Akera Skin and Hair Clinic Studio Fable

Brand Identity
Guidelines
Akera Skin and Hair Clinic Studio Fable

02-09 Brand Introduction & Identity 13-15 Typography

Logo Primary Font
Logo Rationale Secondary Font
Logo Structure
Signage Logo Structure

16-28
Brand Symbol Brand Application
Social Media

10-12 Brand Palette Extended Communication

Collaterals
Comprehensive Palette
Akera Skin and Hair Clinic Studio Fable

1.0

Brand Introduction
& Identity

02
 *Please note that These brand mockups
are for sampling only, not for commercial
use, as the images are not open source.
1.1 Akera Brand Guidelines – Introduction

We’ve been looking for a go-to

brand for all skin and hair care
needs; We couldn’t find one, so
we made one.
We are simple, clean, backed by science
and the latest tech. We roll our eyes when
other brand say they care and then offer
products and services that aren’t ethical in
their approach. We’re not like them.

Don’t take our word for it –

See for yourself.

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1.2 Akera Brand Guidelines – Logo

SKIN AND HAIR CLINIC

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*Please note that These brand mockups
are for sampling only, not for commercial
use, as the images are not open source.
1.3 Akera Brand Guidelines – Logo Rationale The logo unit has been thoughtfully crafted to embody the
brand's essence, rooted in the fundamental building blocks
of skin and hair – alpha keratin. The visual element shows
this essential component with a simple, minimal, and
thoughtful design that could also be perceived as a visual
representation of flow or a process.

SKIN AND HAIR CLINIC

06
1.4 Akera Brand Guidelines – Logo Structure

The logo unit comprises a robust wordmark using the Lexend Deca font, combined with the visual depiction of
the Alpha Keratin symbol. These elements have been designed to maintain an appealing visual balance that is
07 suitable for both print and digital mediums, and they complement each other harmoniously.
1.5 Akera Brand Guidelines – Signage Logo Structure

SKIN AND HAIR CLINIC

This logo unit highlights the tagline, especially when indicating its role as a skin and haircare clinic is crucial. It
effectively emphasizes the clinic's expertise in these areas, making it valuable for various signage needs.
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1.6 Akera Brand Guidelines – Brand Symbol

Through the brand symbol we optimize and integrate the concept of minimalism in the design, where we take the
‘a’ and the visual element and use them together. This will be easy to be recognized and displayed in a variety of
09 sizes and across different elements.
Akera Skin and Hair Clinic Studio Fable

2.0

Brand Palette

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Colour Palette
Pale Pink

Our color palette is purposefully HEX #ffedee

chosen to capture the unique essence CMYK 00 07 02 00
of our brand. RGB 255 237 238

Fresh Green
Blue represents calmness and reliability,
green embodies natural vitality and HEX #cdff95
growth, while pink signifies gentle care CMYK 21 00 55 00
and self-renewal. This gender-neutral RGB 205 255 149
palette reflects inclusivity and our
commitment to quality & authenticity. City Sky Blush Pink
Together, these colors create a
harmonious visual identity that HEX #9bc8ff HEX #ffd5d1
uniquely resonates within the skincare CMYK 35 13 00 00 CMYK 00 20 11 00
RGB 155 200 255 RGB 255 213 209
and haircare category.

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2.2 Akera Brand Guidelines – Brand Palette Extended

City Sky Fresh Green Blush Pink

#b8dcff #dcffae #ffe2e1

#def0ff #f0ffd9 #ffedee

Akera Skin and Hair Clinic Studio Fable

3.0

Typography

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 aBb
3.1 Akera Brand Guidelines – Primary Font

Lexend Deca
Lexend Deca stands as our primary font choice due to its
clear readability, modern elegance, and versatile
adaptability. Its balanced letterforms ensure easy
comprehension of vital skincare and haircare information
across both print and digital platforms.

The font's neutral design underscores our brand's

commitment to inclusivity, while its unique appeal sets us AaBbCcDdEeFfGgHhIiJjKkLlMmNn
apart in a competitive industry. Lexend Deca embodies our
values and goals, enhancing our visual identity for effective
OoPpQqRrSsTtUuVvWwXxYyZz
communication and recognition. 0123456789

Usage: Headers, Subheads, Captions

AaBbCcDdEeFfGgHhIiJjKkLlMmNn
OoPpQqRrSsTtUuVvWwXxYyZz
0123456789
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 aBb
3.2 Akera Brand Guidelines – Secondary Font

