FURZEL Marketing Manual
FURZEL Marketing Manual
FURZEL Marketing Manual
QUALITY MANAGEMENT
SYSTEM
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Level 3 Document Title: Approval Page Page: 2 of 27
PREAMBLE
This user manual describes the company’s SM (Maketing Management)
department’s Key Business Processes (KBPs) needed to fulfill the requirements of
ZWS ISO 9001:2015 QMS Standard. This user manual is divided into 2 main
sections as follows:
SECTION A
This section contains documented information determined by FZL as being
necessary for the effectiveness of the QMS i.e. requirements of ISO 9001:2015;
Clauses, 4.4, 8.0, 7.5 & 8.5. These have been documented as Key Business
Processes (herein referred to as KBPs).
SECTION B
This section contains the checklist and forms used in the SM department as
evidence of execution of KBPs in Section A.
VERIFICATION TEAM
APPROVAL/AUTHORISATION
Managing Director
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Level 3 Document Title: Table of Contents Page: 3 of 27
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Doc Ref: FZL - SMKBP 0.3
Approved by: MD Revision No.: Date Issued:
0 01/02/2023
Prepared by: SM
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0 01/02/2023
Prepared by: SM
Controlling the Master Copy in both Hard and Soft copies, and
Ensuring that all amendments are circulated and the obsolete copies are
retrieved from circulation and destroyed.
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FZLEL SALES & MARKETING USER MANUAL
SECTION A
Sales & Marketing Key Business Processes
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1. Scope
2. Purpose
To ensure that the company carries out strategic management planning for future
business develSMent.
3. Responsibility
4. References
ISO 9001:2015; Clauses 4.1, 4.2, 5.2, 6.1, 6.2, 7.2, 8.0, 8.5, 9.1.2 & 10.
5.2 The Sales & Marketing department prepare its presentations using the
following format:
Section 2 – Outputs
Selected marketing strategies (4Ps)
Long and short-term projections
Strategic plan addressing strategies, by whom, by when
Other relevant key issues discussed in the meeting.
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5.3 The MD convenes a meeting on the planned day, where each department
gives its presentation.
5.5 A suSMary of the strategies and targets are suSMarized into a Strategic
Plan document for implementation in the following year.
5.6 In the following year’s strategic planning session, the company reviews
the previous year’s strategies or resolutions to assess the progress in
implementation.
5.7 During this meeting the company reviews its business objectives in-line
with the requirements of the ISO 9001:2015, also looking at the current and
future needs of the clients/customers of the services and products offered.
6. Records Kept
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1. Scope
It starts when a tender document has been fligted by a client through media and
ends when the company response to the tender.
2. Purpose
To make sure the company is the best bidder for that particular tender.
3. Abbreviation/Definitions
3.1 Abrreviations
SM – Sales & Marketing Manager
MD – Managing Director
KBP – Key Business Process
3.2 Definitions
Nil
4. References
5. Activities/Responsibility
Responsibility: SM
5.1.2 Receive or get information for tenders from any suitable source like
printed media.
5.1.3 Check tender document to see if the company meets the stated
requirements.
5.1.4 If the company meets the requirement raises a Purchase Requisition
for approval by the Managing Director.
5.1.5 Take it to MD to seek approval to buy the tender document or bid bond.
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FZLEL SALES & MARKETING USER MANUAL
5.1.6 Once approved the tender document is purchased take note of the
closing date for submission.
5.1.7 Complete the tender documents.
5.1.8 Ensure all requirements are met before subimiting to the company.
6. Related Procedures
Nil.
7. Records Kept
Name of Record Kept By Retention Disposal Method
Period
Tender flyer SM 3 years Shredding &
Recycling
Requisition Form SM 3 years Shredding &
Recycling
Proof of Payment for the SM 3 years Shredding &
Tender Recycling
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1. Scope
It starts when a letter of appointment for the service is received, when the client
wants to engage the company and ends when an agreement has been done through
a signed contract.
2. Purpose
To make sure both parties agree on terms and conditions of a particular contract so
that both parties amicably agree on the terms and conditions of the service/s.
3. Abbreviation/Definitions
3.1 Abrreviations
SM – Sales & Marketing Manager
MD – Managing Director
KBP – Key Business Process
3.2 Definitions
Nil
4. References
5. Activities/Responsibility
Responsibility: SM
5.1.1 Draw up Contract of Agreement together wit the client’s
representative once a tender has been won.
5.1.2 Take into consideration the terms and conditions on the tender
document.
5.1.3 Send the draft contract to the repective company representative for
amendment/s.
5.1.4 Take the amendment/s to the MD for him to give his/her opinion
before a final contract is made.
