The document outlines a seminar presentation on marketing strategies for startups. The presentation aims to provide information and practical knowledge on establishing an effective marketing foundation for startups. The target audience includes future business owners, entrepreneurs, and startup teams. The content outline covers marketing fundamentals, challenges for startups, techniques like social media utilization, and tools like traditional and digital advertising. Promotional strategies include posts on Facebook, Twitter, and Instagram to spread awareness and drive registrations.
The document outlines a seminar presentation on marketing strategies for startups. The presentation aims to provide information and practical knowledge on establishing an effective marketing foundation for startups. The target audience includes future business owners, entrepreneurs, and startup teams. The content outline covers marketing fundamentals, challenges for startups, techniques like social media utilization, and tools like traditional and digital advertising. Promotional strategies include posts on Facebook, Twitter, and Instagram to spread awareness and drive registrations.
The document outlines a seminar presentation on marketing strategies for startups. The presentation aims to provide information and practical knowledge on establishing an effective marketing foundation for startups. The target audience includes future business owners, entrepreneurs, and startup teams. The content outline covers marketing fundamentals, challenges for startups, techniques like social media utilization, and tools like traditional and digital advertising. Promotional strategies include posts on Facebook, Twitter, and Instagram to spread awareness and drive registrations.
The document outlines a seminar presentation on marketing strategies for startups. The presentation aims to provide information and practical knowledge on establishing an effective marketing foundation for startups. The target audience includes future business owners, entrepreneurs, and startup teams. The content outline covers marketing fundamentals, challenges for startups, techniques like social media utilization, and tools like traditional and digital advertising. Promotional strategies include posts on Facebook, Twitter, and Instagram to spread awareness and drive registrations.
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I. Topic: Marketing for Startups
● Marketing strategies for early-stage companies.
● Growth hacking and lean marketing approaches. ● Pitching investors and attracting early adopters.
II. Define your seminar’s purpose.
A. “Marketing for startups” seminar is intended to provide information, tactics and
practical knowledge required to effectively promote/sell a product or service in a competitive climate. Part of the seminar’s goal is to discuss distinctive challenges that startups confront and to provide concrete advice for establishing an effective and efficient marketing foundation.
III. Identify the target audience.
- The seminar’s main target audience is a diverse group of individuals such
as future business owners, business students, entrepreneurs, and start-up teams that aim to establish their own brand and disrupt the status quo in the future. Marketing: for startups seminar will provide knowledge and resources the audiences need to learn how to build their brand, generate leads, boost sales, and develop a strong consumer relationship.
- For students studying marketing, marketing is the connection between
products and consumers. The seminar will have students understand that studying marketing gives you an advantage over the competition since you can learn how to market your brand and your field of work. For entrepreneurs they can learn about
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certain new techniques that entrepreneurs can use to help their startups succeed and get an advantage in highly competitive markets. The primary distinction between entrepreneurial marketing and standard methods is that one of them focuses on customer satisfaction and trust-building through the provision of new services and goods.
IV. Develop Content Outline
1. Introduction of topic a. Opening remarks and introduction of speakers b. Discussion of seminar’s agenda c. A brief history of marketing and how the techniques have evolved through the ages. d. Transition to shorten overview of Marketing’s relevance and importance for startups.
2. Topic 1: Marketing Fundamentals
a. How marketing is defined and how it helped many businesses b. Discussion of key marketing concepts and principles c. Application of these concepts to business by providing examples
3. Topic 2: Marketing Challenges for Startups
a. Scarce resources and budget restrictions b. Navigating market competition c. Establishing trust and credibility
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4. Topic 3: Marketing Techniques for Startups
a. Utilization of social media platform b. Keeping up with the trends in the market c. Opportunities from untapped market d. Tips for gaining a competitive advantage against your competitors despite being new in the market.
5. Topic 4: Marketing Tools to be Used.
a. Discussion and Differentiation of Traditional and Digital Advertising b. Help of Facebook Ads
6. Interactive Activity: Creating a Business Marketing Strategy
a. Individual activity: create a witty marketing strategy. b. Group discussion: choosing the right social media platforms to penetrate.
7. Closing Remarks a. Summary of takeaways/learnings b. Encouragement for further learnings and implementation of the topic. c. Question and answers
V. Presentation Materials ● Video links: Nina Ellaine Success Story: https://www.youtube.com/watch?v=x5sLTENRwj4 • Presentation Link: https://www.canva.com/design/DAF0W6RwOGc/ake_I4qS5McS4_ULNTnSjQ /edit?utm_content=DAF0W6RwOGc&utm_campaign=designshare&utm_me dium=link2&utm_source=sharebutton 4 FAR EASTERN UNIVERSITY Institute of Accounts, Business and Finance Business Administration Department
Guest speaker’s PowerPoint Presentation
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6. Promotional Strategies
In promoting a seminar, it will be posted through different social media applications such as Facebook, X, Instagram, and different various channels with the complete event details including the time and the date of the seminar. With the influencer speakers that the event has, it could create a great promotional strategy because of the large number of fan bases of Nina Ellaine Dizon and Camille Trinidad. Influencer marketing uses given ideas and endorsements from well-known content creators to increase brand awareness. By collaborating with influencers, you may reach a specific group of potential consumers who both want and need to pay for your product directly. This could easily help the event to increase the number of attendees. For the attendees that will attend the seminar event, the hosts will give E-Certificates to all who can attend that have a recognition certificate that they attended the event that can be used for school or business purposes. Below is the example of promotional strategies that we will incorporate:
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Promotional materials:
● Pubmat
One of the primary promotional materials for the webinar is the Pubmat. The Pubmat emphasizes the important details needed, including the date and time of the webinar. The registration link is also visible for the participants to sign up without a hassle. Bright colors and a bold font style are utilized to capture the audience's attention and to make sure it is clear to read.
