered office- form of organisation- merits- History
and development of the organisation- organizational structure- role of individuals in the organisation-
departmentalization- employees’ profile-

What are the product/ services? Its uses?

CHAPTER II MARKET STUDY

What are all the products available in the market? What is their marketshare? Which is
the leading brand? Total competitors and their market share? Product availability in India and abroad)
Functions of various departments with chart.

CHAPTER III - INDUSTRY PROFILE & REVIEW OF PREVIOUS STUDIES

CHAPTER IV - PRODUCT PROFILE

ITS COMPOSITION WITH PICTURE- MANUFACTURINGPROCESS. ETC..

CHAPTER V - FUTURE OF THE INDUSTRY. CONCLUSION.

REFERENCES

Annexure: Photos.
 CHAPTER –I
INTRODUCTION
1 INTRODUCTION
A multigenerational, family-owned business, TVS Mobility takes great satisfaction in
offering superior automotive solutions and acting as a one-stop shop for independent service
centers, dealerships, fleets, and aftermarket. TVS Mobility, which was formerly known as M/S. T
V Sundram Iyengar & Sons Private Limited, is currently run by Mr. T.S. Rajam’s family and the
fourth generation of Mr. T.V. Sundaram Iyengar.The company has established a reputation for
itself with more than 150 locations selling over 50,000 vehicles and servicing close to 500,000
vehicles annually, carrying on a long tradition of more than 100 years. Our staff’s expertise,
unequaled availability, and superior service have not only fueled our expansion but also served
as the primary measure of our success.

1.1 NAMEAND LOCATION:

TVS MOBILITY PRIVATE LIMITED, The largest distributor in India and a major
worldwide auto dealer, TVS Mobility Private Limited, focuses on creating and delivering
industry-leading automotive solutions.

REGISTERED OFFICE:

No.10, Jawahar Road, Chokkikulam,

Madurai, Tamil Nadu – 625 002.

Phone: +91 452 2356400

CHENNAI OFFICE :

No.58, Eldams Road,

Teynampet, Chennai – 600 018.

Phone: +91 44 6685 7777

1.2 LOGO OF THE COMPANY:

1.3 FOUNDER AND TEAM:

T. V. Sundaram Iyengar established T. V. Sundram Iyengar & Sons (TVS), a

transportation firm with a huge fleet of trucks and buses, in 1911.

T.V. SUNDARAM IYENGAR

ThirukkurungudiVengaramSundaram Iyengar was an Indian businessman and pioneer in the car

industry. T. V. Sundaram Iyengar & Sons, a bus firm he started in 1911, eventually moved into
automotive manufacture and became the parent company of the TVS Group, India’s largest
commercial Empire.

1.4 VISION STATEMENT:

“We build the customer relationship together that would last for many
generations thereby building the brand together”

1.4 MISSION STATEMENT:

“Mission is to be the industry’s most reliable and efficient organization. We are

committed to sustainability, safety and continuous improvement. “
1.6 VALUE:

TVS is always known for “TRUST VALUE SERVICE”. TVS Mobility’s value is
“Leadership, Innovation, Agility, Excellence, Responsibility”

1.7 PILLAR BUSINESS APPROACH :

E S
1.8 CUSTOMER PROFILE:

The company has a code for the customer expectations:

“QSDFC”

Q – Quality

S – Speed

D – Dependability

F – Flexibility

C – Cost
1.7 FORM OF ORGANIZATION:

TVS Mobility Private Limited is a Private limited company. This form of organization
is a common business structure where the liability of the shareholders is limited to the amount
they have invested in the company. It is denoted by “Private Limited” in its name, indicating that
it is a separate legal entity from its owners.

MERITS OF PRIVATE LIMITED COMPANY :

• Limited liability: Shareholders have limited responsibility, which shields their private
assets from the debts and obligations of the business.
• Perpetual Existence: The corporation has an everlasting existence that is independent of
its stockholders and guarantees ongoing activities.
• Simple Ownership Transfer: Shares are easily transferable, making ownership
transition simple.
• Investment Attraction: Due to the legitimacy of the framework, money and investment
are more readily available.
• Separate Legal Entity: Independent from its owners, the corporation is a separate legal
entity.
• Credibility and Trust: Customers, suppliers, and business partners frequently give
private limited enterprises more credit and trust.
• Tax Benefits: Private limited firms may be eligible for specific tax breaks and incentives.
• Employee Benefits: The granting of employee stock options makes it simpler to recruit
and keep talented staff.
• Control and privacy: Owners have more sway over how the business is run, and
financial information is kept private.
• Corporate Image: The “Private Limited” designation accentuates the company’s
professionalism.
• Access to Contracts: Due to their legal form, private limited corporations could have an
easier time obtaining contracts and partnerships.
• Asset Protection: The assets of the business are typically shielded from the owners’
personal legal obligations, improving asset protection.
1.8 HISTORY AND DEVELOPMENT:

The businesses incorporated under TVS Mobility developed from the enterprise T V
Sundaram Iyengar founded in 1911. Those who are T V Sundaram Iyengar’s fourth-
generation family members run the companies that make up the TVS Mobility group.

Sundaram Clayton was founded in 1962 in collaboration with Clayton Dewandre

Holdings, United Kingdom. It manufactured brakes, exhausts, compressors, and various
other automotive parts. The company set up a plant at Hosur in 1976, to manufacture mopeds
as part of their new division. In 1980, TVS 50, India’s first two-seater moped rolled out of
the factory at Hosur in Tamil Nadu, India. A technical collaboration with the Japanese auto
giant Suzuki Ltd. Resulted in the joint-venture between Sundaram Clayton Ltd and Suzuki
Motor Corporation, in 1987. Commercial production of motorcycles began in 1989.

Global Supply Chain Solutions (auto and non-auto), Platform for Distribution and
Services in the Independent Aftermarket, and Auto Distribution (India, Sri Lanka, and
Bangladesh) are the four main business segments of TVS Mobility, which generates a
combined annual revenue of over USD 2 billion.

The group’s businesses employ over 25,000 people, have operations in over 25
countries, and have business interests throughout six continents. The business basis of the
organization is varied and includes B-to-C, B-to-B, and B-to-B segments. Its group firms
serve well-known brands in the auto and non-auto sectors as clients. The group sells its
manufactured goods to distributors, end users, and makers of industrial and automotive
vehicles and equipment. The group’s companies collaborate closely with entrepreneurs and
support their scaling efforts both directly and through brand endorsement. Through its
technology and service platform, one of the businesses has built a platform for more than
20,000 retail and service entrepreneurs across the nation.

It sells more than 1,50,000 automobiles annually—including 1,10,000 two-

wheelers—through its B-to-C companies and serves more than 3.5 million clients. The
organization, which is well-known for its compliance and governance standards, is
committed to giving people skills and training through its schools and community outreach
 projects. It manages nine institutions under its not-for-profit welfare trust, which have so far
helped 50,000 people with education and life skills. Over time, the group’s businesses have
steadily expanded and benefited all of its stakeholders.

