Information Technology Investment and Digital Transformation
Information Technology Investment and Digital Transformation
Information Technology Investment and Digital Transformation
https://www.emerald.com/insight/1463-7154.htm
BPMJ
29,2 Information technology investment
and digital transformation:
the roles of digital transformation
528 strategy and top management
Received 2 June 2022 Xin Zhang, Yao Yu Xu and Liang Ma
Revised 13 September 2022
29 November 2022 Shandong University of Finance and Economics, Jinan, China
Accepted 6 January 2023
Abstract
Purpose – In the context of the digital economy, information technology (IT) investment has become a
necessary way for enterprises to transform digitally. However, why and how IT investment can enhance digital
transformation is lacking in the literature. Based on the resource-based view (RBV), this study explored the
impact mechanism of IT infrastructure on the digital transformation of enterprises from the perspective of
the digital transformation strategy. Further, this study examined the moderating role of top management on
the relationships between IT infrastructure and digital transformation strategy and between digital
transformation strategy and enterprise’s digital transformation.
Design/methodology/approach – Through a questionnaire survey of Chinese enterprises, 180 sample data
were collected, and the partial least squares-structural equation modeling (PLS-SEM) method was used to test
the hypothesis.
Findings – Digital transformation strategy fully mediates the relationship between IT infrastructure and
enterprise digital transformation. Furthermore, top management has a significant positive moderating effect
on the relationship between IT infrastructure and digital transformation strategy, as well as the relationship
between digital transformation strategy and digital transformation.
Originality/value – This study explores the moderating role of top management in the relationship between
IT and enterprise performance, as well as the mediating role of digital transformation strategy in the
relationship between IT infrastructure investment and digital transformation performance. As a result, the
study adds significantly to the body of knowledge on IT business value, digital transformation and strategic
management. The authors’ findings can help update managers’ perceptions of IT value and provide theoretical
guidance on deriving digital transformation performance from IT infrastructure investments.
Keywords IT infrastructures, Digital transformation strategy, Top management, Digital transformation
Paper type Research paper
1. Introduction
Currently, the new generation of information technology (IT) represented by artificial
intelligence, block-chain, cloud computing, big data and the internet of Things is driving the
rise of the digital economy and bringing disruptive changes to the organizational structure,
business process and business model of enterprises (Vial, 2019). IT has become a critical
factor in promoting the digital transformation of enterprises. Thus, enterprises view
investments in IT as a way to gain a competitive advantage in the fierce and dynamic market
competition environment. Companies in almost all industries are making some moves to
explore new IT and take advantage of its benefits. According to Gartner’s latest forecast, IT
spending by global enterprises is expected to reach US$4.1 trillion in 2021, an increase of
8.4% over 2020. It is expected that as enterprises’ digital transformation work continues to
accelerate, their IT expenditures will continue to grow. However, studies show that only 20%
of business digital transformation initiatives succeed and significant company IT
expenditures have not had the desired digital impact. The mismatch between IT input and
Business Process Management
Journal
Vol. 29 No. 2, 2023
pp. 528-549 This work was supported by Youth Foundation of Social Science and Humanity, China Ministry of
© Emerald Publishing Limited Education [grant number 21YJC630098]; Key Projects of the National Social Science Foundation of China
1463-7154
DOI 10.1108/BPMJ-06-2022-0254 [grant number 21AZD022].
transformation output has once again aroused a new discussion on IT value creation in the IT investment
context of digital transformation in academia and industry. and digital
Existing research on the business value of IT mainly explores the impact of IT on
organizational performance. Previous studies have shown that IT may indeed help improve
transformation
organizational performance. A consensus has emerged that IT, as a simple hardware and
software tool, cannot alone or directly generate value or improve company performance but
complement other information systems and organizational factors and function synergistically
(Wang et al., 2015; Peng et al., 2016). For example, Wade and Hulland (2004) pointed out that 529
information systems affect corporate performance by complementing other enterprise assets or
capabilities. Mithas et al. (2013) further argue that the impact of IT capabilities on enterprise
performance is realized by supporting higher-order business capabilities. Similarly, Wang et al.
