13.product and Process Innovation New
13.product and Process Innovation New
13.product and Process Innovation New
Innovations in process
Innovations in services
Innovations in
management
1. innovations in production : development or enhancement of a
specific product.
2. innovations in process : finding of new ways of organizing and
combining inputs in the process of production of specific products
or services.
3. innovations in waste : create a new way to improve the waste.
4. innovations in services : offering new or enhancing of existing
services.
5. innovations in management : creating new ways of organizing
business resources.
three distinct categories of innovation strategy
• companies focus on being first to bring new products to
markets and base their R&D efforts on getting direct
Need
• proactive input from customers
Seekers
design
product
innovation
strategy
Technology
Marketing
Product innovation steps
1. Penelitian pasar atau penelitian terapan (market research
atau applied research),
2. Desain produk (product design),
3. Desain proses dan perekayasaan manufakturing
4. Pemasaran penjualan dan distribusi (marketing sales dan
distribution).
measures the development of product innovation