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    13.product and Process Innovation New

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    This document discusses different types of innovation including product innovation, process innovation, and innovation strategies. It defines innovation as transforming new ideas and knowledge into new products and services. It explains that product innovation involves developing or enhancing specific products, while process innovation finds new ways to organize production. The document also outlines three innovation strategies - need seekers who focus on new products, market readers with a cautious approach, and technology drivers concerned with technology over customer input. Key aspects and measures of product and process innovation are also summarized.

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    13.product and Process Innovation New

    Uploaded by

    setiyawanmuktiwijaya160902
    20 views20 pages
    This document discusses different types of innovation including product innovation, process innovation, and innovation strategies. It defines innovation as transforming new ideas and knowledge into new products and services. It explains that product innovation involves developing or enhancing specific products, while process innovation finds new ways to organize production. The document also outlines three innovation strategies - need seekers who focus on new products, market readers with a cautious approach, and technology drivers concerned with technology over customer input. Key aspects and measures of product and process innovation are also summarized.

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    This document discusses different types of innovation including product innovation, process innovation, and innovation strategies. It defines innovation as transforming new ideas and knowledge into new products and services. It explains that product innovation involves developing or enhancing specific products, while process innovation finds new ways to organize production. The document also outlines three innovation strategies - need seekers who focus on new products, market readers with a cautious approach, and technology drivers concerned with technology over customer input. Key aspects and measures of product and process innovation are also summarized.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    20 views20 pages

    13.product and Process Innovation New

    Uploaded by

    setiyawanmuktiwijaya160902
    This document discusses different types of innovation including product innovation, process innovation, and innovation strategies. It defines innovation as transforming new ideas and knowledge into new products and services. It explains that product innovation involves developing or enhancing specific products, while process innovation finds new ways to organize production. The document also outlines three innovation strategies - need seekers who focus on new products, market readers with a cautious approach, and technology drivers concerned with technology over customer input. Key aspects and measures of product and process innovation are also summarized.

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    of 20

    Innovation

    Universitas Muria Kudus


    Mira Meilia Marka
    Innovation ?

    a process of transforming the new


    ideas, new knowledge into new
    products and services
    The importance and definition
    of innovations from several aspects
    products with better quality and better
    Consumer services, which together mean a better way
    of life

    sustainable growth and development,


    Business realization of great profit

    new and more interesting job, which requires


    Employee more mental faculty, which results in higher
    salaries

    Whole innovation represents a bigger


    Economy productivity and prosperity for all.
    Innovations in
    production (product)

    Innovations in process

    innovation Innovations in waste

    Innovations in services

    Innovations in
    management
    1. innovations in production : development or enhancement of a
    specific product.
    2. innovations in process : finding of new ways of organizing and
    combining inputs in the process of production of specific products
    or services.
    3. innovations in waste : create a new way to improve the waste.
    4. innovations in services : offering new or enhancing of existing
    services.
    5. innovations in management : creating new ways of organizing
    business resources.
    three distinct categories of innovation strategy
    • companies focus on being first to bring new products to
    markets and base their R&D efforts on getting direct
    Need
    • proactive input from customers
    Seekers

    • They watch markets carefully


    • maintain a more cautious approach focusing on creating
    Market
    values through incremental change.
    Readers

    • focus on a technology forward approach to innovation,


    • while remaining less concerned with direct customer
    Technology
    input into the process
    Drivers
    Product
    Innovation

    Universitas Muria Kudus


    • Product innovation is one of the impacts of rapid technological
    change and high product variation will determine
    organizational performance
    Quality

    design
    product
    innovation
    strategy
    Technology

    Marketing
    Product innovation steps
    1. Penelitian pasar atau penelitian terapan (market research
    atau applied research),
    2. Desain produk (product design),
    3. Desain proses dan perekayasaan manufakturing
    4. Pemasaran penjualan dan distribusi (marketing sales dan
    distribution).
    measures the development of product innovation

    ✓The number of research conducted by the


    company related to product development
    ✓The number of new product creation
    ✓Company leadership in new product
    development
    Process
    Innovation

    Universitas Muria Kudus


    Process innovation describes changes in the way organizations
    produce products and end services of a company
    High
    Quality
    process
    innovation
    production
    efficiency
    MEASURES THE DEVELOPMENT OF
    PROCESS INNOVATION

    1. Continuous improvements in the production


    process

    2. The allocation of research funding for the


    improvement of production processes

    3. Frequency of training companies relating to


    improvement of production processes
    product Product design
    innovation
    Value and
    and High Quality
    Alternative
    process product choices
    innovation

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