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    Activity 1. Carolina Serrano Roldan

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    The document outlines a communication strategy to raise awareness about global warming. It identifies key audiences like citizens, political leaders, and companies. The strategy involves using various communication vehicles like social media, research reports, cultural initiatives, and public requests. For each vehicle, it lists the required resources and estimated time for implementation. The overarching goal is to build a large audience quickly for a new media project on global warming and communicate the need for individual and societal action.

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    Activity 1. Carolina Serrano Roldan

    Uploaded by

    carolinaserranospam
    20 views2 pages
    The document outlines a communication strategy to raise awareness about global warming. It identifies key audiences like citizens, political leaders, and companies. The strategy involves using various communication vehicles like social media, research reports, cultural initiatives, and public requests. For each vehicle, it lists the required resources and estimated time for implementation. The overarching goal is to build a large audience quickly for a new media project on global warming and communicate the need for individual and societal action.

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    The document outlines a communication strategy to raise awareness about global warming. It identifies key audiences like citizens, political leaders, and companies. The strategy involves using various communication vehicles like social media, research reports, cultural initiatives, and public requests. For each vehicle, it lists the required resources and estimated time for implementation. The overarching goal is to build a large audience quickly for a new media project on global warming and communicate the need for individual and societal action.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    20 views2 pages

    Activity 1. Carolina Serrano Roldan

    Uploaded by

    carolinaserranospam
    The document outlines a communication strategy to raise awareness about global warming. It identifies key audiences like citizens, political leaders, and companies. The strategy involves using various communication vehicles like social media, research reports, cultural initiatives, and public requests. For each vehicle, it lists the required resources and estimated time for implementation. The overarching goal is to build a large audience quickly for a new media project on global warming and communicate the need for individual and societal action.

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    © All Rights Reserved
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    Blank Communication Strategies Worksheet

    Section 1: Issue/Problem and Key messages

    A. Description of the issue/problem:

    Your media edition launches a special project on global warming. You need to build up an
    audience very quickly and make this project known in certain target groups.

    B. The key messages to be communicated for this issue/problem:

    Message 1: The preservation of our own environment is a challenge that should concern
    every sphere of society.

    Message 2: High temperatures lead to environmental catastrophes, endangers animals’ and


    ecosystems’ lives, and has social repercussions such as hunger and force displacements of
    local population.

    Message 3: Citizens must engage with initiatives that lead them into an ecofriendly
    lifestyle, as well as demanding the leaders for upscale resolutions.

    Section 2: Planning the Strategy: Audience and Communication Vehicle

    Audience Communication Vehicles


    Citizenship Social media, news outlets, cultural
    initiatives (cinema, music, tv…)
    Political leaders Public requests, political pressure via
    media, researches on social and
    environmental repercussions.
    Companies Social media (specially X), researches on
    economical repercussion of climate change,
    dissemination campaigns.
    Activist / influencers Social media (specifically Tik Tok)

    Section 3: Implementation

    Vehicle Required Resources/Time

    Social media Continuous post on each social media


    specific formats (Ex. Short videos for
    Instagram reels, and Tik Tok), tweets,
    YouTube videos. Minimum of 1 post a day.
    - Content creators
    - Social media marketing department

    Research Scientific and investigative content on the


    social and economic matters to get the
    attention of the political leaders and
    companies. The idea is to post one per
    month.

    - Researchers / investigative
    journalist
    - Editors
    - Scientific journal partnership

    Cultural initiatives (cinema, music, tv) If we can produce our own content: movies,
    and music with an ecofriendly message (Ex.
    Avatar movie whose denounce is clear, or
    Michael Jackson’s Earth song)

    If we are not able to produce our own


    content: We could promote artist that
    advocate for political and citizenship
    changes to avoid climate change, or post
    analysis on pop culture media that
    denounce the gravity of climate change.

    - Content creators
    - Writers / musicians

    (6 months to a year)

    Public requests / political pressure via Polls, giving voice and space for people to
    media / Seminars express their opinion, promoting citizen
    engagement, etc.

    - Experts
    - Promotion

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