HISTORICAL MILESTONES :

o 1911 – TVS& Sons established in Madurai

o 1912 – Starts first rural bus service in southern Tamil Nadu (from Pudukottai to
Thanjavur)
o 1919 – Forays into vehicle sales, service and spare parts
o 1929 – Foray into Dealership Business representing General Motors
o 1930 – Bus Body Building operations started
o 1936 – Madras Auto Service acquired
o 1943 – Designs a unique gas plant that uses charcoal gas as a fuel instead of petrol
which was in short supply during World War II
o 1945 – Sundaram Motors formed
o 1949 – Madras Motor & General Insurance was started to take care of Motor
Insurance business.
o 1954 – Sundaram Finance for Financing of Buses and Lorry was started
o 1956 – TV Sundaram Iyengar was honoured by the Union Government of India
by unveiling busts in Bronze and in Marble in the city of Madurai
o 1963 – September 14th inauguration of Sundaram Clayton in collaboration with
Clayton
o Dewandre Holding of UK by Mr R Venkataraman, Minister of industries
o 1964 – February 15th inauguration of Brakes India in collaboration with Joseph
Lucas Ltd
o UK and Girling Ltd Birmingham by Mr K Kamaraj President of Indian National
Congress
o 1965 – January 20th inauguration of Lucas TVS in Technical Collabration with
Joseph Lucas Ltd UK and Girling Ltd Birmingham by Mr K Kamaraj President of
Indian National congress
o 1972 -Sundaram Brake Lining with Abex
o 1982 – June 15th inauguration of Sri Chakra Tyres
o 1996 – Enters logistics business
o 2003 – Enters customers centric car service business under brand name “My
TVS”
o 2004 -Logistics business was hived off as a separate company called “ TVS
Logistics services Limited”
o 2008 – Forays into parts retail business for Heavy & Light Commercial Vehicle
under the brand name “ TVS Part Service”
o 2011 – My TVS , the Customer Centric Car services business was hived off as a
separate company called “ TVS Automobile Solution Limited”
o 2012 – The All Car Services business of TVS Automobile Solution Limited
expanded its network into Kolkata & Gujarat through separate Joint ventures
o 2012 – Acquisition of Universal Component , UK
1.9 ORGANISATIONAL STRUCTURE :

1.10 ROLE OF INDIVIDUALS OF THE COMPANY :

CEO – MR.G SRINIVASA RAGHAVAN

G SrinivasaRaghavan is the Global President & CEO of TVS Mobility Private Limited
and Managing Director of TVS Automobile Solutions Private Limited. Juggling between various
responsibilities, He has over 20 years of experience working globally across sectors like BFSI,
Retail, Travel & Transportation. Prior to joining TVS in January 2013, he was heading the India
Operations in TCS.

COO – MR.MADHU RAGHUNATH

Madhu Raghunath, is the Chief Operating Officer for the Dealership Businesses of TVS

Mobility Private Limited and is responsible for the P&L of the TVS dealerships of Ashok
Leyland,

Mahindra, Renault, Honda, Infrastructure, Construction Equipment, and Material Handling

Solution Business divisions representing leading brands like Escorts, Palfinger, Zoomlion,
Doosan, BYD and others and Distribution of Auto Parts of Ashok Leyland and other OESL Parts
Distribution spread across various states of India employing over 4000 people. Madhu is also the
Group Head – Human Resources & Organizational Capability for TVS Mobility Private Limited,
including the automotive aftermarket companies of TVS Automobile Solutions Private Limited
and Ki Mobility Solutions Private Limited.
DEALERSHIP & DISTRIBUTION BUSINESS FINANCE HEAD - MR. SARANATH
ANANTHAN

A Saranath is a qualified Chartered Accountant, Cost Accountant and CPA from USA. A
highly accomplished, results driven, senior accounting and financial management executive with
more than 24 years of experience overseas and in India in Finance & Accounts, Audit, Costing,
and as a Business finance Partner.

Saranath is the CFO for the Dealership and Distribution business of the TVS Mobility
Group and is Responsible for overseeing the financial operations. He is responsible for Budget,
Financial Planning & Analysis, Treasury, Audit both Internal and External, Financial Reporting,
Working Capital Management, Business Applications Support

AL BUSINESS SALES HEAD – MR. M S RAVICHADRAN

Backed by expert decision making, problem-solving skills, experience and keen

businessAcumen, M S Ravichandran, also known as MSR, heads the Vehicle Sales operations of
AL SBU in TVS Mobility. With his strategic planning, he has handled about 16 to 20% of AL
Vehicle sales on a Pan India basis, which contributes to about 8% of the commercial vehicles
Industry. From providing guidance about market trends to developing resources and tracking
long-term sales data, arranging the finance, and assisting in RTO formalities – he is known to
have performed meticulously.

AL BUSINESS SERVICE HEAD – MR. K RAMESH

Ramesh serves as the Asst. Vice President & National Head – Service for AL SBU. In his
capacity, he handles the entire After Market Product Support for Ashok Leyland vehicles in
Tamil Nadu, Kerala, Karnataka & Madhya Pradesh. Driving quality improvement and
operational performance, Ramesh is known to influence the segment with his technical
knowledge and Customer centric approach. Taking charge of the section, he has been successful
in servicing approximately 30,000 vehicles a Month and supply of Spare Parts.

HONDA BUSINESS HEAD – MR. PRAKASH KRISHNAMOORTHY

 Serving as the Assistant Vice President at TVS Mobility, Prakash has been supporting the
company’s strategies and procedures for growth and development. A strong organizer and team
player, he has been capable of ensuring the smooth flow of business processes and providing
additional assistance and resources as needed.

MAHINDRA BUSINESS HEAD – MR. P K KANNAN

P .K .Kannan serves as Vice President for Mahindra SBU and heads the company’s
International operations in Sri Lanka & Bangladesh. His rich experience of 3 decades in
Marketing, Sales and Service operations has proven his abilities in accomplishing goals
consistently in the ever so challenging business environment. A go-getter with high initiative and
advocacy, his skills in inquiry & conflict management have helped him handle dealerships on
almost any terrain – from the South, Central West & Eastern states of India to the Middle East.

RENAULT SALES HEAD – MR. VISHNU GURUDAS

Mr. Vishnu Gurudas heads the Sales Operations for our Renault passenger car business
in Kerala. He has 20 years of expertise in the field of passenger car retail business both in India
and abroad with brands like Toyota, Suzuki and now Renault. Vishnu’s innovative approach in
evaluating market potential, analyzing business scenarios and implementing strategies have
supplemented TVS Mobility to be the highest contributor of Renault car sales in India along with
achievement of 8 Dealer Excellence and 4 Dealer of the Year awards from Renault.

RENAULT SEVICE HEAD – MR V SURESH RAO

Suresh joined the TVS Group in 2017 as Service Head of Renault SBU and presently
manages FASL and My TVS Kerala PV businesses. Suresh has diverse experience, started his
career with Indian Air Force and moved out after 6 years of Service as a Flight Lieutenant,
working in Private Telecom Companies for 14 years, managing Sales and Service Operations of
these Companies at various levels including all Kerala Operations and the Rest of Karnataka. In
addition, also worked as Head of Sales and Service of popular Vehicles for Kerala and Chennai
for 6 years. His relevant sales experience comes in handy in developing client-focused,
differentiated, and achievable solutions at TVS Mobility.
CE & MH BUSINESS HEAD – MR T . MOHANRAJ

Mohanraj holds his master’s degree in Foreign Trade, International and Constitutional
Law, heads the Construction Equipment and Material Handling Business Division at TVS
Mobility. With over 25+ years Of experience in Sales, Service, Marketing, and Strategic
Business Development, he has been instrumental in helping the group gain better brand
recognition and financial growth. Also holding a rich experience of nearly 15 years in the
automotive and equipment sector, he comes with the capacity of handling business from an
entrepreneurial perspective.

PARTS BUSINESS HEAD – MR V G HARI

Hari serves as the Assistant Vice President of the AL Parts Distribution Division heading
Kerala, Tamil Nadu, Karnataka, and Madhya Pradesh. He holds a vast experience of more than 3
decades in Automobile spare parts, marketing OE/OES in the two-wheeler to truck segment and
Oil industry.