(2015) found that IT assets could not directly and independently affect business performance
but through interaction with IT management. Peng et al. (2016) pointed out that IT capability
can improve enterprise performance by integrating with enterprise business process
management capability and supply chain management capability. However, the existing
literature has not reached a consensus on how to give full play to the potential value of IT and
effectively enable the digital transformation of enterprises. It is still unclear which precise
mechanisms IT uses to influence the results of enterprise transformation.
Digital transformation can be considered the strategic response to digital technology
trends and disruptions (Vial, 2019), encompassing profound changes in society and industry
caused by the application of digital technology (Agarwal et al., 2010). It’s a complex journey
that needs to be guided by a clear digital transformation strategy. The latest view holds that it
is strategy that drives digital transformation, not technology (Li et al., 2018). Digitalization has
wholly changed traditional strategic rules and redefined competitive advantage and its
realization strategy. Indeed, digital transformation must consider how advances in digital
technology can bring changes to the organizational business model, structure and processes
(Hess et al., 2016), it includes the impact of emerging information technologies on the digital
transformation strategy of enterprises. Therefore, the core issue of enterprise digital
transformation is how to formulate and implement digital transformation strategy (Chanias
et al., 2019). Existing research suggests that organizations need to develop a digital
transformation strategy to find innovative applications of technology, manage the changes
triggered by technology and coordinate the implementation of the entire digital transformation
(Hess et al., 2016). Therefore, some studies believe that digital transformation strategy and
organizational change have become a new path of IT-driven digital transformation (Svahn
et al., 2017). However, despite these understandings, the specific role of digital transformation
strategy in the relationship between IT and digital transformation is still unclear and its
relative degree and micro-mechanism have not been tested.
Digital transformation strategy focuses on the changes in products, processes and
organizations owing to new technologies (Matt et al., 2015). In a dynamic environment, a
digital transformation strategy can guide the integration and use of digital technologies to
achieve digital transformation. Research shows that digital transformation strategy
positively affects firm performance, mediating between digital technology usage and firm
performance (Tsou and Chen, 2021). Digital strategy can improve the digitization level of
enterprises through digital capabilities (Proksch et al., 2021). Furthermore, organizational
outcomes are predicted by management characteristics (Lim et al., 2011b). Existing studies
have shown that top management support and digital leadership enhance the ability to utilize
outstanding IT capabilities, promote successful strategic changes and improve business
performance (Li et al., 2018). Additionally, the design and implementation of a digital
transformation strategy often involve top managers (such as a digital committee and Chief
Digital/Information Officers (CDOs/CIOs) who lead and initiate transformation efforts
(Haffke et al., 2016). To lessen or avoid risks from incorrect identification and deployment of
BPMJ processes and resources, top managers must make the appropriate strategic decisions about
29,2 the digital transformation of their organizations (Chae et al., 2018). This study argues that
digital strategies present an opportunity for companies to explore new ways to create value
from IT. IT infrastructure facilitates digital transformation by responding to and supporting
selected business strategies. Moreover, top management is complementary to IT
infrastructure and digital transformation strategy.
In summary, this study takes digital transformation strategy and top management as the
530 crucial mechanism of IT business value formation in the context of digital transformation.
Theoretically, IT infrastructure influences enterprise transformation outcomes by
responding to and supporting digital transformation strategies. Top management can
strengthen the relationship between IT infrastructure, digital transformation strategy and
transformation outcomes. Therefore, this study examines both the mediating effect of digital
transformation strategy and the potential moderating role of top management, thereby
answering the current research needs on the role of digital transformation strategy and the
use of new-generation IT in the context of enterprise transformation and upgrading.
This study has specific theoretical and practical contributions. First, this paper provides a
new interpretation of how IT infrastructure can empower an enterprise’s digital
transformation. By taking digital transformation strategy as an intermediary condition,
we enrich and expand the research on IT value creation. Secondly, this study constructs and
empirically tests a model of IT-driven digital transformation realization and takes IT
infrastructure, digital transformation strategy and top management as the antecedent
configuration of digital transformation, which enriches the research on digital
transformation. In terms of its practical value, this study concludes that businesses cannot
solely rely on IT to implement digital transformation. Instead, businesses must create a
digital transformation strategy to manage the complex transformation brought on by digital
technology and use an effective IT-strategy integration to boost transformation performance.
