1019MAPA Hand-in Sheet:

All elements on this form are to be completed individually by every student.

SECTION A

Identification Details

NAME:
STUDENT ID:
COV EMAIL:

SECTION B

LOGO

Embed your logo as a jpg, or if your logo is a moving image/movie then insert your
link.

Moving image version:

https://www.youtube.com/watch?v=pX-SV5qKJ9Y
SECTION C

REMIX

LINK TO YOUR REMIX.

https://www.youtube.com/watch?v=ZrRf_MLNgKw&feature=youtu.be

SECTION D

KLYNT

LINKS TO YOUR KLYNT PROJECT AND SOCIAL MEDIA CAMPAIGN.

http://www.routhmedia.com/howellj4

https://www.instagram.com/p/B-7ywkuhXmj/

SECTION E

WRITTEN REPORT (1500 WORDS)

Your report must detail your process and evaluate your professional development
throughout the module. You will be expected to complete the assigned reading
and/or viewing each week, and critically reflect on these and your media objects in
your report. Your report should include a full bibliography and evidence of research.

After completing each individual task, I feel like I have massively furthered my
progression in every aspect of Media Production. It has made me change my
approach to the industry as it is always expanding in different types of forms
and productions. While we started off with a basic creation, which was creating
a logo that I could identify with. Before even creating the logo, I wanted to
understand what my interests were, as for me the logo would represent want I
wanted to do in its simplest form, so that if anyone saw it they could understand
what it represents. For example, constructing a logo helped me figure out what
type of industry within Media I would want to go into, that being a camera
operator. Along with this, watching the assigned reading/viewing of Lo and
Behold: Reveries of the Connected World, It helped me understand the impact of
the creation of the internet and it’s early beginnings. Furthermore, how the
internet can be used as a platform to showcase your skills and connect you with
people who share the same interests as you and present projects you have
created. For example, the logo I have created can be used throughout each
project I make which creates continuity but more than that a sense of identity
within my creations. The logo was created in photoshop, therefore I learnt more
skills within this program as well, such as using layers and masks along with a
gradient to give my logo the professional look I wanted. Continuing on with the
assigned reading/viewing which was “The Medium is the message” and “The
Great Hack”. The Medium is the message was created by Marshall Mcluhan
stating that “the form of a message (print, music and visual) determines the way
in which that the message will be perceived. Keep in mind Mcluhan published
this in 1964, he made some bold but surprisingly accurate predictions in relation
to the evolution of media. “This is merely to say that the personal and social
consequences of any medium/ that is, of any extension of ourselves”. Along
with this, I also watched “The Great Hack” on Netflix to further support the
medium is the message. This is a result of showing the evolution of media being
used to spread information, in rather a harmful way. As data can be collected
about a user without them even knowing which already brings up ethical issues.
This documentary showed how they would use this information from social
media websites such as Facebook, and from that they would adapt your social
feed to what you might be interested in but also political issues, this was evident
from the 2016 USA Election in which they would target people who were unsure
who they would vote for and sent them videos on their social feeds to try and
sway them in a political direction if they were previously ‘on the fence’ when it
came to who they were going to vote for in the upcoming election. Therefore, it
was essential for me to take into consideration how important the internet is
when it comes to producing media artifacts and how social media can be used
to broadcast these projects to the mass audience and get the most eyes as
possible on them. Overall, from carrying out research on existing logos I
realized that most didn’t feature much text and was recognizable just by the
image. While I realise that my logo would not be able to achieve that level of
recognition right away, it would take time to establish the ‘brand’ along with the
fact the logo we were tasked to create would be based on what branch of the
media industry we would want to go into i.e. Camera Operator.

After creating and editing the remix video it helped me develop my skills within
the program Adobe Premiere Pro, as I spent countless hours testing and using
different techniques of cutting and transitions. For example, for my remix I had
to sync the visual track with the audio track and that was a challenge I
welcomed as I knew it would help me in future projects/modules. Along with
this, after watching the assigned reading/viewing which was “RiP: A Remix
Manifesto” helped understand that anything can be ‘remixed’ but also the legal
ramifications if you remixed one of the big companies’ property i.e. copyright.
My remix video was about storytelling, both narratively but also visually, again
this links into my aspiration to be a camera operator who is mainly in control of
the visuals of a production. The foundation of this remix video was done through
using soundbytes of a Ted Talk by Andrew Stanton (The clues to a great story)
who is a film-maker who worked on Pixar film’s such as Toy Story and WALL-E.
He discusses how storytelling is integral to engaging the audience and making
them care about the character in the end. Along with this, the character should
be relatable and have an active development of character. I wanted to adapt
this ted-talk and match the sound bites of audio with iconic movie scenes that
themselves tell their own story. I found this very enjoyable and knowledgeable
to do as it broadened my editing skills as a whole but also finding clips that
matched the meaning of the audio gave the remix video the vibe I wanted. As I
wanted the remix video to engage the audience but also the scenes, I chose
shows their own separate stories and these iconic scenes would evoke
emotions within them. By evoking these emotions, it would allow the video itself
be more rememberable and even make the audience want to view those films
again just after seeing one of those scenes. For example, when Andrew is
talking about making the audience care I matched the video with scenes of
lovable characters smiling at the camera i.e. Indiana Jones and Princess Leia.
“Change is fundamental in story, if things go static stories die because life is
never static” was the main focus of the video and one of the key components of
storytelling, this is something I will carry through all my productions going
forward such as the interactive story I made which I will go through further on.