NEW INITIATIVES & STRATEGIC PLANNING HEAD – MR S RAJSEKARAN

Starting his career in 1989 as a sales representative for an Automobile vehicle dealership,
he joined TVS in Madurai Corporate office in 2006. Today he serves as the Assistant Vice
President in the TVS corporate Office. With a deep understanding of overall Automobile
Dealership Management in Sales, Service, Spares, HR, IT & Finance – Rajasekaran believes in
maintaining a culture of integrity and modesty to achieve breakthroughs.

1.11 EMPLOYEE PROFILE :

A well-known player in the Indian two-wheeler market, TVS Mobility, a division of TVS
Motor Company, focuses on offering cutting-edge and environmentally friendly mobility
solutions. The company’s dedication to excellence, innovation, and customer satisfaction is
reflected in the personnel profile.

• Diverse workforce: TVS Mobility encourages inclusion and diversity in its workforce.
Its workforce is diverse in terms of experiences, ethnicities, and backgrounds, which
 helps to create a vibrant and welcoming workplace. The diversity fosters innovation and
creativity.
• R&D and engineering specialists: TVS Mobility employs several engineers, including
mechanical, electrical, and software experts, with a focus on creating cutting-edge
electric and smart mobility solutions. These experts are in charge of creating smart
features, charging infrastructure, and electric scooter designs.
• Manufacturing and operations specialists : Specialists in manufacturing and operations
are needed for TVS Mobility’s manufacturing plants. These professionals make sure that
electric car assemblies are completed quickly, to the highest possible standards, and using
environmentally friendly production methods.
• Professionals in sales and marketing: TVS Mobility has a specialized sales and
marketing staff that works hard to reach its consumers. These experts are in charge of
brand recognition, dealership network development, and electric scooter promotion.
• Teams in charge of research and development: As a business focused on technology,
TVS Mobility makes significant investments in this area. New electric car technology
and features must be developed by research scientists, entrepreneurs, and product
developers.
• Customer service and support staff: At TVS Mobility, client happiness is of the utmost
importance. As a result, it has a customer service and support team to handle questions,
offer technical assistance, and guarantee that consumers have a seamless ownership
experience.
• Management and Leadership: The business also has a group of seasoned managers and
executives who direct the operations, growth, and strategy of the enterprise. They provide
years of experience in the field as well as leadership abilities.
• CSR and sustainability professionals: Given TVS Mobility’s dedication to
environmentally friendly transportation, it’s possible that it employs experts who
concentrate on CSR (corporate social responsibility) and sustainability efforts.
• Digital and IT Specialists : TVS Mobility relies on digital solutions and IT specialists to
create and maintain mobile apps, connectivity features, and data analytics platforms in
the age of smart mobility.
 • Training and Development: TVS Mobility’s culture places a strong emphasis on
lifelong learning and improvement. Professionals in training and development make sure
that staff members are knowledgeable about the most recent developments in their fields.

The commitment of TVS Mobility to developing cutting-edge and environmentally friendly

mobility solutions is reflected in the company’s staff profile. The business is prepared to fulfill
the changing demands of the electric car sector and its clients thanks to a diversified and skilled
team.
CHAPTER – II

MARKET STUDY
2.1 PRODUCT AVAILABLITY IN THE MARKET :

In India’s mobility market, TVS Mobility Private Limited, a division of TVS Motor
Company, is a significant player. The business provides a wide range of goods and services
designed to meet the changing requirements of both urban and rural transportation. Here is a list
of some of the most important goods and services offered by TVS Mobility Private Limited in
the industry as of my most recent knowledge update in September 2021.

1. Scooters and Motorbikes : TVS Mobility is highly known for their line of scooters
and motorbikes, which are praised for their caliber, effectiveness, and fuel efficiency.
These automobiles serve a range of market sectors, from affordable mopeds like the
TVS XL100 to sporty motorcyclists like the Apache series.
2. TVS Electric Vehicles: Recognizing the growing demand for eco-friendly mobility
solutions, TVS Mobility ventured into electric vehicles (EVs). The TVS iQube
Electric is one such offering, an electric scooter designed for urban commutes,
emphasizing sustainability and innovation.
3. Three-wheeled TVS King: The TVS King is an economical and effective mode of
public transportation. These vehicles, which may be configured to carry both
passengers and cargo, are frequently employed for shared mobility services.
4. TVS Creon Electric Scooter (Concept): To demonstrate their dedication to electric
mobility, TVS launched the Creon electric scooter concept. Even though it might not
have been readily accessible in 2021, this shows their outlook for the future.
5. SmartXonnect: A linked mobility system, SmartXonnect was introduced by TVS. It
enhances the overall riding experience by giving passengers capabilities like
smartphone connectivity, turn-by-turn directions, and more.
6. TVS Credit Services: In addition to providing financial services, TVS Mobility
helps consumers buy cars. To increase ownership accessibility, there are choices for
loans and insurance.
7. Service and assistance from TVS: TVS is widely recognized for its extensive after-
sales service network, which makes sure that clients receive effective upkeep and
assistance for their vehicles.
2.2 MARKET SHARES :

The electric vehicle (EV) market in India is dominated by TVS Motor, with a market
share of over 20%. Additionally, they hold about 15% of the domestic two-wheeler market.

The authorized share capital and total paid-up capital of TVS Mobility Private Limited
are INR 4.00 and INR 2.51 respectively. For the fiscal year that ends on March 31, 2022, their
operating revenue ranges beyond INR 500 cr. Over the prior year, their EBITDA climbed by
39,614.78%.

Over 5,000 people are employed by TVS Mobility, which generates yearly sales of about
INR 4,000 crores. They only market and sell the iQube, the second best-selling e-scooter in its
category. Sales of the iQube have surpassed 150,000 units since its launch in May 2020.

Between 13% and 15% of the Indian two- and three-wheeler market was typically
occupied by TVS Mobility. Despite not being the market leader, TVS Mobility has made a strong
impression and is still able to compete successfully. The market share of the organization is the
outcome of several important aspects.

VARIOUS FACTORS CONTRIBUTING TO TVS MOBILITY MARKET SHARE :

Product Selection and Innovation: TVS Mobility offers a wide selection of two- and three-
wheelers that are tailored to different consumer segments. They have demonstrated a propensity
for innovation by providing features that appeal to contemporary consumers, such as smart
networking and cutting-edge safety systems.

Competitive Pricing: The organization offers products at prices that are attractive to a wide
range of customers. This aggressive pricing policy has been crucial to preserving and growing
the company’s market share.

Strong technology Advancements: To improve the technology components of their vehicles,

TVS Mobility has invested in research and development. These improvements to their products’
value-adding features include more fuel-efficient engines, better suspension systems, and user-
friendly technological interfaces.
Marketing and branding: Succinct marketing tactics and branding initiatives have boosted
customer recognition of and faith in the TVS Mobility brand. Thus, the market share of the
corporation has benefited as a result.

Quality and durability:TVS Mobility products are renowned for their performance and high
level of quality. Due to the brand’s dedication to quality, it has developed a devoted consumer
base that is essential to maintaining its market share.

Wide-reaching Dealer Network: The corporation maintains a nationwide network of

dealerships and service facilities. Customers have easy access to sales and service assistance
because to this wide reach.

Green Initiatives: TVS transportation has launched electric and environmentally friendly
choices in response to the growing interest in sustainable transportation, in line with the shifting
market dynamics and environmental concerns.