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5.2.Signing Contract
6. Related Procedure
Tender Process
7. Records Kept
Name of Record Responsibility Retention Method of Disposal
Period
Minutes for the SM 3 years Recycling or Shredding
meeting
Contract Agreement SM 3 years Recycling or Shredding
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1. Scope
The procedure starts when the user department identifies the need to increase the
service awareness and ends when an advertisement is placed in any form of media.
2. Purpose
To make sure that the clients are aware of the company services and products and
products, so as to continue using them.
3. Abbreviation/Definitions
3.1 Abrreviations
SM – Sales & Marketing Manager
MD – Managing Director
KBP – Key Business Process
3.2 Definitions
Nil
4. References
5. Activities/Responsibility
5.1.1 The user department that require the advertisement to be done for any
form of advertising raises a requisition, in consultation with the SM.
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Responsibility: SM
5.2.1 Once the service has been approved the SM together with the SM
shall ensure the whole process is completed.
5.2.2 The contracted company produces a proof of the advertisement for
proof reading or assesings the quality of output.
5.2.3 SM checks on the quality of the advertisement materials (e.g. vehicle
branding) prior to full service.
5.2.4 Once satisfied, the SM places an order to kick start the printing
process aagainst the signed of material.
5.2.5 Lanuch the advertising material/s after printing.
6. Related Process
Tendering Process
7. Records Kept
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1. Scope
The procedure starts when a customer complaint is received and ends when the
complaint is fully resolved.
2. Purpose
To make sure that customer complaints are handled carefully to avoid losing them to
competition.
3. Abbreviation/Definitions
3.1 Abrreviations
SM – Sales & Marketing Manager
MD – Managing Director
KBP – Key Business Process
3.2 Definitions
Nil
4. References
5. Activities/Responsibility
Resonsibility: SM/Recipient
The company receives complaints through various platforms like e-mail,
Skype, telephonically, calling in customers or any other means.
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Responisbility: SM
5.2.1 Respond to the customer within 12 hours of receipt of complaint.
5.2.2 Acknowledge the compliant and promise the client to resolve the
complaint within 48 hours maximum.
5.2.3 Write or phone the customer when enough information has been
gathered.
5.2.4 Aopolgize on behalf of FZL.
5.2.5 Jeep the complaints for future use.
5.2.6 The SM shall ensure that the corrective actions taken are verified for
effectiveness, by closing up these forms.
5.2.7 Take the same information to Management Review Meetings for
discussion and QMS continual improvement purposes.
6. Related Procedures
Customer Satisaction Process
Control of Nonconforming Output Process
Corrective Action Procedure
7. Records Kept
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1. Scope
The procedure starts when FZL launches customer satisfaction survey until a
suSMarized report is done.
2. Purpose
To make sure that the clients are afforded opportunity to air their views about the
company’s services and products and services and products to assist the company
to continual improve its QMS.
3. Abbreviation/Definitions
3.1 Abrreviations
SM – Sales & Marketing Manager
MD – Managing Director
KBP – Key Business Process
3.2 Definitions
Nil
4. References
5. Activities/Responsibility
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Responsibility: SM
5.1.1 Prepare an Annual Business DevelSMent Plan for the organization
including Customer Surveys, random market visits and other activities
like branding, road shows, etc.
5.1.2 Visit the clients at scheduled intervals to carryout customer
satisfaction survey.
5.1.3 Ensure that the clients completes the Customer Survey
Questionnaire.
5.1.4 Post the Questionnaire if the clients agree to this arrangement
through suitable means e.g. email.
5.1.5 Collect the questionnaire at the end of the planned period.
Responsibility: SM
5.2.1 Collect all the questionnaire and prepare a suSMarized report of the
Customer Satisfaction.
5.2.2 Perform suitable analysis and interpretation of the results.
5.2.3 Pick up the major issues of concern or areas with low scores.
5.2.4 Circulate the reports to all departments to perform root cause
analysis.
5.2.5 Re-strategize and take advantage of opportunities for improvement as
highlighted by customers.
5.2.6 Take the information to management reviews.
Responsibility: SM
5.3.1 Where possible, phone individual clients to acknowledge their
concerns.
5.3.2 Promise the clients that the company is looking at improving the
service delivery levels.
5.3.3 Highlight to them the corrections taken to address the concerns and
give them time frame for taking corrective action/s.
5.3.4 The results of this survey is discussed in the Management Review
meeting.
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5.3.5 Thank them for participating in the survey through the phone or by
email.
5.3.6 Keep all the records of the survey questionnaire including feedback
emails, etc.
6. Related Processes
Customer Complaints Process
7. Records Kept
1. Scope
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The procedure starts when FZLEL identifies a potentials customers (or existing
customers) until it gets an order for corporate wear.