The study’s findings offer theoretical recommendations for businesses to achieve digital
transformation and a justification based on science for top management competency training
in businesses.
2. Theoretical background
2.1 Resource-based view of the firm
The resource-based view (RBV) posits that an enterprise’s unique resources and capabilities
are the sources of its lasting competitive advantages. In order to explain the sustainable
advantages and differences across organizations, it views an enterprise as a collection of
resources and focuses on those resources’ traits and strategic elements (Barney, 1991).
Resources refer to the assets, technologies, knowledge, capabilities and processes owned by
an enterprise. Moreover, RBV emphasizes that only valuable, rare, imperfectly imitable and
non-substitutable resources can be used as the basis for competitive advantage.
In information system literature, RBV is widely accepted as the leading theory to explain
how IT resources form business value (Barney et al., 2011; Shibin et al., 2020). Based on RBV,
existing studies have explored the impact of various IT resources on organizational
performance, such as IT infrastructure (Benitez et al., 2018), IT capabilities (Chae et al., 2018)
and management of IT investment (Ilmudeen and Bao, 2020) and considers that IT resources,
as a source of competitive advantage, can be used to improve internal communication,
increase production efficiency, reduce operating costs and increase financial performance
(Liang et al., 2010; Devaraj and Kohli, 2003). At the same time, other studies have limited the
argument that IT resources have a direct impact on firm performance (Peng et al., 2016) and
have proposed a complementary view based on RBV, which argues that IT resources do not
generate competitive advantage by themselves, but gain competitive advantage by
complementing other resources or capabilities (Ravichandran et al., 2005). Spanos and IT investment
Lioukas (2001) also proposed a composite model and analyzed three paths of the relative and digital
influence of firm-specific factors on performance. Among them, the RBV-based strategic
effect reflects the direct effects of strategy on performance and the firm asset effects reflect
transformation
the firm asset’s impact against the strategy. This path indicates that the firm resources can
enhance the firm’s ability to design competitive strategies and thus affect firm performance
(Rivard et al., 2006), which is precisely in line with our view. We believe that the
complementary role of digital transformation strategy as an intermediary structure between 531
IT resources and enterprise digital transformation may be an extension of the
aforementioned views. As a result, the complementary view based on RBV theory
provides an excellent theoretical foundation for us to explore the complementary role of IT
infrastructure and digital transformation strategy.
According to statistics, enterprise IT infrastructure investment accounts for more than 50% of
the total IT expenditures, which provides the basis for sharing IT services inside and outside the
organization (Aral and Weill, 2007), and is a crucial enabler of business performance (Benitez
et al., 2018; Karhade and Dong, 2020). Some scholars even proposed to take infrastructure
research as the core of future information system research (Tilson et al., 2010). Therefore, this
study focuses on the value creation of IT infrastructure in the digital environment, which has
certain practical significance.
Top
Top Management
Management
H4a H4b
Digital
Digital Digital
Digital
IT
IT Infrastructure
Infr
f astru
r ctu
t re H1 Transformation
Transfo
f rmation H2
Transformation
Transfo
f rmation
Strategy
Strategy
H3 H3
Figure 1. Direct/moderated effects
Research model Control
Control Variables:
a les: Firm
Variab Firm size;
size; Industry;
Indu r ; Firm
d stry Firm age
age Mediated effects
that digital technology changes enterprises’ original resource base characteristics in four IT investment
ways: form, nature, value and structure through standardization, process, data and and digital
interconnectedness of resources, thus driving strategic change. The more technological
resources a company has, the greater its ability to develop utility-creating strategies (Spanos
transformation
and Lioukas, 2001) and the more conducive it is to develop a digital transformation strategy
(Tsou and Chen, 2021). This study suggests that IT infrastructure is the antecedent of an
enterprise’s digital transformation strategy. Firms with higher levels of IT infrastructure
have a more remarkable ability to design and implement digital transformation strategies. 535
Therefore, we propose the following hypotheses.