2.3 VARIOUS PRODUCTS AVAILABLE IN THE MARKET:

SCOOTERS AND MOTORBIKES :

With sales of 706,130 units, which were 7% more than those of 657,703 units a year ago, TVS
Motor Co., which has long held the No. 2 spot, saw a little increase in market share to 24.64%
from 23.79%. The iQube electric scooter has contributed 96,654 units or 13.68% to overall sales,
despite the Jupiter continuing to be its best-seller and being followed by the NTorq 125. Just
1.63% of TVS scooter sales included the iQube in the previous year (10,773 units out of 657,703
scooters).

TVS EVs :

TVS Motor is India’s second-largest two-wheeler EV company, coming in second only to

Ola Electric, with a 22% market share as of July. As a large chunk of its capital budget for the
current fiscal year, TVS Motor expects to spend between $9 and $10 billion on EV product
development.

TVS THREE WHEELERS :

TVS Motors, which sells the TVS King line of three-wheelers in the segment and holds a
market share of close to 3% with monthly sales of 1,218 units.

2.4 COMPETITORS AND THEIR MARKET SHARES:

A division of TVS Motor Company, which specializes in the two- and three-wheeled
mobility market, is TVS Mobility. By area and market category, rivals in this industry might
vary, however some noteworthy ones in the Indian market at the time included:
 • Hero MotoCorp
• Bajaj Auto
• Honda Motorcycle and Scooter India (HMSI)
• Yamaha Motor India
• Suzuki Motorcycle India

It’s crucial to keep in mind that the competitive landscape in the mobility sector is subject to
change over time, and that since my previous update, new competitors may have entered the
market. For the most recent list of TVS Mobility’s rivals, I advise consulting the most recent data
and market reports.

1. HERO MOTOCORP :

In the Indian two-wheeler market, Hero MotoCorp, formerly known as Hero Honda, is
one of the most recognizable and prominent brands. Hero MotoCorp, a joint venture between
Hero Cycles of India and Honda of Japan that was founded in 1984, has grown into the industry
leader and has continually maintained a sizable market share. This essay examines Hero
MotoCorp’s market share and the elements that have shaped its hegemony in the Indian two-
wheeler industry.

MARKET SHARE OF HERO MOTOCORP :

For many years, Hero MotoCorp has maintained a dominant market position in India’s
two-wheeler market. The business has a market share of between 35 and 40 percent, making it
the biggest two-wheeler producer in the nation. Numerous factors contribute to Hero MotoCorp’s
prevailing status.

2. BAJAJ AUTO :

The Indian two-wheeler market is dominated by Bajaj Auto, which is known for its
motorcycles, scooters, and three-wheelers. The organization, which was founded in 1945, has
significantly influenced the two-wheeler industry in India. This essay explores Bajaj Auto’s
market share and the elements that led to its success in a cutthroat market.
MARKET SHARE :

Bajaj Auto controlled a sizeable portion of the Indian two-wheeler market. It was one of
the key participants in the market because of its normal market share, which varied between 16%
and 20%. The market share of Bajaj Auto is the result of various important variables.

3. HONDA MOTORCYCLE AND SCOOTER INDIA :

A significant player in the Indian two-wheeler sector is Honda Motorcycle and Scooter
India (HMSI), a division of Honda Motor Co., Japan. The company has had a tremendous impact
since its founding in 1999, and this essay examines HMSI’s market share and the elements that
have helped it succeed in a cutthroat market.

MARKET SHARE :

Honda Motorcycle and Scooter India regularly held a market share of about 26-27% in
the Indian two-wheeler sector. It became one of the market’s top players as a result of this. The
market share held by HMSI is a result of numerous important variables.

4. YAMAHA INDIA :

In the Indian two-wheeler sector, Yamaha Motor India, a division of Yamaha Motor Co.,
Japan, is a well-known brand. Since entering the Indian market in the 1980s, the business has
developed a specialized following and is renowned for its edgy and performance-focused bikes
and scooters. This essay examines Yamaha Motor India’s market dominance and the elements
that have helped it thrive in a cutthroat sector.

MARKET SHARE :

In the Indian two-wheeler market, Yamaha Motor India had a market share of between
three and five percent. Yamaha has built a loyal client base that values its products for their
distinctive design and performance features, even though it may not be among the market leaders
in terms of volume.

5. SUZUKI :
 With its headquarters in Japan, Suzuki Motor Corporation is a well-known brand in the
worldwide automotive sector and is well-known for its bikes, cars, and marine engines. The
company’s experience in the Indian two-wheeler sector and its market share are proof of its
success and repute on a global scale. In this study, the two-wheeler division of Suzuki is
examined in relation to market share in India.

MARKET SHARE :

Suzuki Motorcycle India Private Limited (SMIPL) has a market share of roughly 3-5% of
the Indian two-wheeler market as of my most recent information update. Even though Suzuki has
a less significant presence in India than some other competitors, the business has grown steadily
and amassed a devoted following over the years.

2.5 VARIOUS DEPARTMENTS AND THEIR FUNCTIONS :

2.5.1 HUMAN RESOURCE DEPARTMENT :

The Human Resources (HR) department manages all employee related activities like
Employee recruitment & selection, Quality staffing, employee payroll management and
employee skill development training. In the automotive industry, effective human resources
management means building and maintaining strong teams. However, as is true in most project-
based industries, employees in the automotive industry tend to have difficulty communicating or
working together. Instead, they are focused on completing the task at hand: repairing the
malfunctioning vehicle. Meeting an individual sales quota or Completing a detailing job. Human
resource department in TVS is known as Personal Service Department. Personal Service
Department focuses on and influences the people who work in the organization. TVS has a good
personal department which always looks forward to efficiency, welfare and security of the
employees. Responsibility of personal department is to ensure maximum utilization of human
resource.

FUNCTIONS OF PERSONNEL DEPARTMENT

 1. Framing personnel policies
2. Implementing programs
3. Selection of personnel
4. Scientific placement
5. Induction and orientation
6. Establishing good industrial relations
7. Effective communication
8. Motivating the personnel

HUMAN RESOURCE PRACTICES :

1. Human Resource (HR) practices refer to the strategies, policies, and procedures that
organizations use to manage their employees effectively. HR practices are crucial for
the success of any organization, as they help to attract, retain, and develop talented
employees who can contribute to the organization’s goals.
2. HR practices cover a wide range of activities, including recruitment, selection,
onboarding, performance management, compensation and benefits, training and
development, and employee relations. These practices ensure that the organization
has the right people in the right roles, with the necessary skills and knowledge to
perform their jobs effectively.
3. Effective HR practices are essential for any organization that wants to succeed in
attracting, retaining, and developing the best talent. By investing in HR practices,
organizations can create a strong culture of employee engagement and commitment
that drives business success.
STRUCTURE OF HR DEPARTMENT :

HR PROCESS:
2.5.2 FINANCE & ACCOUNTING

An accounting department is a dedicated team of specialists who manage the finances of

an organization. While not every member of the team will be a certified public accountant, team
members will generally have training in bookkeeping processes and procedures. By developing
an accounting department, a company can help ensure full transparency in its financial
transactions, while also providing specialized, centralized support to other teams and managers.
Quality financial management can help ensure the ongoing health of a business.