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● Facebook post
Since Facebook is one of the largest social platforms, different age groups are active on this site. Posting on this application is essential to expand the webinar’s audience.
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● X (Twitter) Post
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● Instagram Post
X (twitter) and Instagram will be utilized to spread the word further. An informative and engaging post description is a must to get the audiences’ interest. Most of the time, posting on numerous social media platforms is free. For that cause, taking advantage of these large platforms can help the webinar reach more participants.
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● E-Certificates
Each participant will receive a certificate of attendance via email as a token of
appreciation.
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● Guest Speaker’s E-certificates
The guest speakers will receive a certificate of recognition as a token of appreciation for sharing their time and knowledge.
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7. Logistical Considerations
The “marketing for startups” seminar will be conducted online through a zoom meeting platform. This is also to cut off additional costs such as the venue and accommodation costs. Aside from it being cost-effective, it is also convenient for the participants as they can join the meeting with the comfort of their homes (Canapii, 2022). The webinar is also expected to have 300 participants. It will be administered next year on January 13, 2024, Saturday at 1:00pm to 3:00 pm. This is to give an ample amount of time for preparation. The webinar details would then be posted on social media and a registration link will be provided since we only have a limited number of participants. Alongside this, we will also have QR codes for faster registrations.
Event Organizer: The webinar itself will be organized by Ms. Angel Plagere, Ms. Patricia Oarde, Ms. Blessel Nayo, Mr. Lawrence Uy and Mr. Julianno Rafols. Considering that we’re all marketing majors and the seminar is intended for marketing as well.
General Instructions: 1.) Register in the google forms provided 2-3 weeks early prior to the date of the event. 2.) Wait for the confirmation email, if received, click accept. 3.) The zoom meeting link will be sent through their gmail accounts. 4.) Join the meeting 15 minutes earlier and standby.
8. Engagement and Interaction
In order to keep the audiences interested, a few activities will be conducted during the webinar.
● Breakout session and group discussion:
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A group interactive discussion will take place in the midst of the guest speakers’ presentation about choosing the right social media platforms to penetrate. This process is encouraged to let the audience showcase their point of view.
General Instructions: 1. The participants will be divided into groups and will have designated breakout rooms. 2. A specific time frame will apply to give the groups ample time to share their thoughts. 3. After 15 mins, the groups will automatically return to the webinar to discuss their learnings.
● Individual Activity:
Before the question and answer, a few participants can join to create a witty marketing strategy that will emphasize and align with their future business goals. This engagement will allow the guest speakers to give feedback and guide them into achieving it. In addition to that, the facilitators will award the best participants with GCash.
● Live Question and Answer
By the end of the presentation, a live question and answer will take place to entertain a few questions from the participants. This engagement will help the guest speakers relate their stories to the audience and dive deeper on their real-life business-related experiences.
9. Evaluation Methods
a. Online Post Seminar Survey Questionnaires - Upon registration for the said event, the organizers will ask for the attendees’ contact information whereas the organizers will deploy the link for an online survey.
The questions will be composed of the following:
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1. How satisfied were you with the seminar?
2. Do you find it useful? And what was the most significant part to you? 3. In the future, would you be willing to attend another seminar from us again? 4. Will you recommend attending our seminars to your colleagues and friends?
b. Offline Help Desk for Attendees - To cater to a wide age group, the organizers will be giving away their contact number wherein the attendees can send them messages for further questions about the seminars, inquiries for future seminars, and clarifications.
c. Attendee Engagement During the Seminar - The organizers may measure its success through observation of interactive listening, asking of questions, and complete participation in activities.
10. Conclusion and Takeaways
The webinar/seminar "Marketing for Startups" is a well-prepared and planned event
intended and designed for the ambitious, idealistic, and entrepreneurial individuals in the new business industry. It is all about educating and preparing business enthusiasts and entrepreneurs with useful, effective methods. Instead of just providing information, we want this event to be more interactive. This Webinar/Seminar understands and recognizes that the target market is diverse, or we call it different, ranging from young people with high dreams to future entrepreneurs taking their first big actions into the business world. The approach of this event mixes with scientific theory and with practical applications in a hands-on and interactive environment. This seminar/webinar highlights and focuses more on the digital techniques that dominate today's marketing environment in this world, which makes it more than just a series of lectures and presentations, but it is a fun, interactive, engaging learning experience for the participants that are joining this seminar/webinar.
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11. References
Buffer | Social Media Marketing. (n.d.-b). Buffer: All-you-need Social Media Toolkit for Small Businesses. https://buffer.com/social-media-marketing
The 10 benefits of hosting a webinar. (n.d.). Event Management Platform for Virtual, Hybrid and Online Events | Canapii. https://canapii.com/blog/benefits-of-hosting- a-webinar/