Space Grotesk
In our skin and haircare brand guidelines, Space Grotesk
serves as a complementary secondary font to Lexend Deca.
Its modern, bold design adds visual diversity and hierarchy,
guiding attention and emphasizing key points. This
adaptable font ensures consistency across digital and print
media, enhancing our contemporary and innovative brand
identity within the skincare and haircare industry.
AaBbCcDdEeFfGgHhIiJjKkLlMmNn
Usage: Body Copy, Chunks of Text OoPpQqRrSsTtUuVvWwXxYyZz
0123456789

AaBbCcDdEeFfGgHhIiJjKkLlMmNn
OoPpQqRrSsTtUuVvWwXxYyZz
0123456789
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Akera Skin and Hair Clinic Studio Fable

4.0

Branding
Applications

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 Chemical vs.
“I never lie about my Mineral Sunscreen
age, I just let my skin
Social Media do it for me.”
Communication
OVERHEARD AT THE CLINIC

With our social media communication our visual

landscape is a tapestry of clarity, guided by the
brand symbol and simple shapes, portraying your
transformative journey through radiant imagery.

Infused with wit and charm, our messaging adds a

playful twist to your self-care routine, making
every scroll a delightful experience. Enveloped in
our signature palette, your feed becomes a
canvas of vibrant hues, infusing energy and
enthusiasm into your digital presence. Our posts
combine crisp text and the brand symbol,
creating compelling visual stories that resonate
and engage.

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All you need to know
about Skin Cycling
4.1 Akera Brand Guidelines – Social Media

Akera.health Akera.health Akera.health

“I never lie about my

age, I just let my skin
do it for me.”

OVERHEARD AT THE CLINIC

All you need to know

about Skin Cycling
 Akera.health 23h Akera.health 23h Akera.health 23h

TIP OF THE DAY

Akera Summer
Under-eye Care Detox Guide
TIP 1

Stay Hydrated
Summer Bod? Drink plenty of water throughout
Banish puffiness: Elevate your under eye Your body, just the day to help flush out toxins
and keep your body functioning
care by gently massaging with cool
cucumber slices for a refreshing,
de-puffed look.
in the summer! optimally in the heat.
4.2 Akera Brand Guidelines – Extended Communication

That glow Elevate your

looks good Skin and Hair
on you! care game!
Your Skin's New Life’s too Short for
BFF awaits. Bad Hair Days

Type hierarchy and clear visuals have been used to leave us with bold, clear and engaging communication.

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*Please note that These brand mockups
are for sampling only, not for commercial
use, as the images are not open source.
4.3 Akera Brand Guidelines – Collaterals
4.3 Akera Brand Guidelines – Collaterals

ID NO: #5985-0 ID NO: #5987-0 ID NO: #5986-0

Lavina Leela Prabhakar

Mittal Chowdhury Sharma
Dermatologist Receptionist Marketing Head
& Co-founder

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4.4 Akera Brand Guidelines – Stationery

Tarang Mittal Co-founder Lavina Mittal Co-founder Lavina Mittal Co-founder

+91 9123456789 +91 9123456789 +91 9123456789

[email protected] [email protected] [email protected]
www.akerahealth.com www.akerahealth.com www.akerahealth.com

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 Dear Valued Client,

We appreciate your trust in Akera for your hair and skincare needs.
Your well-being remains our focus.

Exciting updates: Unlock Your Best Self with Our Latest Treatments!

Revitalift Glow Facial: Rejuvenate your skin with our advanced

exfoliation and nourishment for a radiant complexion.

SilkTress Hair Renewal: Transform and revitalize your hair with our
expert blend of oils and techniques for stunning, healthy locks.
Join us on 14th September, 2023 for exclusive offers and
consultations.

Explore more on www.akerahealth.com

Thank you for choosing Akera.

Best wishes,

+91 9123456789 Ground & 1st floor, 16/A, Mark Rd, +91 9123456789 Ground & 1st floor, 16/A, Mark Rd,
Lavina Mittal [email protected] Vishweshwarapura, Basavanagudi, Lavina Mittal [email protected] Vishweshwarapura, Basavanagudi,
www.akerahealth.com Bengaluru, Karnataka 560004 www.akerahealth.com Bengaluru, Karnataka 560004
 Tarang Mittal Co-founder

+91 9123456789
[email protected]
www.akerahealth.com

Lavina Mittal Co-founder

Ground & 1st floor, 16/A, Mark Rd,
Vishweshwarapura, Basavanagudi,
Bengaluru, Karnataka 560004

+91 9123456789
[email protected]
www.akerahealth.com

+91 9123456789 Ground & 1st floor, 16/A, Mark Rd,

Lavina Mittal [email protected] Vishweshwarapura, Basavanagudi,
www.akerahealth.com Bengaluru, Karnataka 560004

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Studio Fable © August 2023

Fin.

E: [email protected]
IG: @studiofable.in
PH: +91 9748235265