2. Purpose
To make sure that the FZLEL increase its revenue base by aquaring new customers
for corporate wear.
3. Abbreviation/Definitions
3.1 Abrreviations
SM – Marketing Manager
MD – Managing Director
KBP – Key Business Process
GDN - Goods Delivery Note
GRV – Goods Return Voucher
3.2 Definitions
Nil
4. References
5. Activities/Responsibility
Responsibility: SM
5.1.1 Identify new clients and visit or phone (email) them highlighting on
company product range.
5.1.2 Send company profile (If required).
5.1.3. Phone or email existing customer asking for an official order.
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Responsibility: SM/Stores
5.2.1 Receive customer’s official order.
5.2.2 Book the order at the factory by use of Job Card.
5.2.3 Receive the ordered corporate wear from the factory and prepare
the invoice to facilitate movement in and out of the company.
5.2.4 Deliver the order to customer or customer picks up the order.
5.2.5 Let customer cross check the quantities of the corporate wear before
accepting by acknowledging on the GDN.
5.2.6 If customer is not happy with the corporate wear for whatever reason
take back the ordered items, using the company’s GRV.
Responsibility: SM/Stores
5.3.1 Cross check the GRV against the corporate wear.
5.3.2 Take back to stores for them to check.
5.3.3 Put back in stock.
5.3.4 Take GRV to accounts department.
Responsibility: SM
5.4.1 Follow up on payments according to company’s payment
arrangement.
5.4.2 Report Fin/Admin Manager if payment is not forthcoming.
5.4.3 Record all coSMunications for fall back.
6. Related Proceses
Nil
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7. Records Kept
Name of Record Kept By Retention Disposal Method
Period
GRV Accounts +5 years Shredding &
Recycling
GRN Accounts +5 years Shredding &
Recycling
GDN Accounts +5 years Shredding &
Recycling
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SECTION B
CHECKLIST & RECORDS USED IN MARKETING MANAGEMENT
KEY BUSINESSS PROCESSES
Name of Customer
Contact Person
Type of Material/s Supplied
Date of Survey
Company Respondent
Score
Criteria Assessed 1 2 3 4 5 CoSMent/s
1. Overall service
quality consistency
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Proposed Activities:
…………………………………………………………………………………………………
…………………………………………………………………………………………………
…………………………………………………………………………………………………
…………………………………………………………………………………………………
…………………………………………………………………………………………………
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Total Cost
…………………………………………………………………………………………………
…………………………………………………………………………………………………..
Qualitative Justification:
…………………………………………………………………………………………………
…………………………………………………………………………………………………
…………………………………………………………………………………………………
…………………………………………………………………………………………………
…………………………………………………………………………………………………
Quantitative Justification
…………………………………………………………………………………………………
…………………………………………………………………………………………………
…………………………………………………………………………………………………
…………………………………………………………………………………………………
…………………………………………………………………………………………………
…………………………………………………………………………………………………
Approved/Disapproved: Date:
……………………………… ………………………………………..
Level 4 Document
Doc Ref: FZL – SMKBPF03
To provide --------------------services and products for the objective of maintaining an ISO 9001
Quality Management Systems (QMS). The ---------------- services and products shall be restricted to
processes and operations of FZL.
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Duration of the --------------------service is approximately ------ months beginning from March, 2016
to September, 2016 as per agreement. Any variations to the service provision and the resultant
variation costs resulting from unforeseen happenings, e.g. external factors beyond the control of either
Party, shall be discussed and mutually agreed upon prior to effecting any such variations or changes
to the service provision.
1.4. Liability
1.4.1.---------------- and FZL are jointly liable for the effective and efficient implementation
of this service, based on both parties availing time and other resources timely.
--------------- is required to conduct its business in a professional, safe and responsible
manner. However, -------------------- is not liable for any damage and or other injuries
that may arise during the service provision as a result of negligence or malice on the
part of FZL staff or stakeholders.
1.4.2.The service will be carried out within the provisions of the applicable Zimbabwean
legislation and statutes.
2. Confidentiality
---------------------------- and FZL are bound by this confidentiality undertaking that confidential
information accessed or gathered during the service provision shall not be divulged to any third party
without written approval from the other concerned part.
3. Payment Terms
As specified in quotation.
This agreed and signed at ………………………….…………………………………………….(place) on
the……………………………(date) day of ………………………… (month) 2017.
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4. SIGNED
Witness:
Date: ……………………………….. Signed:…………………………..
ii) For and on Behalf of FZLP
Name: Position:
Signed: …………………………….. Date:……………………………
Witness:
Date:………………………………..
Signed:………………………...
NB: Wording of this contract may be changed to suit the requirements of a particular contract.
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