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    Digital Business Transformation

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    Emanuel Mansilla
    This document discusses digital business transformation and the need for an integrated capability framework. It argues that digitization initiatives often fail due to a lack of understanding of how firms generate business value from technology. Successful digital transformation requires organizational readiness, including integrated resource, process, and cultural capabilities. The paper aims to examine how these capabilities impact successful digital business transformation and value generation.

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    Digital Business Transformation

    Uploaded by

    Emanuel Mansilla
    26 views1 page
    This document discusses digital business transformation and the need for an integrated capability framework. It argues that digitization initiatives often fail due to a lack of understanding of how firms generate business value from technology. Successful digital transformation requires organizational readiness, including integrated resource, process, and cultural capabilities. The paper aims to examine how these capabilities impact successful digital business transformation and value generation.

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    This document discusses digital business transformation and the need for an integrated capability framework. It argues that digitization initiatives often fail due to a lack of understanding of how firms generate business value from technology. Successful digital transformation requires organizational readiness, including integrated resource, process, and cultural capabilities. The paper aims to examine how these capabilities impact successful digital business transformation and value generation.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    26 views1 page

    Digital Business Transformation

    Uploaded by

    Emanuel Mansilla
    This document discusses digital business transformation and the need for an integrated capability framework. It argues that digitization initiatives often fail due to a lack of understanding of how firms generate business value from technology. Successful digital transformation requires organizational readiness, including integrated resource, process, and cultural capabilities. The paper aims to examine how these capabilities impact successful digital business transformation and value generation.

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    © All Rights Reserved
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    of 1

    Chiene Ike Orji

    DIGITAL BUSINESS TRANSFORMATION: TOWARDS


    AN INTEGRATED CAPABILITY FRAMEWORK FOR
    DIGITIZATION AND BUSINESS VALUE GENERATION
    Chiene Ike Orji

    ABSTRACT
    The recent successes recorded in digital customer engagement and robotic process automation are prime
    examples of how digitization has positively impacted organizations productivity and performance. The
    problem is that digitization is not cheap, and digital business transformation initiatives are failing due to
    the existing gap in the understanding of the mechanism through which firms attain business value from
    technology. More than technology, organizational readiness accounts for digital transformation success.
    Organization readiness refers to the ability to harness and orchestrate core organizational capabilities,
    namely; resource capability, process capability, and cultural capability in an integrated manner. This
    paper aims to examine the impact of resource capability, process capabilities and cultural capability on
    successful digital transformation.

    Keywords: digital business transformation, resource capability, process capability, cultural capability,
    value generation

    INTRODUCTION
    In both speed and intensity, digital technologies are transforming the structure of social
    relationships in both the consumer and the enterprise space. These technologies are also reshaping
    traditional business strategy as modular, distributed, cross-functional, and global business processes that
    allow work across time, distance, and national boundaries (Matt, Hess & Benlian, 2015). This trend will
    continue, especially, as agility in organizational structures and information systems becomes an essential
    capability for enterprises as they are interacting within a highly dynamic environment with innovative
    endeavors to disrupt their industries and markets, or at the least prevent being disrupted. (Urbach, Drews
    & Ross, 2017; Bharadwaj et al., 2013).

    The resulting changes from the accelerated rate of technological innovation and adoption, and the
    performance outcome from the exploitation of technology trends such as robotic process automation
    (RPA), social media, mobile, analytics, cloud computing, and internet of things (SMACIT) significantly
    influence processes, products, and services. Robotic process automation (RPA), for instance, is not only
    affecting cost reduction but also driving the development of the “digital workers” of the future with its
    demonstrable result in the efficient delivery of routine tasks, and its potential to learn machinal. Cloud

    Chiene Ike Orji is a business and information technology research practitioner. Dr. Orji obtained a doctorate
    degree in Business Administration from the SBS Swiss Business School, Zurich, Switzerland, and a master’s degree
    in Information Technology and Management from the Sheffield Hallam University, Sheffield, United Kingdom. Dr.
    Orji holds a faculty position at the SBS Swiss Business School and has many years of experience aligning
    technology innovation to empower business organizations. Dr. Orji’s research interest includes innovation and
    value management, digital business transformation, business value of information technology, and organizational
    change.

    ©Journal of Global Business and Technology, Volume 15, Number 1, Spring 2019
    47

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