1. Accounts Receivable: Critical duty of the accounting department is to account for

and track receivables, including outstanding invoices and any required collection
actions. Accounts receivable is responsible for creating and tracking invoices. The
responsibility here includes assuring that customers pay those invoices on time, so a
system of friendly reminders is crucial.
2. Accounts Payable: In order to maintain great relationships with vendors making
sure that everyone gets paid on time is a vital role. The role of the accounting
department includes keeping an eye on opportunities to save money, for example,
determining if there are discounts or incentives available for paying certain vendors
more quickly. At the very least, AP should be scheduled to assure that the least
amount of money has to go out per payment, i.e.. no late payment charges.
3. Payroll and Monitoring Employees’ Time Off: The payroll function of an
accounting department ensures that the organization pays its employees accurately,
including bonuses, commissions and benefits. The department monitors employees’
time off, vacation and sick days. It pays the government taxes as well as union dues
and other withholding from an employee’s paycheck. The department reimburses
employees for expenses and makes payments to vendors.
4. Tax: The accounting department is tasked with handling the tax functions in the
company. They track all Taxable income the company has to pay, set money aside for
it, and ensure timely payments to avoid tax penalties. It keeps the company on the
right side of the tax laws and tracks how tax changes affect the business. The taxes it
files on behalf of the company include income taxes, sales taxes, property taxes, and
franchise tasks.
STRUCTURE OF FINANCE DEPARTMENT:

FUNCTIONS OF FINANCE DEPARTMENT :

1. Passing and settlement of all miscellaneous advance perform all works connected with
insurance coverage of fixed assets
2. Keeping personnel file of employees relating to salary computation and annual
Increment.
3. Prepare profitability trend reports and wage analysis
4. Quarterly and yearly financial report preparation.
5. Making bank statement
6. Preparation assisting the coordination at all works connected with Finalization of account
 7. Assisting statutory vigilance auditors does from headquarters
8. Make internal and external purchases

2.5.3 MARKETING DEPARTMENT:

The main and major aim of marketing department is to identify the market demand and
Supply the goods as per the demand Marketing department in MEIL is differential, which Mainly
focuses on promoting the goods produced and gather a realizable order for the Company such
that at no time there is stagnation experienced in the enterprise due to lack of Orders and such
that the delivery can be made as per the predefined data. When we compare MEIL with other
similar industries, the advantage is that it is located in the Special Economic Zone (SEZ), which
exempts most of the duties and taxes imposed by the government. The labour overhead charges
occurring in MEIL is low as compared to the Foreign industries. The marketing department plays
a vital role in the production planning as A constant feedback of the quality of finished products
is verified regularly to check the Possibility of finishing the production of the user specified
products in time.

FUNCTIONS OF MARKETING DEPARTMENT

1) Following the quality management system

2) Management review
3) Internal communication
4) Customer communication
5) On Time response to enquiries
6) Following up with production/relevant functions to ensure on time delivery
7) Invoice & Shipmen
8) Handling of customer complaints
9) Customer satisfaction
STRUCTURE OF MARKETING DEPARTMENT:

2.5.4 PURCHASE DEPARTMENT :

Purchase or supply chain department (SCM) is one of the important departments in

MEIL. SCM ensures that the right quality of goods is available at the right time and right place
Without any delay. SCM ensures the availability of the required material at the right time at
Right quantity to different departments for smooth functioning of the organization. Each plant
Has its own SCM department for managing the inward and outward flow of raw materials.

STRUCTURE OF PURCHASE DEPARTMENT :

Following is the figure which shows the structure of Purchase department in TVS Mobility
Private Limited:

2.5.5 GENERAL MAINTENANCE DEPARTMENT(GMD):

In the general maintenance department, the maintenance of electricity, plumbing and

other civil works are monitored and corrective measures are taken when there is an issue.

2.5.6 SERVICE DEPARTMENT:

 The service department deals with the services of cars, all types of lorries, buses and
other heavy vehicles. They do services for Rs.1 crore per month. The incentive given here is
called Delight.

2.5.7 SALES DEPARTMENT :

The sales department mainly concentrates on the sales activities in the organisation. The
sales manager controls and formulates all the sales promotional and other activities related to
sales in the32organisation. Each product have separate department for sales, AL
DEPARTMENT,M&M DEPARTMENT, SPARE PARTS DEPARTMENT.

CLASSIFICATION OF SALES DEPARTMENT:

2.5.8 ADMINISTRATION DEPARTMENT :

Administration department in TVS is concerned with maintaining all general activities

like construction, repairs, building, maintenance, dispatch, printing and stationary, reception,
security, cleaning, canteen arrangement, statutory complaints etc. these activities are maintained
and finally it is reported to the General Manager.

LEGAL, ADMINISTRATION AND PUBLIC RELATION OFFICER:

In TVS there is a Senior Legal Officer whose duty is to appear in all legal cases related to
various SBU’s before ‘Consumer Court’. Some cases are settled out of court and give maximum
satisfaction to be problematic customer all over Kerala. Another duty is to the preparation of
agreement mainly based on the new located places for various SBU’s. Public relation duties such
as arrangement of air and railway tickets for top executive, accommodation to the members and
top officials, airport duty, management guests duty etc.

RECEPTION:

This section is concerned with attending telephone calls, connecting calls to various
departments and directing visitors to the designated positions or departments.

CANTEEN FACILITY:

Canteen is provided within the company premises, which is run on contract. Basic food is
provided to all employees at a very subsidized rate.

SECURITY:

The security division of TVS is well managed. It controls the movement of men and
vehicles. Separate gate passes are needed and it should be recorded in the register. They look into
the arrival and departure of visitors and a separate register is kept for this purpose.

SAFETY:
 Safety section facilities safe work environment to the employees. The company follows
all company provisions for safety. Safety posters and slogans are exhibited inside the company
especially in the workplace

STRUCTURE OF ADMINISTRATION DEPARTMENT:

 CHAPTER – III

INDUSTRIAL PROFILE
3.1 INTRODUCTION ON AUTOMOBILE INDUSTRY:

The Automotive Industry is comprised primarily of the world’s largest passenger

automobile and light track manufacturers. Through broad dealership networks, most members of
the industry sell vehicles in the global market, covering developed and emerging countries.
Automotive Manufacturers offer a variety of makes and models, though there tends to be limited
brand Integration at the marketing, advertising, and dealership levels. The bulk of these
companies Operate production facilities in multiple geographic regions.

3.2 AUTOMOBILE INDUSTRY HISTORY:

The word automotive comes from the Greek autos (self), and Latin motivus (of motion),
referring to any form of self-powered vehicle. This term, as proposed by Elmer Sperry (1860–
1930), first came into use with reference to automobiles in 1898. In the year 1769, A French
engineer by the name of Nicolas J. Cugnot invented First automobile to run on roads. This
automobile, in fact, was a Self-powered, three-Wheeler military tractor That made use of steam
engine. The range of the automobile however was very brief and the most it could only run a
stretch for 10 minutes in addition these automobiles we are not fit for the roads as the steam 2
engines made them very heavy and large and required ample Starting time Oliver Evans was the
first to design a team engine Driven automobile in the U.S.

The automobile industry finally come of age with Henry Ford in 1914 For Bulk
production in Cars, this Lead the development of the industry and it first begun in them assembly
lines of his car factory, the several methods adopted by Fort, made the new invention i.e.) cars,
popular amongst the rich as well as masses According to the history of automobile industry US,
dominated the automobile market around the globe with no chart competitors, however, after the
End of Second World War in 1945, the automobile industry of other technologically advanced
nations such as Japan and certain European nations gained momentum and within a very short
period, Beginning in the early 1980s, The US automobile industry was flooded with for in
automobile companies, especially those of Japan and Germany. The current trends of the global
automobile industry reveal that in the developed countries the automobile industry is stagnating
as a result of pee trophy car markets, whereas the automobile industry in the developing nations
such as India and Brazil, have been consistently registry higher growth rates every pausing you
are 4 there flourishing automobile markets. The automotive industry comprises a wide range of
companies and organizations involved in the design, development, manufacturing, marketing,
selling, repairing, and modification of motor vehicles. It is one of the world’s largest industries
by revenue (from 16 % such as in France up to 40 % to countries like Slovakia). It is also the
industry with the highest spending on research & development per firm.