H1. IT infrastructure has a positive effect on digital transformation strategy.
Industry Agriculture, Forestry, Animal 5, 2.7% Firm scale 21–50 18, 10%
Husbandry and Fishery (people)
Industry and Construction 54, 30% 51–100 33, 18.3%
Wholesale and Retail Trade 13, 7.2% 101–300 62, 34.5%
538 Accommodation and Catering 7, 3.8% 301–1,000 49, 27.2%
Industry
Transportation, Storage and 12, 6.6% More than 15, 8.3%
Post 1,000
Information Transmission, 70, 38.8% Annual Less than 1 3, 1.7%
Software and Information revenue
Technology Services (million)
Others 19, 10.5% 1–5 15, 8.3%
Firm age Less than 3 1, 0.5% 5–10 34, 18.9%
(year) 3–5 23, 12.7% 10–50 52, 28.9%
6–10 57, 31.6% 50–100 28, 15.5%
Table 2. More than 10 99, 55% 100–500 30,16.7%
Sample demographic Firm scale 20 and below 3, 1.7% More than 18, 10%
information (people) 500
Cronbach’s
Items Alpha CR AVE DTS DT ITI TM
Besides, common method bias can be assessed by examining the statistical significance of
factor loadings of the method factor and comparing the variances of each observed indicator
explained by its substantive construct and the method factor. The method factor loadings are
insignificant and the indicators’ substantive variances are substantially more significant
than their method variances in this study. Thus, common method bias is not a serious
concern.
Finally, we evaluated the goodness of model fit for the saturate model by examining the
standardized root mean squared residual (SRMR), unweighted least squares discrepancy
(dULS) and geodesic discrepancy (dG) (Henseler et al., 2016). Generally speaking, a model is
considered to have a good fit if the value of SRMR is below 0.08 and the values associated with
the dG and dULS criteria are below 0.95 (Henseler et al., 2016). After testing, the SRMR value
of the proposed model was 0.075, lower than the threshold of 0.08 and the dULS value was
0.678, the dG value was 0.262, all of which are lower than 95% quantiles of the bootstrap
difference. Thus, it was demonstrated that the proposed model showed a good structural
model fit between the model and the data (Benitez et al., 2018).
Digital
Digital Digital
Digital Figure 2.
IT
IT infrastructure
infr
f astru
r ctu
t re 0.647*** transformation
transfo
f rmation 0.688***
Transformation
Transfo
f rmation Results of structure
strategy
strategy
model analysis
Note(s): *p < 0.05; **p < 0.01; ***p < 0.001
BPMJ performance, so H2 is supported, which confirms from the extensive sample practice that the
29,2 success of enterprise digital transformation needs a digital transformation strategy to
promote.
DTS/(ITI)/(DT) Direct effect 0.037 0.072 0.521 0.104 0.179 0.104 0.179 Full
Indirect 0.424 0.056 7.571 0.322 0.550 0.319 0.538
Table 5. effect
Results of mediating Note(s): Bootstrap 5,000 times, M: mediator; IV: independent variable; DV: dependent variable; digital
effects transformation strategy (DTS); IT infrastructure (ITI) and digital transformation (DT)
Main effect digital transformation 0.683 12.489 0.460 7.159 0.473 7.477
strategy
top management 0.361 5.607 0.416 6.305
Moderating digital transformation 0.155 2.860 Table 7.
effect strategy 3 Analysis of
moderating role of top
top management
management in the
Adjusted R2 0.464 0.542 0.560 relationship between
R2 change 0.467 0.080 0.020 digital transformation
F change 155.976*** 31.442*** 8.178* strategy and digital
Note(s): ***p < 0.001; **p < 0.01; *p < 0.05 transformation
4
Digital strategy
Figure 3.
Low top The moderating effect
3 management of top management in
High top the relationship
management between IT
2
infrastructure and
digital transformation
1 strategy
Low IT infrastructure High IT infrastructure
5
Digital transformation
Corresponding author
Yao Yu Xu can be contacted at: [email protected]
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