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Resume Somesh Rane

Somesh Rane is a campaign specialist currently working at IBM. He has a Master's degree in Computer Applications from Pimpri Chinchwad College of Engineering and a Bachelor's degree in Computer Applications from Dr. DY Patil College. Previously he worked as a digital marketing executive at ProductDossier Solutions where he performed SEO, social media marketing, email marketing, and analytics. He has strong communication, creative, and analytical skills and experience with tools like Adobe Campaign, Sendgrid, SEMRush, Google Analytics, and Hootsuite.

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Tushar Wagh
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55 views

Resume Somesh Rane

Somesh Rane is a campaign specialist currently working at IBM. He has a Master's degree in Computer Applications from Pimpri Chinchwad College of Engineering and a Bachelor's degree in Computer Applications from Dr. DY Patil College. Previously he worked as a digital marketing executive at ProductDossier Solutions where he performed SEO, social media marketing, email marketing, and analytics. He has strong communication, creative, and analytical skills and experience with tools like Adobe Campaign, Sendgrid, SEMRush, Google Analytics, and Hootsuite.

Uploaded by

Tushar Wagh
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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SOMESH RANE

CAMPAIGN SPECIALIST

PERSONAL PROFILE
To solve creative challenges of businesses for achieving their
objectives through top-notch marketing skills, strategies and
communication.

CONTACT EDUCATION ATTAINMENT

Polite Harmony, Sane Chowk, Master in Computer Applications (MCA) 2021


Chinchwad, Pune - 411062 Pimpri Chinchwad College of Engineering | University of Pune
[email protected] Bachelor in Computer Applications (BCA) 2018
Dr. DY Patil College | University of Pune
+91 8446250380

@someshrane
WORK EXPERIENCE (CURRENT)

International Business Machines - IBM


(Campaign specialist)
SKILL SUMMARY
Currently working with Adobe Campaign Client console,
for creating & updating workflows to deploying deliveries.
Search Engine Optimization
Review key aspects of campaign design, build and deploy
Search Engine Marketing processes to ensure optimal quality, including campaign
flow, channel selection and touch-point timing.
Social Media Marketing Subscriber data import and segmentation, including
dynamic content and data driven personalization &
Email Marketing
deployment configuration, including A/B testing, audience
Technical SEO selection, send date and time, perform functional testing
of the email.
Strategy Building Co-ordinate with stakeholders and ensure timely launch of
the campaign.
Client communication
Supporting development and validation of launch plan for
the respective tactic/channel/campaign.
Review and validate campaign workflow process flow for
TOOLS
given campaign.
Contributing to the success of the team by assisting in
Adobe Campaign Classic
other duties defined by the client.

Sendgrid ProductDossier Solutions (Digital Marketing Executive)

Off-Page Activities - Using popular SEO activities and best


SEMRush practices built high quality backlinks.
TOOLS (CONT'D) On-Page Activities - End to end website auditing, Website
analysis (Content optimization, image optimization, page
load time), Website optimization (As per the focused
Google Web Master keyword density, synonyms, internal linking & external
links, head tags and quality check)
Google Analytics
Social Media Handling & Optimization - Facebook,
LinkedIn, Pinterest, Twitter, & Instagram (Created
Publer strategy for each SM channel related to post content,
time, day with whom we have to share our post), Keep
monitoring and analyzing social media insights.
Hootsuite
YouTube video content optimization - Title, description,
thumbnail, tags, transcript and engagement.

Google Analytics - Landing page performance, audience


behavior, bounce rate optimization, location targeting,
device and browser performance.

Email Marketing - Email automation funnels, Segmenting


subscribers, open rates, deliverability, analytics, device
friendly email templates, test copy, UX and CTA's, A/B
testing, personalized/targeted email conversions.

CORE STRENGTHS

Ability to communicate excellently both in written and

verbal forms.

Possess good knowledge of Adobe Premiere Pro, Canva

and HTML.

Possess good understanding of web analytics and UX.

Ability to work with cross-functional teams.

Being creative with marketing campaigns and being

responsible for creating attractive and captivating

infographics for the various social media sites

LANGUAGES

English Hindi Marathi Konkani


HOBBIES

Content writing Travelling

Motorcycling Film making

DOB - 20/01/1997

Date :

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