3.3 STATUS OF AUTOMOBILE INDUSTRY IN INDIA:

 India’s Automotive Market was valued at USD 100 billion in 2021 and is expected to
reach USD 160 billion in 2027, registering a compounded annual growth rate (CAGR) of 8.1%
over the forecast period (2022-2027).

India is the 4th largest producer of Automobiles in the world, with an average annual
production of more than 4 million motor vehicles.11The Electric Vehicle (EV) market is
estimated to reach Rs. 50,000 crore (USD 7.09 billion) in India by 2025.

Share in Gross Domestic Product (GDP): 7.1%.

Share in India’s exports: 4.7%.

India is the largest tractor manufacturer, second-largest bus manufacturer, and third
largest heavy trucks manufacturer in the world

3.4 INITIATIVES :

PRODUCTION - LINKED INCENTIVES (PLI):

The Union Cabinet announced the Production-Linked Incentive (PLI) Scheme in the
Automobile and Auto Components sectors. The PLI scheme (outlay of USD 3.5 Billion) for the
automobile sector proposes financial incentives of up to 18% to boost domestic manufacturing of
advanced automotive technology products and attract investments in the automotive
manufacturing value chain.

FOREIGN DIRECT INVESTMENT (FDI):

Under the automatic route, 100% Foreign Direct Investment (FDI) is permitted along
with full delicensing. Hence, making it easy for investors to set up their manufacturing
plant/shop in India.

AUTOMOTIVE MISSION PLAN 2016-26 (AMP 2026):

The Automotive Mission Plan 2016-26 (AMP 2026) outlines the trajectory of growth of
the automotive ecosystem in India, including the glide path of definite regulations and policies
that govern research, design, technology, testing, manufacturing, import/ export, sale, use, repair,
and recycling of automotive vehicles, components and services.

NATIONAL ELECTRIC MOBILITY MISSION PLAN 2020 (NEMMP):

The NEMMP initiative has been taken up to encourage consistent, affordable and
competent xEVs (hybrid and electric vehicles) that meet consumer performance and price
expectations through government-industry collaboration.
Some of the recent/planned investments and developments in the automobile sector in India
are as follows:

• In January 2023, MG Motor India to invest US$ 100 million to expand capacity, eyes 70
percent growth in 2023.
• In December 2022, Mahindra & Mahindra to invest Rs 10,000 crore (US$ 1.2 billion) for
an EV manufacturing plant in Pune.
• In November 2022, Maruti Suzuki India announced plans to spend nearly Rs. 7,000 crore
(US$ 865.12 million) on several projects this year, including the building of its new
facility in Haryana and the introduction of new models.
• In October 2022, the total production of passenger vehicles*, three wheelers, two
wheelers, and quadricycles was 2,191,090 units.
• In October 2022, Maruti Suzuki was India’s biggest car seller, with 136,700 units sold.
• In October 2022, Hero MotoCorp sold 507,587 two-wheelers, the highest in the segment,
which gave it a market share of 32.31%.
• In September 2022, Maruti Suzuki launched the Grand Vitara at a starting price of Rs.
10.45 lakh (US$ 12,915).6
• In September 2022, Hero MotoCorp announced an investment of US$ 60 million in
California-based Zero Motorcycles to collaborate on the development of electric
motorcycles.
• In August 2022, Volkswagen Group’s Indian subsidiary, Skoda Auto Volkswagen India,
has begun a feasibility study for Its next phase of investment in India after rolling out its
India 2.0 strategic plan.
• In July 2022, TVS Motor lines up fresh investments of Rs 1,000 crore in EV push.
• In April 2022, Tata Motors announced plans to invest Rs. 24,000 crore (US$ 3.08 billion)
in its passenger vehicle business over the next five years.
• In March 2022, MG Motors, owned by China's SAIC Motor Corp, announced plans to
raise US$ 350-500 million in private equity in India to fund its future needs, including
EV expansion.
• In March 2022, Hyundai plans US$ 79.2 billion investment through 2030, to focus
majorly on EVs.
 • In February 2022, a memorandum of understanding (MoU) was signed between electric
two-wheeler company Ather Energy and Electric Supply Companies (ESCOMs) of
Karnataka for setting up 1,000 fast charging stations across the state.
• In February 2022, Tata Power and Apollo Tyres Ltd announced a strategic partnership for
the establishment of 150 public charging stations across India.
• In January 2022, Kinetic Green Energy announced plans to invest Rs. 80-100 crore
(~US$ 10-13 million) in a two-wheeler EV project, in collaboration with Chinese EV
major Aima Technology Group.
• Two-wheeler EV maker HOP Electric Mobility, a diversified business venture of Rays
Power Infra, is looking at investing Rs. 100 crore (US$ 13.24 million) over the next two
years to expand manufacturing capacity for its EVs.
• Investment flow into EV start-ups in 2022 (until September 15) has raised funds worth
around US$ 673 million, according to Fintrackr.
• In December 2021, TVS Motor Company and BMW Motorrad, announced a partnership
in the twowheeler EV space, with plans to release their first electric two-wheeler within
the next two years.
• In December 2021, Hyundai announced plans to invest Rs, 4,000 crore (US$ 530.25
million) in R&D in India, to launch six EVs by 2028.
• A cumulative investment of Rs. 12.5 trillion (US$ 180 billion) in vehicle production and
charging infrastructure would be required until 2030 to meet India’s EV ambitions.

3.5 REVIEW OF PREVIOUS STUDIES :

Hom and Griffeth (1995) described in a study that the process of encouraging employees to
stay for a long period or till the project completion is termed as retention.

Wysocki, B (1997) pointed out the view of “The Society of Human Resource Management” that
retention of employee is the hottest topic in the current scenario.

Drucker (1999) explained that employees voluntarily quits their job is a potential retention
issue. Trip, R, while discussing turnover stated that for many organizations, voluntary turnover is
a big challenge. Turnover may be i.e. voluntary or involuntary and ii. Functional or
dysfunctional. Voluntary turnovers refer to leaving of an employee in an organization voluntarily
ie. The employee himself decides to leave/resign from the organization. In involuntary turnover,
the employer expels the employee i.e. the employee leaves the organization unwillingly. It could
be due to low performance, conflict or due to employmentatwill. When a low performer leaves
the organization, it is referred as functional turnover. When a high performer leaves, it is referred
as dysfunctional turnover which incurs cost to an organization.

Terence et al., (2001) stated that there are so many reasons for an employee to leave voluntarily.
Some may be personal and some may be influenced by organizational factors. Personal reasons
such as family situation, career growth and attractive job offers etc. Organization factors includes
lack of promotional opportunities, unfair treatment among employees and mismatch between
personal values and organizational values etc., Overall turnover is a great problem for both
organization and individual. Further it is clearly discussed that occurrence of shock which is
expected or unexpected leads to serious thoughts (i.e. intention) to leave. Shocks may be
positive, negative or neutral. Positive such as alternative job offers, pregnancy etc., Negative
such as leaving of friends, poor performance appraisal etc. and neutral such as relocation of
spouse, changes in administration etc.