After creating and producing the interactive story it helped me develop my skills
with making a structured story along with including the element of having the
audience making the choices that could impact the overall story. Before even
coming up with the concept of my interactive story I had to research what an
interactive story/documentary entails as it would give me a clearer approach
and understanding of what I needed to do. For example, looking at existing
interactive stories i.e. Kinoautomat: One Man and His House which was the first
interactive film ever made. The story consisted of a man making decisions
around the complex of his house and the consequences of certain decisions the
audience could make. This was accomplished through the audience clicking a
button red or green to decide what should happen next. My interactive story
revolved around the main character being tasked as a ‘glitch’ and would be
asked by a mysterious figure to complete tasks in order to ‘break free’. A simple
premise, but with the introduction of intractability through klynt I felt the
possibilities were endless. The tasks would come in the form of riddles and
puzzles, allowing the user to make their own decisions and if they were
incorrect, they would have to restart, similar to a game over screen. Along with
this, I used photoshop to create interactive menus that allowed the user to look
at each option before choosing what they thought was the correct one.
Furthermore, after watching the assigned reading/viewing which was “Black
Mirror: Bandersnatch” it helped me understand what an interactive story
experience would be like, and how the creators want you to replay the story to
rediscover new paths you could’ve taken. Therefore, it inspired me to take a
video game like approach with my interactive story, mainly being first person
putting yourself directly in the shoes of the main character. Before even going
onto Klynt I made a ‘mind map’ of the direction I wanted to take the interactive
story, this allowed to create a structure that made it easy to import it within Klynt
as its user interactive space is very straightforward as it follows the same
sequence/mind map approach. The other task was to create a social media
campaign to advertise and promote the interactive story I had created; this was
done through the apps Twitter and Instagram. I felt that my interactive story was
easily promotable on social media, as it was heavily inspired by the video game
genre and they mostly rely on promotion of their product to reach the masses.
However, I feel like I could’ve done more promoting of my project as it would’ve
helped more eyes view it but also receive more feedback and allow me to
improve on the next projects I do.

Bibliography:

Herzog, Z. 2016. Vimeo. Documentary. [online]

Available at: Lo and Behold: Reveries of the Connected World

McLuhan, M. 1964. “The Medium is the message” [online]

Available at: https://web.mit.edu/allanmc/www/mcluhan.mediummessage.pdf

Stanton, A. 2012. YouTube. Ted Talk. [online]

Available at: The clues to a great story

Činčera, R. 1967. YouTube. Trailer. [online]

Available at: Kinoautomat: One Man and His House
SECTION F (OPTIONAL)

INCLUDE ANY FURTHER INFORMATION YOU BELIEVE

SHOULD BE TAKEN INTO CONSIDERATION BY THE MARKERS.
REFERENCES

At Coventry University, the citation format used for documenting the sources
students use in academic assignments is The Coventry University Guide to
Referencing in Harvard Style. This is a simple system which is used internationally
by scholars and researchers. The lecturing team at the Centre for Academic Writing
(CAW) have customized the various versions of this referencing style into one user-
friendly guide for use by students and staff at Coventry. The guide also contains
a glossary of key terms used in referencing.

http://www.coventry.ac.uk/study-at-coventry/student-support/academic-support/
centre-for-academic-writing/support-for-students/academic-writing-resources/cu-
harvard-reference-style-guide/

REFERENCES SHOULD BE PLACED AT THE END OF EACH POST

For this submission, please divide your references into the following sections as per
the following examples:

BOOKS

JENKINS, H., FORD, S. AND GREEN, J. (2013). SPREADABLE MEDIA. 1ST ED. NEW YORK:
NEW YORK UNIVERSITY PRESS.
…

JOURNALS

JIN, D. (2015). DIGITAL CONVERGENCE OF KOREA’S WEBTOONS: TRANSMEDIA

STORYTELLING.COMMUNICATION RESEARCH AND PRACTICE, 1(3), PP.193-209
…

MEDIA (TV, FILMS, INTERNET etc.)

THEWEEK.COM. (2016). MR. ROBOT ISN'T A TV SHOW ANYMORE. IT'S A VIDEO GAME..
[ONLINE] AVAILABLE AT: HTTP://THEWEEK.COM/ARTICLES/642386/MR-ROBOT-ISNT-TV-
SHOW-ANYMORE-VIDEO-GAME [ACCESSED 14 NOV. 2016].
…