MaqsoodHaider et al. (2005) undergone a research in Telecom sector and conversed that the
competition to hunt and retain talents is tougher all the time and discussed that employees
effective human resource practices show a positive and direct relationship in retaining
employees. Further, it is analysed that culture and compensation have a positive impact; training
& development has a negative impact over employee retention.

Chartered Institute of Personnel and Development report i.e CIPD (2015):has identified the
factorsfor employee leaving as push and pull factors. Gary Dessler and BijuVarkkey, while
discussing a comprehensive approach to retaining employees, stated that after identifying
problems of retention, action can be taken to boost employee retention by way of pay rise, hire
smart, discuss careers, provide direction, offer flexibility, attractive employee welfare measures,
HR practices for high performance, binding contracts etc.
Priyanka and Dubey S K (2016): in their study performed exploratory factor analysis using
principal component technique. They have identified employee turnover intentions through eight
factors such as

i. Quality of management practices,

ii. Low salary,
iii. No career growth opportunity,
iv. Lack of support from the peer, supervisors and family members,
v. Liittle learning opportunities,
vi. Poor working environment i.e. no workplace safety,
vii. Communication and viii. Insecurity in job.

Kossivi and Kalgora (2016): attempted to study the various factors for retention from the
findings of various previous research studies and brought some factors such as opportunity for
development, work-life balance, compensation, style of leadership of the management, work
environment, autonomy, training & development, social support etc., In their study, supervision
and leadership are explored more and the factors like organizational culture, autonomy and
training & development are less explored. Further the scope for further research also stated in
the conclusion that based on category of employees can be done in future.

Vijayalakshmi V (2012) attempted to analyze the influencing factors of employee retention in

automobile industries in India. Objectives of the study are i. to study the employee retention
practices in automobile industry ii. To find out employees’ overall satisfaction towards work
environment culture iii. To examine the training and development opportunities offered and its
effectiveness iv. To analyze compensation factors. Tools used in this study are chi-square
analysis, regression analysis, Mann-Whitney test, Kruskal Wallis test and analysis of variance.
This study discussed the retention management in global perspective as “It includes salary
which is competitive, balancing work-life between personal and professional life, offering
training, determining the performance of the employees through conducting semi-annual
reviews, conducting events i.e. celebrations, providing appropriate rewards & recognitions with
the view to motivate employees for better performances.
 CHAPTER – IV

PRODUCT PROFILE
4.1 PRODUCT PROFILE :

4.1.1TVS MOBILITY ASHOK LEYLAND :

TVS Mobility has been serving the commercial trucking industry for over seven
decades(over 70 years), giving us an acute understanding of the sector. They take great pride in
being associated with Ashok Leyland since its inception, holding the majority market share for
Ashok Leyland vehicles in South India.Ashok Leyland vehicles are known for their quality,
durability, and performance, making them a trusted choice for businesses. TVS Mobility with its
superior dealership contributes to 17-20% of their total sales PAN India in ICV and HCV range
of vehicles. Each of our dealerships is dedicated to providing premium support to our customers
including vehicle sales, service and parts across Tamil Nadu, Kerala, Karnataka (with a joint
partner) and Madhya Pradesh. They have 62+ workshops and service around 300000 vehicles
every year.

4.1.2 TVS MOBILITY HONDA

TVS Mobility is proud to be the premier Honda dealerships Volume Honda Dealer
across South India, and they’re committed to keeping it by providing an impressive inventory,
wonderful staff, and unparalleled customer experience. Associated with the brand since the
inception of Honda India, they are one of the most successful Honda dealers in India, with over
1,00,000 satisfied customers and a network of 10 dealerships and 12 showrooms across Tamil
Nadu, Andhra Pradesh, and Telangana.
4.1.3 TVS MOBILITY MAHINDRA

TVS Mobility is an authorized exclusive dealer of Mahindra Commercial Vehicles in the

state of Kerala since its inception. As a true partner, we are dedicated to delivering integrated
trucking solutions that improve businesses. When it comes to managing your business, you need
the right vehicles, customized to your business’s specific needs. Our highly engaged and
experienced team pays attention to all the little things that add up to big cost savings over the
life of the vehicle. Mahindra Truck & Bud Divisions, a wholly owned subsidiary of Mahindra
Group, has set new benchmark in the Indian Trucking industry. At TVS Mobility , they have a
motivatedand responsive team of over 350 employees in sales and service offering an insight –
based approach .

4.1.4 TVS MOBILITY RENAULT

TVS Mobility is proud to be an exclusive and authorized Corporate Dealer for Renault
India in Kerala since 2011, with 33 sales and 16 service outlets across the state. The Renault
Group is an international company, of French origin, they design, manufacture, and market
private and utility vehicles.

4.1.5 TVS MOBILITY DAL PARTS

TVS Mobility is the largest distributor of automobile spare parts in the country, handling
more than 80 suppliers, 8090 customers and 35,000-part numbers. At TVS Mobility, they
believe in getting the job done right the first time, without the hassle of you having to run pillar
to post. A robust inventory and a passion for what we do means you can always count on us for

premium quality parts at competitive prices.

4.1.6 OSEL PARTS

In 2012, the Original Equipment Spares & Lubes (OESL) business carried out by one of
the TVS Group divisions were added to the spare parts distribution business carried out by TVS
Mobility as a part of business consolidation. TVS OESL operates distribution in 31 locations
across PAN India. 14 branches in TN, 1 branch in Pondicherry, 8 branches in Kerala, 5 branches
in North and 3 branches in MP and servicing 5300 customers across PAN India. Having 2
Warehouses in Kerala, 6 Warehouses in Tamil Nadu catering Tamil Nadu and Kerala branch
requirements. Pondicherry, North & West are independently operated branches. Yearly Turnover

is 175 Crores. TVS OESL marketing the major components manufactured by PADI Group of
companies like Brakes India Pvt Ltd., Lucas TVS, Sundaram Fasteners, SFL Autolec, Wheels
India, Sundaram Brake Linings and also Agency Manufacturers like Rane Group, Wabco,
Banco, Exedy, ABC Bearings GATES, RSM Brake drum, Pricol, SKF, Jai Spring .

4.1.7 TVSOne

TVSOne is an exclusive and integrated digital platform offering a world of opportunities

for commercial vehicles operators.It gives them the ability to connect, control, monitor, and
optimize their fleet – from one interface.

Using the TVSOne digital platform (mobile app) members get access to a dedicated
support system . The user friendly app helps streamline operations, while simultaneously
increasing uptime and profitability. Signing up is easy and members can unlock exclusive
discounts, programs and perks.

With TVSOne, our philosophy is to establish a strong, professional connection with our
members, and offer solid, affordable services they truly need. From hassle-free commercial
vehicle loans, cash back on Fuel &Fastags, vehicle maintenance, Roadside assistance, Cashless
Insurance, New tyres, Batteries, Tyre Retread and GPS – we work as a one-stop solution to cater
to all your fleet needs. From the beginning through your lifetime as a member, we will stand by
you to make sure you find success with our solutions. Our members also enjoy exclusive
discounts and incentives, exceptional priority service, and much more. In less than a year,
members get to benefit double the value of fees paid and enjoy superior savings.

4.1.8 TVS Care

At TVS Mobility, we are focused on offering the best customer care, while ensuring your
vehicle is running efficiently with reduced operating costs. We make this easy with TVS Care.
TVS Care is Schedule Maintenance program that comes at 50% price by choosing to sign up
with us for a minimum of 4 or 6 years.27The advantage we offer our members is unparalleled
service, as they can avoid any rejection of OEM warranty claims. We save you hassle and money
with a commitment to providing fast, reliable service to get your fleet vehicles back on the road
as quickly as possible. With TVS Care, you can expect everything to be functioning optimally
and on time. Choose TVS Care and make your vehicles’ preventative maintenance and repairs a
breeze.

4.2 MANUFACTURING:

TVS Mobility has always been centered on manufacturing. The company has made large
investments in international R&D design and is committed to offering top-notch goods and
services at every stage of the production process, from design and development to full-scale
manufacture. TVS Mobility is aiming to set the standard for sustainable and cutting-edge
mobility solutions and services as they look to the future.
4.2.1 SUN-TWS

All tire plants of SUN-TWS are located in the heart of the natural rubber growing regions
of India and Sri Lanka. The plants are state-of-the-art, with continuous monitoring of every
parameter of the manufacturing process to ensure that every one of our tires is engineered for
excellence.

“To meet the growing demand from our valued global customer base, SUN-TWS has
recently completed the acquisition of STARCO Lanka Private Limited, a company set up for
manufacturing solid industrial tyres in Colombo, Sri Lanka.”

4.2.2 TVS EUROGRIP :

One of the top two-wheeler tires in India is TVS Eurogrip. These tires are made by TVS
Eurogrip, one of the top producers and exporters of two-wheeler, three-wheeler, ultra light truck,
agricultural, industrial, and off-the-road tires in India. Your car will benefit from the TVS
Eurogrip two-wheeler tires, which are ideal for your vehicle and will improve your driving. The
tires are long-lasting and made of premium materials. For your piece of mind, they come with a
warranty and offer a comfortable and smooth drive. To fit your vehicle, the TVS Eurogrip two-
wheeler tires come in a variety of sizes.

4.2.3 TVS RUBBER :

Sundaram Industries is established in the year 1961 at Madurai for the manufacture of
Moulded Rubber Products.Own compound mixing, mould design & development with state of
the art manufacturing facility.Compound design and development offers wide range of polymers
NR, Butyl, SBR,NBR,CR,EPDM,HNBR,FKM, ACM,VMQ and other high end polymers on
specific request and application.

Supports product design to customers through CAE, wherever required.Product

traceability system through “Bar codes” starting raw material and up to finished
products.Segments of business which includes Automotive, Defense, Railways, Textile, Mining,
Construction & Off Highway Equipments and many more.Manufacture of safety critical
technical parts with greater focus on quality consistency and service.Provides Elastomeric
solution to many customers for the existing and future parts with Home grown technology in
compounding, design and development.Employs around 1,000 persons with service network
spread in all the Regions in India as well as in Europe and America.World leaders in the
component industry who are in the manufacturing of Braking, Steering, Chassis and many more
automotive systems are the key customers.

4.2.4 TVS ARGOMM :

Part of the $10 billion TVS group is TVS Argomm Pvt. Ltd. 2009 saw the establishment
of it. For both automotive and non-automotive industrial applications, the company makes and
offers a variety of O-Rings, Seals, Gaskets, and Grommets.

The business specializes in producing high-precision, safety-critical functional parts for

demanding applications such as automotive brakes, power steering, fuel injection, sensors, water
filtration, industrial pneumatics, oil & gas, etc. The company also manufactures O-Rings, seals,
and gaskets. Since its beginning, the company has produced close to a billion parts while
upholding quality for each of its customers. Major automakers have also given the compound
their blessing, according to the business. The business is outfitted with cutting-edge equipment
and technology for molding, finishing, inspecting, and sorting.

4.2.5 SI SPRING PARTS :

The first domestic air spring manufacturer in India, TVS MOBILITY GROUP, includes
SI Air Springs Pvt. Ltd. It hold certifications for ISO 9001: 2015, IATF 16949: 2016, ISO 14001:
2015 (EMS), and BS OHSAS 18001: 2007. The factory was established in 2008, and
commercial production commenced in 2009.Leading commercial vehicle manufacturers and
system manufacturers both chose SIAS as a preferred OEM supplier. Indian Railway has
recognized SIAS as a supplier of air springs. With a strong network of more than 200 branches,
national distributors support our domestic market’s sales.

They are passionate about producing air springs since they increase driver and passenger
comfort, truck load carrying ability, and vehicle wear and tear. Our air springs are more
dependable and robust thanks to our cutting-edge technology and decades-long knowledge of the
regional road conditions.

They specialize in the following with air springs that come from our cutting-edge
production facilities in Madurai (Tamil Nadu):

• Convoluted and rolling lobe air springs for lift axle trucks
• Bus suspension air springs, both rolling and sleeve type
 • Rail air springs: 140 kN, 120 kN, 160 kN, and 160 kN

4.2.6 TVS Air Springs as a brand:

Transporting passengers and products is no longer the only function of heavy duty trucks
and buses. Customers today are constantly looking for the total cost of ownership of a vehicle.

4.2.7 SENSING SOLUTIONS TVS:

TVS Sensing Solutions (TVSSS) offers recognized clients high-caliber solutions and
application support for a variety of market areas, including Automotive, Industrial, Consumer
Durable, and IT. Through internal engineering capabilities, TVSSS produces goods of the highest
standards in order to satisfy customer needs. TVSSS has established itself as a leading player in
the delivery of comprehensive ITOT and Industry 4.0 solutions through an ecosystem of
reputable and trusted partners. TVSSS has also advanced in specialized industries by embracing
emerging technologies through a partnership strategy.
 CHAPTER – V

FUTURE OF THE
COMPANY
5.1 TVS JOURNEY AHEAD:

TVS will continue its pioneering journey in the field of education and
training and ensuring the 3 C’s of capacity, Competency and Capability is being
continuously nurtured for the benefit of the overall after sales and aftermarket
service and also will come up with new offerings using technology so as to train on
demand basis especially in the roadside assistance segment and other segments
where on demand training will become come the need of the hour.

The urge and endeavor to continue to innovate and come up with new
solutions in response to customer needs will be continuously done.

5.2 CONCLUSION:

In recent days students are only aware of book knowledge and many do not have
practical knowledge. As this is the final year, we may get in to work in next year at that time it
will be useful for us as we had experienced some office work. This Internship training makes us
confident to handle our job in upcoming days. I have undergone my training in TVS MOBILITY,
MADURAI. They offered training in HR department. They offered us good training. The
company has so many technical employees. The company trained the employees in a very good
manner.

The company mainly aims to increase the workforce for their effective production and to
give more importance to the employee retention for their productivity They treated us as their
employees they did not separate us and see. They were open to teach fullest about the
department. They offered us Lunch every day and took care about us. I have completed 156
hours as the working hours in the company. As the need according to our department is 100
hours but I have completed 156 this shows that how much I like to work there. This internship
helped me to understand the work culture and office atmosphere.

There have been numerous modifications to learning environments and team discussions
during me industrial training. It can significantly improve my commitment to and attitude about
myself. However, there are still a few flaws that can be fixed later. As a result, I conclude that
students have benefited much from the industrial training program, even though there are some
minor defects that are relatively disfiguring conditions. I would like to conclude my report by
thanking my college and my department for providing this wonderful opportunity. This summer
Internship training was very much useful for me as I learnt everything in practical. I got to know
about the work culture. I got an idea how a company function.
WEBLIOGRAPHY :

https://www.tvs.in/index

https://www.scribd.com/document/

https://www.indiafilings.com/learn/tamil-nadu-factory-registration

https://www.projectcubicle.com/

https://www.ibef.org/

https://www.drishtiias.com/

https://www.tutorialspoint.com/factories-act-an-overview

https://dish.tn.gov.in/